Welcome to Palika Bazaar

8/8/2019 Welcome to Palika Bazaar

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elcome to palika bazaarelcome to palika bazaar oro Zyada fyada ka iradaoro Zyada fyada ka irada

PRESENTED BY- AMBAR ROY ASIK ALI KHAN CHANDAN CHAURASIA DEEPA SONOWAL

MAHENDER KUMAR SINGH PUJA KUMARI RUPAM DAS SALMA KHATUN

SIBESH DAS


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asic informationasic informationType Departmental Store

Location - M.G.ROAD(Near Mahajati Sadan)

Founder super 9 group

Established 2010

Area 8464 sq feet


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bjective Based On Databjective Based On Data To maximize market share and profit

To increase potential customers

To act in accordance with interest of customers

To make loyal customers by winning the heart of people

To maintain emotional attachment i.e long term connectionwith customers


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&ision Mission&ision MissionVision

To rank among top ten We work to create a better future every day

We help people feel good, look good and get more in life with brands andservices

Mission


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nique Selling Prepositionnique Selling PrepositionCustomers membership benefits plan :

200 to 500 - 2%

501 to 1000 - 3%

1001 to 2000 4%

2001 to onwards - 5%


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surveyurvey Data source Primary Data

Instrument Questionnaire

Sample size 150

Sampling technique Convenience sampling


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ata analysisata analysis


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ata analysisata analysisShopping Frequency


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ata analysisata analysis


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OPERATIONPERATIONBuy what our customers want, not what we wantBuild the right assortmentBe consistent

visual merchandisingOffer valueUnderstand the needs of the customers and negotiate a win-

winProper counting of productsFacing fronting of the products


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ustomer serviceustomer serviceFeed backClarify customers doubtOffers knowing through SMS alertBenefits planWeekly purchasing offersDhamaka offers (lucky coupon draw)Seasonal offers( winter, summer, rain, spring)Festive offers( Durga puja, Diwali, Holi etc.)

Arrange events & competition among customers- Rangolicompetition, phuchka competition, painting, aaj kafashion icon .


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segmentationegmentationGeographic

Demographic

Behavioral

Psychographic


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arget Customersarget Customers

Age group 15 and above

Income group lower middle to upper middle

Working men & women

Young boys & girls

Children

Area urban (Kolkata)


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placelace

EAST-COLLAGE, BOWBAZZAR, SEALDAH,MANIKTALA,KAKURGACHI

WEST- BARA BAZAAR, POSTA, HOWRAH

SOUTH CENTRAL, CHANDNI CHOWK, PARK STREET

NORTH GIRISH PARK, SOBHA BAZAAR, SHYAMBAZAAR


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roducts availableroducts availableFood

Apparels

Music

Accessory

Foot wear

cosmetics


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TORE LAYOUTTORE LAYOUT

Ethnic Wear

Kids Footwear Men s Western wear

TrialRo

om

Billing

SittingArrangementMusic

Kids wear

Bill

ing

Gate

&WatchesSunglass

Men

s

Footwear &Men s Apparel

Leather Items

Cosmetics

Womenwestern

wear &leatheritems

Formal &casuals Footwear

Designer Wear

Women s Apparel

Food Section

TrialRoom


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tore designtore designStore Exterior

Store Interiors

Lighting

Music Camera

LCD TV

Sitting Arrangement

Store Security


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competitorsompetitorsApparel- Shyam Market, cotton House

Footwear- Bata, Khadims, JK

Food - Lajeej, Jalpan


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Promotionromotion Hoarding

Local cable channels

Radio FM

News papers

Campaign


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PricericeAnalysis competitors price

Demand factor

Geographical pricing

Product from pricing

Customer segment pricing


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uman resourceuman resourceNo. of manager 1

A.S.M 2

Supervisor 3

No. of CSA -20


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inancial resourceinancial resourceEstimated Budget:

Rent, Repair, Maintenance- 50lacs

Salary- 6lacs

Promotion- 10lacs

Transport-1 lacs


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THANK YOU

Documents

Welcome to Palika Bazaar