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Welcome to Surviving in a “New World Order”? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product Development Officer

Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

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Page 1: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Welcome to Surviving in a “New World Order”?

Joseph Widoff President and CEO, WHRO

Larry Crum Chief Ed. & Strategic Planning Officer

Brian Callahan New Product Development Officer

Page 2: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

“Surviving in a New World Order”

Structure and Tools:Setting up for Business

Board Level ChangesEducation Policy Level

Introductions

Education RelationshipsRelationships and Services

Strategic Positioning

A WHRO NETA Session

The Next 90 Minutes of Your Life

Page 3: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

“Surviving in a New World Order”

Educational Services in theNew World Order –

Face to Face CoursesOnline Courses

Distance Learning via H.323 Video on Demand

In-depth Financial Analysis of ServicesEstablishing “True to Cost”

Environmental Scan IssuesDiscussion Groups – Survival Feedback

Page 4: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

What is “New World Order”?

Traditional Boundaries No Longer Exist Roles, Rules, Relationships Change Funding Model of Past is Invalid Interactive, Dynamic, Learner Controlled Commercial and Noncommercial Blur

“The Edge of Chaos and Order”

Page 5: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

“Surviving in a New World Order”

Task Forces: Board and Community Findings and Actions

Preparation for Change:Working with the Stakeholders

New Governance, Bylaws &Articles of Incorporation

Page 6: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

WHRO Board of Directors 14 Member Directors

14 Public Directors 5 Institutional Directors

7 Ex Officio Directors

HRETA (14 School Divisions)

WHROCEO

WHRO FoundationBoard of Directors

Past WHRO Organizational Structure

DevelopmentDivision

ContentDivision

TechnologyDivision

COOEducation

New Product Development

Page 7: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

WHRO Board of Directors

HRETA (14 School Divisions)

WHROCEO

WHRO FoundationBoard of Directors

Revised WHRO Organizational Structure

Development

Content Division Technology Division

COO

Education

(25 Directors)

Admin/Finance New Product Development

Page 8: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Revised HRETA Structure

HRETA 14 School Board Members

Or Superintendents

Superintendent’sCouncil

Other Committees

TechnologyCommittee

Educational Advisory Committee

Page 9: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service Education Customer

Has the Needs Depends on the Service Provider’s Tools and Expertise Invests in the Solution Has Specific Preferences

• No brand exclusivity• Best pricing for preferred product• Efficient delivery and service• Competitive environment

Works with Those They Trust

Page 10: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

Scaffolding Video Delivery

Broadcast

Satellite

Internet

H.323

DTV?

Cable

Future ServicesBuild on PastPerformance.

Emerging Technology does notEliminate Previous Technology.

Interactive

Page 11: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

Scaffolding Teacher Training with Media Evolution

ITV Live

Internet

Multimedia

ITV Taped

Receive ClassroomTeachers & Class

Technology StandardsFor Educators & Integration

Access andIntegration - Teachers

Media IntegrationTeachers & Librarians

Staff Development Supervisor Relationship

Page 12: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

To Whom do you Listen?

Chief Information Officers

Assistant Superintendents & Curriculum Supervisors

Superintendents

School Board Members

Instructional Computing Specialists

Library Media Specialists

Teachers

Page 13: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

Grant Officers & Other Funding Sources?

State Budgets – Dept. of Ed. & Legislators?

School System Personnel with BudgetControl and Accessible Dollars?

To What Extent Does Funding Dictate Content?

To Whom do you Listen?

Page 14: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

Navigating the Customer Fear Complex

Fear of Being Left Behind

Fear of Looking Really Stupid

Fear of Public Humiliation

Fear of losing End of Year Money

Fear of Failure

Page 15: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

0

100

200

300

400

500

600

700

State Dues Fees Grants

Relationships & Service

Present Funding Source Ratio

Page 16: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

0

100

200

300

400

500

600

State Dues Fees Grants

Relationships & Service

Future Funding Source Ratio?

Page 17: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Survival in the New World Order

Business Approach Assigning Real Costs Against Revenue Including Share of Overhead Prioritizing New Services Value of Outside Consultant

Assessing Revenue versus Total Expenses

Page 18: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

WHRO Businesses – New World Impact

Public Television

Public Radio

Education Technology

Media Solutions

Development

Page 19: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New World“New” Services Overview Professional Development

Face-To-Face Courses Web-based Courses Synchronous Distance Learning Courses “Hybrid” Courses

Leading-edge Technology-based Resources Video On-demand Web-based Resources DTV-delivered Rich Media

Page 20: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New WorldProfessional Development

Face-To-Face Courses Hands-on courses that support new services Synchronous courses delivered via H.323

Web-based Courses PBS TeacherLine C.I.I. Anytime Anywhere Other locally developed online courses Post-secondary courses

“Hybrid” Courses

Page 21: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New WorldLeading-Edge Technology-Based Resources

Video On-demand UnitedStreaming Other digitized video

Web-based Resources Cultural Portal SOL-correlated lesson plan database Other content specific web sites

DTV-delivered Rich Media PBS Digital Classroom pilot participant OnCourse participant

Page 22: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New World Educational Regional Area Network (eRAN)

WHRO provides ISP services to over 150 educational, cultural, and other non-profit institutions.

Page 23: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New World

eRAN - Services

Internet service and associated network management

Platform for delivering new educational services Unitedstreaming video-on-demand NovaNet alternative education program Content filtering Video over I.P. employing the H.323 standard

(a.k.a. SmartLearning)

Page 24: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New World

eRAN – Implications for New Products/Services

The eRAN allows schools to control bandwidth available for applications.

Page 25: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Educational Services in the New World

eRAN - International Implications

Schools anywhere in the world can still utilize programs and services generated by WHRO or schools connected to eRAN.

Page 26: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

“Atop a hundred foot pole,how do you step forward?”

Shishuang

Page 27: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Relationships & Service

“In a world of fugitives the person taking the opposite direction will appear to run away? ”

T.S. Eliot

Page 28: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

“Surviving in a New World Order”

Is ITV Still Alive in the Traditional Sense?

Is it Fundable?

What Happens to the TraditionalService Boundary in an Internet Based World?

Environmental Scan Issues

Page 29: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

“Surviving in a New World Order”

What are the Viable Services in the New World Order?

Who are the New Competitors?

Environmental Scan Issues

What is the New Funding Model forEducation Services in PTV Stations?

Page 30: Welcome to Surviving in a New World Order? Joseph Widoff President and CEO, WHRO Larry Crum Chief Ed. & Strategic Planning Officer Brian Callahan New Product

Summary and Wrap

Thanks for Attending and Participating