By Megan Whytcross and Carla Reid

Created by Michael Simons and Paul

Shoebridge (Goggles) Initial Release in 2010

Pine Point is a powerful melancholic

Project about place and memory, a beautiful story about a town that no longer exists

Background

Pine point was established in the 1950's Only stood until the 1980's The project is ‘part book, part film, part website’ or an interactive documentary.

“An interactive documentary is a transmedia project that exists across multiple platforms and allows a non-linear experience to users. Unlike linear/traditional documentaries--an experience viewed by a captive audience that encourages little participation--interactive documentaries encourage viewers to explore the stories and geography in their own unique way.” (McMillion 2012)

Origins

Was originally intended to be a book

The creators felt they could create much more meaning and depth through an

Interactive transmedia site.

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Pine Point Revisited

Transmedia Features

“be experienced separately and still be enjoyable, each component… part of a single unified storytelling experience” (Long 2007)

The Book Format

Story Values

Narrative Gaps Long (2007) points out that “the art of building

strategic gaps into a narrative to evoke a delicious sense of ‘uncertainty, mystery, or

doubt’ in the audience.”

There is no proof, other than memories of the town that once was

As Andrea Phillips proposes, audience interaction "requires or allows audience action to learn more about the story"

The audience must move through the documentary at their own pace

T The designers have deliberately set up the site to minimise the amount of ‘clickable’ items

Sound Design

Complex sound design

Uses voice over

Atmosphere Tracks

Music

Interesting Elements of the Site

- Utilizes audio, still imagery and video

- Has various interactive elements that benefit from a high level of engagement, but would suffer if users choose to skim the site.

- The video content would take around 30 minutes to watch

Character Profiles

The Brothers

The Beauty

“There is always more we can learn about the characters and their world” (Jenkins, 2013)

The Social Worker

The Bully

The Protector

Reception 100,000 visitors only 3 months after its launch

2 Webby awards

Banff World Media award

Sheffield Innovation Jury Award

Favourite Websites Awards Site Of The Day (FWA SOTD).

Bibliography •  http://interactive.nfb.ca/#/pinepoint •  http://pinepointrevisited.homestead.com/ •  Andrea Phillips (2012). A creator's guide to transmedia

storytelling: how to captivate and engage audiences across multiple platforms. 1st. ed. United States: McGraw-Hill.

•  Long, G. A. (2007) . On Toys and Transmedia Storytelling. Tip of the Quill. Reproduced at http://www.geoffreylong.com/miscellany/actionfigures.php.

•  McMillion, E. (2012) Hollow: An Interactive Documentary [online] Available at: http://www.kickstarter.com/projects/elainemcmillion/hollow-an-interactive-documentary[Accessed: 30 Apr 2013]

•  Jenkins, H. (2013) T is for Transmedia…. [online] Available at: http://henryjenkins.org/2013/03/t-is-for-transmedia.html [Accessed: 13 Apr 2013].

Thank you for listening!