Welcome to Groupon: Deal Centre

for Merchants

2016

GROUPON GOODS GLOBAL GMBH

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What can I find in this Guide?

1) How does Groupon work?

2) Who will be my points of contact?

3) Pre-deal Preparation with DEAL CENTRE

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1. How does Groupon work?

• After Final Buyer’s Approval ‘deal’ is saved in our systems

• Vendor will get a contract to be signed. Depending on ‘Fulfilment method’ (details explained below) agreement will be sent

o If contract is with Groupon Goods Global GmbH (Seller on Record) an Option To Purchase (OTP) will be sent

o If contract is with local Groupon entity (e.g. Groupon GmbH) respective agreement will be sent

• Once you have echo-signed and our finance team have approved it, you will receive a pdf copy

2. Who will be my points of contact? Buying Team.

Your Buyer will be able to answer any questions you have about the Agreement.

Negotiating commercials of the deal: Your Buyer will be your point of contact for any commercial or other queries.

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3. Pre-deal Preparation

-Step by-step Manual how use Deal Centre-

• Go to Merchant Deal Centre

• Log-in with your Merchant Center Credentials (this will be send in an email to you)

To get into the Deal Centre please follow this link: https://deal-centre.groupon.de/deals In case you don’t know your password anymore for Merchant Center please follow these steps: 1. Go onto https://merchants.groupon.de/ 2. Click on ‘Forgot your password?’ 3. Enter your emails address 4. Reset. Then you will receive an email with a link. In there you can enter your new password – this will be working for all countries 5. Go onto https://deal-centre.groupon.de/ deals and log in with the new credentials

Next steps

The first page you will see is an overview with all your entered Proposals.

How do I Log-in as a Merchant?

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You can filter by Proposal status, country proposal was entered in, and product category.

Furthermore you can also add a Date Range.

1. CREATE A NEW DEAL/ PROPOSAL

Click on the field on the top right

Then you will you see all countries where you already have Accounts in – please select the country & Account you want to propose your deal in. If you are not sure which Account to use please ask your Buyer

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…and click ‘Continue’

! In case you cannot see all countries where you featured deals in before you can either ask your Buyer for help or add the missing Account yourself in Merchant Center:

Go to ‘My Account’ and open the Merchant Settings. There you can add more users and also merge accounts

To add/ merge another account click on ‘Have multiple Merchant Centers?’ and a box will open

Enter here your user name and password of the account and it will be added.

Now you should be able to see this account/ country also in the Deal Centre country picklist

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It’s recommended that you select just one country to enter the Proposal. Even if you select multiple countries it can be just reviewed by one Buyer but since we have in each country one responsible Buyer it is not advisable.

If you want to place the same proposal for multiple countries you can you in each stage and copy an entered Proposal and simply change the country.

To do this just go in the overview Page and click the little sign on the right hand side

Another window will open. Click ‘YES’ to proceed

Then you see the country/ account selection again

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Just tick the country you want to clone the Proposal to, and untick the ones which already exist. Click ‘Continue’.

The Proposal is now copied with all info which can be still edited and submitted again.

Furthermore, you can also choose if you want to enter a normal Proposals which goes through all stages (Proposal, Pre-Approval by Buyer, Details required, Approval) OR if you want to go fright away for a complete Deal creation. This would mean that you just enter all details required once and it can be approved right away by your Buyer.

We recommend to choose the ‘Fast Track’ if you already know how to use Deal Centre and when you have already confirmation from the Buyer that he wants to feature the product(s)

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The following slides will still show the normal Proposal steps.

If you click on ‘Create Complete Deal’ you can jump to page 9

Proposal Page

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Please fill in all information asked there:

If you are not sure what to fill in specific fields please hover over the little question mark and you will find a description

• Deal Title – This is the Opportunity name for the Feature. In the Ghost text you see how it should be named – Partner_Product_MonthYear_Country

• Fulfilment Method – these are the different business models Groupon Goods is promoting. Find here the explanation for each one. If you are not sure which one to select please refer back to your Buyer

o Seller on Record (Vendor dropship) – this is our Seller on Record (SoR) model whereby the Groupon Goods Global GmbH is taking flash title for the products and selling it to the end customer. Hence we are responsible for returns and customer inquiries.

Vendor dropship, means you send out the goods to the end customer

o DCO (Vendor Dropship) – this is our so called Direct Checkout model (short DCO). Legally Groupon is still selling a voucher to the customer BUT captures the delivery address in Checkout on the Groupon site. The order and delivery details will be provided to the merchant via our Order Management system Commerce Interface (CI)

o Offsite Redemption (G1) – this is when Groupon Goods is selling (only) a voucher to the customer and he will have to go to the Merchant website to redeem the voucher code and give delivery address

• Buyer – here you can name the Buyer the Proposal should go to. If nothing is selected it will be automatically assigned

• Brand/Manufacturer

• Product Description – a description of the deal/ product

• Stock Available From – The date the product is available to be shipped out to the end customer (either in your Warehouse when you dropship to end customer or in our Warehouse)

Watch out! The date cannot be in the past. If it is the Proposal cannot be submitted

• Highlights – the specifics to the product(s), selling points

• Contact First Name & Last Name – this info is pulled from Merchant Center. Please double check if entered correctly

• Contact Email – it is also auto-populated. Since this is the email address the contract will be send to please make sure it is correct

• Merchant Website

• Tracked Shipping to Customer – please select here if drop shipment if shipping to customer will tracked or not

• Category/Sub-Category – please select first the main product category and then the sub-category. It is important to be as accurate as possible

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• Image Notes – notes and naming’s for the attached images

• Image Upload – one or more images can be uploaded here. There is also the possibility to upload zip files

More Info about Images:

• Size: 1000x600 pixels, 72dpi RGB, landscape. (if images are portrait will have to

exceed our minimum resolution by a factor of two, as the short edge of the portrait image needs to match the long edge of the landscape format.)

• Format: .jpeg, .tiff, .psd, .pdf. • Copyright: Please only send us images which you own. If they are on your own

website, please provide links to them. In order to assure that you hold copyright to them, we must always have confirmation for it – hence please tick the box.

NEXT

Please add OPTIONS

There are 2 views:

1. Compact view

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2. Detailed View

The following fields have to be filled in this section:

• Option Title – a high level description of the differentiating feature. Example: "In Red" or "10 pack"

• Product Code/EAN/SKU – ideally EAN code. If not available some Product code/ SKU to identify the product

• URL with RRP – please paste an actual link proofing the RRP for the product

• RRP inc VAT

• Buy Price ex VAT/Shipping in Local Currency

• Shipping in Local Currency – costs for shipping to the customer. This and the Buy price will add up to the Total Buy Price ex VAT

• Max Cap - Total number of goods that you can sell for this option of the multi-deal

If you selected before multiple countries please give all prices in the respective currency

If you add more than one option then you can make a copy of the former one by clicking on this sign:

Then you can edit the copied option(s)

Move the options up and down

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Or delete options

Add/ Copy the same dimensions to all options

Add/ Copy RRP link to all options

Compact View

You can copy paste or copy drag fields as well

And you can paste from an Excel sheet directly all values in the Compact view

The Excel template can be provided to by your Buyer

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When you are done and filled in all information please ‘submit’ your Proposal by clicking on

Or if you used the ‘Complete Deal’ Creation you can submit for final Approval by clicking on

You can also add a message to the Buyer

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After submitting you will see the Proposal in your overview page in ‘Pending Pre Approval’

It is now your Buyers turn to review the Proposal and pre-approve or reject it

WHEN Buyer pre-approved your Proposal you will see the following in the overview:

If the status is ‘Details required’ it means that t he Buyer pre-approved your proposal.

Please go into the Proposal by clicking on

Now you see the same overview as before PLUS additional tabs

Please go to the Options tab

…and enter the following:

• Logistics information – product dimensions (Height, Lengths, Width, Weight) for each option

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You can also edit the options again

Or upload a new file for the options (see explanation how above)

Please go to the ‘Additional Information’ tab

There are the following fields which should be fill ed in (depending on Fulfilment method selected)

Fields editable for all Fulfilment methods

• Dropbox URL – you can post here a Dropbox URL containing relevant files

• Product Youtube/Vimeo URL – if available you post here a link to Youtube or Vimeo video of the product

• Attachments Upload – this is for additional attachements, e.g. compliance documents

• Code Documents Upload - just needed if Offsite redemption

• Test Reports - You may also be required to provide test reports for our QA Team to

properly assess the product. Please make sure that you send both samples and test reports as swiftly as possible so as not to delay your contract or delivery to our offices or fulfilment centre.

Fields when Fulfilment method selected as ‘Dropship (Code Deal)’ (=DCO)

• Returns Information – if customer returns go back to vendor please fill in the return address

Fields when Fulfilment method selected as SoR or DC O

• Shipping Restrictions –fill in if there are any areas where you cannot ship to (vendor dropship only)

• Courier – with which postal service company you are shipping the goods to the end customer

Fields when Fulfilment method selected as Offsite

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• Redemption Instructions – just needed if Offsite redemption. These are instructions for the customer how to redeem their voucher

• Custom Redemption Code

• Voucher Code Format

Please go to the ‘Messages’ tab

There you can see if the buyer left you any messages

After you reviewed the whole offer again and filled in all details needed you can submit for (final) Approval

You can add a message again

The final offer will then go to your Buyer who deci des if the offer will be taken by rejecting or approving

Back on your overview page you will see after final submission

As soon as your Buyer approved you will see the fol lowing

Congratulations your Deal has been approved

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…you will then soon get a contract from Groupon!

NEXT steps

Before I sign the Agreement

In order to create your Groupon deal, we will require information from you about your company and the goods you wish to feature/place on consignment. Your Buyer will send out both an Account Information Sheet and an Offer Sheet. Please take the time to fill these out as accurate and complete as possible so that we can collect all necessary information required to create a successful deal. The Buyer and/or your PM will be in touch for anything that is missing or to answer any questions.

You will also be required to send images of your goods to us to use in the feature. If you are unable to provide images in accordance with the required specifications, we will request samples of the goods to be sent to our office in Milan. Our photography studio will then take suitable images. If any samples or test reports are required by our Quality Assurance Team (“QA Team ”), we will request these from you. Please note that if both the photography studio and the QA team need to see the sample, only one sample will be required. Please find more detailed information about each requirement below:

Account info (to be filled out once, before feature)

• Trading Name • Legal Company Name • Primary Contact Information: contact details of the person negotiating the deal. If

the contract signer is different, please note this down. • Warehouse contact information: your point of contact to organise delivery to our

Warehouse. • Registration Number • Billing Address • VAT registration number. • Bank details: please ensure you provide all banking information requested.