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WELCOMETo The

Santa Cruz Beach Boardwalk

WELCOMETo The

Santa Cruz Beach Boardwalk

OUR MOTTOOUR MOTTO

“NEVER A DULL MOMENT !”

“NEVER A DULL MOMENT !”

OUR VISION STATEMENTOUR VISION STATEMENT

TOGETHERTOGETHER

we providewe provide

FUN !!!FUN !!!

Santa Cruz Seaside CompanySanta Cruz Seaside Company

• Formed in 1915 out of a re-organization of the bankrupt Santa Cruz Beach Company

• A closely held California corporation

• More importantly, it’s…

• Canfield family involvement since 1928

• Laurence Canfield, President in 1951

• Charles L. Canfield, President since 1984

• Tom Canfield, VP BW Ops• Board of Directors• Long term dedicated employees

…a Family Business…a Family Business

Santa Cruz Seaside Companyowns and operates

Santa Cruz Seaside Companyowns and operates

• Santa Cruz Beach Boardwalk• Cocoanut Grove• Boardwalk Bowl• Sea & Sand Inn• Carousel Motel• Residential/Commercial

Properties

Santa Cruz Seaside CompanyInvestment Business Relationships

Santa Cruz Seaside CompanyInvestment Business Relationships

• Toyota of Santa Cruz• Subaru of Santa Cruz• Chardonnay Sailing

Charters• San Diego Coaster

Company• Restoration of Belmont

Park in San Diego

BUSINESSBUSINESS

CORECORE

Established in 1907

Established in 1907

CELEBRATING IT’S 101st SEASON

THIS YEAR

The only continuously operating seaside amusement park on the West Coast

The only continuously operating seaside amusement park on the West Coast

Visitation ProfileVisitation Profile

ANNUAL ATTENDANCEEstimated at +/- 3 Million Visitors

ANNUAL ATTENDANCEEstimated at +/- 3 Million Visitors

40%+/- 1.2 MillionCasual

60%+/- 1.8 MillionDedicated

PRIMARY TARGET DEMOGRAPHIC

Families Adults aged 30 - 45 w/kids 9 - 16 yrs

PRIMARY TARGET DEMOGRAPHIC

Families Adults aged 30 - 45 w/kids 9 - 16 yrs

Being Green at the Boardwalk

Environmental preservation has been a core value at the Boardwalk for over 50 years

A Legacy of Leadership

Beach cleaning - 1950’s

Water reclamation - 1970’s

Polystyrene ban - 1980’s

Ecotourism is not a new phenomenon

Environmental Efforts

•Recycle or reuse 180 tons of material annually

•Recycling 1 million gallons of water annually

•CG/NK Building Heat Exchanging System - 1983

•Low-flow toilets & waterless urinals

Environmental Efforts

•Recycling of oils, electronic & green waste

•1st solar powered trash compactors in Nor Cal

•Active participation in Coastal Cleanup Day & Bike To Work Week

•Initiated a Marine Science Education Program

Environmental Awards•WRAP Award - Since 1995

•City of Santa Cruz Clean Ocean Business - Since

‘04

•MBNMS Reflections Award - 2003

•CA Ecotourism Business of the Year - 1995

•Ecology Action Environmental Business of

the Year - 1995

•SC County Sustainable Quality Award - 1995

Boardwalk is a smoke free

facility

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