Swiss International Hospitality Commons International Service Center: Al Jazeera - Al Hamra, Ras Al Khaimahwww.swissinternationalhotels.com

Welcome to The World of Swiss International

The  Hotel Company with Swiss Values at its core

1980•Foundation of Swiss International Hotels•A global association of Swiss Hoteliers

1995•Swiss International Hotels becomes part of Swissair

2003•Acquisition of the brand name by some members of the association

Past, Presence & Future

2010•Merger with HEAL & Partners & Creation of Swiss International Hotels & Resorts

2011•Expansion to the Netherlands, Italy and Asia (China & India)

2012•Further expansion to Eastern Europe, Middle East and Africa

2020•Leading International Company with 150 hotels worldwide

Past, Presence & Future

GLOBAL PRESENCE

COMPANY ORGANIZATION

COMPANY ORGANIZATION

GLOBAL OFFICES

ORGANIZATION

IMC

COMPANY VALUES

“Proud of Swiss Quality”

Swiss International makes the difference through best-in-class hospitality and the Swiss philosophy.

MISSION

“Proud of Swiss Quality”

The company has distilled its core values from Swiss culture and these core values will be woven into the fabric of all Swiss International Hotels as they growworldwide. 

MISSION

Efficient

Accurate

Innovative

Courteous Anticipating Ethical Committed

SustainableAt Swiss International, we are consistent in all that we do!!

COMPANY VALUES

ORGANIZATIONAL CULTURE

Swiss International

You!!

ORGANIZATIONAL CULTURE

Swiss International Hospitality Commons and its brands stand for

Shared Swiss Values

Consistency

International Quality – Local Affinity

But Swiss International Hospitality Commons and its brands also stand for also for GOP & ROI!!!

THE LICENSE BUSINESS MODEL

Commercial Value Drivers

Operational Value Drivers

Market Positioning

HOTEL BRANDS & CONCEPTS

“A brand must be relevant,

consistent and well-positioned

to achieve sustainable results

in today’s highly competitive

marketplace”.

BRAND HEALTH

Differentiation

Market Penetration

Global presence in 10 countries

Delivery of Promises &

Overall Consistency

Overall Customer

Experience,

Trust

Relevance:

Esteem: Reputation:

Swiss International Brand Strength

Swiss International Brand Status

USP:

Swiss Quality

Swiss Values

BRAND HEALTH

Luxury

Upper scale & Upscale

Midscale

Residences/ Apartments

Embraceable you: The philosophy of Royal Swiss is to provide the guests with an outstanding level of anticipating service in a luxury environment offering supreme comfort beyond expectation to the high demanding guest.

‘Invisibly Visible’ Personal Service based on Swiss Quality Standards | Superior Elegance & Convenience |Consistent High Value | Sophisticated & State-of-the-Art Technology |Comfortable | De Luxe Amenities

Showcases with exclusive luxury Swiss branded retail items for sale:

Situated in key locations, the philosophy of Swiss International Hotels & Resorts is to offer most elegant & luxurious facilities and a De Luxe level of comfort & personal service to the savvy business and leisure traveler in an elegant yet functional environment

Stylish | Elegant |Swiss Quality Service| Consistent Value | Sophisticated & State-of-the-Art Technology |Comfortable | De Luxe Amenities

Showcases with exclusive luxury Swiss branded retail items for sale:

The philosophy of Swiss Spirit Inn is to surprise the guestwith excellent service and hospitality in a flexible, functional and relaxing environment. Exceptional design value for an unbelievable price, no fringes but quality!

Cheerful employees of Swiss Spirit Inns take care of the guests 24 hours a day in an informal yet professional way.

Modern | Stylish | Design | Functional | Young | Unexpected value proposition | Comfortable | Dynamic

Showcases with exclusive luxury Swiss branded retail items for sale:

Informal & Relaxed Athmosphere | Stylish |Intertwinement of Bar, Restaurant & Lounge Area| Large Reading Tables | Live Jazz Music | Impeccable Service | Dynamic Staff |

RESTAURANT CONCEPTS

Fresh & Healthy Food| Optional Portion Sizes | All Day Dining | Swiss Signature Dishes| Fresh Pizza | Pastas | Steaks | Salads | Wok dishes | Sandwiches | Swiss Café Mini Burgers |

RESTAURANT CONCEPTS

RESTAURANT CONCEPTS

Signature Dishes from Italian Star Cooks| Stylish & luxury, yet cosy Interior | Extraordinary Hospitality & Luscious Cooking| Fresh, upscale Italian Cuisine|Blend of revisited traditional regional culinary styles |

RESTAURANT CONCEPTS

RESTAURANT CONCEPTS

Hippest Bar in Town | Stylish & Trendy | Live broadcast sports programs & uplifting beats | Live Jam Sessions| Breath taking view

RESTAURANT CONCEPTS

Creative Cocktails | Extensive choice of Whiskey| Tasty sandwiches with daily carving | Classical American Food & Asian Delights | Extended Happy Hour with creative snacks| Cigar Tasting | Extraordinary Hospitality

Past, Presence & Future

RESTAURANT CONCEPTS

The State Room concept guarantees a warm, unstuffy welcome and ensures an extraordinary culinary experience for Royal Swiss guests and walk-in diners.The open kitchen offers a dynamic atmosphere which is complemented by high formal service standards that will make any meal a special occasion.

RESTAURANT CONCEPTS

RESTAURANT CONCEPTS

Best Shisha Lounge in Town| Stylish & Trendy | Eclectic mix of Moroccan and Middle Eastern Art| Relaxed and Ultra Comfortable Setting| Classical Arabic Food & Eastern Delights | Extended Happy Hour with creative snacks| Creative Cocktails| Extraordinary Hospitality

RESTAURANT CONCEPTS

RESTAURANT CONCEPTS

MENU ENGINEERING

MEETINGS & EVENTS

LEISURE

OPERATING SYSTEMS:COMMERCIAL VALUE DRIVERS

OPERATING SYSTEMS

OPERATING SYSTEMS

E-Commerce through Quarterly Leisure Guide & Bi-monthly News Letters

E-COMMERCE

The BPI is an index that measures the added value a hotel gains through capitalizing on Swiss International’s Commercial Value Drivers and is expressed as a % of Net Room Revenue

Sum of Commercial Value Drivers-------------------------------------------------------- = BPI%

Net Room Revenue

BRAND PERFORMANCE INDICATOR

SUPPORT SYSTEMS:OPERATIONAL VALUE DRIVERS

Swiss International Talent Pool

Swiss International Talent Pool

SUPPORT SYSTEMS

THANK YOU

Swiss International Hotels and Resorts Corporate Head Office World Trade Center Avenue de Gratta-Paille 2 1000 Lausanne 30 Grey Switzerland www.goldentulip.com