WELCOME TO IKEA - CIPS - Leading global Speaker... · WELCOME TO IKEA. Leader in life at home . ......
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WELCOME TO IKEA Leader in life at home
WELCOME TO IKEA - CIPS - Leading global Speaker... · WELCOME TO IKEA. Leader in life at home . ... By using standard solut對 ... 對The IKEA volumes make it possible to take out
The early years - from ballpoints and stockings to furniture
Our first catalogue. Developing own designs - and starting to pack them flat!
Expanding - Germany, Australia, Canada…Start to purchase in Greater China
Expanding - USA, UK, Italy...
Expanding - China, Poland, Spain...
1940’s
1950’s
1980’s
1990’s
2000’s
1970’s
Expanding - Russia, Japan and on the Internet
IKEA was founded in 1943.
THE IKEA VISION
No dream is too big, no home is too small.
SMALL SPACE LIVING - IKEA Group priority FY12
IKEA Group at a Glance FY14
€28.7 billion Total sales FY14
315 IKEA Group Stores in 27 countries
270 million visits to our 14 shopping centres in Russia
716 million store visits to IKEA Group stores
147,000 Total number of co-workers FY14
224 Wind turbines We’ve committed to owned and operated 224 wind turbines
47% of managers are women
700,000 Solar panels on our buildings
IKEA Group at a Glance FY14
FY14 – €28.7 billion Sales trend Over the years…
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IKEA has made an incredible journey. Historically, we’ve almost doubled sales every 10 years. Back in the days: We had 100 co-workers and 2,000 products in the range. Today: We are 147,000* co-workers and launch 2,000 new products every year! And still we are just at the beginning... *Last year, we adopted a new way of calculating the number of co-workers, so previously published numbers for FY12 and FY13 contained temporary and seasonal positions.
The future
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But reaching €50 billion in sales by 2020 is not an aim in itself. We work long term, so rather, it’s about doing everything twice as good. Our ambitious growth agenda also means that we will need to recruit about 75,000 new co-workers.
We are on our way... glorious future!
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It’s a unique strength for us to be inspired by our vision and business idea, as well as to enjoy and benefit from our great culture. We have done well, but there is a lot more to be done. We will meet new difficulties and challenges, but we will make the changes necessary. We have already proven that together we can achieve a lot. IKEA develops when we develop. So we need to use all our talent, capabilities and passion. We need to work together, care about each other, listen to each other and do things that really matter to people … Wonderful future!!
We will create our growth!
1. Better products
at lower price
7. Expansion New markets,
Asia, Russia,
NA & big growth from Europe.
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We are choosing a growth direction! IKEA is today rich on growth opportunities. Expansion in existing IKEA markets where we still have white spots on the map, new markets and e-commerce will have a big impact on our growth. Even more important will be to drive growth in our existing stores. Among all potentials, the greatest growth driver in IKEA going forward will be our offer. We will add vitality, attract more customers with a wider offer in style and we will explore new functions and areas of life at home. The core of IKEA’s growth strategy will be to deliver better products at lower cost, year after year. We come from strengths! We have a strong foundation based on a great vision and business idea. We own our own range and develop it to better fit people’s needs and tastes every year. We have a solid financial platform that makes it possible for us to invest long-term in our growth; always with the focus on taking good care of what we already have in hand. We have a great supply set up and a fantastic supplier base with some of the world’s leading industrialists as partners - people who share our values and business model. And we have great colleagues with high competence, motivation and a unique team spirit.
Function
People live Together in Small Space
Form People want Beautiful things
Quality People Demand Value for Money
Sustainability
People Care about the Planet
Affordability People have limited means
It’s ALL about Democratic design!
The customer needs
The supplier opportunity
KLIPPAN LACK
1998 2012RMB 2999 RMB 999
1998 2012RMB 299 RMB 39
BURSJON1998 2012
RMB 128 RMB 69
RAJTAN1998 2012
RMB 7.9 RMB 4.9
JULES
1998 2012RMB 995 RMB 349
ANTONIUS
1998 2012RMB 328 RMB 129
ORGEL
1998 2012RMB 198 RMB 129
KRABB1998 2012
RMB 219 RMB 49
POANG1998 2012
RMB 1235 RMB 349
Logistics Overheads Production Materials Design for total cost
Design to cost Design for
Quality &Manufacturing
Design for Logistics
+ Eliminate cost
Continuous (re)engineering
Indirect cost
Tailor Made Logistics
+ Economies of scale
Bundle Volumes
Tailor Made Production
Quick Amortization
High Volumes
Hap
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stomers D
emoc
rati
c D
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Lower total cost from material to customer
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Optimising our value chain from material to customer is only possible by utilising total IKEA and an end-to-end perspective. Design for total cost starts with the design of the product, from the choice and use of sustainable materials and techniques to design for efficient manufacturing (cost and quality), logistics, the buying process and customer use. By using standard solutions, components and platforms when developing the offer we will develop better products faster at a lower cost. Using the IKEA volumes makes it possible to re-engineer and change level of integration in the value chain to eliminate cost. Introducing standard solutions, components, platforms, new materials and investing in efficiency in the value chain will make it possible to further eliminate cost in the value chain. Economies of scale is the logic in our shared business model with our suppliers. The IKEA volumes make it possible to take out cost in the value chain by engaging in supplier’s purchase, cooperating closely with suppliers in choice of machinery and technologies, investing in efficient industrial production set ups and to drive industrialisation of new industries - all which will lead to better quality and lower cost. Volume and our knowledge of indirect purchase will make it possible to lower indirect cost throughout IKEA.
AUTOMATE YOUR COMPETITIVENES 自动化的竞争力 Create better product, lower costs and increased competitiveness through automation通过自动化生产更好的产品，更低的成本，增加竞争力.
Design for Logistics – Packaging 物流设计-包装 Automation
