West Virginia Travel Report by Region - WV Tourism...New River/Greenbrier Valley Mid-Ohio Valley Potomac Highlands Mountain Lakes Northern Panhandle Eastern Panhandle Metro Valley

West Virginia Travel Report by Region

2015 Visitor Report

Table of Contents

2

Research Method.……………………………………………………………………………... 3

West Virginia Travel Market by Region……………………………………………………… 4

Profile of Overnight Visitors to West Virginia by Region……………………..……………. 9

Mountaineer Country………….………………………………….………….………….. 11

New River/Greenbrier Valley……………………………………..…………………….. 24

Mid-Ohio Valley…......……………………..……...……………...…………..…………. 37

Potomac Highlands…………………………………..…………….…………………… 50

Mountain Lakes……………..…………………………………………….………..……. 63

Northern Panhandle……………………..……………………………………….......….. 76

Eastern Panhandle…………………….………………………………..…………….…. 89

Metro Valley……….……………………………..………...………………………….….. 102

Hatfield-McCoy Mountains………………..……………………………………………… 115

Appendix: Key Terms Defined…………………………………………...………..…………... 128

Research Method

3

Each quarter, a random cross-section of online sample is sent an e-mail invitation to

participate in the survey. A reminder is e-mailed several days later to non-

responders.

For the 2015 travel year, this yielded 237,555 overnight trips nationally.

For analysis, data were weighted on key demographics to correct for any differences

between the sample and U.S. population targets.

For West Virginia, 1,510 overnight trips were was achieved in 2015.

For analysis, data were weighted on key demographics to correct for any differences

between the sample and U.S. population targets.

West Virginia’s Travel Market by Region

West Virginia Regional Map

5

Regional Overnight Market Share

6

20

17

15

14

11

11

10

10

7

0 5 10 15 20 25

Mountaineer Country

New River/Greenbrier Valley

Mid-Ohio Valley

Northern Panhandle

Eastern Panhandle

Metro Valley

Potomac Highlands

Mountain Lakes

Hatfield-McCoy Mountains

Percent

Base: Overnight Person-Trips to West Virginia

*Adds to more than 100% because people may visit more than one region on a trip

7

West Virginia Overnight Trips Trips by Region

Northern Panhandle

2.2 Million

Eastern Panhandle

1.8 Million

Mountaineer Country

3.2 Million

Total = 15.9 Million

Potomac Highlands

1.6 Million

Mountain Lakes

1.5 Million


2.7 Million

Metro Valley

1.8 Million

Mid Ohio Valley

2.3 Million


1.1 Million

Note: Visitors may have visited

more than one region

Regional Overnight Purpose of Trip

8

49

49

63

41

45

53

46

46

54

37

38

28

50

42

40

45

40

34

12

6

6

7

9

5

8

12

8

2

7

4

2

3

2

2

2

4

0 20 40 60 80 100

Mountaineer Country


Mid-Ohio Valley

Potomac Highlands

Mountain Lakes

Northern Panhandle

Eastern Panhandle

Metro Valley


Percent

Visiting Friends and Relatives Marketable Business Business-leisure


West Virginia

VFR = 47%, Marketable = 40%, Business = 8%, Business-leisure = 3%

Profile of Overnight Visitors to West Virginia by Region

Report Note

10

The regional data on the following pages combine the

travel years of 2014 and 2015 in order to have sufficient

base sizes for analysis.

Mountaineer Country

State Origin Of Trip –Mountaineer Country

12

Base: Overnight Person-Trips to Mountaineer Country

26

14

12

7

7

6

5

3

3

2

2

2

2

0 5 10 15 20 25 30

West Virginia

Ohio

Pennsylvania

Virginia

Maryland

North Carolina

New York

Florida

Georgia

New Jersey

Illinois

California

Arizona

Percent

DMA Origin Of Trip –Mountaineer Country

13

Base: Overnight Person-Trips to Mountaineer Country

11

9

7

7

5

5

4

3

3

3

2

2

2

2

0 2 4 6 8 10 12

Pittsburgh, PA

Charleston-Huntington, KY/OH/WV

Cleveland, OH

Washington, DC

Clarksburg-Weston, WV

Wheeling-Steubenville, OH/WV

Baltimore, MD

New York, NY/NJ/PA/CT

Columbus, OH

Chicago, IL

Beckley-Bluefield-Oak Hill, WV

Philadelphia, PA

Harrisburg-Lncstr-Leb-York, PA

Roanoke-Lynchburg, VA

Percent

Gender — Mountaineer County

14

48

52

49

51

0 20 40 60

Male

Female

Percent

Mountaineer Country West Virginia


Age — Mountaineer Country

15


13

42

35

10

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Mountaineer Country

= 43.3

Average Age

West Virginia

= 44.7

Household Size — Mountaineer Country

16


20

32

21

15

12

17

36

20

15

12

0 20 40 60

1 member

2 members

3 members

4 members

5+ members

Percent

Mountainer Country West Virginia

Average Size

Mountaineer Country = 2.8

Average Size

West Virginia = 2.8

Household Income —Mountaineer Country

17


3

10

14

21

52

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000 - $149,999

$75,000+

$50,000-$74,999

Under $49,999

Percent


Marital Status — Mountaineer Country

18


25

59

16

23

64

13

0 20 40 60 80

Single, never married

Married/with partner

Separated/Divorced/Widowed

Percent


Children in Household —Mountaineer Country

19


52

23

24

17

51

23

25

18

0 20 40 60

No children under 18

Any child between 13-17


Any child under 6

Percent


Education — Mountaineer Country

20


14

34

24

28

17

34

24

24

0 20 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Mountaineer Country

21


46

10

44

47

9

44

0 20 40 60

Full time/self-employed

Part time

Unemployed/retired/other

Percent


Race — Mountaineer Country

22


89

6

5

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background —Mountaineer Country

23


3

97

6

94

0 20 40 60 80 100

Yes

No

Percent



State Origin Of Overnight Trip —New River/Greenbrier Valley

25

Base: Overnight Person-Trips to New River/Greenbrier Valley

29

14

12

8

5

4

4

3

3

2

2

2

2

2

0 5 10 15 20 25 30

West Virginia

Virginia

Ohio

North Carolina

Pennsylvania

Florida

Maryland

Kentucky

Tennessee

Georgia

South Carolina

New Jersey

Michigan

California

Percent

DMA Origin Of Overnight Trip —New River/Greenbrier Valley

26

15

9

8

5

4

4

4

3

3

2

2

2

2

2

2

2

2

0 5 10 15 20



Washington, DC

Cleveland, OH



Pittsburgh, PA

Richmond-Petersburg-Charlottesville,VA

Greensboro-H. Point-W. Salem, NC

Lexington, KY

Baltimore, MD



Columbus, OH

Charlotte, NC

Philadelphia, PA

Tri-Cities, TN/VA

Percent

Base: Overnight Person-Trips to New River/Greenbrier Valley

Gender — New River/Greenbrier Valley

27


41

59

49

51

0 20 40 60

Male

Female

Percent

New River/Greenbrier Valley West Virginia

Age — New River/Greenbrier Valley

28


12

40

37

11

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age


= 44.0

Average Age

West Virginia

= 44.7

Household Size —New River/Greenbrier Valley

29


18

36

18

13

15

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

New River/Greenbrier Valley = 2.9

Average Size

West Virginia = 2.8

Household Income —New River/Greenbrier Valley

30


3

8

10

22

57

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000-$149,999

$75,000-$99,000

$50,000-$74,999

Under $49,999

Percent


Marital Status —New River/Greenbrier Valley

31


22

61

17

23

64

13

0 20 40 60 80




Percent


Children in Household —New River/Greenbrier Valley

32


54

25

21

18

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education —New River/Greenbrier Valley

33


12

35

25

28

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment —New River/Greenbrier Valley

34


50

8

42

47

9

44

0 20 40 60


Part time


Percent


Race — New River/Greenbrier Valley

88

6

6

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


35


Hispanic Background —New River/Greenbrier Valley

36


4

96

6

94

0 20 40 60 80 100

Yes

No

Percent


Mid-Ohio Valley

State Origin Of Overnight Trip —Mid-Ohio Valley

38

Base: Overnight Person-Trips to the Mid-Ohio Valley

29

24

7

5

4

4

3

3

3

2

2

2

0 10 20 30

Ohio

West Virginia

North Carolina

New York

Virginia

Florida

Pennsylvania

Indiana

Kentucky

Tennessee

Michigan

Maryland

Percent

DMA Origin Of Overnight Trip —Mid-Ohio Valley

39

14

13

6

6

5

5

4

4

3

3

2

2

2

2

2

0 5 10 15


Cleveland, OH

Columbus, OH

Washington, DC



Pittsburgh, PA


Dayton, OH

Parkersburg, WV

Indianapolis-Lafayette, IN


Cincinnati, OH/KY

Lexington, KY

Tampa-St. Petersburg-Sarasota, FL

Percent

Base: Overnight Person-Trips to the Mid-Ohio Valley

Gender — Mid-Ohio Valley

40


47

53

49

51

0 20 40 60

Male

Female

Percent

Mid-Ohio Valley West Virginia

Age — Mid-Ohio Valley

41


11

43

34

12

11

43

30

16

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Mid-Ohio Valley

= 44.0

Average Age

West Virginia

= 44.7

Household Size — Mid-Ohio Valley

42


20

29

20

16

15

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Mid-Ohio Valley = 2.8

Average Size

West Virginia = 2.8

Household Income — Mid-Ohio Valley

43


2

8

13

19

58

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Mid-Ohio Valley

44


21

69

10

23

64

13

0 20 40 60 80




Percent


Children in Household — Mid-Ohio Valley

45


50

21

23

22

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Mid-Ohio Valley

46


15

36

24

25

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Mid-Ohio Valley

47


39

7

54

47

9

44

0 20 40 60


Part time


Percent


Race — Mid-Ohio Valley

48


90

7

3

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background — Mid-Ohio Valley

49


4

96

6

94

0 20 40 60 80 100

Yes

No

Percent


Potomac Highlands

State Origin Of Overnight Trip —Potomac Highlands

51

Base: Overnight Person-Trips to Potomac Highlands

25

20

13

12

4

4

3

2

2

2

0 5 10 15 20 25 30

West Virginia

Virginia

Maryland

Pennsylvania

North Carolina

Ohio

Georgia

New York

New Jersey

Missouri

Percent

DMA Origin Of Overnight Trip —Potomac Highlands

52

23

8

8

7

5

4

3

3

2

2

2

2

2

2

2

0 5 10 15 20 25

Washington, DC

Pittsburgh, PA



Baltimore, MD

Norfork-Portsmth-Newpt News, VA/NC




Johnstown-Altoona, PA


Charlotte, NC

Harrisonburg, WV


Boston, MA

Percent

Base: Overnight Person-Trips to Potomac Highlands

Gender — Potomac Highlands

53


36

64

49

51

0 10 20 30 40 50 60 70

Male

Female

Percent

Potomac Highlands West Virginia

Age — Potomac Highlands

54


10

43

37

10

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Potomac Highlands

= 43.0

Average Age

West Virginia

= 44.7

Household Size — Potomac Highlands

55


16

32

22

19

11

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Potomac Highlands = 2.8

Average Size

West Virginia = 2.8

Household Income — Potomac Highlands

56


3

16

15

24

42

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000 - $149,999

$75,000 - $99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Potomac Highlands

57


22

65

13

23

64

13

0 20 40 60 80




Percent


Children in Household — Potomac Highlands

58


57

18

23

17

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Potomac Highlands

59


14

39

30

17

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Potomac Highlands

60


47

14

39

47

9

44

0 20 40 60


Part time


Percent


Race — Potomac Highlands

61


92

4

4

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent

Potamac Highlands West Virginia

Hispanic Background —Potomac Highlands

62


3

97

6

94

0 20 40 60 80 100

Yes

No

Percent


Mountain Lakes

State Origin Of Overnight Trips —Mountain Lakes

64

Base: Overnight Person-Trips to the Mountain Lakes

19

16

8

7

7

6

5

4

4

3

3

2

2

2

2

2

2

0 5 10 15 20

West Virginia

Virginia

Maryland

North Carolina

Ohio

New York

Florida

New Jersey

Pennsylvania

Texas

Georgia

Kentucky

Tennessee

California

South Carolina

District of Columbia

Illinois

Percent

DMA Origin Of Overnight Trip —Mountain Lakes

65

14

10

6

5

4

4

4

3

3

3

2

2

2

2

2

0 5 10 15

Washington, DC



Baltimore, MD




Cleveland, OH

Columbus, OH

Philadelphia, PA


Norfork-Portsmth-Newpt News, VA/NC

West Palm Beach-Ft. Pierce, FL

Pittsburgh, PA

Chicago, IL

Percent

Base: Overnight Person-Trips to the Mountain Lakes

Gender — Mountain Lakes

66


45

55

49

51

0 20 40 60

Male

Female

Percent

Mountain Lakes West Virginia

Age — Mountain Lakes

67


15

49

26

10

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Mountain Lakes

= 41.4

Average Age

West Virginia

= 44.7

Household Size — Mountain Lakes

68


15

25

28

19

13

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Mountain Lakes = 3.0

Average Size

West Virginia = 2.8

Household Income — Mountain Lakes

69


2

13

15

20

50

5

11

12

20

52

0 20 40 60

$150,000+

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Mountain Lakes

70


26

65

9

23

64

13

0 10 20 30 40 50 60 70




Percent


Children in Household — Mountain Lakes

71


48

18

33

23

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Mountain Lakes

72


13

30

24

33

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent

Mountian Lakes West Virginia

Employment — Mountain Lakes

73


47

9

44

47

9

44

0 20 40 60


Part time


Percent


Race — Mountain Lakes

74


83

7

10

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background — Mountain Lakes

75


2

98

6

94

0 20 40 60 80 100

Yes

No

Percent


Northern Panhandle

State Origin Of Overnight Trip —Northern Panhandle

77

Base: Overnight Person-Trips to the Northern Panhandle

21

16

15

9

8

6

3

2

2

2

2

2

0 5 10 15 20 25

Ohio

Pennsylvania

West Virginia

Virginia

Maryland

North Carolina

Florida

Tennessee

California

Indiana

New York

Kentucky

Percent

DMA Origin Of Overnight Trip —Northern Panhandle

78

15

9

9

6

5

5

3

3

2

2

2

2

2

2

2

2

2

2

0 5 10 15

Pittsburgh, PA

Cleveland, OH

Washington, DC



Columbus, OH






Los Angeles, CA

Greenville-New Bern-Washington, NC


Chicago, IL

Baltimore, MD

Tri-Cities, TN/VA

Youngstown, OH

Percent

Base: Overnight Person-Trips to the Northern Panhandle

Gender — Northern Panhandle

79


46

54

49

51

0 20 40 60

Male

Female

Percent

Northern Panhandle West Virginia

Age — Northern Panhandle

80


10

42

33

15

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Northern Panhandle

= 45.0

Average Age

West Virginia

= 44.7

Household Size — Northern Panhandle

81


13

42

20

12

13

17

36

20

15

12

0 10 20 30 40 50

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Northern Panhandle = 2.8

Average Size

West Virginia = 2.8

Household Income — Northern Panhandle

82


4

13

11

15

57

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000 - $149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Northern Panhandle

83


20

64

16

23

64

13

0 20 40 60 80




Percent


Children in Household — Northern Panhandle

84


53

21

19

23

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Northern Panhandle

85


13

37

26

24

17

34

24

24

0 20 40 60

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Northern Panhandle

86


43

12

45

47

9

44

0 20 40 60


Part time


Percent


Race — Northern Panhandle

87


89

8

3

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background — Northern Panhandle

88


4

96

6

94

0 20 40 60 80 100

Yes

No

Percent


Eastern Panhandle

State Origin Of Overnight Trip —Eastern Panhandle

90

24

22

16

10

5

4

2

2

2

0 10 20 30

West Virginia

Virginia

Maryland

Pennsylvania

Ohio

North Carolina

Tennessee

Florida

New York

Percent

Base: Overnight Person-Trips to Eastern Panhandle

DMA Origin Of Overnight Trip —Eastern Panhandle

91

31

7

6

6

6

3

3

3

2

2

2

2

2

0 5 10 15 20 25 30 35

Washington, DC



Pittsburgh, PA


Baltimore, MD


Cleveland, OH


Philadelphia, PA

Dallas-Ft. Worth, TX


Tri-Cities, TN/VA

Percent

Base: Overnight Person-Trips to Eastern Panhandle

Gender — Eastern Panhandle

92


49

51

49

51

0 20 40 60

Male

Female

Percent

Eastern Panhandle West Virginia

Age — Eastern Panhandle

93


12

34

44

10

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Eastern Panhandle

= 44.8

Average Age

West Virginia

= 44.7

Household Size — Eastern Panhandle

94


19

42

17

14

8

17

36

20

15

12

0 15 30 45

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Eastern Panhandle = 2.6

Average Size

West Virginia = 2.8

Household Income — Eastern Panhandle

95


4

14

10

21

51

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Eastern Panhandle

96


27

53

20

23

64

13

0 20 40 60 80




Percent


Children in Household — Eastern Panhandle

97


55

27

16

17

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Eastern Panhandle

98


19

39

22

20

17

34

24

24

0 20 40 60

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Eastern Panhandle

99


47

13

40

47

9

44

0 20 40 60


Part time


Percent


Race — Eastern Panhandle

100


87

7

6

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background —Eastern Panhandle

101


7

93

6

94

0 20 40 60 80 100

Yes

No

Percent


Metro Valley

State Origin Of Overnight Trip —Metro Valley

103

Base: Overnight Person-Trips to the Metro Valley

24

12

11

8

7

7

5

5

3

2

2

2

2

0 5 10 15 20 25

West Virginia

Ohio

Virginia

New York

North Carolina

Kentucky

California

Pennsylvania

South Carolina

Maryland

Indiana

Wisconsin

New Jersey

Percent

DMA Origin Of Overnight Trip —Metro Valley

104

15

8

6

6

5

4

4

4

3

3

3

0 5 10 15 20


Washington, DC



Columbus, OH


Greenville-Spartanburg-Asheville, SC

San Francisco-Oakland-San Jose, CA

Cleveland, OH

Lexington, KY


Percent

Base: Overnight Person-Trips to the Metro Valley

Gender — Metro Valley

105


39

61

49

51

0 10 20 30 40 50 60 70

Male

Female

Percent

Metro Valley West Virginia

Age — Metro Valley

106


11

53

25

11

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age

Metro Valley

= 41.7

Average Age

West Virginia

= 44.7

Household Size — Metro Valley

107


18

24

26

17

15

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Metro Valley West Virgina

Average Size

Metro Valley = 3.0

Average Size

West Virginia = 2.8

Household Income — Metro Valley

108


3

12

12

24

49

5

11

12

20

52

0 20 40 60

$150,000 +

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status — Metro Valley

109


25

63

12

23

64

13

0 20 40 60 80




Percent


Children in Household — Metro Valley

110


40

25

31

26

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Metro Valley

111


20

38

25

17

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment — Metro Valley

112


52

9

39

47

9

44

0 20 40 60


Part time


Percent


Race — Metro Valley

113


85

10

5

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background — Metro Valley

114


5

95

6

94

0 20 40 60 80 100

Yes

No

Percent



State Origin Of Overnight Trip —Hatfield-McCoy Mountains

116

Base: Overnight Person-Trips to Hatfield-McCoy Mountains

20

14

13

9

7

7

4

4

3

0 5 10 15 20

West Virginia

Kentucky

Ohio

Virginia

Tennessee

North Carolina

Maryland

Pennsylvania

South Carolina

Percent

DMA Origin Of Overnight Trip —Hatfield-McCoy Mountains

117

18

7

6

5

5

5

4

3

2

2

2

2

2

2

2

2

2

0 5 10 15 20


Washington, DC

Tri-Cities, TN/VA


Columbus, OH


Lexington, KY

Cleveland, OH

Greenville-Spartanburg-Asheville, SC

Greenville-New Bern-Washington, NC

Baltimore, MD


Pittsburgh, PA


Atlanta, GA


Raleigh-Durham, NC

Percent

Base: Overnight Person-Trips to Hatfield-McCoy Mountains

Gender — Hatfield-McCoy Mountains

118


41

59

49

51

0 20 40 60 80

Male

Female

Percent

Hatfield-McCoy Mountains West Virginia

Age — Hatfield-McCoy Mountains

119


14

49

30

7

11

43

30

17

0 20 40 60

18-24

25-44

45-64

65+

Percent


Average Age


= 40.8

Average Age

West Virginia

= 44.7

Household Size —Hatfield-McCoy Mountains

120


16

38

13

12

21

17

36

20

15

12

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent


Average Size

Hatfield-McCoy Mountains = 3.1

Average Size

West Virginia = 2.8

Household Income —Hatfield-McCoy Mountains

121


2

4

10

15

69

5

11

12

20

52

0 10 20 30 40 50 60 70

$150,000 +

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

Under $49,999

Percent


Marital Status —Hatfield-McCoy Mountains

122


23

60

17

23

64

13

0 20 40 60 80




Percent


Children in Household —Hatfield-McCoy Mountains

123


44

26

27

26

51

23

25

18

0 20 40 60




Any child under 6

Percent


Education — Hatfield-McCoy Mountains

124


13

27

32

28

17

34

24

24

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Percent


Employment —Hatfield-McCoy Mountains

125


44

11

45

47

9

44

0 20 40 60


Part time


Percent


Race — Hatfield-McCoy Mountains

126


81

10

9

88

5

7

0 20 40 60 80 100

White

African-American

Other

Percent


Hispanic Background —Hatfield-McCoy Mountains

127


7

93

6

94

0 20 40 60 80 100

Yes

No

Percent


Appendix: Key Terms Defined

Key Terms Defined

129

An Overnight Trip is any journey for business or pleasure, outside your

community and not part of your normal routine, where you spent one or more

nights away from home.

A Person-Trip is one trip taken by one person

Person-trips are the key unit of measure for this report.

Trip-Type Segments

130

Leisure Trips: includes all trips where the main purpose was one of the following:

Visiting friends/relatives

Touring through a region to experience its scenic beauty, history and culture

Outdoors trip to enjoy activities such as camping, hunting, fishing, hiking, and boating

Special event, such as a fair, festival, or sports event

City trip

Cruise

Casino

Theme park

Resort (ocean beach, inland or mountain resort)

Skiing/snowboarding

Golf

Business Trips: includes

Conference/convention

Other business trip

Business-Leisure: a trip for business where, on the same trip, the visitor stayed for at least one

additional day to experience the same place or nearby area simply for leisure.

Marketable

Trips:

Includes all

leisure trips,

with the

exception of

visits to

friends/relatives

Total Trips = Leisure + Business + Business-Leisure

Documents

West Virginia Travel Report by Region - WV Tourism...New River/Greenbrier Valley Mid-Ohio Valley Potomac Highlands Mountain Lakes Northern Panhandle Eastern Panhandle Metro Valley