Welcome

Train to Gain Marketing and Communications Presentation28/06/07

Presented to Train to Gain ProvidersBy Val Cumberland and Helen Esposito

2006/07 Train to Gain Marketing

Activities included:

• PR Activity• National and Regional Radio Campaign• Direct Mail• Telemarketing• Train to Gain Roadshow

2006/07 Marketing Activity

Communication Route

LSC National Marketing Team

LSC Regional Comms Team

Train to GainProvider

Train to GainProvider

Train to GainProvider

Train to Gain Marketing Plan 07/08Train to Gain Marketing 2007/08 will

involve:

• Employer Engagement Local Area Activity• Employer Engagement Joint Provider Activity• Media Buying

– Regional Media Buying– National Media as part of the Skills Campaign

• Direct Mail• Telemarketing• Roadshow• PR

Campaign ResourcesNeed help?

• Branding queries– Train to Gain branding guidelines and templates can be found at

www.lsc.gov.uk/campaignresources

• Train to Gain website www.traintogain.gov.uk– All marketing updates will now be on the website – go to East of

England and then the ‘Events’ section– All information on marketing and campaign help and resources

can also be found here

National Home Page

East of EnglandHome Page

East of England Marketing (in ‘Events’)

East of EnglandCase Studies

East of EnglandNews

Skills Campaign

The Skills Campaign – inspiring the nation‘Our future.  It’s in our hands’ .

• Launches on 9th July, Train to Gain launch on 16 July• All LSC marketing and communication campaigns will be

aligned under the skills campaign banner• There will be more information and links to marketing

resources in the events section of the East of England area of www.traintogain.co.uk

• There will be a skills campaign helpline for stakeholders and partners  (where you can obtain a copy of the DVD) - 020 7413 3400 or email skillscampaign@lsc.gov.uk

Questions?

If you have any questions after today, please contact Helen Esposito at helen.esposito@lsc.gov.uk