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Board Certified in Digestive, Liver, & Nutritional DiseasesNandakumar Ravi, M.D.

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Ready for Business

1. It’s important to know the market you intend to be in. Do your research and talk to owners of businesses similar to the one you’re wanting to go into.

2. Get involved! “Networking is key,” Fabbri says.

3. Know your resources. Fabbri rec-ommends talking with not only the Small Business Development Center, the Chamber of Commerce, but most importantly, the American Business Woman’s Association.

4. Create a solid business plan and be willing to revise. Included is your cash flow, financing, and legal issues. Keep fine-combing your plan as your progress to ensure you’re completely up-to-date. But don’t get discouraged if you need to make adjustments along the way—that’s part of the plan.

5. Find your capital. “This is hard right now because banks aren’t looking to do too much loaning,” Fabbri notes. But you need to have your nuts and bolts in order before you approach anyone—so come prepared and find other sources for start-up funds.

6. Keep a current resume. You just never know when something might jump out at you.

7. Go on an interview every year. Finally, Fabbri offers a personal tip. “Each year, I try to go on at least one job interview. It’s a way of keeping your interviewing skills up—though I have no intention of ever taking it.” Of course, Fabbri adds, laughing, don’t forget to let your current boss know what you’re up to.

There are a few things to keep in mind if you’re look-ing to advance in your career or start a new one. Dana Fabbri was gracious enough to provide us with some helpful tips to pass on to you.

StayingSharp

W

©istoCkphoto.Com/kate

With over 15 years experience in advertising and mar-keting Wendy Armijo has been best described as accom-plished, driven and successful. Starting out as a story teller and writer early in her career, she quickly honed in on her creative ability to write commercial copy for her clients. Working in many different segments of the marketing in-dustry such as Promotions Management, Public Relations and Radio and Television Sales, she quickly discovered that there was a tremendous need for a full service His-panic Marketing Agency. In 1999, she founded Milan Ad-vertising & Promotions in an effort to fulfill that need and assist business owners in targeting and reaching the lu-crative and ever increasing Hispanic market. In 2002, she joined forces with her current business partner Herman Lopez, renaming the business and establishing the current advertising agency, A & L Marketing & Advertising. Their bilingual ad agency provides artistic creative for televi-sion, radio and print mediums, public relations represen-tation and a cost efficient media buying service. As the only agency in Kern County that owns their own in-house production suite and studio they provide fast commer-cial production turn-around. For more information go to armijoandlopez.com or visit myspace.com/wendyarmijo.

By Michael Cosenza

Agency Finds Niche In Hispanic Market

www.armijoandlopez.com

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