Launching of West Wood Clare Hall

Liliam Faraon - 2165893Nicolette Csanda - 2166695Ronke Bolarinwa - 2166324Zyrafete Hoxha - 2165604

Service Profile

West Wood Club is a private member’s sports facilities; currently the Group has 3 stablished and very successful unities in Dublin City:

- Clontarf Rd - Dublin 3- Leopardstown Racecourse in Foxrock

- Sandymount

It is a luxurious club chain, with word-class tennis courts, swimming pool, ladies’ gym, Jacuzzi, steam room, sauna, etc.Customers can choose from over 1.000 fitness classes and enjoy maximum results with personalized workouts.

SWOT Analysis

Segmentation:

Geographical area

Demographic segmentation

Behavioral Segmentation

Benefits sought the buyer

Loyalty to a product (and /or its channel)

Psychographics Segmentation

Potential customer analysis

- pay as you go for 25Eur

- peak membership for 75Eur

- off peak membership for 55Eur

Pricing strategy for the product:

One online and one offline promotional tool * AdWords:

One online and one offline promotional tool * 12 days Pass:

6 month media plan for the campaign

West Wood Clare Hall in early January 2017:

- special guests and authorities

- personal trainers and staff present

- prizes & memberships give away

- advertise through radio

- healthy food will be served

- live music

Launch of service into the market