Page 4 / Board of Directors and Message from Our Chair; Page 5 / Chamber Sponsors; Page 6 / Member Renewals; Page 7 / Calendar of Events; Pages 8-10 / New Member Profiles; Page 11/ How to Use Your Membership & Committees; Page 12 / Representing Business Interest in Government; Page 13 / Business News from City of West Hollywood; Page 14/ Business Affairs; Page 15 / Annual Meeting & Board Installation; Pages 16-18 / Meet Your Board of Directors; Page 19 / Chamber Event pictures; Pages 20-21 / One City One Pride; Pages 22-23 / Creative Economics; Page 25 / WEHO Social

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info@wehochamber.comPhone: 323-650-2688

Fax: 323-650-2689

8272 Santa Monica Blvd.West Hollywood, CA 90046www.wehochamber.com

Board of Directors A Message From Our Chair

Hany Haddad, Chair, West Hollywood Chamber of Commerce

2012 OFFICERS Chair – Hany Haddad, US Bank

First Vice Chair – Mark E. Lehman, Law Offices of Mark E. Lehman

Second Vice Chair – Tom Schlange, And Company, LLC

Vice Chair, Governmental Affairs – Layne Lawson, Clear Channel Outdoor

Vice Chair, Membership – Misti Cooper, Yogurt Stop

Vice Chair, Events – Ruth Tittle, Capitol Drugs/Power Zone

Chief Financial Officer – Stan Bochniak, Ampco System Parking

Secretary – Deborah B. Kallick, Cedars-Sinai Medical Center

Past Chair – Joan Henehan, Amalgamated Henehan Worldwide

2012 DIRECT ORSArich Berghammer, Live Nation

Christopher Bonbright, Avison Young

Joseph M. Clapsaddle, Hornburg Jaguar Land Rover

Philip Dailey, Andaz West Hollywood

Mylene Dane, TRAIN west hollywood

Keith Kaplan, The Kaplan Group

Karen Kuo, Robert Kuo Limited

Lindsay M. Lebby, ARCADE Boutique

David Meyers, House of Blues

Marino Monferrato, Cecconi’s West Hollywood

Pat Rogers, Here Lounge

Gene R. Smith, Gene Smith + James Litz

Nadia Sutton, here! TV

Maxine Tatlonghari, Vanity Girl Hollywood

E X-OFFICIOSTodd Steadman, Sunset Strip Business Association

Bradley Burlingame, West Hollywood Marketing & Visitors Bureau

Ryan Farber, The Avenues: Art, Fashion and Design District

BOA RD OF GOV ERNORSJohn A. Altschul, John A. Altschul Attorney at Law

Arlen Andelson, Andelson Properties

David Eichman, Law Office of David M. Eichman

Todd Elliott, Truman & Elliott, LLP

Nathan Goller, Phyllis Morris Originals

Ronald S. Kates, Ronald S. Kates & Company

James W. Litz, BH/GLAAR Assoc. Of Realtors

Tony Melia, National Business Insurance Agency

Mark Montgomery, Montgomery Management Company

Sharon O’Rourke, The Gas Company

Russ Wilson, Koontz Hardware

We are off to a remarkable 2012 with renewed energy and enthusiasm! Our business owners, professionals and artists in the ‘Creative City’ of West Hollywood are coming together with a higher focus on community advocacy. I am proud to say, that our West Hollywood Chamber has continued to grow its membership and we are finding new and innovative ways to bring our members together and to build support for our local economy.

Our Board in 2012 brings together individuals who are highly experienced in their professions and care deeply about the well being of our city. They are volunteering their time, not only to advance their own personal and professional endeavors, but to support and help develop the city as a fertile place to do business. Each of us is dedicated to enhancing the quality of community life, for both our residents and guests, by supporting local business development and growth. A thriving local economy leads to an enhanced way of living for everyone that belongs to West Hollywood. The Board is committed to this city, its energetic vitality and prosperity.

In closing, the West Hollywood Chamber of Commerce is here for you and to help you meet and exceed your goals and aspirations. I invite you all, to actively engage yourself in the programming the Chamber has to offer. The diversified and extensive programming is designed to benefit you; by meeting your community, networking and establishing centers of influence and to build long lasting friendships. We hope to see you soon at our next event, and always invite your feedback and ideas to continue to make your Chamber and experience the best it can possibly be.

Thank you for being a valued member of the West Hollywood Chamber of Commerce.

Hope to see you soon,

Genevieve MorrillWest Hollywood ChamberPresident/CEO

A Message From Our CEO

On the cover:The Abbey on Robertson Boulevard, an iconic West Hollywood landmark. Photo courtesy of ©The Abbey Food + Bar. Each WORKS issue features original art and photography depicting West Hollywood hotspots.

Monarch Group

Mondrian Hotel

Multibrain

Pacific Design Center

Paul, Hastings, Janofsky & Walker LLP

Pavilions

Phyllis Morris Originals

Ramada Plaza West Hollywood

RED Studios

Ronald S. Kates & Co.

Soho House West Hollywood LLC

Southern California Edison

Sunset Marquis Hotel and Villas

Sunset Millennium Associates, LLC

Sunset Sierra Properties, Inc.

Talla Development

US Bank

Vornado Realty Trust/Beverly Connection

Walgreens Co.

Wells Fargo

West Hollywood Gateway

West Hollywood Marketing and Visitors Bureau

WN Sunset LLC

PLATINUM PATRON:Cedars-Sinai Medical Center

CHAIRMAN’S CIRCLE: House of BluesUS Bank

EXECUTIVE PARTNER: Monarch Group

CHAMBER SPONSORS ($2,650.00):BRCP Millennium, LLC c/o Cushman & WakefieldLatham & Watkins LLPPaul, Hastings, Janofsky & Walker LLPSunset Millennium Associates Vornado Realty Trust/Beverly Connection

Chamber Sponsors

LEADERSHIP COUNCILThe Abbey

Ace Outdoor Advertising

Afriat Consulting

Ampco System Parking

And Company, LLC

Andaz West Hollywood

Andelson Properties

BRCP Millennium, LLC

Cedars-Sinai Medical Center

Centrum Properties

Charles Company

City Of Hope

Clear Channel Outdoor

Combined Properties, Inc.

Expedia Inc.

The Gas Company

Heery International, Inc.

Here West Hollywood

Hornburg Jaguar & Land Rover

House of Blues

InterActiveCorp (IAC)

Koontz Hardware

Latham & Watkins LLP

The Lot

Mani Brothers Real Estate Investment

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The West Hollywood Chamber of Commerce Board of Directors conducted an all-day strategic planning session for the organization on February 29th at the Andaz West Hollywood. The 25 individuals who volunteer to lead our organization met to provide insight and vision for our future and current direction.

Instilled with a new sense of hope and possibility, the Board created a dynamic plan and renewed commitments to the Chamber of Commerce. It was a very exciting day and helped to redefine our purpose and strengthen our conviction about our importance to the community and Member businesses.

We have strived to develop a Board of Directors that best represents the composition of our business community. We have representation from large and small businesses from all various sectors and industries, each of which is highlighted inside the pages of this issue. Advocacy is still the number one reason Members join the Chamber, while marketing and promotion has increased as priority for businesses, to drive traffic and sales.

The Board delivers to you a Chamber that -- Champions Business Interests, Builds a Community of Influence, is A Resource, provides Visionary Leadership, Connects Businesses, Promotes the West Hollywood Brand and Fosters Prosperity.

I personally wish to thank our new Chair and the Board for their tireless efforts and support. Their commitment to the Chamber and their amazing talents, gifts and contributions to our community give us a powerful voice and make us overwhelmingly rich in value and position.

We hope you enjoy this issue of WORKS, chock-full of exciting events, news and valuable information important to our business community.

Member Renewals October 15, 2011 through February 15, 2012Frontiers Publishing

The Geffen Playhouse

Gelson’s Markets

Gene Smith + James Litz

Gilmore Bank

Glitterati Tours

Global Cuisine by Gary Arabia

The Grafton on Sunset Hotel

Hamburger Haven

Hobart Auto Center

Holloway Motel

Hollywood Electrics

Hollywood Tow Service Inc.

Hornburg Jaguar Land Rover

House of Blues

The Hudson

InterActiveCorp (IAC)

Idomeneo Enterprises, Inc.

JANUS et Cie

Joe’s Pizza of Bleecker Street

King Valet Parking, Inc.

La Boheme

Latham & Watkins, LLP

Laser Away

Le Petit Four

Live Nation

London Guest Suites

The London West Hollywood

Los Tacos Restaurant

Mad By Design

Marder & Freedman, C.P.A.

Micky’s

Minotti

Mondrian Hotel

6

Abbey Restaurants and Bars USA-LA, LLC.

The Afriat Consulting Group

AGO

AIDS Project, Los Angeles

John A. Altschul Attorney At Law

Ampco System Parking

And Company, LLC

Apple One

ARCADE Boutique

The Avenues: Art, Fashion and Design District

Avon Rent-a-Car & Truck

Barney’s Beanery

B2V / Borrelli-Vo

Paul S. Batmanis, MD

Benjamin Eye Institute

Beverly Hills Cab Company

Bookkeeping By Melissa

BRC Advisors

California Pizza Kitchen

Camarillo Premium Outlets

Carney’s Restaurant

Cedars-Sinai Medical Center

Center For Early Education

Centrum Properties

CIM Group, Inc

Classic Party Rentals

Clean Connection Plumbing

Combined Properties, Inc.

Crossroads Trading Co.

Decorative Carpets, Inc

Donna Eshelman

DREAM by Custom Comfort Mattress

Equinox West Hollywood, Inc.

The Factory

Mutual of Omaha - Lee Alpern

MV Transportation

Naomi Karz Jacobs, Playwright

New Total Health Center

Pacific Design Center

The Pi On Sunset

Ramco Investment Company

Ronald S. Kates & Company

The Roxy Theatre

Saharan Hotel

Santa Palm Car Wash

Senovva Inc.

Seymour Consulting Group

Siglo Moderno

Sunset Key, LLC

Sunset Sierra Properties, Inc.

Sunset Strip Business Association

Sunset Tower Hotel

Twin Town Corp. California

TWP Insurance

US Bank

Vanity Girl Hollywood

Venice Investments

The Viper Room

Walgreens Co.

WeHo Senior Advisory Board

Wells Fargo

West Basin Municipal Water District

Whest-A Division Of JVS/West Hollywood One Stop

Whole Foods Market

William W. Hurtt, CPA

Yellow Cab

Yogurt Stop

“ As Director of Marketing/Public Relations & Client Relations for United Independent Taxi, I like to keep United Taxi visible at many community events around LA and the valley. The West Hollywood Chamber’s

team creatively designs key events that bring a large amount of people from active businesses in the communityinto one setting which is easier for ‘target’ marketing opportunities.”

-Christine Redlin, United Independent Taxi

7

Calendar of Events: April through June 2012

AprilSpeed Networking Tuesday, April 3 Yogurt Stop (8:00am) New Member Breakfast Wednesday, April 4 House of Blues (8:30am)Member Relations Meeting Monday, April 9 Chamber (4:00pm)Governmental Affairs Committee Tuesday, April 10 Chamber (4:00pm)Special Events Meeting Friday, April 13 Chamber (11:00am)Job Fair Meeting Thursday, April 19 Chamber (2:00pm)Ribbon Cutting Friday, April 20 The Farmacy (4:00pm)Leadership Council Meeting Tuesday, April 24 Sunset Marquis (12:00pm)Networking Mixer Wednesday, April 25 Chamberlain (6-8pm)Finance Committee Monday, April 30 Chamber (4:00pm)

May Speed Networking Tuesday, May 1 Cecconi’s (8:00am)Ribbon Cutting Friday, May 4 Christopher Guy Showroom (3:30pm) Governmental Affairs Committee Tuesday, May 8 Chamber (4:00pm)Special Events Meeting Friday, May 11 Chamber (11:00am)Member Relations Committee Monday, May 14 Chamber (4:00pm)Small Business Seminar Wednesday, May 16 Chamber (12:00pm)

Job Fair Meeting Thursday, May 17 Chamber (2:00pm)Hudson Block Party Sunday, May 20 The Hudson (1:00pm)CHAMBER CLOSED Monday, May 28 Memorial DayNetworking Mixer Wednesday, May 30 Micky’s (6-8pm)

JuneSpeed Networking Tuesday, June 5 SnoBar (8:00am)Special Events Committee Friday, June 8 Chamber (11:00am)Member Relations Committee Monday, June 11 Chamber (4:00pm)Governmental Affairs Committee Tuesday, June 12 Chamber (4:00pm)Small Business Seminar Wednesday, June 20 Chamber (6:00pm)

Job Fair Meeting Thursday, June 21 Chamber (2:00pm)Finance Committee Monday, June 25 Chamber (4:00pm)Leadership Council Tuesday, June 26 Sunset Marquis (12:00pm)Networking Mixer Wednesday, June 27 El Capitan (6-8pm)State of The City Thursday, June 28 TBA (11:30am)

“Which Insurance Coverage is Right for Your Company” with N.B.I.A.

Save the Date LA Pride June, 8-10

Save the Date Fashion’s Night Out September 6

“Human Resources for Businesses”with CPEhr

8

memberprofiles

The Actors Fund, Est. 18825757 Wilshire Blvd., Suite 400, Los Angeles, CA 90036Phone: 323-933-9244 Fax: 323-933-7651www.actorsfund.orgThe Actors Fund is a national human services organization that helps everyone – performers and those behind the scenes – who works in performing arts and entertainment, helping more than 12,000 people directly each year, and hundreds of thousands online. Serving professionals in film, theatre, television, music, opera, radio and dance, The Actor’s Fund’s programs include social services, emergency assistance, health care, insurance, housing, employment and training services. With offices in New York, Los Angeles and Chicago, The Actors Fund has, for nearly 130 years, been a safety net for those in need, crisis or transition.

Allied Heath Solutions, Est. 19846333 Wilshire Blvd. Los Angeles, CA 90048Phone: 323-944-0949 Fax: 213-250-7400www.alliedhealthsolutions.net Allied Health Solutions are conveniently located in the Beverly Hills/Mid-Wilshire district and have been in business for over twenty years. Their services include executive physicals, private drug testing, STD screenings, vaccinations and an affordable weight loss program. They accept most insurance: Medicare, Medi-Cal, Blue Cross, Blue Shield, CIGNA LA Care, Health Net (most IPAS) and cash patients receive a discount on services. They are proud to be a member of the West Hollywood Chamber of Commerce.

Beckley Boutique, Est. 20088620 Melrose Ave., West Hollywood, CA 90069Phone: 310-652-3500 FAX: 310-652-3502www.beckleyboutique.com Beckley, by Las Vegas-born Melissa Richardson Akkaway, brings a singular retail fashion experience to West Hollywood that complements The Avenues sophisticated, yet accessible, attitude. The imaginatively appointed boutique specializes in women’s ready-to-wear apparel, evening wear, lounge wear, accessories and shoes from top designers as well as emerging industry talent. The Beckley experience is synonymous with luxury lifestyle and provides unparalleled client services such as personal shoppers, stylists, tailors, expert staff and a relaxed atmosphere.

new

October 16th -- February 15th

Bikes and Hikes LA., Est. 20118743 Santa Monica Blvd.West Hollywood, CA 90069Phone: 323-796-8555www.bikesandhikesla.com Based in West Hollywood, they are the first full-service bike/hike tour company promoting an eco-friendly, healthy way to enjoy all the glory Los Angeles has to offer. For the body, mind and planet, experience LA, don’t just drive past it. Their tours are designed for everyone, from the avid cyclist/hiker to the occasional biker/hiker

Burger Lounge, Est. 20068539 W. Sunset Blvd., Suite 1 West Hollywood, CA 90069Phone: 310-289-9250 Fax: 619-450-6732www.burgerlounge.comBurger Lounge grew out of the idea that a hamburger should not only taste great, it should also utilize healthy ingredients produced in a sustainable environment. They provide a simple premium quality menu that appeals to health conscious diners, vegetarians, salad lovers and diners simply “hankering for a great hamburger”. Originating in San Diego, they’re are excited to now be in West Hollywood on The Sunset Strip, with free parking and open until 3am on Friday and Saturday nights!

Christopher Guy, Est. 20128900 Beverly Blvd., Los Angeles, CA Phone: 1-800-476-9505www.christopherguy.comDefined by the design philosophy of “A Contemporary Mood with Classic Values,” Christopher Guy furnishings have garnered acclaim worldwide and grace the homes of celebrities and luxury hotels around the globe. A singular vision and uncompromising sense of style has ensured that the Christopher Guy name remains at the forefront of luxury furnishings design. With presence in 39 cities, including showrooms throughout North America, Europe, Asia and the Middle East, Christopher Guy offers a fresh approach to design, transcending modern, traditional and cultural boundaries.

Dr. Tea’s Tea Garden & Herbal Emporium, Est. 2011607 N. Huntley Dr., West Hollywood, CA 90069Phone: 818-302-7728 Fax: 661-554-0250www.teagarden.com With a beautiful garden and caring staff, Dr. Tea’s helps you find peace and tranquility. Step away from the urban jungle and visit their small oasis here in West Hollywood for tea, snacks, sandwiches, or the perfect herbal tonic!

Eliza Engle Interiors, Est. 20098721 Santa Monica Blvd., Suite 239West Hollywood, CA 90069Phone: 323-206-0122 Fax: 310-360-1311www.elizaengleinteriors.com Eliza Engle Interiors does residential interior design projects that vary in size, specializing in smaller spaces and homes. From designing a beautiful kitchen or laundry room, to making a studio space or office as elegant and efficient as one of the world’s best-designed luxury yachts, your life will be transformed both aesthetically and functionally. Spend less time staying organized and more time enjoying a beautiful and sophisticated life. If you haven’t already, contact them!

Fab-U-Tique, Est. 20118010 Melrose Ave., Los Angeles, CA 90046Phone: 323-944-0744 Fax: 323-944-0714www.facebook.com/eventsbyfabulous Events By Fabulous is a dynamic and innovative event production company. For ten years, they’ve established a reputation as a trendsetter in the industry, creating cutting edge events for major brands and private clients alike. Fabulous brings event themes to life and provides a full range of planning and coordination services, such as a la carte options including event decor and branding, entertainment and lighting design. Visit our exclusive showroom ‘Fab-U-Tique’ located on Melrose Avenue.

Great Earth Compounding Pharmacy, Est. 20079841 Santa Monica Blvd., West Hollywood, CA 90069Phone: 310-550-1822 Fax: 310-550-1825www.greatearthpharmacy.comThey are a compounding pharmacy and nutritional supplements center on the corner of Santa Monica and Robertson. They specialize in hormone replacement therapy, pain management, cosmeseuticals, veterinary, compounding, as well as pharmaceutical-grade vitamins. They are interested in keeping the public aware of what is going on in the constantly advancing world of health, and as such they have ongoing free seminars to educate the community how to be more healthy, get more energy and how to eat right.

LA Checker Cab Company, Est. 195514943 Califa St., Van Nuys, CA 91411Phone: 1-800-300-5007www.ineedtaxi.com At Checker Cab Company, they pride themselves on providing around the clock transportation needs. Whether your destination is the airport, the doctor’s office or home after an evening out, they will take you there. Your satisfaction and safety is their #1 priority. With 290 vehicles, including 24 wheelchair accessible vans, they are the largest company servicing West Hollywood and surrounding areas.

“Being a first time business owner, we were highly impressed with the diligence

and support of the entire West Hollywood Chamber of Commerce as well as a welcoming that we could not have

imagined; quick, reliable, efficient, and supportive.”

- Randy HernandezOliana Premium Olive Oils & Vinegars

9

New Member Profiles, continues on page 10

Lenceria Boutique, Est. 20128533 Sunset Blvd., Suite 101West Hollywood, CA 90069Phone: 310-601-7963www.lenceriaboutique.com Lencería Boutique seeks out distinguished swimwear and lingerie designers from Colombia, Brazil and other Latin American countries. While these designers are best known for their creativity, they never lose sight of quality, functionality and comfort. They are also on a constant search for artisanal accessories that high-light the essence of each of the countries we represent and provide our customers with more unique pieces. Lencería is motivated by elegance, romance and joy.

Lewis & Company Inc., Est.19892149 E. Garvey Ave., N. Suite A-11West Covina, CA 97197Phone: 626-858-4611 Fax: 626-858-4610www.lewisandco.net Lewis & Company Inc. has been serving the government relations consulting needs of southern California businesses and organizations since 1989. They provide a wide range of problem solving services for clients as diverse as the Renaissance Pleasure Faire to Westfield to Wal-Mart to the construction industry. The company President, Michael Lewis, spent 16 years at the policy level in local government dealing with land use, air quality and transportation issues before founding Lewis & Company Inc.

Massimo Mioni-Waddell & Reed, Est. 200815260 Ventura Blvd., Suite 940Sherman Oaks, CA 91403Phone: 310-849-2720 Fax: 818-465-0216www.wradvisors.com Massimo offers comprehensive financial planning, concentrating on investment, retirement, insurance and college planning. Massimo understands the finite details of numerous retirement plans available, and can tailor a plan to the individual, family or business. Massimo started his career in financial services in January 2008, working at Merrill Lynch. He loves to help people improve their overall financial situation and decided to pursue a career in Wealth Management. He joined Waddell & Reed because of their strong reputation and a culture that promotes a client first approach. Massimo works on a referral basis and loves hosting seminars for groups of all sizes. He is very active in the community end enjoys giving back in the form of financial education.

MacDonald Media, Est. 1997701 East 3rd Street, Studio 320Los Angeles, CA 90013Phone: 213-680-3094 FAX: 213-680-3000www.macdonaldmedia.com MacDonald Media plans and buys Out-of-Home Media space for US Advertising Agencies. Recent campaigns include eBay, Toshiba, UGG, BACARDI, Nike, Converse, EA, Old Spice, ESPN, Alaska Airlines, Conoco, FitFlops, Insomniac Events, AEG/Goldenvoice, and many others. Call them today

Marcus & Millichap, Est. 1971Wendy Bernfeld, Multi Family Apertment Specialist12100 W. Olympic Blvd., Suite 350Los Angeles, CA 90064Phone: 310-909-2382 Fax: 310-909-5410www.marcusmillichap.com Relationships come first. Real estate follows. Ms. Bernfeld has dedicated herself to the meticulous analysis and real-time understanding of the West Hollywood/Beverly Hills apartment submarket,exclusively representing buyers and sellers of investment properties As a former attorney both in private practice and with the Federal Trade Commission, Ms. Bernfeld brings a tremendous edge to the negotiating table.

Mercato di Vetro, Est. 20119077 Santa Monica Blvd., West Hollywood, CA 90069Phone: 323-655-8000 Fax: 323-655-8001www.sbe.com/MercatoDiVetroTrue to the Italian markets that inspired Mercato di Vetro, guests are greeted by a celebration of fresh ingredients that capture the essence of the kitchens of Italy. Boasting an open market feel, the contemporary eatery spans two levels, allowing Chef Danny Elmaleh to serve Italian dishes in a social setting. The menu focuses on antipasti and small plates of the freshest homemade ingredients, plus approachable wines and hand-crafted cocktails. Make your reservation today!

My Closet Italia, Est. 20107716 Melrose Ave., Los Angeles, CA 90046Phone: 323-653-7716 Fax: 323-653-7718www.myclosetmelrose.com Italy’s hottest boutique has landed on Melrose Avenue. My Closet Italia, which has been a staple go-to spot for fun fashion-loving Europeans since 2007, open its its first US boutique at 7716 Melrose Ave in Los Angeles on October 22, 2010. My Closet Italia boutique brings a new spin to the famous shopping avenue by providing a place to shop for unique Italian finds, They also as serve as the perfect location for Angelenos looking to hang in a glamorous, creative environment.

One West Bank, Est. 20098653 Beverly Blvd., West Hollywood, CA 90048Phone: 310-657-4145 Fax: 310-657-7947www.owb.com At One West Bank they deliver friendly, personalized banking services, one person at a time. They offer a variety of personal business deposit products, private banking and wealth advisory services to meet their client’s needs. As specialists in jumbo home lending, they offer mortgages up to $10 million with a streamlined, efficient application process and competitive mortgage rates. They also provide personal lines of credit and business loans. Visit them today!

Patch Media, Est. 2009225 Santa Monica Blvd., #200, Los Angeles, CA 90401Phone: 310-621-3814www.patch.comPatch.com is your source for all things local. West Hollywood Patch has been online in West Hollywood for over one year providing daily breaking local news, free event notices, free Patch Places business listings, and advertising opportunities to the community of West Hollywood. Their mission is to make life ridiculously easy for you and your neighbors. What better way to connect with your community? Visit West Hollywood Patch.

Pressed Juicery, Est. 20108714 Santa Monica Blvd.West Hollywood, CA 90069Phone: 310-854-4407 FAX: 310-477-7474www.pressedjuicery.comPressed Juicery juices are produced on a hydraulic press which extracts the finest produce straight from the pulp, minimizing oxidation and releasing vitamins, minerals and enzymes into each juice that are impossible to yield from a normal juicer. Their juice is 100 % raw and unpasteurized, giving it a three-day shelf life. Your mind and your body will thank you for delivering pure, living nutrients straight to your bloodstream, energizing and alkalizing your system back into a balanced state.

Print & Mail 4 U, Est. 1995913 N. Highland Ave., Los Angeles, CA 90038Phone: 323-462-MAIL (6245) Fax: 323-462-6246www.printandmail4u.comPrint Mail 4 U works to get you the lowest rates, best products and targeted mailing lists to reach your target market and expand your reach in the community. They are also a one-stop custom print shop and provide full design services including websites, as well as having the fastest turnaround in the industry for both color printing and mailing services. Their clients include the Natural History Museum, Rusnak, City National Bank, ONE National Gay and Lesbian Archives, LA Universal Preschool, weSpark and many others.

Pure Barre Beverly Hills, Est. 2011231 S. La Cienega Blvd., Beverly Hills, Ca 90211Phone: 424-204-9722www.purebarre.comPure Barre is for everyone and is a total body workout that burns fat in record-breaking time. The system uses the ballet barre to perform small, isometric movements that protect your joints and create long, lean, flexible muscles. Pure Barre is effective, fast, and safe; even better, it has great motivating music to keep you going. The technique targets areas of the body all of us struggle with: abs, hips, seat, and arms. Students see results in just 10 classes. Chamber Members get a 10% discount on all class packages. Come on in and meet them the barre!

10

Reserved Group, Est. 20118439 W Sunset Blvd. Suite 309, West Hollywood, CA 90069Phone: 716-397-8833www.reservedgroup.comA turnkey development company, Reserved Group delivers a breadth of services that can be tailored to your project. Aligning visions, expectations, needs and realities, we work with you in identifying solutions for what can be achieved, with the goal of developing a property that meets the highest quality standards and provides a maximum return on your capital investment.

Rock & Reilly’s Irish Pub, Est. 20118911 W. Sunset Blvd., West Hollywood, CA 90069Phone: 310-360-1400 Fax: 310-360-1402www.randrpub.comRock & Reilly’s is located on the legendary Sunset Strip in West Hollywood. The Rock and Roll Irish pub is open for breakfast, lunch and dinner seven days a week, 11am-2am. Rock & Reilly’s holds 150 people and is available for private events. Follow Rock & Reilly’s on Twitter @RockAndReilly and Facebook at Rock & Reilly’s. For more information, please give them a call or visit them online.

Top Floors Coaching & Consultancy, Est. 2009Phone: 310-779-4695 Fax: 323-848-9972Email: info@topfloorcc.comwww.topfloorcc.comTop Floor Coaching & Consultancy offers coaching, training and research that helps employees and organizations create effective work relations. Employees learn about agreements and cooperation, managing through resistance, conflict or violence solutions and how to control their emotions. Top Floor uses a brief, practical, lively, and affordable approach, firmly rooted in social science. Employees can practice and experiment with new behavior in role-plays with professional actors. This method is proven to be highly effective and fun.

YPS Botanicals, Est. 20026014 W. 86th Place, Los Angeles, CA 90045Phone: 310-655-0048 FAX: 310-568-0048www.ypsbotanicals.comAs the owner of YPS Botanicals, Elizabeth Hershenson’s hands-on approach and personal service has won her accolades from the industry’s top professional organization, the Plantscape Industry Alliance (PIA). With over 20 years in the industry, her innovative designs and concepts have improved the appearance and air quality of many fine high-rise buildings throughout the Southland. Let YPS help you bring beauty with benefits to any space. Don’t hesitate to call for a free estimate.

New Member Profiles, continued from page 9

The West Hollywood Chamber of Commerce provides:• Networking opportunities and connections to prospects

• Access to influencers in government

• Business advocacy

• Promotions & marketing for your products & services

• Communications and educational resources

Why Join The Chamber

About Your West Hollywood Chamber MembershipWest Hollywood Chamber of Commerce Membership is an investment in your business, your brand and the environment in which your business operates. No other business organization is as deeply plugged into what is happening in the West Hollywood community. And no other business organization brings together the decision makers and leaders who make things happen.

A Chamber Membership provides interaction with other Chamber members in order to foster valuable business connections that turn into rewarding business relationships. Your Membership provides access to influencers in business, civic and government and connects the power of the Chamber network on a local, state and federal level.

The West Hollywood Chamber is committed to building a strong local economy, strengthening, enhancing and protecting business. We are an organization that champions the local business community.

Membership Dues StructureChamber programs, promotions and marketing enhances your organizations’ visibility to help grow your business and increase your bottom line. Whether you are a large corporation, non-profit, or small business, there is a Chamber Membership level that fits your business needs.

For more information contact Matthew Clark at 323-650-2688 or email him at mclark@wehochamber.com

“When Classic Party Rentals works on events in the

City of West Hollywood it is always a pleasure working

with the West Hollywood Chamber of Commerce which

supports and promotes our efforts and interests. It is reassuring

to know that an organization such as the Chamber is a strong and

reliable friend to companies doing business in its city.

We are very grateful for all of its help.”- Jeffrey Williams

Classic Party Rentals

Your Chamber Membership is your connection to people, programs, information and resources.

11

WEST HOLLYWOOD CHAMBER COMMITTEES

Governmental Affairs CommitteeThe Governmental Affairs Committee (GAC), representing business in government, reviews various requests for project support and discusses other governmental issues affecting the business community. For example, GAC recently took an opposing position on bans that are bad for business or negatively impact our brand, industries or business community at large. GAC meets the second Tuesday of each month at 4pm.

Member Relations CommitteeThis committee works to retain and increase Membership by assessing and accommodating the needs of Members. This Committee welcomes new Members and helps all members utilize their benefits. Member Relations Committee meets the second Monday of each month at 4pm.

Special Events CommitteeThis committee assists in the planning of our Special Events. The Chamber has three major events each year that act as fund raisers for the Chamber. They are the Annual Meeting and Board Installation, State of The City and The Creative City Awards. Special Events Committee meets the second Friday of the month at 11am.

Finance CommitteeThis committee oversees financial records and reports the monthly financial status to the CFO of the Board of Directors. The Committee also will from time to time consider special fund raising and special spending requests. Finance Committee meets the last Monday of each month at 4pm.

Job Fair Committee This committee assists in the planning of the annual Job Fair which is held in late September. The first Job Fair Meeting will take place on May 17th. If you would like to get involved for next year’s Job Fair, please contact us at 323-650-2688.

Health Fair CommitteeThis committee assists in the planning of the annual Health Fair. Committee members participate in all aspects of creating the event. Thanks to this year’s committee for executing a great Health Fair on March 24th.

There are many ways to get involved with the Chamber to make a difference in your community by volunteering, sharing your expertise and getting plugged in. Participation on Committees offers Members the opportunity to contribute directly the work of the Chamber and to interact with fellow Chamber Members who share common interests. Committee participation is a great way for Members to network, share ideas and further the Chamber’s objectives for businesses through Chamber promotions, support and advocacy initiatives. Below are descriptions of the Chamber’s active committees. If you are interested in joining one of these committees please contact the West Hollywood Chamber of Commerce at (323) 650-2688.

1: Decide what you want to get out of your Membership • Referrals & Leads?• Networking?• Promotions & Marketing?• Government Advocacy?• Education?

2: Get the database and use it!• Highlight your product and service with a direct mailing to 500 businesses

3: Advertise and promote• Advertise in the weekly e-newsletter which reaches over 3,000 people• Get on the Social Media train with your business showcased on the Chamber’s Facebook & Twitter pages reaching over 2,000 people.• Purchase an ad or insert flyer in the quarterly newsletter that reaches over 1,500 businesses and individuals

4: Generate leads and referrals• Attend Networking Mixers each month that draw 75 to 150 people while morning Speed Networking events

5: Represent your business in Government Relations• Represent your business in front of government leaders with Chamber Support

6: Get your brand out there • Purchase tickets or sponsorships to various Chamber events & programs and get your company name in front of hundreds

AND IF YOU WANT EVEN MORE……

7: PARTICIPATE!

If you’re not sure where to get started or need help recognizing which benefits best suit your business needs, call or meet with Matthew Clark at 323-650-2688 or email him atmclark@wehochamber.com.

How to Use Your Membership

“Diverse and informal, yet professional and productive is how I would describe the mixers arranged by the Chamber. The mixers

have opened the doors to many possibilities!”-Joe LamasMerrill Lynch

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At its regular meeting on November 7, 2011 the City Council approved an ordinance prohibiting the sale of fur apparel productsin the City. As part of the City Council’s deliberation, the Council asked that an economic impact study of the ordinance be conducted. Results of the study will be brought before the Council once it is complete to allow the Council to determine whether any modifications to the ordinance are needed prior to its effective date of September 21, 2013. The Chamber, The Avenues and the Marketing and Visitors Bureau all strongly opposed this arbitrary ordinance, banning fur in select industries and not others. If you are a Fashion Retailer in the City of West Hollywood, it is critical that yourbusiness participate by providing data for this survey. Without this information, we cannot reasonably quantify the direct and indirect impacts this ban will have on

our community. The survey is confidential and your names and information will not be used publically. Keyser Marston Associates has extensive knowledge of the local economic conditions and are familiar with the local economic market. Their Scope of Services for the study will include the following:1. Survey Development - a Survey Instrument that can be sent to the apparel stores in West Hollywood to reveal the potential impact of the ban on animal fur sales.2. Site Visits - Based on visiting businesses in West Hollywood that sell animal fur products and estimate the floor area in these stores dedicated to the sale of animal fur products.3. Dollar Volume Estimate - Based on the results of the survey (share of sales), the site visits (floor area allocation), and the sales tax data; an estimate of the dollar volume of animal fur sales in West Hollywood will be determined.4. Real Estate Impact - In addition to evaluating the impact on sales, the consultant will also identify businesses that might leave West Hollywood as a result of the ban. The scope and location of these retailers will

Fur Ban Update:

Representing Business Interest in Government

be identified to gain an understanding of the magnitude of retail space that may become available. The overall real estate market conditions (e.g. rents, vacancies, etc.) will then be considered to identify the potential timeline for re-occupying those spaces. This scope takes into consideration items raised by the business community. The Chamber, along with The Avenues, will perform outreach to fashion retail businesses to ensure as high a response rate as possible. Barring any unforeseen delays, it is estimated that the study will be completed within 90 days from the commencement date.

(Information extracted from City Staff Report)

On December 19, 2011, Council directed staff to meet with the Chamber of Commerce to allow them an opportunity to review a proposed ordinance which offers a more tailored approach to the different types of food trucks operating in the community and address Public Safety issues. Subsequently, staff met with the Chamber President and select concerned Chamber members to explain, in detail, the proposed amendment. The Chamber reached out to its Members for feedback regarding the proposed ordinance and received responses mostly from our food and beverage establishments who are concerned that these trucks would then be able to set up in front of their establishments during prime dining hours. Food Trucks can be a great resource when used responsibly, to bring in more customers

during promotions and special events and in areas of the City that may lack places to eat. Mobile food vendors operating in West Hollywood are required to obtain a peddler license prior to operation. The Business License Ordinance contains

Food Truck Ordinance operating requirements that dictate how and where these vendors are able to operate. Some of the current operating requirements are outdated and do not address public safety issues that may arise from this new trend in mobile food vendors. The greatest concern from the Chamber’s Members was that the ordinance repeals the current law restricting catering trucks from operating within 250 feet of a fixed-location business. However after speaking with City staff, the Chamber supported the ordinance proposed which addressed public safety concerns and restricted trucks to 30 minutes at any parking meter. On February 6 the Council heard the item and had discussion about the issues of public safety and amended the ordinance providing an additional 30 minutes at meters for the food truck peddlers allowing them to

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Keyser-Marston contracted by City of West Hollywood to conduct economic impact study of ordinance prohibiting sale of fur apparel products

Comedienne Fortune Femster pokes fun at West Hollywood bans as emcee at The Creative City Awards 2011.

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Special Events The City Council unanimously approved allowing businesses to apply for up to 12 special event permits per year permanently. Previously, businesses were only allowed up to 4 special events per year. The change was made as a result of a pilot program that was included in the City’s Economic Hardship Package which was passed in 2009 and included a set of policies aimed at loosening regulations to encourage business activity during the economic downturn.

operate anywhere in the City at any meter for a full hour. The new ordinance was approved by all five Councilmembers as follows: The proposed ordinance divides mobile food vendors into three categories: 1) Short term vendors in the public right-of-way, which are restricted to 1 Hour in any one location on a City street and subject to the current rules and limitations pertaining to schools and parks; 2) Long term vendors in the public right-of-way, which must obtain an encroachment permit, may only operate in designated locations on a City street for designated periods of time, subject to conditions set out in the permit; and 3) Vendors that operate on private property, which are allowed to operate for 2 hours provided that the entire operation is confined to the private property. If a vendor desires to operate on private property for a period of time longer than 2 hours, it must obtain a Conditional Use Permit, Temporary Use Permit or a Special Event Permit. Long term vendors are required, by order of the LA County Health Department, to provide a letter from an establishment within 200 feet of the vendor stating that their patrons have permission to use their restroom facilities. Short term vendors parking at meters for one hour or less are not required to have this letter.

Business News from the City of West Hollywood

“West Hollywood Chamber is like no other. Starting with the people in the office and on the Board of Directors. They really care about helping your business grow and

what is the best avenue to reach your target audience. They follow through and are interested in building a community, creating a strong presence and image for

West Hollywood and building strength through business relationships.”- Claudia Endler

Claudia Endler Design

New Valet Ordinance The City is preparing a new valet ordinance which seeks to clean up some language in the code. To create transparency with advertised rates, all numbers and letters associated with the parking rates and times shall be in the same sized font. Valet companies shall also be required to submit an updated valet route plan and a copy of their insurance every year upon renewal of their business license. Individual valets must carry their drivers’ license and present it to any City Officials when requested. All portable valet signs shall only be placed on the sidewalk after an encroachment permit has first been obtained. To obtain this permit, an application must be submitted with a copy of their insurance and the proper fee. The exact dimensions and placement of the sign shall first be approved by the Long Range Planning and Mobility Division for full execution of the permit.

Revised Promoters LicensesThere is a newly proposed Promoters Venue License code which will make it easier for any business that employs promoters to operate in West Hollywood. The business will now be able to obtain a Promoters Venue License which will allow them to use any promoter they choose. If the business chooses not to get the license, they can still use any promoter they wish as long as that promoter holds a valid Promoters License. If a Venue License is obtained, the business must notify the City of which promoters are operating on what nights. This allows the City to be able to know who is operating in West Hollywood and hold the correct people accountable should there be any problems. Business owners are still responsible for all activities that take place in their business, but the promoters can also be held liable for violations of the noise ordinance and other activities that negatively impact the community-at-large.

(Partial information extracted from City Staff Report)

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Business Affairs

A coalition of business owners on Santa Monica Boulevard, having developed a proposed Management District Plan for the Santa Monica Boulevard Business Improvement District (SMBBID), launched a Petition to establish the BID on March 19, 2012. If approved, the SMBBID will establish various programs and promotions to increase the commercial activity in the Santa Monica Boulevard area. The International Downtown Association estimates that more than 1,500 Business Improvement Districts currently operate throughout the United States and Canada. A Business Improvement District (BID) may provide services such as, identity formation, market research and economic development in addition to services provided by local government. Business Improvement Districts also provide physical improvements such as entry features, benches, or lighting. These services are concentrated within a geographic area and are paid for through special business owner assessments. A Board of Directors, established by the business owners representing those who pay the assessment, governs the organization responsible for providing these services.

The City has supported the development of these types of business driven efforts. If established, the Santa Monica Blvd. BID will be the City’s fourth business improvement district. Previously established BIDS include The Avenues: Art, Fashion & Design District, The Sunset Strip Business Association as well as the West Hollywood Marketing & Visitors Bureau which was the first marketing and visitors bureau established as a BID in the country. Geographically, the SMBBID includes all businesses fronting Santa Monica Boulevard between Doheny Drive and La Cienega Boulevard and the intersection of Santa Monica Boulevard and Holloway Drive; businesses fronting the east side of Doheny Drive between Santa Monica Boulevard and Harland Avenue; businesses fronting Nemo Street between Doheny Drive and Santa Monica Boulevard; businesses on Almont Drive, La Peer Drive and Robertson Boulevard south of Santa Monica Boulevard, and businesses on Larrabee Street and Palm Avenue north of Santa Monica Boulevard, and several hotels on side streets adjacent to the Boulevard. The budget created from the total assessments will provide services for marketing, streetscape improvements, security enhancements, maintenance programs, special programs, special projects, advocacy and administration to benefit businesses within the district.

Santa Monica Boulevard Businesses Launch Petition to Form Business Improvement District (BID)

Business owners feel there are several reasons why now is the time to form aBID around Santa Monica Boulevard area. The most compelling reasons are as follows:• The Need to be Proactive in Determining the Future of Santa Monica Boulevard and ‘branding’ the district • The Need to Attract New Business and Investment Throughout Santa Monica Boulevard• An Opportunity to Create a Private/Public Partnership with a Unified Voice for Santa Monica Boulevard • An Opportunity to Establish Private Sector Management and Accountability The SMBBID is currently collecting signatures for support with the formation of the BID and hope to finalize the District Plan by mid-year. For more information on the Santa Monica Boulevard BID and how this affects your business, please contact the Chamber at 323-650-2688.

(Excerpts from SMBBID Management District Plan written by CIVITAS, a consulting firm specializing in the formation of business improvement districts)

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2012 Annual Meeting & Board Installation – Soho House West Hollywood

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1. 2012 Board of Directors; 2. Tamara White, City of West Hollywood Public Inforamtion Officer; 3. Paul Arevalo, City Manager and Councilmember John D’Amico; 4. Layne Lawson, Vice Chair of Governmental Affairs and Nicole Carcel, Field Representative from Assemblymember Mike Feuer’s office; 5. Joan Henehan, Past Chair; 6. Christopher Bonbright, Avison Young, Nadia Sutton, Here TV, Joan Henehan, Almagamated Henehan Worldwide and Tom Schlange, And Company; 7. Renee Santos, Mayor Duran and Misti Cooper, Yogurt Stop; 8. Alan Bernstein, Steven Afriat and Genevieve Morrill; 9. Councilmember Abbe Land; 10. Mayor Pro Tempore Jeffrey Prang; 11. Hany Haddad, US Bank and WHCC Chair, Alan Bernstein, Harper Management and outgoing Chair and Geneveive Morrill; 12. Josh Bridges, US Bank; 13. Captain Kelley Fraser; 14. WHCC Officers: Layne Lawson, Vice Chair of Governmental Affairs, Stan Bochniak, CFO, Ruth Tittle, Vice Chair of Special Events, Mark Lehman, First Vice Chair, Hany Haddad, Chair, Tom Schlange, Second Vice Chair, and Misti Cooper, Vice Chair of Membership; 15. Todd Elliott, Truman & Elliott and Hany Haddad, US Bank and WHCC Chair; 16. Michael Haibach, Deputy to Mayor Pro Tempore Jeffrey Prang, John Keho, City of West Hollywood Planning Manager, James Breitling, Government Affairs Manager at Athens Services, and Mike Lewis, Lewis & Company.

Sponsored by Athens Services, City of West Hollywood, The Hudson, Cedars-Sinai, US Bank, House of Blues and Mani Brothers

On January 26, the West Hollywood Chamber ofCommerce installed its new Board of Directors (see pages 16-18) and presented the 2011 Annual Report to its Members at the wonderful Soho House West Hollywood. The Chamber acknowledged outgoing Chair Alan Bernstein and outgoing board members Devin Ford and long time board director Todd Elliott. Mayor John Duran welcomed the crowd and City Manager Paul Arevalo said a few words to the 120 guests. City elected officials also in attendance were Mayor Pro Tempore Jeffrey Prang, Councilmembers Abbe Land and John D’Amico, as well as city staff, chamber members and city stakeholders. Nicole Carcel from Assemblymember Feuer’s office presented commendations to both incoming and outgoing directors and a special recognition was given to Genevieve Morrill for her service to the Chamber. Kara Seward from Senator Pavley’s office also provided commendations to our outgoing board members and candidate for Assembly Torie Osbourne was in attendance. Captain Kelley Fraser did the honors and installed the 2012 Board of Directors and the Officers of the Board. They are Hany Haddad as Chair, Mark Lehman as First Vice Chair, Tom Schlange as Second Vice Chair, Layne Lawson as Vice Chair of Governmental Affairs, Misti Cooper as Vice Chair of Membership; Ruth Tittle as Vice Chair of Special Events, Stan Bochniak as CFO and Deborah Kallick as Secretary. Each year outgoing Chair chooses one individual who has shown commitment and provided great contributions to the business community and the Chamber of Commerce. Alan Bernstein bestowed this honor to Steven Afriat as recipient of the Ray Reynolds Award. Steve was a Chamber Board member for many years and the Chamber is grateful to him for his years of service to our community.

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CHAIR – Hany Haddad, US BankHany has over ten years of experience in banking and over fifteen years in business management. He is the Vice President and District Manager of the Los Angeles Metro Market for U.S. Bank, managing their Consumer and Business Bank. Besides being the Chairman of the Board for the West Hollywood Chamber, Hany also serves on the Boards of the L.A.C.E.R. After-school Program, the LA Opera and the Center Dance Arts for the Music Center. Hany also spearheaded U.S. Bank’s National LGBT initiatives and actively works to ensure support for deserving social service programs and various LGBT chambers throughout the country.

FIRST VICE CHAIR – Mark E. Lehman, Law Offices of Mark E. LehmanMark E. Lehman is a prominent business, land use and real estate attorney with a sub-specialty in restaurant, bar and nightclub law, sales and acquisitions, permitting and land use entitlements. Lehman’s offices are on the Sunset Strip in West Hollywood and he is a homeowner who has resided and worked in West Hollywood for over 25 years. Mr. Lehman joined the Board of Directors of the West Hollywood Chamber in the early 1980’s, served 4 years as Chamber President/Chairman of the Board and many additional years on the Chamber’s Executive Committee, several of those years as former Vice President of Governmental Affairs.

SECOND VICE CHAIR - Tom Schlange, And Company, LLCA Southern California native, Tom Schlange grew up in Orange County, graduated from UC Santa Barbara, and has lived in Los Angeles for over twenty years. In 1999, Tom co-founded And Company; a creative agency located on Sunset Boulevard that blends entertainment sensibilities with strategic insights and traditional design expertise to create solutions for clients such as HBO, NFL, Toyota, ESPN, CBS and SBE. Currently a small business owner in West Hollywood, Tom has both lived and worked in the area during the last 12 years.

VICE CHAIR, GOVERNMENTAL AFFAIRS - Layne Lawson, Clear Channel OutdoorLayne Lawson began his career in the Outdoor Advertising Industry in 1995 and went to work for Clear Channel Outdoor in 1998 and in 2004 was promoted to Director of Public Affairs. His responsibilities include protecting all company assets by dealing with local and state governmental issues concerning the Outdoor Advertising industry. Layne has worked closely with the City of West Hollywood since 1998 and has worked on numerous issues regarding the Outdoor Advertising industry and local businesses in general.

VICE CHAIR, MEMBERSHIP – Misti Cooper, Yogurt StopMisti Cooper, owner of Yogurt Stop, moved to the Los Angeles area in 1992 and worked in the entertainment industry in marketing. She was involved in major movies and television programming including Tomb Raider and America’s Next Top Model, which was the inspiration behind the branding concept, for Yogurt Stop and the creation of the tag line PUMP IT YOURSELF! As a member of the West Hollywood business community she has gained on-the-job knowledge that allows her the insight to put forth suggestions and share ideas that promote relationships and shape Chamber policies that support small business.

VICE CHAIR, EVENTS - Ruth Tittle, Capitol Drugs/Power ZoneRuth strives to build a business that remains relevant to the needs of her community, offering alternative treatments. She deeply believes in a ‘whole person’ approach to treatment and that personal knowledge is a powerful tool for an individual. As a visible member of the Los Angeles LGBT community she continues to commit her time, energy and resources to community action, social equality and standing up for the under-served. She also serves on the Gay and Lesbian Elder Housing; The Gay and Lesbian Advisory Board and has been the recipient of numerous awards.

CHIEF FINANCIAL OFFICER - Stan Bochniak, Ampco System ParkingStan Bochniak has been an active member of the Chamber of Commerce and continues to be involved and support this vital City resource. Stan began his professional career in the banking industry in both sales and operations and has been working in the parking industry since 1993 in the various positions as Facility Manager, Operations Manager and Regional Sales Manager. His wide range of responsibilities over the past several years have allowed him a diverse and strong knowledge of the parking industry, as well as the commercial, residential, and retail industry.

SECRETARY - Deborah B. Kallick, Cedars-Sinai Medical CenterDeborah joined Cedars-Sinai Health System in March 2000 as its Vice President of Government and Industry Relations. In this role, she is responsible for coordinating the institutions efforts to assure that the increasingly important public policy issues which affect the organization are being monitored and addressed in an effective fashion. Her career has included roles in the non-profit community working for the Anti-Defamation League as the Assistant Director for Educational Programs and Community Development and the Council for Peace and Equality in Education as their Community Outreach Coordinator.

PAST CHAIR - Joan Henehan, Amalgamated Henehan WorldwideJoan Henehan is honored to be ten-year veteran of the West Hollywood Chamber of Commerce’s Board of Directors and a Past Chair. Professionally, Joan is a 22-year veteran of the financial services industry, now conducting business as a consultant through Amalgamated Henehan Worldwide. Joan is dedicated to serving the local business community through Chamber Advocacy, and boosting local and national business members whose revenue streams make West Hollywood an outstanding place in which to live and do business that is both innovative and dedicated to community betterment.

MEET YOUR 2012 BOARD OF DIRECTORSWEST HOLLYWOOD CHAMBER OF COMMERCE

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Arich Berghammer, Live NationArich Berghammer has over 30 years of experience in the hospitality and entertainment industries. He is currently Executive Vice President Clubs & Theaters North America at Live Nation. As EVP he has oversight of VIP Services at Live Nation. Previously he served as President at HMH, COO at SBE Entertainment, Chief of Staff at House of Blues Entertainment, Inc. His is a dynamic, energetic and results-oriented senior management executive and has served on the West Hollywood Chamber Board for over a decade.

Christopher Bonbright, Avison YoungBonbright is widely regarded as a leading real estate professional, with well over $1 billion in successful sales and leasing transactions since 1985 across a variety of product types, including high-rise office buildings, retail, healthcare, hotels, restaurants and nightclubs, and other special-use properties. Recent notable transactions include the sale and 20-year leaseback of the iconic Capitol Records building in Hollywood, the sale of the Beverly Hills landmark Rox-San office tower, and the sale of the Omni Saigon Hotel in Ho Chi Minh City, Vietnam.

Joseph M. Clapsaddle, Hornburg Jaguar Land RoverClapsaddle has served on the Board of Directors for 10 years. During his Board tenure, Joe was appointed Vice Chair of Events for two years and elected Chair for two years. In 2011, Joe was named a Commissioner of the West Hollywood Business License Commission. Prior to moving to Los Angeles, Joe lived in New York City, London and San Diego, working as a managing director of American Express Travel, owner of Study Abroad, consultant to The Royal Opera House’s Royal Ballet and as a theatrical producer on London’s West End and Broadway. He is the founding principal partner of Joseph Clapsaddle & Associates, a partnership marketing company.

Philip Dailey, Andaz West HollywoodWith more than 25 years of management experience in the luxury hospitality industry, Dailey joins the Andaz team from the SLS Hotel at Beverly Hills, where he successfully launched the hotel and managed it for over two years. Dailey oversees the day-to-day operations of Andaz West Hollywood and has established long-term strategic planning for the hotel. With a track record for launching boutique hotels and catapulting them to success, Dailey looks forward to bringing his knowledge of operations to Andaz West Hollywood, strengthening its reputation for excellent service, design and innovative guest experience.

Mylene Dane, TRAIN west hollywoodAs a re-invented fitness entrepreneur since 2003, Mylene has used her nearly 20 years of sales and management background with blue chip technology firms to remain in the forefront of this competitive field. Her experience cultivating profitable business relationships with Fortune 500 companies in Los Angeles and Chicago has honed her innate skills to personally connect with an array of gym clients and community contacts to grow her business. Mylene actively engages with the City of West Hollywood where she also resides.

Keith Kaplan, The Kaplan GroupThe Kaplan Group has specialized in branding, marketing and public relations for luxury lifestyle products since 1993 in West Hollywood. They have serviced a range of clients including fashion clients, luxury hoteliers and luxury products. Since 2001 Keith has been Executive Director of The Fur Information Council of America, a national trade group representing U.S. fur retailers, manufacturers and merchants where he has added public policy work to his responsibilities. He participated in the drafting and passage of several pieces of key federal legislation including the Dog and Cat Protection Act of 2000, the Animal Enterprise Terrorism Act and the Truth in Fur Labeling Act of 2010.

Karen Kuo, Robert Kuo LimitedKuo has been at Robert Kuo Ltd. since 1993 and is the public face of Robert Kuo. She works with companies that represent Robert Kuo in developing new collec-tions—making sure that their products are marketed, merchandised, and placed properly. Kuo serves on the Board of Directors for The Avenues: Art, Fashion & Design District and the West Hollywood Marketing and Visitors Bureau. Kuo was board member of the Far Eastern Art Council at the Los Angeles County Museum of Art and the head of the Fund Raising Sub-Committee for LACMA in 2002-2003.

Lindsay M. Lebby, ARCADE BoutiqueLindsay Lebby joined ARCADE Boutique in December 2008, a few months after the store opened, as the store’s Director. She helped shape the business, develop the ARCADE brand and establish the boutique as a West Hollywood fashion destination for trendsetters, stylists and celebrities. Prior to running ARCADE, Lindsay ran the North America Retail Marketing Department for GUESS?, Inc. and worked in store management for Intermix in New York City. After graduating San Diego State University with a B.S. in Business Administration and Marketing she worked her way up to Marketing Director for Westfield shopping centers throughout Los Angeles.

David Meyers, House of BluesDave started his career with Levy Restaurants as an intern at Wrigley Field in Chicago and over the course of his career was Director of Operations of the company’s premier properties including STAPLES Center, Dodger Stadium and Nationals Park in Washington DC. He has worked in all facets of the restaurant industry including restaurants, convention centers, sporting and music venues and has managed such high profile events as the Grammy Awards, the Super Bowl, World Series, NBA All Star Game, NHL All Star Game and College National Championship. Dave accepted the exciting opportunity with House of Blues on The Sunset Strip and assumed the GM position in September 2011.

MEET YOUR 2012 BOARD OF DIRECTORSWEST HOLLYWOOD CHAMBER OF COMMERCE

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Marino Monferrato, Cecconi’s West HollywoodAs Cecconi’s quickly becomes a staple in Los Angeles restaurants, Monferrato cultivates a relaxed yet elegant experience for West Hollywood diners. Monferrato began his path in the restaurant industry at the young age of fourteen and moved to the United States in 1994 after hearing about a position at Piero Selvaggio’s Primi in Los Angeles. In 2005, he joined the team at the 5-Diamond and 2-Michelin star restaurant Alex in the Wynn Hotel in Las Vegas where his casual and accessible manner brought an approachable element to the luxurious restaurant quickly making a name for himself in the community.

Pat Rogers, Here LoungeAfter a successful career in theater and working for a number of restaurants as a waiter and manager, Pat Rogers opened Rogers and Barbero with his business partner in the summer of 1983. Ten years later they converted their formal restaurant into Food Bar, an inexpensive, extremely casual, diner-like operation that was noisy, brash and overtly gay. It was the first such restaurant of its kind in NYC. Today, in addition to continued ownership of “g” in NYC and “here” in West Hollywood, Pat continues to serve “here” with principal duties concentrating on financial, legal and political matters.

Gene R. Smith, Gene Smith + James LitzAs a former Planning Commissioner and Transportation Commissioner, Gene brings a unique perspective to his work on the Chamber’s Board. As previous chair of the Governmental Affairs Committee for many years, Gene tackled vital business issues in West Hollywood, such as parking modifications, mixed use, affordable housing, signage, and improving communication between businesses and residential neighbors. As a local business owner and longtime West Hollywood resident, Gene (along with business partner James Litz) has been successful in helping many businesses, developers, and property owners secure City approvals for their projects.

Nadia Sutton, here! TVNadia Sutton is an activist, volunteer, and inspiration to the LGBT community and beyond. In 1989, Nadia founded PAWS/LA (Pets Are Wonderful Support), a non-profit organization helping those affected by HIV/AIDS who have difficulty caring for their pets. Nadia is passionate about the fight for equality. She is among the first to mobilize teams of people to show up at a protest march or demonstration. Nadia is also a tireless advocate for many organizations. she also serves on the West Hollywood Lesbian & Gay Advisory Board, the West Hollywood Women’s Mastermind Group, Friends of the Center for Sex and Gender Research at CSUN.

Maxine Tatlonghari, Vanity Girl HollywoodMaxine Tatlonghari is the founder of Vanity Girl Hollywood, a local LA based business that produces lighted Hollywood-style vanity tables. She has been a resident of West Hollywood for over a decade and became involved with the Chamber of Commerce nearly 10 years ago when she realized that no community event would be complete without involving local businesses. She quickly established herself as a valuable member of the Chamber, and was appointed to the Board by the Chair where she served one term. With her key strengths in Membership, PR and Events, Maxine brings to the table social media savvy in the ways that PR and marketing have evolved.

Ex-Officios Todd Steadman, Sunset Strip Business AssociationSince 2004 Todd Steadman has been the Executive Director of The Sunset Strip Business Association and has been instrumental in the revitalization of The Strip and the development and implementation of a variety of programs and events, including the world-renown Sunset Strip Music Festival. Todd started his career 19 years ago at the Tucson Metropolitan Chamber of Commerce which was the largest Chamber in Arizona with over 3,200 members. In 1998, he received an opportunity to be the Director of Economic Development and Government Affairs for the Beverly Hills Chamber.

Bradley Burlingame, West Hollywood Marketing & Visitors BureauPresident & CEO of the West Hollywood Marketing & Visitors Bureau for 15 years, Brad Burlingame leads the MVB’s programs which support the $750 million travel industry in West Hollywood. He is also a board member of The Sunset Strip Business Association, The Avenues Business Improvement District, and is Vice Chair of LA Stage representing the 350 producing organizations in greater Los Angeles. He is a member of the Marketing Advisory Board of Visit California, the Foundation Board of the Western Association of Convention & Visitors Bureaus, and is Co-Chair of the California Travel Association PAC.

Ryan Farber, The Avenues: Art, Fashion and Design DistrictAs Executive Director Ryan Farber’s role is to represent over 250 businesses by creating and executing marketing and public relations initiatives aimed at building awareness and driving traffic to the area. Ryan previously spent 7 years as Director of Marketing for an entertainment ticketing company in Las Vegas. He earned an MBA from Pepperdine University and is a native of Los Angeles.

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MEET YOUR 2012 BOARD OF DIRECTORSWEST HOLLYWOOD CHAMBER OF COMMERCE

“The West Hollywood Chamber of Commerce represents the entire West Hollywood

business community. After being involved with the Chamber for the past decade, what

I find most impressive is the responsive, efficient, and professional staff. Whether it’s promoting a pro-business climate or meeting fellow members at a networking event, the

Chamber serves as a catalyst for my business to prosper and grow.”

Dave Linden, Event Producer, L.A.’s Largest Mixer

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Chamber Events

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1. Chamber President Genevieve Morrill, Chairman of the Board Hany Haddad, Natalie Reynoso of Premiere Events 2. Jill Jacoby of Momentous Insurance Brokerage, Inc. with guest at the AndAz Mixer 3. Louis Issolgio of United Valet Parking, Inc. and Marta Linares of Gilmore Bank 4. Chairman of the Board Hany Haddad and Owen Ward of Off World Entertainment mingling at the Barney’s Beanery Networking Mixer 5. Eric Lynch (Eric the Actor) of the Howard Stern show with Emily Addison and Matthew Clark in the background at the Viper Room Ribbon Cutting (Photo by Genie Sanchez with permission from Viper Room) 6. Aaron Schmitz of Equity Technology Partners chats with guests at the Whole Foods Markets Networking Mixer 7. Enya Edwards and Naudia Edwards of Allied Health Solutions at the AndAz Networking Mixer 8. Rhett Hamernick of Rosa Mexicano & Danielle Jacoby of Patch Media at the Barney’s Beanery Networking Mixer 9. Chamber Members gather at the Whole Foods Markets Networking Mixer 10. A cake by Whole Foods baker

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by Jo Nelsen

The Andaz Hotel has placed “Dunderhead,” Robb Putnam’s 9-foot tall mutt made of mixed media at a strategic spot in its lobby. Barney’s Beanery hosted a flash mob where performers masqueraded as waiters and pool players and burst into dramatic recitations of Bukowski’s poetry. Gibson GuitarTown on The Sunset Strip will unveil giant guitar sculptures, the second installment of the outdoor exhibit. There’s an artistic movement afoot. In pursuit of a competitive edge, business is getting creative – partnering with artists and art organizations to add value and garner attention. Community is enhanced by business embracing and empowering the arts, and business profits from building new relationships. “A business arts partnership is a mutual love affair,” says Jordan Kaye, Marketing & Sales Manager of the Andaz. Kaye recommends each side consider the audience it already has, or the audience it wants to attract, when choosing a partner. “Look at the ‘psycho-graphics’ rather than the demographics of your sought-after customer,” he suggests. The Andaz has engaged the services of public art consultant and curator, Merry Norris, whose eclectic tastes and eye for emerging artists creates a buzz

that entices not only hotel clientele, but also an audience that comes for the art. “There’s a launch party and new customers emerge,” Ms. Norris exclaims with a wave of her wand. Maribel Louie, Economic Development Analyst for West Hollywood, points out: “The City wants to increase the instances where business/arts partnerships occur, and be more proactive in encouraging businesses that may still be a bit blind to the benefits of these partnerships. It can be as simple as posting an ad for an event or adding a themed drink.” Barney’s Beanery Regional Manager AJ Sacher, says, “We’re already good at being a sports restaurant. We were reaching out to people who haven’t been in before.” With gratitude for Pacific Standard Time facilitating their event, his enthusiasm is palpable, calling the flash mob “a head-turning presentation that attracted a whole lot of social media.” Twitter activity in the hours around the event was wild, and Sacher

Creative Economics: Business Partnerships at Work

Keinholz exhibition at Barney’s Beanery. Photo taken by Life Magazine, 1965.

Dunderhead by Robb Putman. Photo by Walter Maciel.

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believes people who were there or heard about it will remember and associate that unique memory with the place. “We’re confident we made new customers that night,” he says. The arts can be a dynamic driver for business. Music, dance, storytelling, photography, fashion, design, performance and visual art draws passionate audiences. Connecting your businessto that vitality creates an expanded customer base and brings greater exposure for the artist. A win-win. How to create a partnership? Jordan Kaye says, “We did not have to be the experts; it’s an ‘addition’ to the area of your expertise.” And Merry Norris says with a smile, “I just made it up.” Barney’s Beanery reported that Unbound Productions, the performance arts group, were so well organized it didn’t take much time to set up and didn’t inhibit the flow of business. Sunset Strip Business Association Executive Director Todd Steadman says, “We were thrilled with the results of the first round of GuitarTown on The Sunset Strip. As a destination marketing tool, the exhibit helped to attract visitors into the area and drew media attention worldwide.” The Andaz will continue to present cutting-edge art and feature local musicians with a percentage of the bar donated to a foundation supporting emerging artists and music camps for kids. Barney’s already has its next partnership foray planned. April 10th features a barter auction in the style of barter auctions that Kienholz held there in the 60s. Included will be a section of an original exhibition by Kienholz that features the Beanery. You can trade your horse for a small canvas by a local artist, and

proceeds go to charity. About 500 people are expected to traffic through between 7 and 10 p.m., and that’s good news for any business. Historically, West Hollywood has always been a destination for prominent artists. Showcasing new generations of artistic expression makes history. And that’s very positive for the artist and for business. There’s no limit to what you can create when you collaborate. Whoopee! “Any hotel provides towels and a bed,” Jordan Kaye says, “We want our customers to have a memorable experience.” What makes your business memorable? AJ Sacher concludes: “You never know what’s going to stick when you’re running or promoting a business, so you try things, and there’s always something to learn.”

SAVE THE DATE!STATE OF THE CITY 2012: CREATIVE PARTNERSHIPS THURSDAY, JUNE 28, 201211:30am – 1:30pm

Curve 2010 by Dion Johnson, as seen at Andaz. Photo courtesy of the artist and Western Project.

Shepard Fairey, “Electric Warrior”The painted guitar was inspired by Marc Bolan of T-Rex. Fairey illustrated Bolan as an iconic rock and roll archetype with a nod to vintage vinyl LP and stereo graphics. (“Electric Warrior” will be located outside of the Andaz hotel – formerly the “Riot Hyatt.”)

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Mission Statement: To support and advocate for a community environment where commerce can flourish.

West Hollywood Chamber of Commerce Mission Statement & Major Objectives

WHCC Staff Genevieve MorrillPresident/CEOgmorrill@wehochamber.com

Kristen LaMantia Project Coordinatorklamantia@wehochamber.com

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Matthew Clark Director of Membership & Eventsmclark@wehochamber.com

Administrative Assistantinfo@wehochamber.com

Major Objectives: • Advance business activity through economic development;• Advocate the position of the business community;• Enhance the quality of community life;• Achieve and maintain a progressive, integrated communications program; and• Maintain and enhance operational effectiveness and efficiency.

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