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You now hold in your hands our New Agent Guide, which should help kickstart your career with our company and put you on the path to success.The contents of this publication serves as a basis to get you started quickly and efficiently. The Alliance believes in “Having Fun, Making Money and Making a Difference!” We do this through helping each other, protecting our clients all over the United States and by making a difference through various non-profit organizations.I am excited that you found The Alliance and the opportunity is limitless for you to determine your success and income level
in our company. If you have any questions, please contact your hiring manager to help you.Please take a few minutes to review the following pages of this guide and start learning more about what The Alliance does. Welcome to the team!I wish you all the best in the future and I look forward to seeing you soon in a city near you.Sincerely,
@andysalbright
2. Letter from Andy3. How it works4. Schedule it5. Get connected6. License coaching7. Alliance University8. Product info9. Hotspot map10. Term life & Final Expense11. Quoting & underwriting12. Agent Levels Chart
13. Agent Levels Chart14. Payout grid15. Good Samaritan Bonus16. Thailand 202017. Alliance travel18. Client testimonials19. Agent success stories20. Carriers21. Communication22. The Playbook23. Shop The Alliance
2
how it works
Millions of people go through major life events on a daily basis in the United States.
It’s never fun to realize a tragedy could flip your family’s world upside down because of the costs involved with final expenses.
That’s where The Alliance comes in. We produce leads for agents to reach out to potential clients who need to protect their family through insurance. Our sales force connects with them and meets them at their house.
During the in-home presentation, our agents find the best product fit for the client through one of our trusted partner carriers. These carriers are billion-dollar companies that provide coverage needed to cover expenses when an unexpected crisis happens.
The Alliance rewards you for helping the client.
Your client secures peace of mind, our partner carriers protect another client and you earn a commission for helping the client.
The final step in finding success with The Alliance is to build an organization. This is where you can help other people “Do the Do!” Present them with the opportunity we offer and help get them started on their own path to success. By helping more people, you will enjoy even more success using our system. Get promoted and win all expense paid trips
with The Alliance!
3
schedule it
friday activity call10:00 am et
dial-in: 712.770.4160access code: 362497#
*codes and numbers are subject to change.Be sure to check the band app or email for updated information.
The wednesday call12:30 pm et
dial-in: 712.770.4160access code: 362497#
watch live @ live.naa-tv.com
Thursday product call1:00 pm etdial-in: 712.770.4160access code: 362497#
4
get connected
Band App!The Alliance family has a place to share their success and to support each other through the Band App. Our band is Albright Communication and is full of encouraging posts about helping clients protect their families, answer questions quickly from agents in the field and highlight how we Have Fun, Make Money, and Make a Difference.
Alliance activity book!Many agents prefer to use the Alliance Activity Book for tracking their weekly
dials, contacts, appointments, sittings and sales. Andy Albright created
this tool so that you can measure your efforts and make adjustments when
you get off track. Besides the production portion of your business, you can
monitor your recruiting efforts as well. This book helps you keep track of all
your activity in one spot.
Scan the code to purchaseor go to www.rebrand.ly/activitybook
Alliance media app!With this ONE app you can access conference calls, photos, videos and
even a calendar for The Alliance events. By downloading the app on your
smartphone, you will receive notifications to remind you to tune into the
Product Call, Activity Call and the TWC. You will also have access to all of
The Alliance podcasts and the Andy Albright blog.
5
License Coach provides a step-by-step education, training, coaching and certification to obtain your insurance license. Designed for simplicity, materials are broken into small study sessions or “bite-size chunks” to help maximize retention (nobody likes to feel like they are “drinking from a fire hose!”) Innovative technologies and rich multimedia provide a very simple and easy path for you to pass this course quickly.
$49*Scan Code &
Get started today!
Wouldn’t you like to get a pre-license training course for free? We have great news! XCEL Testing Solutions is willing to refund your money if you refer three people to them within the first 30 days. Sign up, create a manager account and use your Discount Code to help three people sign up for XCEL Testing in 30 days to earn your refund.
$49*Scan Code &
Get started today!
Hot Promotion:
Recruit 3 and your training’s free!After enrolling, you’ll have 30 days to refer three people.
If you successfully refer three people within the 30-day timeframe, you will berefunded the cost of your course from License Coach or XCEL Testing.
*GET YOUR COUPON CODE FROM YOUR RECRUITER
6
AUGetStartedFast.com
STEP 1: learn the phone script STEP 2: STUDY THE IN-HOME
STEP 4: MAKE SOME DIALSSTEP 3: learn the KEY PRODUCTS
7
download the app
build your team
exportcontacts
mcbackup contacts to excel
send file to upline
startmaking calls
need help?Check out the step-by-step video
www. bit.ly/mc-backup
The average professional would have 300 contacts in
their phone.
Your recruiter acts as a third-party endorsement for you, and will help give you credibility when explaining
what you do.
Don’t feel you have to wait on your recruiter to start calling your list! If you’re passionate,
go for it!
8
ww
w.A
llian
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otSp
ots.
com
Hot
Spot
Citi
es
202
0
•
9
Strong Foundation• 10, 15, 20, 25 and 30-Year level term• 10 year: ages 18-80, 15 year: ages 18-70, 20 year: ages 18-65
(18-60 Tobacco). 25 year: ages 18-55 (50 for Male), 30 year: ages 18-50 (45 for Male)
• $20,000 - $400,000 face• No mortgage/life event requirement• Member benefits good for dependents• Non-smoker rates for cigar, pipe, chewing tobacco, electronic
cigarettes, patch, gum users (all except cigarettes)• No Return of premium available• Convertible• No E&O insurance required• E-app available• Three Living Benefit riders available at no additional premium
(terminal illness, critical illness & chronic illness)• (Scan code at the top of the page for all product details)
Safeshield• 15, 20 and 30-Year level term• 15 year: ages 18-65, 20 year: ages 18-60 (ROP NT 18-50, ROP
T 18-45, 50% ROP 18-60), 30 year: ages 18-55 (ROP 18-50)• $25,000-$250,000 face• Best Disability income rider• No mortgage/life event requirement• Return of premium available at 50% and 100% on 20 and 30-
year plans• ROP at 50% is available on 20-Year up to age 60• No cost Unemployment Waiver of Premium Rider & Common
Carrier Accidental Death• Convertible• No E&O insurance required• E-app available• (Scan code at the top of the page for all product details)
term life express• 10, 15, 20 and 30-Year level term• 10 & 15 year: ages 18-70, 20 year: ages 18-60 (ROP 18-50). 30
year: ages 18-50• $25,000 to $300,000 face• No mortgage or life event requirement• Return of premium available on 20 and 30-year plans• No cost Unemployment Waiver of Premium Rider, Residential
Damage Waiver of Premium, Terminal Illness & Common Carrier Accidental Death
• No E&O insurance required• Before Contracted, E-app available• (Scan code at the top of the page for all product details)
Plan Right• Ages 50-85• $5,000 - $35,000 face• Phone interview must be done at point of sale, with an
underwriting decision at point of sale• Member benefits• No E&O insurance required for one year• Does not accept debit or credit cards• Common Carrier Accidental Death & Family Health Benefit at
no cost• Accelerated Death Benefit for terminal illness at no cost• (Scan code at the top of the page for all product details)
classic choice• Ages 18-85• $2,500-$35,000 face• No E&O insurance required• Good product for cancer over 2 years ago• E-app available• Will accept clients without a Social Security # as long as they
have a Tax ID #(TIN)• Does not accept debit or credit cards, will accept a money
order• (Scan code at the top of the page for more information)
living promise• Ages 40-80• Face amounts available from $2,000 to $25,000• Graded benefit in first 2 years (ROP + 20% interest)• No health questions• Accepts money orders or personal check/EFT, no credit or
debit cards• (Scan code at the top of the page for more information)
FINAL
EXPE
NSE
TERM
LIFE
TERM
LIFE
TERM
LIFE
FINAL
EXPE
NSE
FINAL
EXPE
NSE
Term life & Final expensescan here to access the alliance
university mobile product grid
or visit www.bit.ly/naaugrids
10
quoting & underwriting on the phone
underwriting gridsProvided you have an internet connection, you can use this tool in the home to determine which products are available for clients with certain health conditions or certain retirement goals. When you access this tool, be sure to add it to the home screen of your mobile device or tablet for easy and quick access in the future.
quotingtools
www.alliancequoting.com
www. bit.ly/naaugrids
11
Inde
pend
ent B
usin
ess
Asso
ciat
e
Regi
onal
Man
ager
$110
K To
tal H
ierar
chy
in fo
ur le
gs,
with
one
at l
east
$50K
, two
at l
east
$25K
, an
d on
e at
leas
t $7.
5K
Team
Lea
der
$15K
Tota
l Hier
arch
y in
thre
e leg
s, wi
th o
ne a
t lea
st $7
.5K
and
one
at le
ast $
2.5K
Juni
or B
oard
Mem
ber
$500
K To
tal H
ierar
chy
in six
legs
, with
two
at le
ast
$75K
, two
at l
east
$50K
, and
two
at le
ast $
25K
Busi
ness
Dev
elop
er$5
K To
tal H
ierar
chy,
or 1
IP L
eg
Natio
nal M
anag
er$1
50K
Tota
l Hier
arch
y in
five
legs,
with
one
at l
east
$50K
, two
at l
east
$25K
, on
e at
leas
t $15
K an
d on
e at
leas
t $10
K
Key
Lead
er$2
5K To
tal H
ierar
chy
in fo
ur le
gs,
with
one
at l
east
$7.5
K, o
ne a
t lea
st $5
K,
and
one
at le
ast $
2.5K
Seni
or B
oard
Mem
ber
$1M
Tota
l Hier
arch
y in
six le
gs, w
ith th
ree
at le
ast
$75K
, one
at l
east
$50K
, and
two
at le
ast $
25K
Busi
ness
Pro
mot
er$7
.5K
Tota
l Hier
arch
y
Vice
Pre
side
nt$2
00K
Tota
l Hier
arch
y in
five
legs,
with
two
at le
ast $
50K,
and
thre
e at
leas
t $25
K
Agen
cy M
anag
er$5
0K To
tal H
ierar
chy
in fo
ur le
gs, w
ith o
ne a
t lea
st $2
5K, o
ne a
t lea
st $1
5K, a
nd o
ne a
t lea
st $7
.5K
Exec
utiv
e Bo
ard
Mem
ber
$3M
Tota
l Hier
arch
y in
six le
gs,
each
with
at l
east
$75K
Exec
utiv
e Co
unci
l Mem
ber
$9M
Tota
l Hier
arch
y in
nine
legs,
each
with
at l
east
$75K
Team
Bui
lder
$10K
Tota
l Hier
arch
y in
two
legs,
with
one
at l
east
$5K
Exec
utiv
e Vi
ce P
resi
dent
$300
K To
tal H
ierar
chy
in six
legs
, wi
th fo
ur a
t lea
st $5
0K, a
nd tw
o at
leas
t $25
K
Dist
rict M
anag
er$7
5K To
tal H
ierar
chy
in fo
ur le
gs,
with
two
at le
ast $
25K,
one
at l
east
$15K
an
d on
e at
leas
t $7.
5K
Pres
iden
t’s C
ounc
il M
embe
r$6
M To
tal H
ierar
chy
in se
ven
legs,
each
with
at l
east
$75K
Chai
rman
’s C
ounc
il M
embe
r$1
2M To
tal H
ierar
chy
in tw
elve
legs,
each
with
at l
east
$75K
This
is a
sum
mar
y on
ly. F
or th
e m
ost u
pdat
ed v
ersio
n of
this
char
t w
ith d
etai
ls on
leve
l pro
moti
ons,
visi
t ww
w.b
it.ly
/naa
ures
ourc
es.
©20
11-2
019.
All
Righ
ts R
eser
ved.
Upd
ated
Nov
embe
r 19,
201
9.
BOAR
D M
EMBE
R VO
TING
STA
TUS
INVO
KED
ELIG
IBLE
FOR
“GL
O” (G
ENER
ATIO
NAL
LOYA
LTY
OVER
RIDE
S)
1st G
ener
atio
n
8%
Generatio
nal L
oyal
ty O
ve
rrides
GLO
2nd
Gene
ratio
n
5%
3rd
Gene
ratio
n
4%
4th
Gene
ratio
n
2%
5th
Gene
ratio
n
2%
6th
Gene
ratio
n
1%
7th
Gene
ratio
n
1% $200
K
$100
K
$50K
$25K
Prom
otio
n at
$10K
...OR
, USE
CARE
ERHI
ERAR
CHY
PROD
UCTI
ON
Prom
otio
n at
Prom
otio
n at
Prom
otio
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Prom
otio
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55%
95%
75%
115%
60%
100%
80%
116%
65%
105%
85%
117%
119%
70%
110%
90%
118%
120%
or
$75K
$75K
$75K
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$75K
$75K
$50K
$50K
$50K
$50K
$75K
$75K
$75K
$75K
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$75K
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$75K
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$5K
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$2.5k
$2.5k
$1
$1
$1
$1
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$5K
IBABDBPTBTLKLAMDMRMNMVPeVP
JBM
SBM
EBM
PCM
ECM
CCM
AGEN
TLEV
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12
Inde
pend
ent B
usin
ess
Asso
ciat
e
Regi
onal
Man
ager
$110
K To
tal H
ierar
chy
in fo
ur le
gs,
with
one
at l
east
$50K
, two
at l
east
$25K
, an
d on
e at
leas
t $7.
5K
Team
Lea
der
$15K
Tota
l Hier
arch
y in
thre
e leg
s, wi
th o
ne a
t lea
st $7
.5K
and
one
at le
ast $
2.5K
Juni
or B
oard
Mem
ber
$500
K To
tal H
ierar
chy
in six
legs
, with
two
at le
ast
$75K
, two
at l
east
$50K
, and
two
at le
ast $
25K
Busi
ness
Dev
elop
er$5
K To
tal H
ierar
chy,
or 1
IP L
eg
Natio
nal M
anag
er$1
50K
Tota
l Hier
arch
y in
five
legs,
with
one
at l
east
$50K
, two
at l
east
$25K
, on
e at
leas
t $15
K an
d on
e at
leas
t $10
K
Key
Lead
er$2
5K To
tal H
ierar
chy
in fo
ur le
gs,
with
one
at l
east
$7.5
K, o
ne a
t lea
st $5
K,
and
one
at le
ast $
2.5K
Seni
or B
oard
Mem
ber
$1M
Tota
l Hier
arch
y in
six le
gs, w
ith th
ree
at le
ast
$75K
, one
at l
east
$50K
, and
two
at le
ast $
25K
Busi
ness
Pro
mot
er$7
.5K
Tota
l Hier
arch
y
Vice
Pre
side
nt$2
00K
Tota
l Hier
arch
y in
five
legs,
with
two
at le
ast $
50K,
and
thre
e at
leas
t $25
K
Agen
cy M
anag
er$5
0K To
tal H
ierar
chy
in fo
ur le
gs, w
ith o
ne a
t lea
st $2
5K, o
ne a
t lea
st $1
5K, a
nd o
ne a
t lea
st $7
.5K
Exec
utiv
e Bo
ard
Mem
ber
$3M
Tota
l Hier
arch
y in
six le
gs,
each
with
at l
east
$75K
Exec
utiv
e Co
unci
l Mem
ber
$9M
Tota
l Hier
arch
y in
nine
legs,
each
with
at l
east
$75K
Team
Bui
lder
$10K
Tota
l Hier
arch
y in
two
legs,
with
one
at l
east
$5K
Exec
utiv
e Vi
ce P
resi
dent
$300
K To
tal H
ierar
chy
in six
legs
, wi
th fo
ur a
t lea
st $5
0K, a
nd tw
o at
leas
t $25
K
Dist
rict M
anag
er$7
5K To
tal H
ierar
chy
in fo
ur le
gs,
with
two
at le
ast $
25K,
one
at l
east
$15K
an
d on
e at
leas
t $7.
5K
Pres
iden
t’s C
ounc
il M
embe
r$6
M To
tal H
ierar
chy
in se
ven
legs,
each
with
at l
east
$75K
Chai
rman
’s C
ounc
il M
embe
r$1
2M To
tal H
ierar
chy
in tw
elve
legs,
each
with
at l
east
$75K
This
is a
sum
mar
y on
ly. F
or th
e m
ost u
pdat
ed v
ersio
n of
this
char
t w
ith d
etai
ls on
leve
l pro
moti
ons,
visi
t ww
w.b
it.ly
/naa
ures
ourc
es.
©20
11-2
019.
All
Righ
ts R
eser
ved.
Upd
ated
Nov
embe
r 19,
201
9.
BOAR
D M
EMBE
R VO
TING
STA
TUS
INVO
KED
ELIG
IBLE
FOR
“GL
O” (G
ENER
ATIO
NAL
LOYA
LTY
OVER
RIDE
S)
1st G
ener
atio
n
8%
Generatio
nal L
oyal
ty O
ve
rrides
GLO
2nd
Gene
ratio
n
5%
3rd
Gene
ratio
n
4%
4th
Gene
ratio
n
2%
5th
Gene
ratio
n
2%
6th
Gene
ratio
n
1%
7th
Gene
ratio
n
1% $200
K
$100
K
$50K
$25K
Prom
otio
n at
$10K
...OR
, USE
CARE
ERHI
ERAR
CHY
PROD
UCTI
ON
Prom
otio
n at
Prom
otio
n at
Prom
otio
n at
Prom
otio
n at
55%
95%
75%
115%
60%
100%
80%
116%
65%
105%
85%
117%
119%
70%
110%
90%
118%
120%
or
$75K
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$15K
$7.5K
$25K
$15K
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$1
$7.5K
$7.5K
$5K
$5K
$2.5k
$2.5k
$1
$1
$1
$1
$7.5K
$5K
IBABDBPTBTLKLAMDMRMNMVPeVP
JBM
SBM
EBM
PCM
ECM
CCM
AGEN
TLEV
ELS
13
14
Andy Albright, the President & CEO of The Alliance, introduced the Good Samaritan Bonus in 2013 in an effort to inspire members of The Alliance to support their favorite charities and non-profit organizations. The Alliance believes in giving to those in need and this program offers each agent with us a chance to earn bonuses that are directed to their favorite charity. More than $500,000 has been donated to more
than 200 charities around the world.
www.goodsamaritanbonus.comThrough the GSB, agents can contribute money to the organization of their choice, just by meeting
monthly goals. GSB acts as a catalyst for agents to help more people. Learn more about how to win a Good Samaritan Bonus in 2020 by going to www.goodsamaritanbonus.com
and hundredsmore charitieshelped so far!
15
View more details at naaleads.com/contests. Earn points with eligible personal production PLUS Bonus points for each NEW Qualified builder level you achieve in 2020 (for Business Developer, Business Promoter, Team Builder, Team Leader and Key Leader). Annuity Sales count 10% toward points. Contest period: January 1st - December 31st, 2020. Rules subject to change. *New agents only. See full contest web page for details.
125K pts.PHUKET FOR TWO
220K pts.PHUKET FOR TWO,
CHIANG MAI FOR TWO
440K pts.PHUKET FOR FOUR,
CHIANG MAI FOR TWO
550K pts.PHUKET FOR FOUR,
CHIANG MAI FOR FOUR
BONUS POINTS
EARN GET 10K PTS.
EARN GET 10K PTS.
EARN GET 10K PTS.
EARN GET 10K PTS.
EARN GET 10K PTS.
KL
TL
TB
BP
BD
EARN 10K PTS. WITH 1ST APP* with Foresters, CFG, NLG or F&G
LIFE & ANNUITY SALES
220,000 POINTS WINS YOU10 NIGHTS IN PHUKET & CHIANG MAI
16
client testimonials
“I first met Gloria and Louis T. in 2012, when I helped them both with life insurance policies to protect their family. She was not a citizen at the time. Since then, I have helped them through his mom passing away, through a move to a new home and new mortgage, their formal marriage, a name change and two new additional policies to protect their family. The Alliance has been a blessing to me because I have the opportunity to help others through some of the best and toughest times in life.”
– Michele AllemanHOUSTON, TX
“Connie was 76 and had her IRA money in stocks and mutual funds that had declined over 50 percent in 2008. She had lost over $250,000 in the market and she was paying high fees on top of the potential losses. She was getting $500 a month income, which was not guaranteed income stream for life of $1,276 a month with no market risk and much lower fees. She’s ecstatic to enjoy her retirement with the peace of mind knowing she can never outlive her income, and now the monthly amount is back to what it should have been before the market crashed.”
– Brant swindle JACKSONVILLE, FL
“My client, Linda C., had a Foresters policy for just five months when her son was in a car accident and totaled the car. She asked if Foresters would help her out, and I wasn’t sure. But, she called and requested a hardship. Foresters sent her a check for $850, which really helped her out.”
– marcus richardson DENVER, CO
DM
AM
KL
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Agent success stories
“The Alliance gives you the edge to perform and compete with top insurance agencies across the country. The system, leads, support, and outstanding training help you succeed even though you’re not a seasoned agent. I highly recommend The Alliance to anyone that wants to become financially free, live life on your own terms and enjoy life with some of the top association in the industry.”
– ed sotoPITTSBURGH, PA
DM
“It’s so rare to be part of an organization that not only has great leadership, mentorship and a culture others are envious of; but also has a proven system that works. In fact, this system can help anyone that is willing to follow to create an income and lifestyle that others can’t even dream of. Because of The Alliance, I’ve been able to live that life and you can too!”
– diane lampeDALLAS, TX
JBM
“Andy Albright has taught me how successful people think, and that has made all the difference in my results. By following his thinking and The Alliance system as closely as I can, I have been able to reach income levels I never dreamed possible for a guy like me. I owe it all to Andy.”
– CHRIS LONG JACKSONVILLE, FL
NM
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trusted partners
clay mertesLPT Manager
Our Focus Makes Us GreatWe have a belief at The Alliance that it is impossible to be all things to all people. That’s why we don’t partner with too many insurance carriers, nor do we spread our product offerings too thin. Our efforts and our loyalty are focused on a dozen or so top companies that offer mortgage protection, final expense and term life insurance, and tax-free retirement through Fixed Annuities -- products that are in high demand, providing our clients with the best quality coverage available.
Our Partners Make Us BetterWe can be very choosy when it comes to the insurance carriers we partner with. In order for an insurance carrier to become a partner with The Alliance they must carry an extremely high rating within the insurance industry. The reputations and financial strength of our carriers are important to us and our clients, and the unique product options they offer give our agents the ability to be flexible when representing us in the field.
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communication is key
Who should i talk to next?Person who invited you:NamePhoneYour upline Key Leader or Agency Manager:NamePhone
What should I say?Here are some good questions to start with:
• How do I get started?• What do I do next?• When and where is the next meeting?
Where else can I turn for help?
Andy AlbrightPresident & CEO
Melissa stipetichExecutive Assistant toAndy & Jane Albright
amber bowenAssistant to Andy Albright& HotSpots [email protected]
robbie craftChief of Sales
Tia rayMarketing [email protected]
chris hillPresident’s Club Director
Gina HawksProduct Specialist &
Sales [email protected]
clay mertesLPT Manager
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the playbook
@andysalbright22
www.shopthealliance.com
@andysalbright andyalbright.com
house of values& behaviors
insidethe circle
8 stepsto success
millionairemaker manual
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