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Welcome to San Diego A Regional Overview
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WHY SAN DIEGO
San Diego has it all—smart and savvy workforce, state-of-the-art business and industrial facilities, superior universities
and research institutes, dedicated industry associations, and a rich history of business success and investment like no
other region in the world! To forge ahead in an increasingly competitive global economy, our region is working more
strategically and collaboratively than ever to align around initiatives to spur job growth.
The data collected and presented here is based on national industry standards and offers a comprehensive snapshot of
the region’s economic indicators, socioeconomic characteristics, business environment, employment profile, and global
competitiveness. The narrative accompanies a statistical and data-driven synopsis of the region’s economic terrain,
serving as a reference point on the assets and resources available in our remarkable community.
If you want to know more, San Diego Regional Economic Development Corporation will provide the support to help
you achieve specific project goals. Let us help you ride your wave to new heights!
OUR BACKSTORY
San Diego Regional Economic Development Corporation (EDC) was founded in 1965 as a private non-profit
corporation for the purpose of raising the visibility of the San Diego region as an ideal place to conduct business. We
have a long track record of success. In 1977, limited resources called for greater private- and public-sector support
including direct financial support from the County, the City, and the Port of San Diego and a plan was developed
(Operation Bootstrap) for EDC to accelerate industrial growth and diversification of the San Diego region.
For the last two decades, EDC has focused its resources on growing San Diego’s diverse technology and life science
industries – and addressing issues that impact the region’s competitiveness. EDC is credited with spurring
foundational changes in education such as the widely-heralded High Tech High, a 21st Century public school, and the
highly-successful Rady School of Management at UCSD. In 2005, EDC led the region’s response to Base
Realignment and Closure (BRAC), in which San Diego gained military installations while the country reduced military
assets by 25 percent. In 2006, EDC led the campaign for the renewal of Transnet for highways and mass transit
maintaining the region’s high-quality infrastructure system.
Today, EDC’s mission is to attract high-wage technology-driven companies to the region from around the world, assist
those here with expansion plans, and to champion foundational efforts to improve the region’s competitiveness.
HOW WE IMPACT OUR REGION
EDC serves as al point of contact for C-level executives, site selectors, relocation consultants, and realtors examining
the San Diego region to sustain, expand, or relocate. Our team works directly with decision-makers to supply the
statistical data, industry information, and community linkages needed to facilitate expansion projects, retain existing
businesses, and attract new companies to the region. We are a resource for professional service recommendations,
real estate opportunities, tax information, industry sector data and other resources that will help companies carry out
their prospective project plans. Our role includes the active marketing of the region—including the mega region of San
Diego, Imperial County and Northern Baja—known as Cali Baja, a Bi-National Mega-Region. We serve as a liaison for
companies to connect with local businesses, industry associations, economic development agencies, regulatory
agencies, trade groups, and officials to assist with projects of all sizes and investment levels.
San Diego Regional Economic Development Corporation is serving the San Diego-Carlsbad-San Marcos
Metropolitan Statistical Area* (MSA), consisting of San Diego County. The San Diego County encompasses 4,261
square miles and is comprised of 18 incorporated cities—including San Diego, Chula Vista, and Oceanside and several
unincorporated communities.
It is located in the southwest border of both California and the continental United States, bordering the Pacific Ocean to
the west, Imperial County to the east, Mexico to the south, along with Riverside and Orange counties to the
north. Geographically, San Diego County is on the same approximate latitude as Dallas, TX and Charleston, South
Carolina and approximately the same size as the state of Connecticut.
In addition, San Diego County, Imperial County and Northern Baja, California Mexico, collaborate under Cali Baja Bi-
National Mega-Region to leverage our collect assets to compete globally for job growth.
*MSA’s are identified by federal statistical agencies as having significant degrees of economic and social integration; there are
three hundred-sixty six MSA’s in the United States, varying in size from one to twenty-eight counties. Of those, one hundred
and forty seven consist of one county.
CALI BAJA MEGA-REGION
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Designed by Carrier Johnson + CULTURE, 2011
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The following is a statistical profile of the San Diego region which addresses key area data while demonstrating the
competitive advantages of our vibrant community.
Area 4,261 square miles
West coast 70 miles of coastline, 33
beaches
Average Temperature 70.5 F (21.4 C)
Total rainfall average 9.5 inches per year
Elevation Sea level – over 7,000 feet
high mountains
2009 2010
3,053,793 3,224,432
Ethnicity Percentage
White 49%
Hispanic 31%
Asian & All Other 15%
African American 5%
Current Dollars $72,963
San Diego
County
California
Civilian Labor Force 1,554 18,063.1
Total Unemployed 151.8 2,157.7
Unemployment Rate 9.8% 11.7%
2009 2010
Total Trade $44,367 $48,642
Exports $13,998 $16,252
Imports $30,369 $32,390
Per Capita $90,145
Total = $171,471 (millions)
Index Score 131.6
Grocery 109.6
Housing 186.3
Utilities 113.6
Transportation 113.6
Healthcare 111.9
Misc. Goods and Services 105.5
2010 51.7
More than 29 million visitors in 2009 of which 15 million stayed overnight.
Nearly $7 billion in visitor spending during 2009
San Diego Convention Center held 71 out-of-town conventions and tradeshows with an estimated attendance of over 500,000 individuals contributing $750 million in direct spending.
An estimated 8,501,391 air passengers arrived at San Diego International Airport, served by 22 airline passenger carriers.
Source: U.S. Census Bureau 2009-2010
PHYSICAL CHARACTERISTICS 2010
POPULATION 2009-2010 (San Diego County)
ETHNIC DIVERSITY 2009 - 2010
Source: U.S. Census Bureau 2009-2010
MEDIAN HOUSEHOLD INCOME 2009 - 2010
Source: U.S. Census Bureau 2009-2010
Source: Bureau of Labor Statistics, May 2011
LABOR FORCE AND EMPLOYMENT 2011
INTERNATIONAL TRADE 2009-2010 (Millions)
Source: Foreign Trade Division of the U.S. Census Bureau 2009-2010
GROSS REGIONAL PRODUCT 2009
Source: Bureau Economic Analysis, 2009; U.S. Economic
Development Administration
COST OF LIVING 2011 (US=100)
Source: ACCRA, Q2 2011
COST OF HOUSING 2010
Source: NAHB/Wells Fargo Housing Affordability Index 2010
VISITOR INDUSTRY 2009
Source: San Diego Convention and Visitor’s Bureau *2009 Data
SAN DIEGO REGIONAL STATISTICAL SNAPSHOT
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Industrial Office
Vacancy Rate 11.6% 16.7%
Average Leasing Rate $.87 per square foot $2.15 per square foot
2009 2010
2,947 3,497
Institution Undergraduate Advanced Degrees Total
Public Institutions
San Diego State University 26,800 6,017 32,817
University of California, San Diego 23,143 5,275 28,418
California State University San Marcos 8,749 1,018 9,767
Private Colleges and Universities
Alliant International University (AIU) 156 4,001 4,157
Coleman University, 600 44 644
John Paul the Great Catholic University 161 64 225
National University 5,150 10,403 15,553
Point Loma Nazarene University (PLNU) 2,387 1,100 3,487
San Diego Christian College 421 104 525
University of San Diego (USD) 5,111 2,757 7,868
Selected For Profit Institutions (35 Total in Region)
Design Institute of San Diego (DISD) 306 - 306
Fashion Institute of Design & Merchandising San Diego 287 - 287
New School of Architecture and Design 350 248 598
Seminary Schools
Bethel Seminary - 162 162
Westminster Theological Seminary in California - 137 137
Southern California Seminary - 195 195
Institution Enrollment
San Diego Mesa College 23,211
San Diego City College 18,074
San Diego Miramar College 11,584
Grossmont College 20,335
Southwestern College 21,597
Cuyamaca College 9,459
Palomar College 27,442
MiraCosta College 13,537
ABA accredited law schools include:
California Western School of Law
Thomas Jefferson School of Law
University of San Diego School of Law
San Diego is also home to one unaccredited law
school:
Western Sierra Law School
FOUR-YEAR PUBLIC AND PRIVATE INSTITUTIONS ENROLLMENT: 2009 - 2010
Source: National Center for Education Statistics 2009-2010
ENROLLMENT TWO-YEAR PUBLIC INSTITUTIONS: 2009-2010
Source: Individual Institutions 2009-2010
Source: National Center for Education Statistics 2009-2010
Source: Cushman Wakefield, Marketbeat Reports, 2011
Source: U.S. Census Bureau 2009-2010
COMMERCIAL REAL ESTATE 2011
RESIDENTIAL PERMITS 2009-2010
The following profile provides a snapshot of the key corporate leaders, business services, and industry drivers
that lead our diverse business community.
Market Office Industrial
San Diego $25.80 $10.44
Austin-Round Rock-San Marcos $24.96 $6.60
Greater Los Angeles $29.52 $6.24
Chicago-Joliet-Naperville CBD-$31.59, Suburban
$21.53 $4.10
Greater Boston CBD-$39.13, Suburban
$19.77 $6.35
REAL ESTATE: AVERAGE LEASE RATE PER SQUARE FOOT 2011
Notes: Overall average lease rate, all classes, gross rental rate
Source: Cushman Wakefield, Market Beat Reports, Q2 2011
Industry Sectors 2010 % Total
Natural Resources Mining 10,439 .8%
Construction 56,226 4.6%
Manufacturing 93,064 7.6%
Trade Transportation & Utilities 196,850 16%
Information 25,164 2%
Financial Activities 67,204 5.5%
Professional & Business Services 210,846 17.1%
Education & Health Services 143,845 11.7%
Leisure & Hospitality 159,036 12.9%
Other Services 58,023 4.7%
Public Administration 208,439 16.9%
Unclassified 2,441 .2%
Total 1,231,577 100
EMPLOYMENT BY INDUSTRY SECTOR
Source: State of California, Quarterly Census of Employment and Wages - 2010
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SAN DIEGO REGIONAL BUSINESS SNAPSHOT
Company Number of Local Employees
Sharp HealthCare 14,832
Scripps Health 13,823
Kaiser Permanente 7,404
Bridgepoint Education, Inc. 6,900
General Atomics (and affiliated companies) 6,112
SDG&E 5,258
Northrop Grumman 4,800
Rady Children's Hospital-San Diego 4,430
Science Applications International Corporation 4,300
Solar Turbines Incorporated 3,890
AT&T 3,885
Palomar Pomerado Health 3,877
General Dynamics Nassco 3,687
Barona Valley Ranch Resort & Casino 3,500
Elite Show Services, Inc. 3,123
San Diego Gas & Electric Company 3,000
Sony Electronics, Inc. 2,800
L-3 Communications Holdings 2,512
Jack in the Box, Inc. 2,463
Tri-City Medical Center 2,160
Callaway Golf Company 2,126
Cox Communications Inc. 2,100
LARGEST EMPLOYERS 2011 (Excluding Government and Educational Institutions)
Source: National University System Institute for Policy Research and Hoovers
Company Ranking QUALCOMM #225 in FORTUNE 500;S&P 500;#77 in FT Global 500;#222 in FORTUNE 1000
Sempra Energy #280 in FORTUNE 500;S&P 500;#274 in FORTUNE 1000 (May 2011)
CareFusion S&P 500;#524 in FORTUNE 1000 (May 2011)
Life Technologies Corp. S&P 500;#584 in FORTUNE 1000 (May 2011)
Leap Wireless International, Inc. #709 in FORTUNE 1000 (May 2011)
Jack and the Box, Inc. S&P 600;Russell 2000;#799 in FORTUNE 1000 (May 2011)
PriceSmart, Inc. #94 in FORTUNE's Fastest-Growing Companies; Russell 2000
Illumina, Inc. #27 in FORTUNE's Fastest-Growing Companies
Bridgepoint Education #17 Largest Public Companies SDBJ Book of Lists 2011
PETCO Animal Supplies, Inc. #184 in Forbes Largest Private Companies
SAN DIEGO HEADQUARTERED COMPANIES RANKED 2011
Sources: Fortune 500, Rankings, FT Global 500, S&P, Fortune 1000 Rankings 2011, Russell 2000, SDBJ Book of Lists 2011
Page 6
Company
Integrity First Financial Group
Motive Interactive Inc.
Service-Now.com
Pixeled Business Systems
PayLease Inc.
Sullivan Solar Power
Maxon Consulting Inc.
Ingenium
KBM Facility Solutions
Forward Slope Inc.
10 FASTEST GROWING COMPANIES 2011
Sources: San Diego Business Journal Book of Lists, 2011
10 LARGEST MANUFACTURING COMPANIES 2011
Sources: San Diego Business Journal Book of Lists, 2011
Company
General Dynamics Nassco
General Atomics Aeronautical Systems Inc.
Goodrich Corp. Aerostructures Division
Life Technologies Corp.
ViaSat Inc.
Cubic Corp.
Gen-Probe Inc.
Kyocera International, Inc.
Cohu Inc.
DJO Inc.
Top 10 Large Companies Top 10 Medium Companies Top 10 Small Companies
DPR Construction PCL Constructors Inc. Syzygy Technologies Inc.
NuVasive Inc. Systems Planning and Analysis Inc. McCarthy Building Cos. Inc.
Barney & Barney LLC The Pollakov Financial Group Inc. Vertex Pharmaceuticals Inc.
Genentech Inc. Integrity Applications Inc. The Sundt Cos. Inc.
ResMed Inc. eBoost Consulting Edward Jones
Intuit Inc. Innovative Employee Solutions Commonwealth Financial Network
DJO Inc. Red Door Interactive Inc. Sheppard Mullin Richter & Hampton LLC
Harrah's Rincon Casino & Resort Sentek Global Therapy Specialists
National University Greene Properties Inc. Gordon & Rees
Guild Mortgage Co. MindTouch Inc. The Ken Blanchard Cos.
BEST PLACES TO WORK IN SAN DIEGO 2011
Sources: San Diego Business Journal Book of Lists, 2011
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Private Public
DJO Inc. QUALCOMM Inc.
Barnhart Balfour Beatty Sempra Energy
Prometheus CareFusion Corp.
The Kleinfelder Group Life Technologies Corp.
Garden Fresh Restaurant Corp. Jack in the Box Inc.
Technology Integration Group Leap Wireless International Inc.
Harper Construction Co. Inc. PriceSmart Inc.
Active Network* Cubic Corp.
Mitchell International Callaway Golf Company
DPR Construction ResMed Inc.
10 LARGEST PRIVATE AND PUBLIC COMPANIES IN SAN DIEGO 2011
Sources: San Diego Business Journal Book of Lists, 2011 *Went public in mid-2011
Company
CB Richard Ellis
Cassidy Turley BRE Commercial
Cushman & Wakefield
Marcus & Millichap Real Estate Investment Services
Colliers International
Jones Lang LaSalle
Voit Real Estate Services
NAI San Diego Commercial Real Estate Services
Lee & Associates Commercial Real Estate Services Inc.
TOP COMMERCIAL BROKERAGES 2011
Sources: San Diego Business Journal Book of Lists, 2011
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Getting around in San Diego County is easy with a planned system of freeways, trolleys, coasters, and other modes
of transportation. Unlike most metropolitan cities, traveling from one end of the county to the other is uncomplicated
and it is very easy to stop and see sites along the way. The San Diego region is also well-connected with the rest of
the country and the world through a multitude of modes of transportation.
AIR TRANSPORTATION Whether domestic or international flight travel, airport operations in San Diego and surrounding counties facilitate Southern California’s vibrant business and tourist community. (www.san.org)
Airport Contact Total Operations
San Diego International 619.400.2404 390,842 General Aviation/Corporate Airports
Agua Caliente Airport 619.956.4800 4,400
Borrego Valley Airport 760.767.7415 18,697
Fallbrook Airpark 760.723.8395 20,320
Gillespie Field 619.956.4800 209,345
Jacumba Airport 619.956.4800 300
Ocotillo Airport 619.956.4800 800
McClellan-Palomar Airport 760.431.4646 132,077
Ramona Airport 760.788.3366 105,814
Montgomery Field 858.573.1440 202,628*
Brown Field 619.424.0435 97,198*
AIRPORTS: SAN DIEGO REGION
*Reflects 2009 Data
Note: Operations=Movements
Source: Individual Airports, City of San Diego, County of San Diego
CONNECTIVITY
Destination
Albuquerque Denver
Atlanta Detroit
Austin El Paso
Baltimore Guadalajara
Bellingham Honolulu
Boston Houston-Hobby
Cabo San Lucas Houston-Intercontinental
Calgary, Alberta, CA Kahului/Maui
Charlotte-Douglas Kansas City
Chicago-Midway Las Vegas
Chicago-Ohare London/Heathrow
Cincinnati Los Angeles
Dallas Memphis
Destination
Mexico City Reno
Milwaukee Sacramento
Minneapolis Salt Lake City
Nashville San Antonio
New York-JFK San Francisco
Newark San Jose
Oakland Seattle
Omaha St. Louis
Philadelphia Toronto
Phoenix Tucson
Portland Vancouver, BC
Puerto Vallarta Washington DC
DIRECT FLIGHTS: SAN DIEGO INTERNATIONAL AIRPORT
Source: San Diego International Airport, 2011
DOMESTIC
San Diego International Airport, (SAN) also called
Lindbergh Field, is located approx. 3 miles north of city
center. More than 600 flights arrive and depart from
Lindbergh Field each day carrying an estimated 50,000
passengers. Located 121 miles north of Lindbergh Field,
Los Angeles International Airport (LAX) is less than an
hour flight from Lindbergh Field’s Commuter Terminal,
which offers local travelers direct access to LAX.
McClellan Palomar Airport (CRQ) is located 3 miles
southeast of downtown Carlsbad, is 30 miles north of
downtown San Diego. CRQ operates as a gateway to/
from San Diego’s North County and serves corporate
aircraft, commercial services, and the general aviation
community. United Express, operated by Sky West, has
daily flights to Los Angeles Airport.
NEW DEVELOPMENTS
To meet increasing demands, San Diego International
Airport is undertaking major capital improvements
including the addition of 10 new gates and celebrating
the several new international nonstop flights including
British Airways flight to Heathrow which began in June
2011.
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CALI BAJA
With a location adjacent to the U.S.-Mexico Border, 15 miles south of downtown San Diego, the Tijuana International
Airport (TIJ) serves destinations in Mexico and Asia. AeroMexico operates weekly nonstop flights from TIJ to Tokyo-Narita
and Shanghai and Mexican airline Volaris, has an established partnership with U.S.-based Southwest Airlines. Shuttle
services to TIJ are available from San Diego International Airport and Santa Fe Depot train station in downtown San
Diego. (Source: www.san.org and www.aeropuertosgap.com.mx)
RAIL
Passenger rail service is provided by Amtrak and Coaster commuter trains. Amtrak operates nine daily trains to San
Diego while the Coaster operates during peak hours connecting San Diego County’s coastal cities. The Coaster, is used
for commuting with service to eight stops, in San Diego, Solano Beach, Encinitas, Carlsbad, and Oceanside. Special
evening service is provided when the San Diego Padres play Monday-Thursday evening home games.
(Source: www.gonctd.com)
Daily freight rail service is provided by the Burlington Northern Santa Fe Railway. Trains have direct connections to many
major cities throughout the United States including freight rail service to Mexico from San Diego.
MARINE CARGO
The Port of San Diego is home to two marine cargo facilities, the Tenth Avenue Marine Terminal and National City Marine
Terminal. The Tenth Avenue Marine Terminal is a 96-acre multi-purpose eight-berth facility. Inbound cargo includes
refrigerated commodities, fertilizer, cement, break-bulk commodities, and forest products. The terminal features an on-
dock, state-of-the-art 300,000 square foot cold storage facility warehousing a variety of fresh produce and other
perishables. The National City Marine Terminal is a 125-acre seven-berth facility operated by Pasha Services, which
processed more than 500,000 vehicles during fiscal year 2006-2007. The National City Marine Terminal serves as the
primary port of entry for Honda, Acura, Isuzu, Volkswagen, Nissan, Mitsubishi Fuso, and Hino Motors.
(Source: www.portofsandiego.org)
ALTERNATIVE/GREEN TRANSPORTATION: SAN DIEGO LEADS THE WAY
As a trend-setting region, San Diego continues to drive the movement for alternative means of transportation to help the
environment and its people. San Diego is at the forefront of electrical vehicle adoption and plug-ins are widely available
across the region. By 2020, the US is anticipating 20 million plug-in vehicles and 5-10 percent of nationwide owners are
San Diegans.
SAN DIEGO BIKE TRAILS
San Diegans love to stay fit and active, whether it’s running by the beach or taking a bike ride through Balboa Park. With
mild weather year round and more than 40 scenic bike routes stretching over 482 miles, varying from mountains to flat
terrain, it’s no surprise San Diego is a bicycle-friendly place. Currently home to 29 different mountain bike trails and over
30 bicycle events annually, San Diego has also designated 25 “Red Route” trails separated for those who want to
commute around town and away from busy traffic. Bike-friendly mass transit, such as buses, trains, and trolleys,
provide extra space for bikes at no extra charge to help with an easier commute around town.
(Source: www.equinoxcenter.org and efgh.com/bike)
CONNECTIVITY CONTINUED
Page 10
ARMED FORCES COMMUNICATIONS AND
ELECTRONICS ASSOCIATION
SAN DIEGO CHAPTER (AFCEA)
www.afcea-sd.org
The San Diego Chapter of AFCEA is
fourth largest with more than 1,000
members, of which more than 300 are
associate members through a
corporate sponsor, representing the
heart of high technology in one of the
country’s most lucrative markets.
AFCEA serves the military,
government, industry, and academia to
advance professional knowledge and
relationships in the fields of
communications, IT, intelligence, and
global security.
ASSOCIATE GENERAL CONTRACTORS OF
AMERICA - SAN DIEGO CHAPTER, INC.
(AGCSD)
www.agcsd.org
AGC San Diego Chapter has been in
existence since 1927. AGC is
dedicated to improving the
construction industry daily by
educating the industry to employ the
finest skills, promoting use of the
latest technology, and advocating
building the best quality projects for
owners, both public and private.
ASSOCIATION FOR UNMANNED
VEHICLES SYSTEMS INTERNATIONAL –
SAN DIEGO LINDBERGH CHAPTER
www.auvsisandiego.com
AUVSI is the world's largest nonprofit
organization devoted exclusively to
advancing the unmanned systems
community. San Diego is at the
forefront of unmanned systems
technology in both the public and
private sectors. The Chapter
enthusiastically engages in initiatives
with the public and private sector for
the advancement and advocacy of
unmanned systems, and is a value
added resource for the integration and
interoperability of space, air, ground,
sea and undersea systems.
BUILDING INDUSTRY ASSOCIATION
SAN DIEGO (BIA)
www.biasandiego.org
BIA represents 1,000 member firms
and their 100,000 employees who earn
their livelihood in the residential and
commercial building/development
industries. BIA lobbies against excess
government regulation and policies
that make it harder or more expensive
to build in the region. The association
also advances positive legislative
solutions built around the private sector
expertise of our members.
BIOCOM
www.biocom.org
BIOCOM helps position the Southern
California life sciences community to
achieve individual and collective
success. It is the largest regional life
sciences association in the world, and
represents more than 550 member
companies in Southern California.
BIOCOM focuses on initiatives that
positively influence the region's life
science community in the
development and delivery of
innovative products that improve health
and quality of life.
CENTRE CITY DEVELOPMENT CORP.
www.ccdc.com
CCDC acts on behalf of the San Diego
Redevelopment agency to foster
public-private partnerships to carry out
redevelopment projects adopted
pursuant to redevelopment law to
improve the public realm, stimulate
economic development, and create
jobs.
CLEANTECH SAN DIEGO
www.cleantechsandiego.org
CleanTECH is a non-profit
membership organization formed to
accelerate San Diego as a world
leader in the clean technology
economy. They are a catalyst that
serves as the hub for a diverse group
of stakeholders to advance a common
agenda. It’s mission is to stimulate
innovation and advance the adoption
of clean technologies and sustainable
industry practices for the economic,
environmental and social benefit of the
greater San Diego region.
COMMNEXUS SAN DIEGO
www.commnexus.org
CommNexus San Diego works to
accelerate the formation, growth, and
success of the technology industry in
the region. They provide content-driven
programs delivering access to capital,
talent and business development.
CommNexus operates EvoNexus™,
San Diego’s only community-
supported, fully pro-bono technology
incubator and provides furnished office
space, domain experts, mentors, and
avenues to leverage a wide network of
business and VC contacts to start-up
companies.
EDC values collaboration with industry associations and other business organizations to ensure our region is providing
support to growing enterprises across a broad spectrum of industries and innovative sectors. The following is a selec-
tion of Industry Organizations and Business Associations serving the business community.*
REGIONAL BUSINESS AND INDUSTRY ASSOCIATIONS
* If there is an organization not represented on this list, please contact the EDC team for inclusion.
Page 11
CONNECT
www.connect.org
CONNECT has assisted in the
formation and development of more
than 2,000 companies since 1985 and
is widely regarded as the world's most
successful regional program linking
inventors and entrepreneurs with the
resources needed for the
commercialization of products.
The program has been modeled in
almost 40 regions around the world.
Key to their success has been the
unique convener between industry,
capital sources, professional service
providers, and research organizations
that was created by founding Director
Bill Otterson.
DOWNTOWN SAN DIEGO PARTNERSHIP
www.downtownsandiego.org
Downtown San Diego Partnership pro-
motes economic growth and
revitalization for the region. The
Partnership works closely with regional
business organizations and
government agencies, develops
strategies, shapes public policy and
implements programs that strengthen
the business climate and quality of life
in this area.
GLOBAL CONNECT
www.globalconnect.ucsd.edu
A University of California San Diego
based consultancy working with
regions around the world on issues
related to technology and innovation.
Global CONNECT’s membership
network links organizations committed
to building international
technology-based enterprises.
KEIRETSU FORUM
www.keiretsuforum.com
A world-wide network of capital,
resources and deal flow with a local
chapter in San Diego. An investment
community of accredited private equity
investors, venture capitalists and
corporate/institutional investors.
Forum members in San Diego invest in
high-quality, diverse investment
opportunities.
MIT ENTERPRISE FORUM OF SAN DIEGO
www.sdmitef.org
MIT Enterprise Forum San Diego is
about education, networking, and
community among business leaders,
technologists, capital and service
providers. They explore the business
issues of leading technology and life
sciences companies in a public forum
where the community can learn about
how to keep innovative technology and
life science companies running straight
and fast! MIT Forum uses a unique
business case study method to uncover
valuable insights about presenting
companies.
THE MARITIME ALLIANCE (TMA)
www.themaritimealliance.org
TMA is organizing the maritime cluster
in San Diego and reaching out
internationally through a growing
number of international relationships.
San Diego’s maritime presence on the
national and international stage is
bolstered by prestigious research
institutions. TMA has identified over
100 maritime technology companies
and organizations, which are a fast
growing part of the over 1,000
maritime related companies in the
San Diego region. TMA organizes a
number of events focused on maritime
technology in the course of the year
culminating in the Maritime Business &
Technology Summit in the Fall as part
of San Diego Maritime Week, which is
supported by a broad array of
organizations, to help raise the profile
of participants and this important
community.
NATIONAL DEFENSE INDUSTRIAL
ASSOCIATION SAN DIEGO CHAPTER
(NDIA-SD)
www.ndia-sd.org
NDIA-SD is dedicated to uphold the
vision and mission of the national
organization with a focus of bringing
together the defense community of the
city and county of San Diego in an
effort to advocate new technologies,
promote a government-industry
national security team, and provide a
legal and ethical forum for the
exchange of information between
industry and Government on National
Security issues.
PRIVATE CAPITAL NETWORK
www.privatecapitalnetwork.net
PCN is comprised of past and current
business leaders from across the
country who are SEC accredited
investors. PCN invests in early stage
companies with a proven product,
existing customers, and need capital to
fund expansion.
SAN DIEGO ASSOCIATION OF
REALTORS® (SDAR)
www.sdar.com
SDAR is dedicated to the preservation
of private property rights and to the
promotion and protection of the
business interests of their REALTOR®
members.
Page 12
SAN DIEGO BREWERS GUILD
www.sandiegobrewersguild.org
The mission of the San Diego
Brewer’s Guild is to promote
awareness and increase the
availability of fresh, locally brewed
beer through education and
participation in community events.
SAN DIEGO CONVENTION & VISITORS
BUREAU (CONVIS)
www.sandiego.org
ConVis is a private, non-profit, mutual
benefit corporation composed of
approximately 1,100 member
organizations, businesses, local
governments, and individuals seeking
a better community through the visitor
industry. As a sales and marketing
organization, the main objective of
ConVis is to promote and market San
Diego County as a vacation
destination and convention site.
ConVis also represents and supports
the interests of the visitor industry as
a whole.
SAN DIEGO COUNTY VINTNER’S
ASSOCIATION
www.sandiegowineries.org
With more than 50 wineries in the
county now, San Diego is one of the
fastest growing wine destinations.
San Diego County Vintner’s
Association represents Wineries,
Grape growers and associated
businesses in San Diego County. Its
mission is to promote environmentally
sustainable vineyards, encourage
local agri-tourism activities, and
increase residents knowledge and
appreciation for locally grown wines
and grapes.
SAN DIEGO FILM COMMISSION
www.sdfilm.com
San Diego Film Commission is dedi-
cated to promoting San Diego as a
film-friendly region, coordinating and
facilitating the permission process and
serving as a liaison with local
government, the community, and the
production industry.
SAN DIEGO MILITARY ADVISORY
COUNCIL
www.sdmac.org
San Diego Military Advisory Council
(SDMAC) is a nonprofit
mutual benefit corporation, whose
mission is to support, promote, and
represent the common business and
other interests of the military, their
quality of life issues, and the defense
industry community in the San Diego
area. SDMAC will advance the
partnership and communication
between the military, San Diego’s
elected and appointed officials, and
the business community while working
to enhance recognition of the
military’s many contributions to the
greater San Diego area.
SAN DIEGO REGIONAL CHAMBER OF
COMMERCE
www.sdchamber.org
A non-profit membership organization
that helps provide a voice for San
Diego businesses through advocacy,
member-to-member connections and
professional development.
Representing more than 400,000
chamber members' employees, the
Chamber is committed to organizing
the business community to help make
San Diego a better place to do
business.
SAN DIEGO SOFTWARE INDUSTRIES
COUNCIL (SDSIC)
www.sdsic.org
Formed in 1994, SDSIC is building a
future for the region's high tech
industry. SDSIC seeks to foster and
support the entrepreneurial spirit
within the software and IT industry in
San Diego, by providing an organized
forum for the exchange of ideas,
sharing of resources, and promotion
of industry goals. SCSIC members
have access to exceptional
networking and educational
opportunities, critical workforce
development programs and valuable
company benefits.
SAN DIEGO SPACE SOCIETY
www.sandiegospace.org
San Diego Space Society is a chapter
of the National Space Society dedicat-
ed to raising awareness and educat-
ing the general public to the benefits
of human exploration of space and
San Diego’s role in space develop-
ment.
SAN DIEGO SPORTS INNOVATORS
www.sdsi.hookit.com
SDSI is a business accelerator that
connects and drives the growth of San
Diego’s vibrant sports economy by
offering innovative programs and
services to three client subgroups;
startups & entrepreneurs, mature
companies, and service providers.
our local economy. These important
findings, trends and labor market
needs are highlighted in studies,
community forums and on websites.
Page 13
SAN DIEGO VENTURE GROUP (SDVG)
www.sdvg.org
SDVG is a non-profit business
organization whose mission is to
provide an informal atmosphere that
fosters ideas on how to form, fund and
build new ventures. SDGV is
comprised of professionals with bright
ideas to share, and the skills to
implement those ideas. With more than
800 affiliated members and an average
monthly meeting attendance of 325
people, the SDVG is helping San Diego
become a significant entrepreneurial
and venture center.
SAN DIEGO WORKFORCE PARTNERSHIP
www.sandiegoatwork.org
San Diego Workforce Partnership
funds job training programs to meet the
region's demand for qualified workers.
The programs benefit local employers,
unemployed and recently laid-off
adults, and at risk youth ages 14 to
21. In addition, the Workforce
Partnership invests a lot of time and
resources in studying and analyzing
workforce needs and trends in San
Diego County for educators, trainers,
employers and researchers. They
report on San Diego County’s overall
economy, including wages and
salaries, occupational projections, and
employment statistics.
SOUTHERN CALIFORNIA AVIATION
ASSOCIATION
www.scaa.com
SCAA’s mission is to advance and
promote aviation related business
throughout Southern California.
The SCAA grew out of the San Diego
North County Community Airports
Association and the San Diego
Regional Aviation Association to
support business interests, address
concerns impacting the region’s
airports, and promote education
on the importance of business aviation
throughout Southern California.
THE SECURITY NETWORK
www.thesecuritynetwork.org
The Security Network was created to
advance security by “Fostering
Innovation through Collaboration”
worldwide. The Security Network is a
unique non-profit, non-partisan San
Diego-based organization that
promotes two goals – the rapid
commercialization of dual-usage
security technologies from around the
world and the development of effective
regional security.
TECHAMERICA SAN DIEGO
www.techamerica.org/sandiego
TechAmerica San Diego (formerly
AeA) serves the high-tech business
interests of companies located in the
region by providing access to
opportunities for networking, business
development, education, advocacy,
and through delivering a portfolio of
products and services. TechAmerica is
the largest and strongest voice and
resource for technology in the United
States and is the industry's leading
trade association.
TECH COAST ANGELS
www.techcoastangels.com
The largest angel investor network in
the US, TCA members provide
funding and guidance to early-stage,
high-growth companies in Southern
California. TCA members invest in
companies in a wide range of
industries, including clean technology,
consumer products and services,
digital and social media, financial
services, hardware and software
technologies.
TIE SAN DIEGO
www.sandiego.tie.org
Created in 1992, TiE’s mission is to
enrich, foster and facilitate
entrepreneurship throughout the San
Diego community. TiE has evolved into
a vibrant global organization of more
than 13,000 members and 56 chapters
in 12 countries. TiE San Diego was
inaugurated in June 2000 largely in
response to tremendous economic
growth and entrepreneurial spirit in the
region.
WIRELESS LIFE SCIENCE ALLIANCE
www.wirelesslifesciences.org
San Diego-based WLSA is a global
trade organization that brings CEOs
from the world’s most innovative
wireless health companies together
with business leaders and researchers
in healthcare and technology, to
accelerate business opportunities and
improve healthcare. WLSA is the only
trade organization focused
exclusively on identifying collaboration
opportunities within the wireless health
sector.
WORLD TRADE CENTER SAN DIEGO
(WTCSD)
www.sdwtc.org
WTCSD San Diego provides
comprehensive international trade
services and key global contacts to
facilitate and expand trade for regional
and worldwide clients. Leveraging its
global network of World Trade Centers
and affiliate partners, WTCSD is the
proven forum for international
information, communications and
connections. WTCSD was established
in 1994 to serve the growing needs of
San Diego businesses. WTCSD is
licensed by the World Trade Centers
Association in New York and members
include businesses or organizations
involved in world trade.
Page 14
ECONOMIC DEVELOPMENT PARTNERS
SOUTH COUNTY ECONOMIC DEVELOPMENT COUNCIL
www.sandiegosouth.com
South County EDC promotes education and encourages
economic development in the South San Diego County
Region. They provide services that encourage private
investment, illustrate a more diversified residential and
overall business development, and publicize the cultural,
educational, social, and geographical opportunities by
advocating for the area's public/private interests.
SAN DIEGO EAST COUNTY ECONOMIC DEVELOPMENT COUNCIL
www.eastcountyedc.org
San Diego East County EDC is dedicates itself in
fostering a healthy, vital economic climate and quality
of life. They help to retain and enhance employment,
promote business expansion and retention, stimulate
investment, and facilitate dialogue among business,
government, and educational leaders.
SAN DIEGO NORTH COUNTY ECONOMIC
DEVELOPMENT COUNCIL
www.sdnedc.org
SDNEDC is a coalition of private and public sectors working
together to sustain and grow the economics of
San Diego’s North County. Their goal is to help resolve
critical regional issues and selectively market the region,
internally and externally, in an effort to retain and attract
quality businesses to create additional higher paying jobs.
Council committees collaborate with businesses, Chambers
of Commerce, educational institutions, health organizations,
local governments, as well as others to improve the quality of
life and economic sustainability of North County.
TIJUANA ECONOMIC DEVELOPMENT CORPORATION – DEITAC
www.tijuana-edc.com
Founded in 1989, the non-profit Tijuana Economic
Development Corporation (DEITAC in Spanish) has been
dedicated to helping companies of all types take advantage
of the benefits found in the Tijuana-San Diego Mega Region.
With over 130 private-sector members from both sides of the
border who are experts in areas like industrial development,
construction, law, accounting, custom brokerage and
logistics, maquiladora/shelter services and more, the Tijuana
EDC provides a wide range of assistance to companies to
improve their profits and competitiveness.
CDT- TIJUANA ECONOMIC DEVELOPMENT COUNCIL
www.cdt.org.mx
CDT is a non-profit private sector organization which partners
with the Baja State government and the Tijuana Municipal
government dedicated to the planning and execution of long-
term projects to improve the economic and social
development of Tijuana. Other lines of action include over
300 business development policies and projects generated
by the various working committees in which CDT is divided,
led by a trustees advisory board.
IMPERIAL VALLEY ECONOMIC DEVELOPMENT CORPORATION
www.ivedc.com
A partnership of private enterprise and a local government
that is united by a common vision to expand and diversify
our economy. They provide services for site selection, utility
acquisition, workforce development, entitlement processing,
incentive analysis and financial options, economic
forecasting and market analysis.
EDC partners with economic development groups throughout the region to boost local development strategies and provide
data and business support services to local and new companies expanding or locating to the region. The following is a
selection of economic development partners located across the San Diego region and the mega-region of Cali Baja.
SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT CORPORATION
www.sandiegobusiness.org
EDC implements strategies that set the San Diego region apart from our competitors as a thriving center of
technology and entrepreneurship. Fueled by the support of 150 companies deeply committed to regional prosperity,
EDC’s job-growth strategy leverages the region’s highly-skilled workforce, innovation economy, leadership in
cutting-edge industries, and outstanding quality of life.
CARLSBAD Dr. Kathryn B. Dodson
Economic Development Manager www.carlsbadca.gov
ESCONDIDO Mr. Charles Grimm
Assistant City Manager www.escondido.org
POWAY Ms. Penny Riley
City Manager www.ci.poway.ca.us
CHULA VISTA Mr. Craig Ruiz
Principal Economic Development Specialist
www.ci.chula-vista.ca.us
IMPERIAL BEACH Mr. Gary Brown City Manager
www.ci.imperial-beach.ca.us
SAN DIEGO Mr. Russ Gibbon
Business Development Manager www.sandiego.gov
CORONADO Ms. Rachel Hurst
Community Development www.coronado.ca.us
LA MESA Mr. Bill Chopyk
Community Development www.cityoflamesa.com
SAN MARCOS Mr. Paul Malone
City Manager www.ci.san-marcos.ca.us
DEL MAR Mr. Mark Ochenduszko Interim City Manager www.delmar.ca.us
LEMON GROVE Ms. Carol B. Dick
Community Development www.ci.lemon-grove.ca.us
SANTEE Mr. Pedro Orso-Delgado
Deputy City Manager/Director www.ci.santee.ca.us
EL CAJON Ms. Melissa Ayres
Community Development www.ci.el-cajon.ca.us
NATIONAL CITY Mr. Chris Zapata
City Manager www.ci.national-city.ca.us
SOLANA BEACH Mr. David Ott City Manager
www.ci.solana-beach.ca.us
ENCINITAS Mr. Richard Phillips
Assistant City Manager www.ci.encinitas.ca.us
OCEANSIDE Ms. Jane McVey
Economic Development www.ci.oceanside.ca.us
VISTA Kevin Ham
Economic Development Director www.cityofvista.com
San Diego County consists of 18 incorporated cities along with unincorporated communities.
OUR CITIES
Page 15 Designed by Carrier Johnson + CULTURE, 2011
Page 16
CITY OF SAN DIEGO BUSINESS & TRAINING INCENTIVES
The San Diego region benefits from strong partnerships between business and government. The region’s incentive
programs include tax credits, energy cost reductions, infrastructure improvement, workforce training programs and
other services to encourage capital investment and job growth. The City of San Diego offers a variety of business and
workforce training incentives to companies operating within the region. These incentives serve as an added support to
companies already in the region and those moving here. For a more detailed list, contact information, or additional
explanation of benefits, please contact Jared Aaker at [email protected].
FOREIGN TRADE ZONE INCENTIVES
Most foreign-made parts, components and merchandise
may enter the City’s Foreign Trade Zone without payment
of U.S. Customs duties, fees and certain taxes. If an
imported product that has been admitted to a Foreign Trade
Zone is subsequently exported, no U.S. Customs duty is
due. (City of San Diego)
BUSINESS COOPERATION PROGRAM
This program provides participating firms ongoing tax
rebates equal to .25/dollar of new tax revenue reported to
the City. These rebates, equal to $2,500 per million dollars
of taxable sales or purchases, can offset the administrative
expense associated with accounting changes and can
significantly lower operating expenses for participating
firms. (City of San Diego)
CLEANTECH INITIATIVE
This initiative promotes, fosters and coordinates strategic
alliances and collaboration among local, regional, state and
federal institutions to develop and execute the City’s clean
technology business attraction strategy.
(City of San Diego)
HIRING CREDIT FOR NEW EMPLOYEES
Businesses can take advantage of a tax credit for the
wages of qualified new employees. The City of San Diego
also provides a no-cost referral service to employees whose
wages can be claimed as tax credits.
(City of San Diego)
NET INTEREST DEDUCTION FOR LENDERS
Lenders to businesses located within the Zone may
deduct the net interest earned from these loans, including
business loans, mortgages, and loans from noncommercial
sources. (City of San Diego)
GUARANTEED WATER FOR INDUSTRY PROGRAM
When manufacturing and research companies use
reclaimed water to the extent possible, and implement
minor potable water conservation measures, they are
exempted from mandatory conservation measures in the
event of a drought. (City of San Diego)
BUSINESS AND INDUSTRY INCENTIVE PROGRAM
This program provides financial incentives and permitting
assistance to companies that meet certain requirements.
(City of San Diego)
BUSINESS EXPENSE DEDUCTION
A business may treat 40 percent of the cost of qualified
property as a business expense in the first year it is placed
into service, or a maximum deduction of $20,000 per year,
whichever is smaller. (City of San Diego)
“SALES OR USE” CREDIT
Businesses can claim a tax credit against the purchase of
new manufacturing, assembly, data processing or
communications equipment equivalent to the amount of
sales or use tax, or up to $1.55M annually.
(City of San Diego)
CITY OF SAN DIEGO CONTACT
Permits
Russ Gibbon
Business Development Manager
202 "C" Street, MS 4A; San Diego, CA 92101
Tel: (619) 236-6350; Fax: (619) 533-3320
Email: [email protected]
www.sandiego.gov/sdrez/
Page 17
WORKFORCE
Mark Nanzer
Workforce Advancement Division Director
San Diego Workforce Partnership
3910 University Avenue, Suite 400
San Diego, CA 92105
(619) 228-2900
REGIONAL ENTERPRISE ZONES
Lydia Moreno
City of San Diego, Office of the Mayor
Economic Growth Services
202 "C" Street, MS 4A; San Diego, CA 92101
Tel: (619) 236-6320; Fax: (619) 533-3320
Email: [email protected]
www.sandiego.gov/sdrez/
CUSTOMIZED TRAINING PROGRAM (CT)
If funding is available, this program funds up to 50% of the
employer’s training costs to train new employees.
The training must be directly relevant to the employer’s
business and in an occupation that is in regional demand.
(Countywide)
SAN DIEGO REGIONAL ENTERPRISE ZONE
Any business that operates within the geographical
boundaries of the San Diego, Chula Vista, and National
City Regional Enterprise Zone is eligible for certain tax
incentives. (Countywide)
ON-THE-JOB TRAINING (OJT)
If funding is available, employers are eligible for a
reimbursement of up to 50% of the wages or salaries
earned by eligible employees during their training period.
(Countywide)
REGIONAL BUSINESS & TRAINING INCENTIVES
STATEWIDE BUSINESS & TRAINING INCENTIVES
REGIONAL CONTACTS
For a detailed explanation of State benefits including:
CALIFORNIA EMPLOYMENT TRAINING PANEL (ETP)
RESEARCH AND DEVELOPMENT TAX CREDIT
PENDING LEGISLATION
INNOVATION HUB INITIATIVE
STATE CONTACT— GOVERNORS OFFICE OF ECONOMIC DEVELOPMENT
Jason Rancadore
Project Manager
1400 10th St. Sacramento, CA 95814
Tel: (877) 345-4633
www.business.ca.gov
San Diego Regional Economic Development Corporation (EDC) implements strategies that set the San Diego region
apart from our competitors as a thriving center of technology and entrepreneurship. Fueled by the support of 150
companies deeply committed to regional prosperity, EDC’s jobs-development strategy leverages the region’s highly-
skilled workforce, innovation economy, leadership in cutting-edge industries, and outstanding quality of life. EDC’s
mission is to attract high-wage technology-driven companies to the region from around the world, assist those here with
expansion plans, and to champion foundational efforts to improve the region’s competitiveness.
Contact us for more information:
San Diego Regional Economic Development Corporation Office (619) 234-8484 Fax (619) 234-1935
www.sandiegobusiness.org
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