Embed Size (px)
Citation preview
Institute of Practitioners in Advertising44 Belgrave SquareLondonSW1X 8QST +44 (0)20 7235 7020
[email protected] www.ipa.co.ukwww.thecreativeindustries.co.uk
Copyright © IPA November 2015 Design Morrison Dalley
November 2015
@IPA_Updatesfacebook.com/theIPAyoutube.com/theIPAflickr.com/theIPAipa.co.uk/LinkedInplus.google.com/+theIPA
Join the conversation: #createUKInteractive Missionto Silicon Valleyand Hollywood
West Coast USA
Foreword01
The new world of UK advertising
03
London’s tech scene
08
The UK market opportunity
13Introducing the IPA
15
The IPAdelegation
19Contents
West Coast USA Interactive Mission
The UK Creative Industries are a brilliant success story, rising three times faster than the economy as a whole in the last five years. A substantial contribution to the health of the creative industries comes from the UK’s advertising sector.
The UK’s digital infrastructure and capacity for technology adoption puts us at the forefront of digital advertising innovation. We have the best broadband of the EU5 and the highest level of take up. We have the highest level of e-commerce per head in the world. The proportion of households that have a tablet has almost doubled in the past two years.
The rise of Google, Apple, Facebook, Amazon and Netflix has transformed the experience of UK consumers. They bring huge opportunities, but also challenges to traditional media businesses. From publishing to television to film, the impact of digital is changing the dynamics of the relationship between broadcasters and audiences. UK agencies are ahead of the curve in embracing these changes.
The UK is a welcome host to a multitude of West Coast technology companies seeking to go global. This mission is part of the UK Government’s wider aspiration to continue to position the UK as a creative and digital innovation hub to the world and an ideal partner for business growth.
Foreword
The Rt Honourable Ed Vaizey MP Minister of State for Culture and the Digital Economy
01
West Coast USA Interactive Mission
02 | 03
Source: All data from DCMS estimates June 2015 www.thecreativeindustries.co.uk
The UK Creative IndustriesGVA of UK Creative Industries 2014 (£m)
£76.9bnA YEAR
£8.8mAN HOUR
5%OF UK ECONOMY
The UK Creative Industries 2014VALUE(GVA)
Total £76.9bn
10,248Advertising
35,073Software & Games
Architecture3,592
Design & Fashion
3,094
Film & TV9,308
Publishing9,938
Crafts172
5,453Music, Arts & Culture
The UK Creative Economy
OF UK TOTAL JOBS8.8%
2.8MILLION JOBS
1 11IN
UK JOBS
The UK Creative Economy 2014
JOBS6%
2%
8%
5%
5%
3% 6%8%
29%
16%8%
2%
Proportion of jobs in the UK Creative Economy by region 2014
Advertising expenditure in the UK will reach almost £20bn a year in 2015, with continued growth expected in 2016.Brands continue to ramp up promotions on digital formats and, of the £6.3bn spent each year on UK internet advertising, £1bn is claimed by mobile.The advent of paid for advertising on Facebook and Twitter has increased expenditure on social to £922 million.Smartphones and tablets now account for almost one third of search advertising.UK programmatic spending has leapt ahead with year on year increases of 60%.The UK online advertising market is expected to be 59% programmatic by 2017 – the highest level in Europe.
Meanwhile newer platforms launched by older media companies are powering ahead. Broadcasters saw an annual increase of 15% in on-demand content in 2014 as film rental over the internet became a popular budget alternative to going to the cinema. Digital still accounts for a small proportion of the overall £1.5bn income from advertising for the national newspaper business, but this is changing as leading British news sites like MailOnline, The Guardian and The Telegraph gather worldwide followings.
The new world of UK advertising
Marketing is now a discipline powered by technology.Technology is profoundly changing the dynamics of advertising.Online advertising is now as important as television and more important than print.
01
02
03
Sources:WARC, IAB/PwC, Guardian
£100m
£200m
£300m
£400m
£500m
£600m
Non-digital
Digital
£10bn
£20bn
£30bn
£40bn
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: PwC Entertainment & Media Outlook 2015-2019
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
West Coast USA Interactive Mission The new world of UK advertising
04 | 05
The forecast explosion in mobile advertising and digital formats points to UK advertising at the centre of a global revolution in consumer information, service and choice.Tim Lefroy CEO Advertising Association
Mobile Internet access
«
«Key UK tipping points
Subscription VOD overtakes Through TV in 2015
Revenues from digital set to overtake non-digital in 2020
OTT: SVODOTT: TVOD
Through TV subscription provider
£2bn
£4bnMobile
Fixed£6bn
£8bn
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: IPA TouchPoints6 (www.ipa.co.uk/touchpoints)
West Coast USA Interactive Mission The new world of UK advertising
06 | 07
6%
Digital Advertising Growth Drivers CAGR 2010-2014
Source: PwC Entertainment & Media Outlook 2015-2019, IAB digital ad spend study 2014
110%+70%+59%++
Phenomenal growth in the time we spend social networking.Growing concern about how companies use our personal data.
04
05
Each week, 63% of UK consumers now use social media, and the average time spent per day has risen to 1 hour 37 minutes.For Millenials this figure is even higher – from 74% in 2011 to 86% in 2015.The scale of their social media use now rivals their use of television and outdoor.For TV content, PCs now represent the highest share after TV sets, with people watching for an average of 43 minutes per day. After the traditional radio set mobile now delivers the highest reach of audio listening.For newsbrands and magazines tablet is now delivering the highest average time spent reading after print.When it comes to mobile, UK adults use their phones 264 times on average per day.For 15-29 year olds this is even higher at 387 times each day, peaking at 420 sessions for 15 year olds.Taking into account the average 10 hours they are asleep this is equivalent to using their phones every other minute.Around half of the time on mobile is used for engaging with other people, increasing to 57% among young people.Photo sharing sites are more likely to be used by 15-24 year olds.Despite the name, most mobile phone use is when users are at home, with 68% of activity carried out in this location.Data privacy concerns are also growing, with 75% of UK adults now claiming to agree with the statement: “I am concerned about the misuse of my personal data which is held by companies.”
Social Media
Video
Mobile
Desktopexcluding video and social media
West Coast USA Interactive Mission
08 | 09
London’s tech scene
London is Europe’s fastest growing technology capital, both in terms of jobs and economic value. London is twice the size of Berlin, and three times the size of Paris, in this sector.
For years, London was dependent on financial services. While this is as big as ever, tech is catching up fast, whether it is financial, retail, creative or health tech. Every sector is being transformed with tech and London at the heart of it. It is not without reason that the US tech giants Google, Facebook, and Twitter have made London their international hub for growth outside of the US.
There is nowhere to rival London for start-ups looking to thrive and grow. Boris Johnson Mayor of London
There are now 40,000 companies in the tech space in London, employing over 200,000 people. The narrow definition of Tech City as an East of London phenomenon is now spreading to encompass the whole of the city. Of the 50 tech companies in Europe with valuations above or around the $1bn mark, 17 are from the UK and 13 are in London.
Outside of London and the South East there are also thriving technology clusters in Bristol, Bath, Cambridge, Edinburgh, Birmingham, Manchester, Newcastle, and Bournemouth.
««
Advertising Week Europe (advertisingweek.eu) Now in its fourth year, and centred in London, with 209 events over four days, including 70 workshops, Advertising Week Europe provides over 185 hours of inspiring thought leadership content and engaging special events.
London Technology Week (londontechnologyweek.co.uk) With over 200 events, and 1000 international delegates it’s a showcase for London’s entrepreneurial scene and a catalyst for global growth.
Ad:tech London (ad-techlondon.co.uk) Creating an unparalleled market place for the marketing and media community to come together to learn new trends and meet suppliers at London Olympia. With 40 seminar sessions across two days tackling everything from programmatic, data and analytics to content marketing, social media and customer experience.
FTSE UK digital services index performance
Key events in the London calendar 2016
Source: FTSESources: The Drum, london.gov
800
1000
1200
1400
1600
1800
2000
Sep10 Feb11 June11 Nov11 Mar12 Aug12 Jan13 May13 Oct13
FTSE UK Digital Services Equally Weighted IndexFTSE All Share
Mar
Jun
Oct
London’s tech scene
IPA agencies meet tech start-ups at London Technology Week
« «
« «
The Bakery is the first dedicated program that offers the world’s best advertising and marketing tech developers direct access to and mentoring from top brands and agencies so they can get their first big clients quickly. It’s an evolution that
What is really exciting about the proliferation of such a diverse range of sectors within the digital space is the extent to which the industry is simultaneously integrating itself within the traditional specialisms of London business and
benefits everyone;creating new areas of expertise.
the brands and their agencies, the innovators and their investors, and ultimately all of us as consumers.
As digital skills become more accessible, so the scope of digital diversity will continue to grow. London’s digital sector can produce a depth of high quality companies across a range of disciplines and sectors that speaks of a truly long term phenomenon.
Russ Shaw Founder Tech London Advocates (TLA) (techlondonadvocates.org.uk)Andrew Humphries Co-Founder The Bakery (thebakerylondon.com)
West Coast USA Interactive Mission
12 | 13
The UK market opportunity
The Future of Marketing and Agencies, a joint report by The Future Foundation, IPA and Advertising Week Europe 2015 identifies the drivers of change.
Source: Future Foundation/IPA 2015
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Low
High
Impa
ct o
n co
nsum
ers
2025
A shift to mobile first for the majority
Visual/ multimedia content becomes dominant means of communication
Experience economy intensifies: personalised, relevant, immersive
3D printingis establishedin mainstream
Predictive analytics is successfully implemented
Retail/commerce anywhere/everywhere
Majority of consumers are using some form ofwearable tech
Artificial intelligence delivers real-time service improvements on a range of platforms
The drivers of change
Technology is a constant, ubiquitous and omnipresent facilitator. How brands and consumers choose to use technology is the critical factor.
Personalisation, in its many guises, will be central – using data to provide the most appropriate and tailored response to each and every consumer. However, it is predicted that the relationship between brand and consumer will differ. Our Future of Marketing and Agencies report explores four future scenarios:
Brand Me-Q: the emotional brand/consumer relationship is highly valued.Me & the Brand next door: brands take a back seat and facilitate consumers
telling the story.iControl: any brand engagement is based around function, but on the consumer’s terms.Best Buy Brands: a transactional relationship, focused on seamless service and product quality. The future of agencies will depend, in large part, on the economic role for brands in client businesses and how marketing integrates with customer service, research and development, and IT. The growing number of brand-sponsored incubators suggests that marketing budgets will be sourced from capital expenditure as well as operating costs.
West Coast USA Interactive Mission
14 | 15
London accounts for over 71% of the IPA member agencies numerically and 83% in terms of £ value. All the top UK media planning and buying agencies are IPA members. The vast majority of media planning for EMEA is done from the UK.
Introducing the IPA
The IPA and its member agencies provide a concentrated cluster of advertising agencies with which to do business. They represent a global centre of excellence for advertising thought leadership, best practice and continuous professional development.
Over 80% of media investment in the UK is through IPA member agencies. IPA member agencies work hand-in-hand with all the major technology platforms and media owners.
The IPA partners with Google in the UK in piloting digital training formats which then go global. The #IPASocialWorks project,looking at the efficacy and ROI from social media for
Opposite top: IPA, 44 Belgrave Square, London SW1Opposite bottom: Sir Martin Sorrell, WPP, in conversation with Evan Davies, IPA President’s event 2014This page: Tom Knox IPA President & Chairman DLKW Lowe
West Coast USA Interactive Mission
16 | 17
Introducing the IPA
marketing communications, customer service, insight and personalisation, is in partnership with Facebook and Twitter.
IPA member agencies are therefore a powerful influence on the usage and reach of technology innovation. Digital agencies, with a design and build or online advertising heritage, and media agencies, with a legacy in media planning and buying, are at the forefront in embracing marketing technology to develop multi-platform communications programmes and enhanced customer experiences. However, creative agencies, particularly those with a digital heritage, are not far behind in coming up with novel ideas for harnessing technology to improve brand engagement. From the point of view of the IPA membership there are three areas of the
marketing technology landscape which are of particular importance:brandtech: enhancing the product and service experience.mediatech: optimizing media planning and buying efficiency.creativetech: enhancing emotional engagement through branded content online.
Change is taking shape in four key areas:innovation: what brands sell and how.communications: what brands say and where they say it.talent: within the brand and within their partner businesses.customer experience: how brands are consumed.
The Future of Marketing and Agencies report also explores four new agency models against the four future consumer and brand scenarios:
Provocateur: agent for change, foresightInfluence: talent spotting and managementIncubate: co-creation and innovationSustain: design and build of new online marketplaces.
Agencies across the spectrum are encouraging entrepreneurship and more agile ways of working.
New agency models
Source: Future Foundation/IPA 2015: The Future of Marketing and Agencies
Brand focuses on emotional engagement
Brand focuses on functional engagement
Consumer is enabler or creator
Brand is enabler orprovider
Incubate(iControl)
Sustain(Best Buy Brands)
Provocateur(Brand Me-Q)
Influence(Me and the Brand Next Door)
01
02
03
04
West Coast USA Interactive Mission
18 | 19
The IPA delegation
Established in 2011, Creature of London is an independent creative company that makes UK, pan-Euro and global creative work, across all platforms, for clients including Molson Coors, Tetley Tea, Arla, ABF, Zoopla, Gatwick and The Green Party. A genuinely collaborative agency, we invite our clients to sit round the table with us, to work as creative and strategic partners; as an extension of the marketing department. We also have a US office in Seattle.
creaturelondon.com
Drummond Central is a strategic marketing, creative and digital agency based in Newcastle upon Tyne. Current clients of Drummond Central include bet365, Stoke City Football Club, Atom Bank, Omega Plc and the NHS. The agency has a 35-strong team, recognised globally for its creative work, and is active in the majority of territories around the world, having recently opened a Madrid office.
drummondcentral.co.uk
Ed Warren Founding PartnerEd leads both Creative and Strategy at the agency. His career has taken him on a tour through advertising's different disciplines, from account man to planner at Lowe & DLKW, then from strategist to creative and creative director at Mother London. In 2011 he founded Creature London with Stu Outhwaite, Ben Middleton and Dan Shute in order to find more hats to wear.
Julie Drummond Chief ExecutiveJulie has worked in marketing for over 20 years, founding Drummond Central in 2004. She has been responsible for leading some of the most effective advertising and brand communication campaigns in the UK, Europe and globally, and also has a MA in Marketing.
There is no doubt that our first mission, in 2011, was productive in accelerating business relationships, developing networks, and enhancing mutual understanding. We have high hopes for this one. As the trade association and professional institute for advertising and digital technology agencies in the UK, we are in a good position to harness the collective intelligence of our membership to drive the global industry agenda. Our 300 member agencies work with 3000 brands worldwide.Our professional qualifications are now in play in over 60 markets.We lead the field with our effectiveness knowledge hub and award programme.
In partnering with UK Trade & Investment, we seek to encourage international collaboration, export and inward investment. The role of the IPA is to inspire, promote, anticipate and serve our membership, and this mission is proof-positive of that ambition. I am delighted that such a wide cross section of our leading agencies have taken up the opportunity to join us.
We are here to share and learn; challenge and champion; discover and initiate. In a world where technology transforms, we continue to believe that face-to-face encounters matter, that emotional connection underpins relationships that last. Our job is to help translate technology interfaces into meaningful consumer connections.
We look forward to the dialogue.
Paul Bainsfair IPA Director General
01
02
03
This is our second major Mission to the West Coast.
«
West Coast USA Interactive Mission
20 | 21
The IPA delegation
Everything Different is an independent marketing services group based in Newcastle upon Tyne and London.Company philosophy is about always challenging the status quo for better commercial creativity. The group encompasses creative marketing, research and insight, digital marketing and developing talent. A Campaign Top 100 Agency, client reach is predominantly UK and EMEA, with clients including L’Oreal, Carpetright, DFDS Seaways and Redrow Homes plc.
everythingdifferent.co.uk
Ben Quigley CEOBen has steered the ship since 1999 when he co-founded Different, becoming Group Chief Executive in 2011. Ben is also the current IPA chair for England and Wales members, representing the interests of agencies around the UK at the IPA Council.
e>erythıngd.fferentFounded in 1968, Feref is a creative, fully integrated agency based in Soho, London. Feref has created some of the world’s best-loved advertising and PR launches for movies like Star Wars, Mission Impossible, James Bond, Frozen and Marvel's Avengers. Over time, we have evolved our services into a unique blend of strategy, creative, digital, design, production, content, social media, PR and audio visual, enabling us to attract clients from outside the entertainment sector: L’Oreal, Staysure, Caffè Nero, Vodafone, Samsung, Hawaiian Tropic, Wilkinson Sword & YO! Sushi.
feref.com
Andrew Warren DirectorBoard member at Feref with 20 years agency experience. Andrew works with global brands to deliver fully integrated international and EMEA marketing campaigns for Disney, Marvel, Lucasfilm, Warner Bros, NBC Universal, Netflix, Samsung and Vodafone. An expert in developing new technologies and channels for entertainment and telecoms categories, Andrew is constantly investigating the latest trends and opportunities, and has won a BAFTA for his innovative work linking entertainment brands to education.
Fold7 is a 21st Century creative agency for the 21st Century customer. One of the fastest growing independent ad agencies in London, Fold7 also has sister companies in content production (Film7), and digital innovation (Pivot). Its clients include Carlsberg, Magners, Audible, Gumtree, Pandora, Doddle and Disney.
fold7.com
Marc Nohr CEOMarc joined Fold7 in 2015, where he is charged with driving the growth of the business, its staff and its clients. He leads the way in making Fold7 a destination brand for clients and talent who share the agency’s creative ambition. Formerly the Founder and CEO of Kitcatt Nohr, Marc gained five Agency of the Year titles and over 100 creative awards during his tenure.
Anna Thackeray Client Services DirectorClient Services Director at Feref with 10 years agency experience. Anna began her career in digital publicity during its infancy, and now works with her team to deliver innovative integrated campaigns for global brands, including Disney, Pixar, Lucasfilm, Marvel, ABC Studios, Vodafone and 20th Century Fox.
West Coast USA Interactive Mission The IPA delegation
McCann is one of the world’s largest advertising agency networks, with over 180 offices worldwide, and is a subsidiary of Interpublic Group. Established in 1927, McCann London are a 200ish-strong team, dedicated to telling the truth and doing it well. The agency is home to iconic brands such as Coca-Cola, L’Oreal, Mastercard, Microsoft, Nestle, Subway and Unilever.
mccannlondon.co.uk
Zaid Al-Zaidy CEOZaid is the CEO of McCann London, a believer in technology as an enabler and a vocal champion of diversity as a prerequisite for creativity. His own background is suitably richly varied – he was a marketer at Unilever, helping the sex drives of a generation with the Lynx/ Axe Effect, and then became a strategist at Mother, RKCR/Y&R and TBWA. At McCann he now leads the management team of the agency that last year topped the UK’s new business rankings.
Theo Izzard-Brown Head of StrategyTheo is in charge of growing and leading a perfectly-formed, future-fit department of maverick thinkers. Theo began his career in earnest at digital specialists Agency Republic, followed by a short stint at Crispin, Porter + Bogusky, a longer one at Wieden + Kennedy London, before landing at McCann London in 2014. Theo likes ‘new media’ but couldn’t eat a whole one. Preferring instead to begin at the warm and slightly sweaty intersection of human behaviour and creativity.
Havas Media Group is one of the leading global communications and marketing networks. The Group promotes a philosophy of agility and fast integration, and each brand benefits from specialised expertise, including data, mobile, social media, content marketing and programmatic solutions. Havas Media Group was established in 1978, has offices across all global territories and major UK clients include BBC, EDF Energy, Nationwide, O2, Pernod Richard, Royal Mail and Ubisoft.
havasmediagroup.com
Paul Frampton CEO, Havas Media & Group Managing DirectorPaul joined Havas in 1997. He is responsible for senior client relationships and growth by driving the Havas data and content vision. Under his stewardship, Havas recently launched HMG Consulting to support brands on the digital transformation journey. Paul also works closely with the HMG Labs team to encourage pioneering and meaningfulpartnerships between clients and start-ups. Ranked the No.1 social agency CEO by Media Week.
We are a full service digital agency with expertise in digital experiences (Design & Build) and digital communications (Media & Creative). Founded in London in 1998, we have now grown into a global agency with 12 offices and over 600 talents. Our mission is to find, inspire and connect, in ways others cannot. We are the global digital agency network of Mullen Lowe Group, since acquisition in 2014. Key clients include Diageo, Primark, SEAT, Unilever, Virgin Trains & Western Union.
london.loweprofero.com
Dale Gall CEODale joined Lowe Profero in 2009, and has overall responsibility for the Creative, Tech, Design and Build and Media services. During his time he has overseen record growth, global expansion and numerous awards. Before Lowe Profero he spent six years as Head of Planning and Managing Partner at VCCP and three years as Planning Director at J. Walter Thompson.
22 | 23
West Coast USA Interactive Mission The IPA delegation
MediaCom, a member of WPP, describes itself as the “Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 125 offices across 100 countries around the globe. Clients include P&G, VW Group, Dell and Universal. MediaCom was named Network of the Year at the 2015 Global M&M Awards for an unprecedented fourth year.
mediacom.co.uk
Andrew DavisonBusiness DirectorAndrew joined MediaCom in 2010 before becoming Business Director on their Sky account in early 2015. He has responsibility for all the elements of Sky’s brand investment in the UK, the integration with, and the strategic direction of, response-based communications. He believes that growth of the digital sector, and the exponential innovation that has come with it, has simply opened up a world of opportunity that no generation before has had.
MEDIACOM
Mohawk are an independent agency with over 40 staff and offices in London, Cambridge and Hong Kong. Clients include The Guardian, Tesco, Ladbrokes and Schroders. Mohawk’s success in delivering award-winning projects has fuelled its recent expansion, thus allowing the agency freedom to innovate and explore technology.
mohawkhq.com
Mark DoyleDigital Strategy and Innovation PartnerMark joined Mohawk in 2011. His role as Partner has seen him activate Mohawk’s digital offering, with a focus on driving a culture of entrepreneurship and innovation. This has allowed Mohawk to take to market its own products, including iOS apps and digital customer engagement tools for brands. Mark is excited to explore the seemingly infinite possibilities offered by technology and media but is grounded with a fastidious focus on end user experience.
We are 45 people strong. London based but not London centric. Our philosophy is Do Feel Think; we get people to take actions now that change how they think and feel. We do that through work which is integrated, channel neutral and which uses creative tech and content to drive action. Whatever we do, it is always where is will have the most impact, close to the point of influence, purchase or behaviour change. Our clients are those with a desire for positive change including the UK Government, Bacardi Limited, Network Rail and Arla.
23red.com
Jo ArdenHead of StrategyJo joined 23red in 2011, with previous stints at (Beta) and Iris Worldwide. Jo specialises in social purpose projects for government and business, tackling issues ranging from Safe Sex to Climate Change. As strategy lead at 23red, she works with her clients to unpick their business issues, help shape their long term strategies and bring them to life through engaging campaigns.
23red
Founded in 2012, Republic of Media is an independent communications planning and buying agency with offices in Edinburgh and Manchester, servicing clients including bet365, Tennent’s Lager, Well+ Pharmacy and Scottish Water. As advertisers increasingly look for impartial advice on their media investment in an age of arbitrage and networked trading deals, our ambition is to lead the UK independent agency market.
republicofmedia.co.uk
Simon CrundenDirectorSimon joined Republic of Media in 2012, coming from previous positions at Aegis and Omnicom agencies. As Head of Planning, he is responsible for strategy and client service. It is Simon’s role to understand what type of agency his clients will need in the years ahead, as the digital revolution continues to change how we communicate. In his view, being excited by new ideas, open to change and willing to fail is the only way to navigate the connected future.
24 | 25
West Coast USA Interactive Mission
26 | 27
The IPA delegation
St Luke’s is a Top 30, London-based independent creative agency, employing 45 people. The ability to define powerful new agendas for brands is what sets us apart. In a world of complex media decisions and fast-moving conversations, the need for a clear brand agenda has never been stronger, it is a catalyst for the innovation, in digital channels and elsewhere, that transforms businesses. We belong to TheNetworkOne and our main clients are Heineken, Majestic Wines, Shop Direct Group and The Rank Group.
stlukes.co.uk
Dan Hulse MD and Planning PartnerDan joined St Luke’s in 2004 from Lowe, and since then has helped establish the agency’s brand consultancy offering as well as leading strategy across key accounts. Today, as Managing Director and Planning Partner, he ensures strategy is at the heart of the day-to-day running of the agency.
Famed for its innovative culture, a willingness to break conventions and voted Third Best Small Company to work for by The Sunday Times, the7stars is the UK’s largest independent media agency. Founded in 2005, the agency now employs 130 people, and turns over more than £200m, working with clients such as Atlantic Records, Iceland Foods, Suzuki and Supercell. Internationally the7stars operate through a network of leading independent agency partners, working closely with the likes of Horizon in the US, and Pilot in Germany.
the7stars.co.uk
Dino Myers-LampteyHead of StrategyDino joined the7stars in 2012, with previous stints at PHD Rocket as Head of Strategy, Michaelides & Bednash and MediaCom. Dino works with his team to hunt for insights within culture, new technologies, data, economy and behaviour to generate ideas that have a real impact on brands.
Formed in 2003, UK Trade & Investment is a non-ministerial department that works with UK-based businesses to enhance their competitiveness and ensure their success in international markets through overseas trade and investment. We encourage and support overseas companies to look at the UK as the best place to set up or expand their business.
ukti.gov.ukCindy FabianVice Consul, Creative and Media, USJoining UKTI San Francisco in 2013, Cindy is the Vice Consul for Creative & Media covering TV, film, animation, games, VR, ad tech, and B2C digital companies. She also leads the UKTI trade mission to the Game Developers Conference (GDC) every year. Cindy is a former TV network and studio development executive for USA Network/Syfy and Universal Television. She has also worked as a freelance Executive Producer developing creative series and digital content for clients.
Tim Crouch Sector Lead, Creative and Digital Media, USTim leads the team responsible for foreign direct investment and UK export activity across film, television, advertising, video games, digital and social media, music, animation and design. He also leads strategic relationships with major investors in the creative industries across Southern California, Arizona, Nevada and Utah. Before joining UK Trade & Investment, he was a senior policy advisor at the Cabinet Office in London.
David MoodyInternational Trade Adviser David consults with creative, advertising and tech companies to help them succeed in doing more international business. David started his career in direct marketing, becoming Client Services Director at Wunderman London. In 1997 he moved to independent agency Perspectives, becoming Joint CEO in 2002. His subsequent career has been in international brand and communications management, business development and creating new global agency structures and processes.
The IPA delegation
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services for its corporate and individual members. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide.
ipa.co.uk
Paul Bainsfair Director GeneralPaul was appointed Director General of the IPA in 2011. His advertising career began at Saatchi & Saatchi in 1977, where he was made CEO 10 years later. In 1991, he co-founded Bainsfair Sharkey Trott, which was acquired by Omnicom and merged with TBWA, making Paul Chairman of TBWA UK and President of TBWA Europe. In 2009 he became Chairman of Iris Worldwide. Paul sits on the boards of RAJAR, ASBOF, BASBOF, BARB and Advertising Week (Europe).
Janet Hull OBEDirector of Marketing StrategyJanet is responsible for the IPA’s external marketing programmes. She has a lead role in the IPA’s Future of Talent strategy, the IPA Effectiveness initiative, and the UK Creative Industries marketing website (thecreativeindustries.co.uk). Janet’s industry experience spans management positions at Y&R advertising, Burson Marsteller public relations and Lewis Moberly brand identity.
Nigel GwilliamConsultant Head of Media & Emerging TechnologyNigel is responsible for representing the media and digital communities within IPA membership. He is also charged with understanding the implications of emerging technologies to advertising and agencies and, as such, he makes regular fact finding trips including those to SXSW Interactive and to the Far East. Nigel represents agency interests on the boards of ABC, JICWEBS and DTSG.
