WELCOME TO SOMETHING NEW. WELCOME TO REDRadisson RED is a new hotel philosophy where lifestyle is the inspiration. Its design is bold, alive and inspirational. It connects with an ageless mindset and sets expectations of an open, articulate and impeccably delivered lifestyle select experience. RED’s flexible service concepts include staff that caters to the DIY attitude of guests, and believe that hotels can enhance their world via art, music and fashion. Welcome to the revolution.

BRAND OVERVIEWRadisson RED connects with an ageless millennial mindset through art, music and fashion. Offering the freedom, flexibility and fun that the millennial traveler demands, RED is about curating guest experiences that are engaging and authentic. Forget everything you thought you knew about hotels. Radisson RED is creating new rules. And it starts at hello. The lobby is artistic, energetic, exciting and welcoming. Guest Studios are designed by inspiration, not a corporate template. Everything we do is engineered to be as fresh thinking and smart as our guests. From the style-conscious and locally inspired OUIBar + KTCHN to multi-functional zones to work, rest and play. RED has sociable spaces powered by free WiFi, relevant music and unique art.

HI ALL GALLERY

STUDIO

LOCATIONS(INCLUDING PIPELINE)

MINNEAPOLISQ4 2016PORTLAND

Q2 2018

MIAMIQ4 2018

BRUSSELSQ2 2016

VILNIUSQ1 2020

MOHALIQ3 2018JEDDAH

Q4 2018

DUBAIQ3 2018 GUANGZHOU

SOUTH STATIONQ4 2019

GLASGOWQ2 2018

SHENYANGQ4 2020

KUALA LUMPURQ4 2020

CAPE TOWNQ3 2017

CAMPINASQ3 2017

DESIGN PHILOSOPHYRadisson RED likes to shake it up. Our spaces are designed to be bold, open and animated. One size definitely doesn’t fit all. Nor does one color. Although we are RED to the core, we’re a canvas for authentic expression. Bold, vibrant, tech-savvy and confident: there’s no room for sitting on the fence. We wear our emotions on our walls. Our places and spaces are distinct and eclectic. Art, music and people bring them to life.

OUIBAR + KTCHN

HI ALL GALLERY

OUIBAR + KTCHN

DESIGN OPPORTUNITIES+ New times. New demands. New opportunities.

+ Ideal locations include tier 1 urban markets.

+ Build from the ground up or convert an existing hotel.

CAPE TOWN RENDERING

GLASGOW RENDERING

PORTLAND RENDERING

AMENITIES YOU NEEDFREE HIGH SPEED WIFIWe know it’s important to always be connected. From streaming devices to the big-screen in-studio TVs, to checking out what’s on when (and where). We use technology to enhance the guest experience.

RED APPThe RED App allows guests to do everything from check in/out, keyless room entry, order food/drink from the OUIBar + KTCHN, send requests to the RED staff, and chat with other checked-in guests.

OUIBAR+ KTCHNThe OUIBar+ KTCHN is the food, drink and social hub. The menus are created from local, seasonal products so guests experience the taste of the city.

RED FITNESSGuests can keep on their fitness routines during their stay. RED Fitness is open 24/7 and stacked with user friendly equipment.

EVENTS & GAMES STUDIOOur Events & Games Studio can bring a little out of the box thinking to any business meeting or simply be a place to unwind. Work, play or in-between, the space is designed for whatever guests want.

CHECKIN/OUT

GRAB & GO

WANTSOMETHING

GUESTCHAT

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EVENTS & GAMES STUDIOMeetings shouldn’t be dull. Our 1000 square ft events and games studio is exclusively for those who hate dull too. Split the room. Drink barista coffee. Have meetings. Featuring high speed WiFi and the latest tech, so all you’ll need are the right people to make things interesting. The room features a built-in ceiling hung projector and a full wall that serves as a screen (which means no AV cost). In addition, wall surfaces are designed to be functional and replace white boards and flip charts.

GLOBAL SALES

Global geographic coverage at 200+ sales events across all market segments to deliver

top-line revenue opportunities.

RESERVATION SYSTEM

Elite hotel reservation system platform that drives room nights.

RESPONSIBLE BUSINESS

Our global Responsible Business strategy and brand focus areas are highlighted

throughout the guest experience.

ONLINE TRAVEL AGENCIES Expanded online hotel exposure and global hotel reach through 25+ e-channels and a�liate partners.

DIGITAL PLATFORM Revenue generating radissonred.com driving guest visits, reservations and conversion rates.

STRATEGIC SOURCING 150 suppliers and negotiated discounts that deliver hotel cost savings up to 15%.

COMPREHENSIVEMARKETING APPROACH Annual 360º brand specific plans activated across all guest touchpoints to generate awareness and drive revenue.

CLUB CARLSON REWARDS

O�ering exceptional experiences, benefits, services and privileges at over 1,000 hotels in over 100 countries worldwide, with more

than 17 million global members.

CUTTING-EDGE TECHNOLOGY Innovative technologies create operational e�ciencies that drive profitability.

SHARED SERVICES Ability to share costs and leverage organizational e�ciencies.

PRE-OPENING SUPPORT

Customized brand marketing support during each new property’s first30, 60 and 90 days to generate

awareness and revenue.

CREDIT CARD RATES

Relationship with the top 2 globalcredit card companies, providing

favorable rates to franchisees.

When you join Carlson Rezidor, you don’t just join one of the world’s leading hotel groups, you join a family. A family of seven vibrant brands with over 95,000 people employed in Carlson Rezidor Hotel Group hotel systems, committed to excellence in guest service. Our passionate people provide a personalized approach to drive results using our powerful revenue-generating engines.

UNLOCK THE POWER OF CARLSON REZIDOR HOTEL GROUP

DISCOVER REDRadisson RED is a new hotel philosophy where imagination designs the experience and experience invents the future! Join us.

CONTACT

T: +1 (800) 336-3301DEVELOPMENT@CARLSONREZIDOR.COM

CARLSONREZIDOR.COM/RADISSONRED

Radisson RED 2017 Franchise Disclosure Document. © Radisson Hotels International, Inc. 701 Carlson Parkway, Suite 200, MS 8254, Minneapolis, MN 55305. All rights reserved. This offering is made by prospectus only. Minnesota Franchise Registration Number F-7304.