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DIXON GREENWOOD | 865-585-2307 | [email protected] ZITZMAN | 865-804-4131 | [email protected]
Welcome to Pigeon Forge!
Visitor Profile & Market Overview
GENDER (DECISION MAKER)
58%Female
Male42%
AGE
27%
36%
10%
18%
6%65+ 25-34
35-4445-5455-64
-254%
INCOME
12%
19%
28%
31%
10%
-50K
$100-150K
$50-75K
$75-100K$150K+
2015 Cell Phone Tracking Data from The Island
Data Provided by city of P igeon Forge Product Definition and Visitor Intercept Studies from 2018- all data specific to P igeon Forge unless noted otherwise
Spending Party Size Days Visited Spring $1393 3.3 3 Summer $1591 3.8 3.6 Fall $1612 3.6 3.3 Holiday $1237 4 3Winter $1007 2.9 2.5 Nashville, TN
Atlanta, GAKnoxville, TNLexington, KYLouisville, KYBirmingham, ALChattanooga, TNGreenville, SCAsheville, NCMemphis, TN
SEASONAL AVERAGES
TOP 10 FEEDER MARKETS
Sevier County:Population: 97,638 (2017)More than 15 million annual visitorsOver $3 billion in annual sales volume
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
10 YEAR HISTORIC REVENUE: PIGEON FORGE
$600 Million
$800 Million
$1Billion
$1.2Billion
Lodging $368.3 MillionAttractions $264.6 MillionTheaters $81.8 MillionRestaurants $238.9 MillionRetail $136.3 MillionOutlets $40.0 MillionGas & Grocery $147.5 MillionCrafts & Gift $76.7 MillionOther $48.1 Million
TOTAL $1.4 Billion
26%Lodging
Attractions
RestaurantsRetail
Gas & GroceryCraftsOther
10%18%10%
27%
4%5%
2018 REVENUE BY MONTH
J F M A M J J A S O N D
$50 M
$100 M
$150 M
$200 M
2018 GROSS REVENUE
Top 10 in the country with $100+
Million in sales
Top 5% of stores with $140+ Million
in sales $900
sales psf*
Top 10 store in the country
$1000+sales psf*
$1000+sales psf
#1 store in the country
$600+sales psf
$1200+sales psf
$1200+sales psf
$1000sales psf
$1000+sales psf
Top 10 non-marketplace
store
Retail
P igeon Forge ranks in the 99th percentile nationally for both overall sales and the number of transactions.
[Data Provided by 2016 Mastercard Retail Insights]
*Companies have two stores in the market
Restaurants
In 2018, restaurant revenue was over $238.9 Millionwhich was a 9% increase from 2017.
2018 REVENUE BY MONTH
J F M A M J J A S O N D
$5 M
$10 M
$20 M
$25 M
$30 M
$15 M
$25k in daily sales
$7.1 Million in sales
$5.2 Million in sales
250,000+annual guests
600,000+annual guests
400,000+annual guests
$15 Millionin sales
Restaurants
Dollywood | Amusement Park Dolly Parton’s Stampede | Dinner Theater Dollywood’s Splash Country | Water Park
Wilderness at the Smokies | Resort & Water Park Ober Gatlinburg | Ski Resort & Year-round Amusement Park with Scenic Tramway
Titanic Museum Ripley’s Aquarium of the Smokies The Island during Winterfest
Dollywood is the #1 ticketed attraction in Tennessee and has over 2.5 Million annual visitors!
In 2018, revenue from Attractions grew to
over $260 Million with Theaters adding almost $82 Million in revenue.
Attractions and Theaters account for 27% of P igeon Forge’s annual revenue.
Attractions
LodgingCondos: $20.9M
Motels/Hotels$221.6 Million$116.6 Million
Cabins
Campgrounds: $9.1M
60.2%
2.5%
31.6%
5.7%
2018 REVENUE
Motels/Hotels
Cabins
Condos
Campgrounds 56%8%
22%
14%
2018 UNIT MAKE-UP
Lodging accounts for 26% of P igeon Forge’s annual revenue
$349-749per night
$149-339per night
$249-469per night
$139-349per night
$269-999per night
SEVIER COUNTY UNIT COUNT: +32,400PIGEON FORGE UNIT COUNT: +15,000
Project Overview
Over 170 Acres
Located in the Heart of P igeon Forge
Over 1 Mile of Road Frontage
Over 1 Million Square Feet of Restaurant, Retail
& Entertainment Space
Home to The Tower Shops,
The Mountain Monster& The Mountain Mile
Adventure Park
Close to Popular P igeon Forge Destinations Dollywood and The Island
Adventure Park
TEASTER LANE - 21,000 ADT
JAKE THOMAS ROAD New connection to Dollywood25,000 ADT est. after completion
1200+ teams visit annually
PARKWAY - 45,000 ADT
Over 650 new and remodeled rooms within walking distance of the Mountain Mile have been added since 2014.
Tru by Hilton Built 2018 102 RoomsHome 2 Suites Built 2017 107 RoomsHilton Garden Inn Built 2016 112 RoomsHampton Inn Built 2014 122 RoomsSpring Hill Suites Remodeled 2017 112 RoomsFairfield Inn Built 2019 102 Rooms
EXISTINGTRAFFICSIGNAL
PEDESTRIANSKYBRIDGE
PROPOSED TRAFFICSIGNAL
MUNICIPAL PARKING(2,148± PARKING SPACES)
PROPOSEDBUILDINGFFE=1056.00
203 PARKING SPACES
PROPOSED TRAFFICSIGNAL
R1
R2
R3
R4R5
PROPOSED PUBLIC ROAD(50' ROW)
RIGHT OF WAY CALCULATIONS
R1 ±0.36 ACRESR2 ±0.30 ACRESR3 ±2.27 ACRESR4 ±0.27 ACRESR5 ±0.35 ACRES
TEASTER LANE
JAKE THOMAS BLVD.
Adventure Park
To Dollywood
Camping, Glamping, Hiking, Biking & Ziplines
140,000+ Square Feet of Retail,Restaurant, Attraction and
Entertainment space!
Event Lawn for Festivals, Ice Skating, Concerts
& Movie Nights
Food Truck Park & Pop-up Retail
OPENING 2019!
Meet the Mountain Monster:
200 Foot Tall Thrill Ride!Beacon for the Tower Shops
The First of its Kind!
Triple Ride AdventureDrop Tower - Saddle Sling
Dive Ride Swing
Designed & Operated by Nationally Renowned Attractions Inventor
Stan Checketts: www.soaringeagle-inc.com
Over 100,000 riders expected annually
FOR SALES & LEASING PLEASE CONTACT:DIXON GREENWOOD | 865-585-2307 | [email protected] ZITZMAN | 865-804-4131 | [email protected]
