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Welcome to Surviving in a “New World Order”?
Joseph Widoff President and CEO, WHRO
Larry Crum Chief Ed. & Strategic Planning Officer
Brian Callahan New Product Development Officer
“Surviving in a New World Order”
Structure and Tools:Setting up for Business
Board Level ChangesEducation Policy Level
Introductions
Education RelationshipsRelationships and Services
Strategic Positioning
A WHRO NETA Session
The Next 90 Minutes of Your Life
“Surviving in a New World Order”
Educational Services in theNew World Order –
Face to Face CoursesOnline Courses
Distance Learning via H.323 Video on Demand
In-depth Financial Analysis of ServicesEstablishing “True to Cost”
Environmental Scan IssuesDiscussion Groups – Survival Feedback
What is “New World Order”?
Traditional Boundaries No Longer Exist Roles, Rules, Relationships Change Funding Model of Past is Invalid Interactive, Dynamic, Learner Controlled Commercial and Noncommercial Blur
“The Edge of Chaos and Order”
“Surviving in a New World Order”
Task Forces: Board and Community Findings and Actions
Preparation for Change:Working with the Stakeholders
New Governance, Bylaws &Articles of Incorporation
WHRO Board of Directors 14 Member Directors
14 Public Directors 5 Institutional Directors
7 Ex Officio Directors
HRETA (14 School Divisions)
WHROCEO
WHRO FoundationBoard of Directors
Past WHRO Organizational Structure
DevelopmentDivision
ContentDivision
TechnologyDivision
COOEducation
New Product Development
WHRO Board of Directors
HRETA (14 School Divisions)
WHROCEO
WHRO FoundationBoard of Directors
Revised WHRO Organizational Structure
Development
Content Division Technology Division
COO
Education
(25 Directors)
Admin/Finance New Product Development
Revised HRETA Structure
HRETA 14 School Board Members
Or Superintendents
Superintendent’sCouncil
Other Committees
TechnologyCommittee
Educational Advisory Committee
Relationships & Service Education Customer
Has the Needs Depends on the Service Provider’s Tools and Expertise Invests in the Solution Has Specific Preferences
• No brand exclusivity• Best pricing for preferred product• Efficient delivery and service• Competitive environment
Works with Those They Trust
Relationships & Service
Scaffolding Video Delivery
Broadcast
Satellite
Internet
H.323
DTV?
Cable
Future ServicesBuild on PastPerformance.
Emerging Technology does notEliminate Previous Technology.
Interactive
Relationships & Service
Scaffolding Teacher Training with Media Evolution
ITV Live
Internet
Multimedia
ITV Taped
Receive ClassroomTeachers & Class
Technology StandardsFor Educators & Integration
Access andIntegration - Teachers
Media IntegrationTeachers & Librarians
Staff Development Supervisor Relationship
Relationships & Service
To Whom do you Listen?
Chief Information Officers
Assistant Superintendents & Curriculum Supervisors
Superintendents
School Board Members
Instructional Computing Specialists
Library Media Specialists
Teachers
Relationships & Service
Grant Officers & Other Funding Sources?
State Budgets – Dept. of Ed. & Legislators?
School System Personnel with BudgetControl and Accessible Dollars?
To What Extent Does Funding Dictate Content?
To Whom do you Listen?
Relationships & Service
Navigating the Customer Fear Complex
Fear of Being Left Behind
Fear of Looking Really Stupid
Fear of Public Humiliation
Fear of losing End of Year Money
Fear of Failure
0
100
200
300
400
500
600
700
State Dues Fees Grants
Relationships & Service
Present Funding Source Ratio
0
100
200
300
400
500
600
State Dues Fees Grants
Relationships & Service
Future Funding Source Ratio?
Survival in the New World Order
Business Approach Assigning Real Costs Against Revenue Including Share of Overhead Prioritizing New Services Value of Outside Consultant
Assessing Revenue versus Total Expenses
WHRO Businesses – New World Impact
Public Television
Public Radio
Education Technology
Media Solutions
Development
Educational Services in the New World“New” Services Overview Professional Development
Face-To-Face Courses Web-based Courses Synchronous Distance Learning Courses “Hybrid” Courses
Leading-edge Technology-based Resources Video On-demand Web-based Resources DTV-delivered Rich Media
Educational Services in the New WorldProfessional Development
Face-To-Face Courses Hands-on courses that support new services Synchronous courses delivered via H.323
Web-based Courses PBS TeacherLine C.I.I. Anytime Anywhere Other locally developed online courses Post-secondary courses
“Hybrid” Courses
Educational Services in the New WorldLeading-Edge Technology-Based Resources
Video On-demand UnitedStreaming Other digitized video
Web-based Resources Cultural Portal SOL-correlated lesson plan database Other content specific web sites
DTV-delivered Rich Media PBS Digital Classroom pilot participant OnCourse participant
Educational Services in the New World Educational Regional Area Network (eRAN)
WHRO provides ISP services to over 150 educational, cultural, and other non-profit institutions.
Educational Services in the New World
eRAN - Services
Internet service and associated network management
Platform for delivering new educational services Unitedstreaming video-on-demand NovaNet alternative education program Content filtering Video over I.P. employing the H.323 standard
(a.k.a. SmartLearning)
Educational Services in the New World
eRAN – Implications for New Products/Services
The eRAN allows schools to control bandwidth available for applications.
Educational Services in the New World
eRAN - International Implications
Schools anywhere in the world can still utilize programs and services generated by WHRO or schools connected to eRAN.
Relationships & Service
“Atop a hundred foot pole,how do you step forward?”
Shishuang
Relationships & Service
“In a world of fugitives the person taking the opposite direction will appear to run away? ”
T.S. Eliot
“Surviving in a New World Order”
Is ITV Still Alive in the Traditional Sense?
Is it Fundable?
What Happens to the TraditionalService Boundary in an Internet Based World?
Environmental Scan Issues
“Surviving in a New World Order”
What are the Viable Services in the New World Order?
Who are the New Competitors?
Environmental Scan Issues
What is the New Funding Model forEducation Services in PTV Stations?
Summary and Wrap
Thanks for Attending and Participating