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www.ritzcarltonleadershipcenter.com [email protected] (301) 547-4806 Welcome to Memorable Customer Service Emotional Connections Key Service Principles • Do not over-complicate customer service • Turn every customer interaction into a defining moment • Do not underestimate the importance of psychology in service • Service is about the 5 senses • Attention to detail and one extra degree

Welcome to Memorable Customer Service · Service Excellence Culture The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations,

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Page 1: Welcome to Memorable Customer Service · Service Excellence Culture The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations,

www.ritzcarltonleadershipcenter.com [email protected] (301) 547-4806

Welcome to Memorable Customer Service

Emotional Connections

Key Service Principles• Do not over-complicate customer service• Turn every customer interaction into a defining moment• Do not underestimate the importance of psychology in service• Service is about the 5 senses• Attention to detail and one extra degree

Page 2: Welcome to Memorable Customer Service · Service Excellence Culture The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations,

www.ritzcarltonleadershipcenter.com [email protected] (301) 547-4806

A Written Service Strategy

Expressed vs. Unexpressed

“Radar On-Antenna Up”

credoThe Ritz-Carlton is a place where

the genuine care and comfort of our

guests is our highest mission.

We pledge to provide the finest personal

service and facilities for our guests

who will always enjoy a warm,

relaxed, yet refined ambience.

The Ritz-Carlton experience enlivens

the senses, instills well-being, and

fulfills even the unexpressed wishes

and needs of our guests.

employee promise

At The Ritz-Carlton,

our Ladies and Gentlemen are the

most important resource in our service

commitment to our guests.

By applying the principles of trust,

honesty, respect, integrity and

commitment, we nurture and maximize

talent to the benefit of each

individual and the company.

The Ritz-Carlton fosters a work

environment where diversity is valued,

quality of life is enhanced, individual

aspirations are fulfilled, and

The Ritz-Carlton Mystique

is strengthened.

motto

we are ladies and gentlemen

serving ladies and

gentlemen.

three steps of service

1

A warm and sincere greeting.

Use the guest’s name.

2

Anticipation and fulfillment

of each guest’s needs.

3 Fond farewell.

Give a warm good-bye

and use the guest’s name.

What Customers Want

Page 3: Welcome to Memorable Customer Service · Service Excellence Culture The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations,

www.ritzcarltonleadershipcenter.com [email protected] (301) 547-4806

The Power of Surprise & Delight

“Radar On-Antenna Up”

The Ritz-Carlton’s Fulfillment of Unexpressed Wishes and Needs

EXPECTED

REQUESTED

DELIGHTED

Degree of Delight

Degree of Expectation

Unexpectedresponse

Experiencewill alwaysbe remembered

Experiencewill probablybe remembered

Experiencewill not beremembered

Expectedresponses

Page 4: Welcome to Memorable Customer Service · Service Excellence Culture The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations,

www.ritzcarltonleadershipcenter.com [email protected] (301) 547-4806

Thank You for Attending!

Presentations and Advisory Services

Excellence in the Patient ExperienceBy exploring the award-winning business practices of The Ritz-Carlton, you will learn the basics of how to create a service culture that not only improves the patient experience but also plays a role in the foundation of your healthcare organization.

The Ritz-Carlton ExperienceThis dynamic and interactive experience takes place at Ritz-Carlton hotels and offers attendees an opportunity to observe The Ritz-Carlton Ladies and Gentlemen in action.

Executive EducationExecutive Education is a multi-day, intensive learning solution designed for senior executives who wish to lead sustainable positive change in their organization.

Advisory ServicesThe Ritz-Carlton Leadership Center uses a research-based, multi-stage process to guide your organization to sustainable culture transformation. The Senior Advisors from The Leadership Center will work closely with you on each step of the process. Since the goal is sustainability, we do not do the work for you. Instead, we partner with you. We are there as advisors—sharing our proven techniques and assisting you as you apply these principles to your organization.

Customer Service ReenergizedYour employees must be experts in the basics of customer service. This highly interactive program focuses on the fundamental components of customer service.

Memorable Customer ServiceThis program shows you The Ritz-Carlton method for fulfilling not only the expressed but also the unexpressed wishes and needs of your customers.

Leadership & Employee EngagementThis program will focus on 12 Ritz-Carlton principles that will help you earn trust with your staff. You will also see how employees who feel valued will be more committed.

Motivating Employees By learning the tools that The Ritz-Carlton uses to inspire their staff to bring their passion to work every day, you too can create passionate advocates of your brand.

You will discover how a service excellence culture results in engaged employees and customers. You will be guided through The Ritz-Carlton Gold Standards—the foundation of our iconic, global brand.

Service Excellence Culture

The symposiums are one-day events that take place at a Ritz-Carlton hotel and include multiple presen-tations, a keynote address, a Ritz-Carlton Executive Panel and a networking reception. You will hear about the strategies and concepts that produce a sustainable culture of service excellence at The Ritz-Carlton.

Symposium: Your Journey to Service Excellence