Welcome to SwedenWelcome to Sweden– from a business point of view– from a business point of view

Speaker: NameSpeaker: Name

Country, dateCountry, date

What do the the telephone handset telephone handset and the Celsius thermometer Celsius thermometer have in

common with the pacemakerpacemaker and the computer mousecomputer mouse?

They are all They are all Swedish inventions Swedish inventions used every day worldwide.used every day worldwide.

The key market in The key market in Northern EuropeNorthern Europe

An export-dependentfree trade nation

Founded in 1937, Founded in 1937, SaabSaab now now makes world-leading products.makes world-leading products.

Packaging firm Packaging firm Tetra Pak Tetra Pak can now be found in space.can now be found in space.

ElectroluxElectrolux, founded in 1910, , founded in 1910, today makes robot vacuum today makes robot vacuum cleaners.cleaners.

The origin of The origin of tomorrow’s industriestomorrow’s industries

• Highest R&D spending in the OECDHighest R&D spending in the OECD

• Third most patents in the worldThird most patents in the world

• Most innovative country in the worldMost innovative country in the world

A world leader in A world leader in research and developmentresearch and development

Håkan LansHåkan LansSwedish inventor in Swedish inventor in computer technologycomputer technology

Maria StrömmeMaria StrömmeProfessor of Professor of nanotechnology nanotechnology

Arvid CarlssonArvid CarlssonNobel Prize winner in Nobel Prize winner in physiology or medicine physiology or medicine

Mathias UhlénMathias UhlénProfessor of microbiology Professor of microbiology

International prizes from SwedenInternational prizes from Sweden

• ArchitectureArchitecture* The Ralph Erskine AwardThe Ralph Erskine Award

• EnvironmentEnvironment* The Stockholm Water PrizeThe Stockholm Water Prize* The Swedish Baltic Sea Water The Swedish Baltic Sea Water

AwardAward• Human RightsHuman Rights

* The World’s Children’s Prize for the The World’s Children’s Prize for the Rights of the ChildRights of the Child

* The Right Livelihood Award The Right Livelihood Award

• LiteratureLiterature* The Astrid Lindgren Memorial The Astrid Lindgren Memorial

AwardAward• MusicMusic

* The Polar Music PrizeThe Polar Music Prize• PhotographyPhotography

* The Hasselblad AwardThe Hasselblad Award• ArtsArts

* The Carnegie Art AwardThe Carnegie Art Award

The Nobel Prize – the most prestigious award in physics, The Nobel Prize – the most prestigious award in physics, chemistry, physiology or medicine, literature, peace and chemistry, physiology or medicine, literature, peace and economic scienceseconomic sciences

International prizes from SwedenInternational prizes from Sweden

Green technology – a world necessity

SymbioCity – introducing your future

SymbioCity is a network of Swedish companies and organizations promoting sustainable urban development

Leading country in life sciences

Key nation for IT and telecom development

A fast growing tourismand meeting destination

“The midnight sun, the snowbound winters, meatballs, herring, Vikings and Volvos, ABBA and The Hives – whatever your pre-existing notions about Sweden may be, a visit to this multifaceted country is bound to both confirm and confound them.”(www.lonelyplanet.com/sweden)

Photo collage from Visit Sweden

How is this possible?How is this possible?

Stable and supportivefinancial market• The world’s first central bank

• Fast growing financial services sector

Business with corporate social responsibility

“The Government encourages companies to follow the OECD Guidelines for Multinational Enterprises and to respect the principles contained in the Global Compact, wherever in the world they happen to be active. However, it is important that companies themselves feel a sense of ownership and pursue these issues.” Said by Ewa Björling, Minister for Trade.

• A third of A third of Sweden’s Sweden’s workforce workforce has tertiary has tertiary educationeducation

• Productivity Productivity is among is among the highest the highest in the worldin the world

Skilled and productive workforceSkilled and productive workforce

A straightforward trade partner• Smooth border administration

• Efficient transportation and communications systems

• Modern business environment

• Non-corrupt country

The Swedish pavilion at The Swedish pavilion at Expo 2010Expo 2010

A connected countryA large nation connected with modern technology and an

efficient network of roads,

airports and harbors

HMK Crown princess Victoria

Key facts about SwedenKey facts about Sweden

Capital: Capital: Stockholm (59°21′N 18°4′E)Stockholm (59°21′N 18°4′E)

Population: Population: 9.3 million9.3 million

Currency: Currency: 1 krona (SEK) = 100 öre1 krona (SEK) = 100 öre

Area: Area: 174,000 sq mi (450,000 km²),174,000 sq mi (450,000 km²),the third largest country in Western Europe the third largest country in Western Europe

Longest north–southLongest north–southdistance: distance: 978 mi (1,574 km)978 mi (1,574 km)

Longest east–westLongest east–westdistance: distance: 310 mi (499 km)310 mi (499 km)

Language: Language: SwedishSwedish

Government: Government: Constitutional monarchy, Constitutional monarchy, parliamentary democracyparliamentary democracy

Parliament: Parliament: The Riksdag, The Riksdag, with 349 members in one chamberwith 349 members in one chamber

Monarch / Head of State:Monarch / Head of State:King Carl XVI GustafKing Carl XVI Gustaf

Prime Minister:Prime Minister:Fredrik ReinfeldtFredrik Reinfeldt

EU accession: EU accession: January 1995January 1995

swedishtrade.seswedishtrade.sevisitsweden.comvisitsweden.cominvestsweden.seinvestsweden.sesi.se si.se

For more information about Sweden:For more information about Sweden:

Photo creditsPhoto creditsSlide 1: Martin PålssonSlide 1: Martin Pålsson

Slide2: ShutterstockSlide2: Shutterstock

Slide 3: Image Bank Sweden, Bacho, Jude Slide 3: Image Bank Sweden, Bacho, Jude Medical, Swedish Match, ABB, Göran Wink, Medical, Swedish Match, ABB, Göran Wink, Volvo Cars, Volvo Construction EquipmentVolvo Cars, Volvo Construction Equipment

Slide 4: ShutterstockSlide 4: Shutterstock

Slide 5: Ericsson Slide 5: Ericsson

Slide 6: Tetra Pak/Arla, Electrolux, Saab GroupSlide 6: Tetra Pak/Arla, Electrolux, Saab Group

Slide 8: ScanpixSlide 8: Scanpix

Slide 9: Victor KayfetzSlide 9: Victor Kayfetz

Slide 11: ShutterstockSlide 11: Shutterstock

Slide 12: Parans, ClimateWellSlide 12: Parans, ClimateWell

Slide 14 -15 : Astra Zeneca,Martin MagntornSlide 14 -15 : Astra Zeneca,Martin Magntorn

Slide16: SonyEricssonSlide16: SonyEricsson

Slide 17: Ericsson, SpotifySlide 17: Ericsson, Spotify

Slide 18: Image Bank Sweden: Luger, Sandra Slide 18: Image Bank Sweden: Luger, Sandra Nordin, Tommy Södergren, Christian Lövborg, Nordin, Tommy Södergren, Christian Lövborg, Peter Gehrke, Odd Molly, Anders Thessin, Peter Gehrke, Odd Molly, Anders Thessin, Jacob Karström, Louise Billgert, Jacob Karström, Louise Billgert,

Slide 19: Fredrik Schlyter/JohnérSlide 19: Fredrik Schlyter/Johnér

Slide 20: : VisitSweden/Image Bank Sweden: Slide 20: : VisitSweden/Image Bank Sweden: Henrik Trygg, Ulf Huett Nilsson, Miriam Preis, Henrik Trygg, Ulf Huett Nilsson, Miriam Preis, Nicho Södling, Staffan Widstrand, Anna Nicho Södling, Staffan Widstrand, Anna Hureta/Johnér, Per Magnus Persson/JohnérHureta/Johnér, Per Magnus Persson/Johnér

Slide 21: Image Bank SwedenSlide 21: Image Bank Sweden

Slide 22-23: ShutterstockSlide 22-23: Shutterstock

Slide 24: Karolinska Institutet, Slide 24: Karolinska Institutet, Ulf SirbornUlf Sirborn

Slide 25: Image Bank Sweden: Slide 25: Image Bank Sweden: Nicho Södling

Slide 26, 28 ShutterstockSlide 26, 28 Shutterstock

Slide 27 :Slide 27 :Expo2010Expo2010

Slide 29: SOIC, Annica MagnussonSlide 29: SOIC, Annica Magnusson

Slide 30: Getty ImagesSlide 30: Getty Images