Welcome to Sport Management

Why Sport Management at Brock?

• Fantastic reputation

• Located in major sports hub - Niagara, Hamilton, GTA, Buffalo

• Strong alumni/sport industry relationships

• Opportunity for experiences on & off campus -Brock SPMA students in high demand

• Great professors & relevant learning

Mike's career in major sporting events has included positions with three FIFA World Cups,

Olympics, World Triathlon and in 2019, being named Executive Director for the 2020

GreyCup Committee in Regina. Read more of Mike Edwards' story here:

https://brocku.ca/brock-news/2019/07/brock-alum-to-head-up-2020-grey-cup-committee/

My Brock professors introduced me to the business side of

sport and the diverse pathways within the industry beyond…

what’s happening on-field." Mike Edwards (BSM ’05)

Hometown: Barrie, Ontario

What you will be learning

Sport Management courses

provide essential business

theory in relation to

practice, contextualized

to the sport industry

First Year Basics

MAJOR COURSES

• SPMA 1P91 Introduction to Sport Management

• SPMA 1P92 Understanding Sport Industry Sectors

• SPMA 1P94 Professional Engagement for the Sport Industry

• SPMA 1P97 Research Design and Evaluation

ELECTIVES/CONTEXT

• Courses able to be chosen from first year courses in a large number of subjects.

First year is introductory

Combination of sport management

major courses and electives in

other subjects in each term

Brock requirement for all

students to take minimum number

of elective courses in other

subjects: Context Requirement

All 4 years of BSM program have

some spaces for electives

Broadens knowledge base and

provides exploration of

complementary interests

Essentials of Sport & Business

Year 2

Core/Major• Sport Policy

• Org Behaviour

• Finance I

• Sport Marketing

• Sport and Law

• Event Management

• Entrepreneurship

Electives…..• Pro Sport

• Labor relations

• PR/Social Media…

• Other subjects

Year 3

Core/Major• Management in Non-Profit Sector

• Quantitative/Qualitative Analysis

• HR Management

• Finance II

• Sport sponsorship

• Governance in Sport

Electives…..• Intellectual property/licensing

• Sport for Development; Globalization

• Media and sport

• Sales and promotion

• Other SPMA/other subjects

Making the learning meaningful!

✓ PARTICIPATE

✓ CONTRIBUTE✓ NETWORK…

• SPMA Student Council

• Alumni on campus - events

/speakers/networking

• Volunteer opportunities -

on/off campus events

• Exchange/study abroad - US,

Australia, Europe, UK (3rd &

4th year)

• SPMA 3P02 Fieldwork - with

Brock Athletics

https://gobadgers.ca/

• Case competitions &

conferences

…Get involved outside of the classroom

• Sport For Development/SPMA

4P93–international experiential

/Turks & Caicos

• Major Games/SPMA 4P98

experiential - Canada Games,

World Master’s Games, Pan Am

Games, Indigenous Games

• Special project opportunities

(SPMA 3P99/4P99)

• Alumni Mentorship (4th year)

• Internship (4th year; full time

for term; provides academic

credit towards degree)

Sport Management Student Council…

…Is all about student

involvement &

connections!

They run a variety of

great events SEPT

through APR & over

the summer plan for

the upcoming year!

New students are

invited to get involved

right away!

End of year SPMA Student Gala hosted by the SPMA council

https://experiencebu.brocku.ca/organization/spmacouncil

SPMA Council connects students with alum Kyle Dubas & the Leafs!

SEPT 2018 - SPMA alum & Leaf’s GM, Kyle Dubas, was slated to attend the Leaf’s pre-season training camp in Niagara Falls. He reached out with an impromptu invite to the SPMA Council to bring as many students as they wanted, to the Gale Centre on SEPT 15.

SPMA Council were able to recruit multiple busloads of students in under an hour when it was announced at the SPMA first year student welcome event!!

SPMA students were treated to a Leaf’s practice, a scrimmage & the highlight, a discussion with Dubas and a panel of Leafs alum and MLSE staff.

Check out this famous Brock alum at: https://en.wikipedia.org/wiki/Kyle_Dubas

Connecting with Alumni

Sport Management has the strong support

of our alumni in the sport industry…guest

presentations, summer jobs, internships,

student mentoring, career opportunities,

Alumni Day…

Gain some insights into the Sport

Management Alumni Day experience here:

https://brocku.ca/brock-

news/2019/03/students-gain-insight-into-

future-paths-at-spma-alumni-day/

Brock Centre for Sport Capacity

Women in Sport & Leadership Forum 2019

This event focused on the

successes and challenges on

the path to gender equity in

sport and the ability of

organizations to expand their

capacity for women in

leadership roles.

Sport Management Professors

Shannon Kerwin, Dawn Trussell,

& Michele Donnelly shared

their expertise and research on

this topic with attendees from

national, provincial, local sport

organizations & members of

the Brock community.

Hear more from Professor Kerwin:

https://www.youtube.com/watch?v=eYGycz_O5wY

https://brocku.ca/brock-news/seen-and-heard/tackling-championship-challenges/

Brock SPMA team wins 2018 Waterloo case competition

Participants from university teams across Ontario were provided with a real case problem from U Sports (Canadian governing body for Canadian University National Sports Championships) on selected challenges associated with hosting these major University sports events annually

SPMA 4P93- Sport for Development

Turks & Caicos Reading Week 2019

Brock Sport Management Professor

Laura Cousens and students worked

with the Commonwealth Canada

youth program “Sport Works” in the

Turks and Caicos to helped deliver a

new youth participation and learning

initiative.

Students ran school programs and

played a significant role in helping

run the first ever Inter-island tag

Rugby Festival. For their efforts,

they achieved a credit towards their

degree but equally, came away with

a meaningful life experience.

Read more about their experience:

https://cgcsportworks.ca/turks-

caicos/brock-the-world

• Power/Politics in Sport; Sport Ethics

• Leadership; Strategic Alliances

• Advanced Sport Marketing

• Legal Drafting/Contracts

• Negotiation/Dispute Resolution

• Innovation & Entrepreneurship

• Analysis of the Hockey Industry

• Consumer Behaviour

• Sport Analytics & Economics

• Sport for Development & Major Games

• Internship; Projects; Thesis

Courses-Internships-Projects-Thesis-Field

Customize your FOURTH year to meet

academic, personal & professional interests

More details about SPMA courses and requirements:

https://brocku.ca/webcal/2020/undergrad/spma.html#sec8

Campus to Career

More than 100 Brock Sport Management majors annually attain an internship with a sports or sports-related organization

Internships are full-time, unpaid experiential placements running the length of one term (SEPT-DEC or JAN-APR or MAY-AUG)

Students achieve 2 full major credits toward the 4th year of their degree

Eligibility to apply for the internship option is based on completion of 3rd year/minimum 13 credits and a SPMA major average of 70%

The Sport Management Experiential Co-Ordinator maintains relationships with a large number of organizations and individuals in the private, not-for-profit and public sport sectors, and guides student in their preparation for the internship application process

Katie Desveaux (Honours BSM 2018)

completed her internship with the Canadian

Olympic Committee during the PyeongChang,

South Korea Olympics. She now works full-

time in the Brock Sport Management program

as the Experiential Co-Ordinator.

Campus to Career

Evan Gwartz - Honours BSM 2015, MA (Sport Management) 2017.

Toronto Blue Jays Executive Suites Client Services Co-Ordinator &

part of Blue Jays Leadership Development Program (LDP)

On behalf of the Blue Jays LDP Evan was involved in the 2020 SPMA

Alumni Day, facilitating the Student Case Competition based on a

real-life scenario provided by the Jays organization for Brock.

The Blue Jays have been a significant Sport Management internship

partner and employer of our graduates for 20 years.

Some of the other numerous partners that provide excellent internship experiences for SPMA students

• Maple Leaf Sports and Entertainment

• Canada Basketball

• Rogers Cup/Tennis Canada

• NHL, CFL, TSN, CHL

• Olympics, PanAms, Canada Games

• Grey Cup

• Ottawa Senators & REDBLACKS (OSEG)

• IMG & other Agency firms

• Niagara Ice Dogs & OHL

• Hockey Canada

• OUA & U SPORTS

• Unique, co-curricular pre-law prep program (non-credit)

• Runs concurrently with student’s academic program over

the length of their undergraduate degree (4 years)

• Competitive entry, accepting 30 students annually, targeted

at students entering year one.

• Students in any major at Brock may apply

• Skill development workshops, networking, job shadowing,

community service projects

• Law Plus is a program of the Brock Career Zone

Law Plus Co-Ordinator Stacia Heaton may be contacted at: sheaton@brocku.ca

Detailed information and applications through the Brock Law Plus website: https://brocku.ca/ccee/career-education/law-plus/

If law school is a future goal, consider

Brock’s Law Plus

Thank you for joining us today!