Welcome to theSocial Media Bandwagon

By Danielle BrigidaSocial Media Outreach CoordinatorNational Wildlife Federation

Social

Networking

Social Bookmarking

Social News

Photo by waynejackson

Multimedia Sharing

Blogs and Wikis

Social Media is an umbrella term for…

Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.

Edelman Trust Barometer 2009

Twitter

Facebook

Mixx

MySpace

Change.org

Be Present

Social Media = Listening

Mike Bailey-Gates, Flickr

Strategically Choose Your Involvement

Find The “Super” Users

Originally uploaded to Flickr by Yeonsang

• Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

Learn and Apply

Study...then test!

Originally uploaded to Flickr by Steven S.

Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact and participate • Search for the easy way

Getting started…

Get to Know aSocial Network:

The Audience

The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

Personal or Organizational?

Groups vs. Pages

Most Important: Be Yourself

Promote NWF when you want to, but as a real person sharing an interesting link or story.

Get to know aMicroblogging Site:

What Does @NWF Tweet?

• New Blog Entries

• Random Facts

• Breaking News

• Program Info

• Timely Events

• Retweet

• Reply to People

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction

WildlifeAction

NWF Staff on TwitterDanielle BrigidaKristin JohnsonAnne Keisman

Robin BroitmanDavid Mizejewski

Jessica JonesJan Nelsen

Libby SchleichertJennifer Janssen

Ashleigh PoffJen Fournelle

Dominique Burgunder-JohnsonChristine Dorsey

Jaime MatyasRachel Faulkner Christy Leckburg

Julia MardenXarissa Holdaway

@starfocus and @nwf@ksuzj and @nwf@keisman and @greenhour@rgbroitman@Dmizejewski@wildlife_watch@climateclass@EpSchleichert@Juniperforest@ashpoff@JenFour@dejae@christinenwf@ecosoccermom@KisatchiePine @sunriseave@wildlifeaction@campusecology

Overview of StumbleUpon:http://www.stumbleupon.com/productdemo.php

Get to Know a Social Bookmarking Site:

Say I like puppies...

I download the StumbleUpon toolbar.

I create a basic profile, checking boxes that relate to puppies (and other things I like).

Then...Browse and Rate

• Discover and rate your pages and others.

• Build relationships with other “Stumblers” with similar interests.

• Rate anyone who mentions you! It will reward them with traffic.

Say I like puppies...

Step 3: In the box that pops up, check the title and give the page a review.

Step 4: Pick a topic, add tags, and submit.

How to Discover a Page

Step 5: Send the link to your StumbleUpon friends to ask for a thumb up.

How to Discover a Page

Step 6: See who liked it and connect to them.

How to Discover a Page

StumbleUpon referred 24,437 visitors to NWF.org in the last four months.

StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months.

StumbleUpon Stats

StumbleUpon Benefits

Visitors Spend Longer on Site

Lower Bounce Rate

Get to Know a Multimedia Sharing Site:

Engaging People With

Connection to NWF

Discussion Boards

Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.

Social Media = Listening

Mike Bailey-Gates, Flickr

How to Listen:Search News Search Blogs

Search Social Sites

is Your Friend

• Google Analytics

• Google Alerts

• Google Reader

Step 1: Listen

Pay Attention to Traffic Sources

Analytics

Step 1: Listen

Set up an alert for your topic

Alerts

Set up an RSS Reader

Reader

Social Media Tracking

Google Alerts

Blog Searches-Technorati-Ice Rocket-Boardreader

RSS Readers-Bloglines-Google Reader-Feedreader

Detail Searches-Summize.com-Wordpress-Del.icio.us

• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Set Goals to Measure If Your Profiles Successfully...

Questions?

Photo by jn2race