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The future of Promotional Ordering has arrived!

How to MarketBundleBuy

BundleBuy Marketing 101:

1. Know your product

2. Identify your target market

3. Craft your message

4. Deliver Message / Promote your Bundle

1. Know your product

Bundle Buy is a powerful tool that allows you to participate in a unique buying program that bundles orders and creates substantial savings.

•Collective Buying Power = Higher Quantities ordered = Lower Prices

• Increase buying power – Stretch budgets

• Aggregated Purchasing = Bundled Savings!

2. Identify your Target Market

Example 1 - Single Clients * Offer 1 product to multiple buyers so buyers can

piggyback others orders

* Target Market is client with Multiple Buyersexamples - Starbucks Regional Managers - Verizon Wireless - Allstate Insurance

Example 2 - All Clients

* Offer product promotions to all clients where they can be part of a collective buying effort which results in substantial savings

• Target market is Existing Clients• Prompt more sales• Penetrate client deeper

• Target Market is Potential New Clients• Another reason / value add• Separate you from competition

2. Identify your Target Market, cont.

3. Craft your Message

Example 1 - Single Clients

The message is:

• Product

•Collective Buying Power •Higher Quantities ordered = Lower prices

•Aggregated Purchasing = Bundled Savings!

3. Craft your Message, cont.

Example 2: All Clients –

•Product

•Collective Buying Power •Higher Quantities ordered = Lower Prices

• Increase buying power – stretch budgets

• Aggregated Purchasing = Bundled Savings!

• Place orders privately. Other buyers cannot see who else is ordering a bundled promotion.

• E-Mail Blasting •Company Store E-Mail Marketing, •Constant Contact, etc.•Outlook

• Mailers

• Trade Shows

• Contests

• Calling

3. Deliver the Message / Promote the Bundle

One Provider…for ALL your Company Store Needs!(better yet, use an image like #4839396 to display “confidence”)

Knowing how to Market your product isEssential to any Sales success

Questions?

Sign up for BundleBuy and discover the future of Promotional Ordering!

For more information, contact BrightStores at 303-800-1546 x1