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By Megan Whytcross and Carla Reid

Welcome to pine point final

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Page 1: Welcome to pine point final

By Megan Whytcross and Carla Reid

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Created by Michael Simons and Paul

Shoebridge (Goggles) Initial Release in 2010

Pine Point is a powerful melancholic

Project about place and memory, a beautiful story about a town that no longer exists

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Background

Pine point was established in the 1950's Only stood until the 1980's The project is ‘part book, part film, part website’ or an interactive documentary.

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“An interactive documentary is a transmedia project that exists across multiple platforms and allows a non-linear experience to users. Unlike linear/traditional documentaries--an experience viewed by a captive audience that encourages little participation--interactive documentaries encourage viewers to explore the stories and geography in their own unique way.” (McMillion 2012)

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Origins

Was originally intended to be a book

The creators felt they could create much more meaning and depth through an

Interactive transmedia site.

-

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Pine Point Revisited

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Transmedia Features

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“be experienced separately and still be enjoyable, each component… part of a single unified storytelling experience” (Long 2007)

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The Book Format

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Story Values

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Narrative Gaps Long (2007) points out that “the art of building

strategic gaps into a narrative to evoke a delicious sense of ‘uncertainty, mystery, or

doubt’ in the audience.”

There is no proof, other than memories of the town that once was

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As Andrea Phillips proposes, audience interaction "requires or allows audience action to learn more about the story"

The audience must move through the documentary at their own pace

T The designers have deliberately set up the site to minimise the amount of ‘clickable’ items

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Sound Design

Complex sound design

Uses voice over

Atmosphere Tracks

Music

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Interesting Elements of the Site

- Utilizes audio, still imagery and video

- Has various interactive elements that benefit from a high level of engagement, but would suffer if users choose to skim the site.

- The video content would take around 30 minutes to watch

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Character Profiles

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The Brothers

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The Beauty

“There is always more we can learn about the characters and their world” (Jenkins, 2013)

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The Social Worker

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The Bully

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The Protector

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Reception 100,000 visitors only 3 months after its launch

2 Webby awards

Banff World Media award

Sheffield Innovation Jury Award

Favourite Websites Awards Site Of The Day (FWA SOTD).

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Bibliography •  http://interactive.nfb.ca/#/pinepoint •  http://pinepointrevisited.homestead.com/ •  Andrea Phillips (2012). A creator's guide to transmedia

storytelling: how to captivate and engage audiences across multiple platforms. 1st. ed. United States: McGraw-Hill.

•  Long, G. A. (2007) . On Toys and Transmedia Storytelling. Tip of the Quill. Reproduced at http://www.geoffreylong.com/miscellany/actionfigures.php.

•  McMillion, E. (2012) Hollow: An Interactive Documentary [online] Available at: http://www.kickstarter.com/projects/elainemcmillion/hollow-an-interactive-documentary[Accessed: 30 Apr 2013]

•  Jenkins, H. (2013) T is for Transmedia…. [online] Available at: http://henryjenkins.org/2013/03/t-is-for-transmedia.html [Accessed: 13 Apr 2013].

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Thank you for listening!