10/6/2016

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Welcome to the world of Socialnomics!

Before we start, please take a moment and go to Facebook and like the NCREEA page.

https://www.facebook.com/NCREEA/

Friend Request Brian on Facebook

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2

This is how millennials see baby boomers.

This is how baby boomers see millennials

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• 74.6 million Baby Boomers in the US

• The first Baby Boomers begin turning 70 this year.

Do you realize…

in one generation (baby boomers), we have gone from the Wright Brothers to Saturn?

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• 80 million Millennials

• The first group began to turn 35 in 2015!

How good do you THINK you are at

engaging your students before, during and

after they are in your class?

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•Twitter

• 320 million users

• Messages 140 characters

or less

• Ad platform to schedule

tweets & promoted tweets

• Set it and forget it

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How well do you know Instagram?

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Demographics

• Instagram

• 48.8% of major brands

are on Instagram

• Expected to rise to 70%

by end of 2017

Demographics

• Instagram

• Engagement with brands

is 10 times higher than on

Facebook!!!

• Reaches EVERY age

range!

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25 Facebook Stats You Should Consider

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•Facebook

•1.7 BILLION daily

users

•More people than

were on earth 80

years ago!

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•Facebook

•Over 100 million hours

of video watched daily

•Facebook

•1 out of every 5 minutes online

is spent on FB or Instagram

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Periscope

• Live App for Twitter

• A to B communication vs Facebook live

Instagram

• Hashtags and photos

• Have students tag YOU!

• Hashtag the school name and class they are taking

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Facebook Live

• 10-20 times more views on live video than recorded

• Active engagement during the live stream

• Call people by name during “broadcast”

Facebook Live

• Updates on class

• Severe Weather updates

• “We are going to have a quiz…”

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Facebook Live

• Works in groups or pages where permissioned

• Can use from school page or from instructor fan page

• Live demonstration on NCREEA page

Facebook Groups

• Can be public, closed or secret

• Benefits:• Students help each other

answer questions

• Admin can moderate for content when inappropriate or wrong

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What content can we regularly share?

• Market Stats

• MLS averages

• Closed

• Active

• Infographics

• Info on upcoming classes

• Community events

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Questions?

•Follow Brian on:

• Twitter: @djbrianpate

• Instagram: BP8Realty

• Facebook.com/bpaterealty

If you would like to have this presentation done for your real estate office,

Email: brian@paterealty.com