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Welcome to Today’s Webinar!
2/14/17 © SMB Group 1
Trends in SMB Collaboration, Communication, and Mobility: What’s Your Strategy?
© SMB Group
Trends in SMB Collabora8on, Communica8on, and Mobility: What’s Your Strategy?
2/14/17 2
Speaker: Laurie McCabe, Cofounder & Partner SMB Group @lauriemccabe, @smbgroup
Trends in SMB Collabora8on, Communica8on, and Mobility: What’s Your Strategy?
• Mega-‐trends in collabora<on, communica<on and mobility • PuAng these trends to work for your business
• Summary • Q&A
2/14/17 3 © SMB Group
Mega-‐Trends In Collabora8on, Communica8on and Mobility
2/14/17 © SMB Group 4
Collabora8on and Communica8on: Then
• Collabora<on—probably the only thing that everyone does everyday!
• Everyone needs to share and manage informa<on, ideas, resources, and connec<ons to get their jobs done. • Gather info to get new perspec<ves,
spark new ideas • Exchange views
• Make beQer decisions
• Complete projects
• Learn new things
• Solve problems
2/14/17 © SMB Group 5
Collabora8on and Communica8on: Now
• Changing mix of resources, behavior, technologies, aAtudes and requirements are leading to new ways to collaborate
• Pace of business is accelera<ng
• Digital technology is rapidly changing how we get work done
2/14/17 © SMB Group 6
Trend #1: Technology Is Intertwined With Business Results
Which statement most closely reflects your company’s view of how technology relates to your business?
Sample Size = 730 Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
2/14/17 © SMB Group 7
29% of all SMBs are
“Progressive” SMBs
On average, Progressive SMBs spend 29% more on
technology than their peers…
…and are 18% more likely to forecast revenue increases
25%
41%
25%
9%
34%
45%
16%
5%
Technology solu<ons help us to significantly improve business
outcomes
Technology solu<ons help us run the business beQer
Technology solu<ons help support basic business needs, but don’t have a significant
impact on business outcomes
Technology solu<ons fail to deliver the business results we need more oben than not
1-‐99 employees (Small Business)
Trend #2: Cloud Is The New Normal
• SMBs are increasingly likely to take a cloud-‐first approach to drive product, service and business innova<on
• Cloud solu<ons make it faster and easier to access, deploy, use and manage solu<ons to streamline collabora<on and other business func<ons
• Levels the playing field for resource constrained SMBs
• Collabora<on leads the cloud curve
2/14/17 8 © SMB Group
40% currently use cloud/SaaS deployments for collabora<on
50% plan to use cloud/SaaS deployments for collabora<on in the next 12 months
Source: SMB Group 2015 SMB Routes to Market Study
© SMB Group
Tradi8onal Collabora8on Solu8ons Moving to the Cloud—Newer Ones Were Born There
2/14/17 9
36%
32%
47%
37%
40%
35%
22%
14%
14%
5%
14%
4%
File sharing and storage
Unified Communica<ons and Collabora<on (UCC)
On-‐premises Cloud-‐based/SaaS solu<on
Combina<on of on-‐premises and cloud Not sure
Do you currently use (or plan to use) on-‐premises sobware, a cloud-‐based/sobware-‐as-‐a-‐service (SaaS) solu<on, or a combina<on of on-‐premises and cloud solu<ons for the following?
SMBs buy newer solutions—such as
web/video conferencing,
video chat, instant messaging, and stream-based messaging are
almost exclusively in the cloud model.
Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
© SMB Group
Trend #3: Mobile—Revolu8onizing The Way We Do Business
2/14/17 10
What specific mobile collabora<on and produc<vity apps do your employees use/plan to use for business purposes?
Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
18%
26%
38%
44%
52%
56%
58%
84%
87%
15%
22%
12%
19%
17%
17%
11%
4%
5%
67%
52%
50%
37%
31%
27%
31%
12%
8%
Find-‐me follow-‐me presence applica<ons
Stream-‐based messaging and collabora<on
Loca<on-‐based services for travel, hotels, restaurants, cabs, etc.
Conferencing apps (audio, web/video)
Document crea<on and edi<ng
Online file sharing
GPS/naviga<on and mapping
Text messaging (SMS -‐short message service)
Company e-‐mail, contacts, calendar
Currently use Plan to use in next 12 months No plans to use
© SMB Group
More Work Is GeWng Done On Mobile Devices
2/14/17 11
4%
5%
6%
6%
8%
11%
8%
11%
9%
17%
22%
16%
26%
20%
17%
63%
71%
56%
64%
59%
File sharing apps (Box, Dropbox, Google Drive, etc.)
Business Apps (Accoun<ng, analy<cs, CRM, etc.)
Collabora<on apps (email, etc.)
Produc<vity apps (Microsob Office, Google Apps, IBM Connec<ons, etc.)
Social Media (Facebook, LinkedIn, TwiQer, etc.)
No longer use PCs/laptops for this Significant decrease Modest decrease No change
To what extent have mobile devices decreased use of the following apps on tradi<onal PCs/laptops?
Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
% of respondents
Trend #4: Business Collabora8on Gets Social
• Runaway success of consumer-‐centric stream-‐based social media
• Geared for dynamic, real-‐<me sharing
• Leading to business adop<on
• Social is already mainstream for external marke<ng
2/14/17 12
4%
11%
19%
26%
29%
37%
46%
66%
Flickr
YouTube
Google+
TwiQer
What company supported and managed website and social sites does your
company use/plan to use?
Source: SMB Group 2015 SMB Routes to Market Study
% of respondents
© SMB Group
Rising Adop8on of Stream Based Social Business Collabora8on
• Presents all of your communica<on and project resources as an interac<ve real-‐<me stream-‐based visual dashboard
• Pulls together disjointed collabora<on tools together
• Makes it easier to share and find informa<on and keep everyone on the same page
• Make it as easy to collaborate as work as in your personal life
2/14/17 © SMB Group 13
Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
28%
24%
48%
Currently Use
Plan to use in Next 12 months
No Plans to Use
35%
65%
Increase
Remain same
Decrease 0%
Does your company currently use, plan to to use or have no plans to use stream-‐based social collabora<on?
Do you expect your company’s use of use stream-‐based social collabora<on to increase decrease, or remained
the same in the next 12 months?
© SMB Group
Trend #5: Exponen8al Data Growth
2/14/17 14
Sources: IDC, IDG Enterprise, 2015 Big Data and Analytics research
Forecast for total amount of digital data generated worldwide by 2025: 180 zettabytes
© SMB Group
Trend #6: Baby Boomers Re8re, Millennials Enter Prime Working Years
2/14/17 15
© SMB Group
Trend #7 Growth of the Gig Economy
2/14/17 16
PuWng These Trends to Work for Your Business
2/14/17 © SMB Group 17
Nurture A Collabora8on Culture
• 61% of SMB decision-‐makers say they have a collabora<ve culture
• But Gallup says only 1 in 8 workers is fully commiQed psychologically to their job
• Top management must walk the walk
• Ac<vely support collabora<ve skills training and rela<onship building
2/14/17 18
8%
10%
12%
13%
15%
18%
20%
26%
32%
40%
32%
45%
52%
41%
33%
33%
37%
30%
33%
25%
33%
28%
21%
9%
16%
6%
4%
5%
5%
5%
10%
We spend too much <me going back and forth between different solu<ons
Employees use collabora<on solu<ons without IT approval/support
We have the right mix of collabora<on, communica<on and mobile solu<ons
We want to make it easier for employees to work from home
These solu<ons help us improve customer engagement and reten<on
These solu<ons help us improve employee produc<vity
Our company encourages and rewards collabora<on
Strongly Agree Agree Neutral Disagree Strongly disagree
Do you agree or disagree with the following statements as they relate to communica<on and collabora<on in your company?
Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study
© SMB Group
2% 8% 11%
17% 19% 20%
28% 29% 30%
38% 49% 50%
Other
Crea<ng a "millennial friendly" work environment
Making it easier for employees to collaborate
Mee<ng compliance/regulatory requirements
Improving employee produc<vity
Reac<ng quickly to changing market condi<ons
AQrac<ng & retaining quality employees
Improving customer experience and reten<on
Improving cash flow Maintaining/maximizing profitability
Growing revenue AQrac<ng new customers
Make the Connec8on Between Employee Sa8sfac8on and Business Success
Source: 2016 Small and Medium Business Communication, Collaboration & Mobility Study
What do you view as the top 3 business goals for your company in the next fiscal year?
Empowered, productive and
satisfied employees are key to creating
happy customers and sustainable business growth and profitability.
2/14/17 19 © SMB Group
© SMB Group
Put Technology to Work—Wisely
2/14/17 20
Which of the following communica<on and collabora<on solu<ons does your company currently use/plan to plan to use (or upgrade) in
the next 12 months?*
Do you expect your company’s use of each of the following to increase decrease, or remained the same in the next 12 months?
28%
39%
46%
52%
58%
68%
70%
24%
18%
18%
16%
12%
6%
12%
48%
43%
36%
32%
31%
26%
17%
Stream-‐based messaging and collabora<on
Video chat
Video conferencing
Web conferencing
Audio conferencing
Instant messaging
File sharing/storage
Currently Use Plan to use in Next 12 months No Plans to Use
22%
30%
32%
33%
35%
36%
40%
42%
73%
67%
66%
65%
65%
62%
57%
58%
4%
3%
2%
2%
1%
2%
Audio conferencing
Video chat
Instant messaging
Stream-‐based messaging and collabora<on
Web conferencing
Video conferencing
File sharing/storage
Increase Remain same Decrease
Collaboration Use and Plans Anticipated Change
© SMB Group
Create a More Flexible Work Environment
2/14/17 21
What percentage of your employees do the following: Work from home (telecommute), travel and work out of the office?
4%
6%
18%
14%
77%
80%
Work from home (telecommute) one or more days per week
Travel and work out of the office:
Decrease Increase Remain same
Do you expect the percentages to increase, decrease or remain the same in the next fiscal year?
Current Telecommuting Profile by Age of Decision-Maker
Anticipated Change (all respondents)
Source: 2016 Small and Medium Business Communication, Collaboration & Mobility Study
33%
23%
59%
61%
67%
67%
60%
67%
13%
10%
13%
15%
9%
13%
14%
12%
5%
4%
10%
6%
5%
5%
35%
5%
6%
40%
6%
10%
Under 25 years
25-‐29 years
30-‐34 years
35-‐40 years
40-‐50 years
More than 50 years
Prefer not to answer
1% -‐ 10% 11% -‐ 20% 21% -‐ 30% 31% -‐ 40% 41% -‐ 50% 51% -‐ 75% 76% -‐ 100%
% of respondents % of respondents
Develop a More Proac8ve Mobile Strategy
35%
27%
18%
20%
48%
53%
Mobile management
solu<ons to manage and secure mobile
devices
Mobile management
solu<ons to manage and secure mobile
apps
Currently use
Plan to use in next 12 months
Does your company use/plan to use the following?
17%
26%
15%
42%
1%-‐25%
26%-‐50%
51%-‐75%
76%-‐100%
What percentage of employees in your company use mobile devices of any type (whether company provided
or BYOD) for business purposes?
Source: 2016 Small and Medium Business Communication, Collaboration & Mobility Study
% Employees Using Mobile for Business Purposes
Mobile Management
% of respondents
2/14/17 22 © SMB Group
© SMB Group
Align Collabora8on, Communica8on and Mobile Plans
2/14/17 23
Fully integrated;
14%
Not integrated;
33%
Par<ally integrated;
53%
How integrated are the communica<on, collabora<on and mobile solu<ons that your company uses?
67% of SMBs agree/strongly agree that “mobile solutions
are changing how we collaborate” but most are just
starting to integrate collaboration, communication
and mobile solutions
Source: 2016 Small and Medium Business Communication, Collaboration & Mobility Study
Put a Content Management Plan in Place
Online file sharing systems to help you:
• More easily store, search, access and share content anywhere, on any device
• Dig out of informa<on load
• Reduce rogue file sharing and storage
• BeQer secure sensi<ve informa<on
• Improve compliance
• Gain peace of mind!
2/14/17 24 © SMB Group
Summary
• Mega trends are driving rapid changes in how businesses collaborate and communicate
• Time to tune into cloud, mobile, social, big data and demographic shibs and their impact on strategy and solu<ons
• Start with corporate culture and employees
• Put technology to work wisely
2/14/17 25 © SMB Group