Welcome to the spring traders meeting

Tonight’s agenda

Run through ideas traders voted for Explain which ones we’ve worked on Explain the events bidding process Show you design pitches for city centre marketing Presentation from Julie Moss, Birmingham City

Centre Partnership Presentation from Chris at

Totally Locally

What we’ve worked on so far

Events - we’ll explain the new events application process later tonight

Branding - you’ll see pitches tonight More Covent Garden style events - we’ll explain the

events calendar to you later tonight A town centre manager - we’ll

explain more later tonight

What we’ve haven’t done so far Website and mobile phone app – we need the

branding first Advertising and promotion – we need the branding

first Social media – we need the website first

But we’ve been thinking abouthow we are going to do themso we can move quickly when the branding is ready!

How much have we set aside / spent so far?

We’ve spent so far: £1,417.60 on Christmas lights, traders meeting and the shopping crawl.

We’ve set aside so far:£2,000 branding (now being funded by Development Securities)£6,000 for an events fund£6,000 for advertising and promotion£3,000 for a mobile app and website£1,000 for a BID workshop£5,000 for summer events

What we have left: £27,582

Proposal How will the events fund work?

Call for people to submit events applications - 15 April 2013 We will only fund new events. Events must take place in in 2013 or 2014. Applicants must demonstrate how the event will encourage

people into shops and businesses in Lichfield City centre. Applications that include an element of match funding from

alternative solutions will be welcomed. Maximum funding to any one event - £6,000 Application deadline -

5pm on 17 May 2013

Proposal Bringing Covent Garden entertainment into the city

Call for entertainers to bid to deliver entertainment on agreed days throughout the year. We have set aside £5,000 to invest. Competitive quotes indicate paid for entertainers can be sourced from between £250 -

£300 per day. We know local partner arts groups would also like to bid to take part, and may be willing

to charge less in order to increase the number of days. Between 11 May & 29 September there are 42 Saturdays and Sundays. At the day rate quoted, we could afford 16 – 17 days.

Need feedback from traders on what days they would like to invest the funding – weekdays, weekends, mixture of both?

Do you want entertainment during the summer months when footfall is already high, or during autumn months when footfall is lower?

Need feedback from local partner artsgroups about whether they would take part?

The design pitches

The design pitches a quick intro

Overwhelmed with the enthusiasm

Thank you to everyone who pitched.

Showing three ideas from each company tonight.

Ideas will be selected by the Marketing Task Force.

Six local companies pitched

If you are interested in being on the Marketing Task Force, please email elizabeth.thatcher@lichfielddc.gov.uk

Company 1 Design idea 1 – advert, stickers, bus ads

Company 1 Design idea 2 – web, tablet, smartphone

Company 1 Design idea 3 – web, tablet, smartphone

Company 2 Colours and ‘you found us in Lichfield’

Company 2 Posters

Company 2 Back and side of bus advertising

Company 3 Design idea 1 – back of bus advertising

Company 3 Design idea 2 – iphone app

Company 3 Design idea 3 - poster

Company 4 People and sign concept

Company 4 Back of bus advertising

Company 4 How content would be displayed

Company 5 Design idea 1 - poster

Company 5 Design idea 1 - website

Company 5 Design idea 2 - website

Company 6 Poster examples

Company 6 iphone examples

Company 6 Back of bus advertising

A town centre manager? Top idea voted for by traders With only £27,000 left in the kitty, and lots of other

projects left to deliver, this is not an easy one! One option is to use some of the funding to see if a

Business Improvement District could be right for Lichfield

The Town Team has discussed holdinga BID workshop

To give us a flavour, pleasewelcome Julie Moss of the Birmingham City Partnership

Promoting independents Totally Locally has had real success encouraging to

think and buy local. Nearby towns include Stone. Totally Locally could add another marketing and

promotional angle to our independent offer. Link into possible cathedral quarter/old

tow/independent quarter work To give us a flavour a

and outline the scheme, please welcome Chrisfrom Totally Locally

Where next? Select a branding – marketing taskforce Issue events tender – events taskforce Start work on iphone app, website and social media

– web taskforce (to be set up) Start work on an advertising campaign – marketing

taskforce Start work on a map and door stickers – marketing

taskforce Contemplate Totally Locally Bid workshop Decide on where else to invest

the remainder of the funding

Any other business?

Thank you for coming!