Welcome To FIREFX! - Stampede Globalcdn.stampedeglobal.com/wp-content/uploads/FIRE-FX-master-sales... · FIREFX has now combined industry experience, ... environments ranging from

© 2017 FIREFX, LLC All Rights Reserved. www.firefx.com

Welcome To FIREFX!

http://www.firefx.com/


About FIREFX

Overview: FIREFX is a professional grade high-performance media system and

security appliance developer.

Our award-winning media platforms consistently deliver superior performance at

a reasonable price point.

FIREFX has now combined industry experience, proven software, military-grade

hardware components and years of military experience to create a cyber-security

IoT router/firewall for home and business automation networks.



Founded in Round Rock, TX in 2011 by Larry Allhands and Dave Putman and is still veteran owned and operated. This company started when the military unit Dave and Larry were assigned to, The 136th MEB, was mobilized to go to Afghanistan. They needed a digital media server to watch movies while "In Country". This prompted them to look into the digitized media servers and services market. After several weeks of research, he found that there were no products or services that really met their needs, so they began to build one. After a few months of building and testing a suitable prototype, the US Army Signal Officers developed what they consider to be a suitable platform. Dave immediately recognized the high-performance media player as a unique product and asked to be part of its’ future; joining as CTO and Vice President.

Our Story

Baptized By Fire: When naming the company, Dave and Larry wished to pay homage to their roots

and ongoing service in the Texas Army National Guard. The FIREFX name was derived from the

military term “Fire For Effect”. The term “Fire For Effect” is used by spotters for indirect fire weapons

such as mortars or artillery. “Fire For Effect” is the command the observer gives the firing battery after

the shells from one 'ranging' gun hit the target successfully. The firing battery then lets loose with all

guns firing at the same range and azimuth. That is to say the “Fire For Effect” order switches the fire

from one gun for ranging to six or more guns to deliver maximum impact on the target.

The meaning of FIREFX is two fold

• First, we have carefully gauged the market and developed a revolutionary technology platform

allowing us to provide the maximum impact by focusing our resources on the ease of use of our

product line by our partners

• Second, our systems delight the customers with power and flexibility, allowing to show off their

system with robust, feature-full system effects, performance and features found only in the

FIREFX product line.



Our Story

The first generation FIREFX media systems were extensively tested by soldiers in military

environments ranging from US Army facilities in the Continental United States (CONUS) to outposts

in Kabul Afghanistan. In these demanding environments, we refined our product line to a rugged and

reliable offering. Using the military mindset of “two is one, and one is none”, we built our devices to

be as rugged and reliable as possible, coming standard with RAID 5 protected hard drives on our

storage devices and even offering custom builds with redundant power supplies and bonded

Network Interface Cards (NIC).

FIREFX Co-Founder and

VP/CTO CW2 (Ret) Dave

Putman in Afghanistan

with soldiers that battle

tested the FIREFX Media

System

FIREFX maintains a warrior ETHOS:

1. As a company we always work

projects, support and products to

standard, not to time.

2. As individuals we endeavor to live

up to the values which were instilled in

us through our military service in our

daily decision making and

interpersonal interactions. These are

the values of LDRSHP (Loyalty, Duty,

Respect, Selfless Service, Honor, and

Personal Courage).

3. As individuals bear true faith and

allegiance to the State, Nation, and

Family.

Our military

service heritage

board; proudly

displayed in the

FIREFX lobby



Network Guardian

Cyber-Security IoT Router/Firewall Securing Home Automation

and Business Networks

• Real Network Security With Recurring Revenue Model

• VLAN separation out of the box

• Pre-configured VPN server and MAC/PC client for integrator remote

access

• Automated intrusion detection/protection system (IDPS) inspects all

traffic for threats

• Recurring revenue model built in. If annual subscription is not paid,

Internet access is shut down.


Home Automation

System networks

have become

increasingly

complex.

This is getting

worse with the

addition of

the IoT.

The rapid rise in system complexity has

outpaced the integrator’s ability to master

the networking skills required to make it

secure and reliable.

The security vulnerabilities inherent in

the smart home IoT products they and

their customers are deploying make the

networks they rely on a potential

liability. System integrators do not have

the time, skill, or money to address this

adequately.

FIREFX solves these problems with

our military-grade NETWORK

GUARDIAN Cyber-Security IoT

Router/Firewall Appliance.

We protect the system integrator’s

network with the same tools and

techniques used by the US Army

Cyber Command in a fully

automated pre-configured platform

customized for the home

automation industry.


FXNG-D4

Desktop Appliance

Fully functional four port router &

firewall with military-grade intrusion

detection/prevention system (IDPS)

to protect cross VLAN traffic attacks.

Pre configured VPN server for

secure out of the box remote

access.

FXNG-R6

Rack Mount Appliance

Fully functional six port router with &

firewall with military-grade intrusion

detection/prevention system (IDPS)

to protect cross VLAN traffic attacks.

Pre configured VPN server for

secure out of the box remote

access.

Network Guardian Cyber-Security IoT Router/Firewall



Network Guardian Cyber-Security IoT Router/Firewall

The FIREFX Value Add

FIREFX doesn’t just sell you a network security appliance and wish you luck

In its proper configuration and use. We know that most dealers don’t have an

IT staff with the experience and skills required for the proper configuration,

deployment, maintenance and monitoring of a UTM.

This is where FIREFX steps in to act as the dealer’s Cyber-Security Concierge;

The Network Guardian comes pre-configured by US Army trained Cyber-Security

experts and full remote support with 24/7 monitoring included in the annual

service agreement. FIREFX ensures that the best security is deployed for the

dealer out of the box.

FIREFX can also act as the dealer’s virtual IT department for advanced custom

configurations such as dual WAN, dual ISP & load balancing for high availability

and larger scale deployment.



Product Detail – Typical Automation

Exposed



Typical Network Guardian Installation

Network Guardian as

Primary Router

The Network Guardian comes

pre-configured with 3 VLANs, a

VPN server for secure remote

access, a military grade firewall

and IDS/IPS to monitor and

protect inbound and outbound

traffic as well as traffic between

the VLANs.

The appliance dials out daily to

update the latest threat profiles

thus ensuring your network is

always safe, secure, and reliable.

With advanced configuration,

content filtering, automated safe

search, and URL

whitelist/blacklists can be

employed.

Protected



Network Guardian VLAN Protection

Intrusion Detection &

Prevention

The Network Guardian inspects

all traffic traversing between

VLANs and in and out of the

router for known and suspected

malicious content. If a bad actor is

detected behind the firewall, it is

blocked, preventing cross

contamination between device

types and stopping the

introduction of new threats to the

network by a compromised

device.

The appliance dials out daily to

update the latest emerging threat

profiles thus ensuring your

network is always as safe, secure,

and reliable as possible.

Protected



Standard firewall/routers are like a good

front door. They only keep the honest

people out.

Nearly all hacks happen behind the

firewall. The Network Guardian inspects

all inbound and outbound traffic as well as

any internal traffic between VLANS.

Emerging Threat Profiles are update twice daily with the latest attack

patterns, protecting networks and users from emerging malware threat

vectors.

Traffic identified with malicious payloads or activity is stopped.

IoT Security In The News



The Competition(2013-2016)

Brand Cost RMR Remote Access Notes

FIREFX $$$$ Plug & Play automated

adaptive threat

protection.

Packedge $$ Separate UTM

platform required.

Luxul $$ Basic static firewall

router.

Ubiquiti $ Basic static firewall

router.

Araknis $$ Basic static firewall

router. Decent VPN.

Network Guardian Competitive Matrix



Product Detail – Interface Dashboard



FIREFX Media System

FIREFX brings together all your movies and TV shows in a visually

stunning library making it beautifully simple to access and enjoy

movies that truly matter to you. With award winning performance,

stability and support.

Movies

TV Series



FIREFX Media System

Product Line Features

• Modular System: Build the custom system your customer needs a-la-carte. Select

your storage format and size, player format, and even add a media import device if

desired. Upgrades are backward compatible (i.e. upgrading to a 4K player in the

future does not require replacing the storage device, just the player)

• Flexible Media Sources: Download media from an on-line store, import media with

the FIREFX RIMP, or import your digital media with an existing platform or software

you already own. As long as the media is not DRM protected, our system will probably

play it.

• Huge RAID Protected Storage: Our massive HUB storage devices are all protected

by a Redundant Array of Independent Disks (RAID). FIREFX HUB can survive a disk

failure and continue to operate normally until that disk is replaced.



FIREFX Media System

Product Line Features

• Desktop And/Or Rack Mount: Rack mount your R-Series HUB, PLAYs, and RIMP

for HDMI matrix operation or use our D-Series with Ethernet drops in each room.

Mix and match FIREFX components as needed (i.e. you can add a D-Series PLAY

to an R-Series system to add coverage in a room that has a CAT5/6 drop but not an

HDMI matrix drop.

• Stream Media To Portable Devices: Stream digitized media from your HUB to

your smart phones, tablets, PCs, and other streaming devices via network or

Internet connection.

• Support For All Major Control Systems: TCP/IP drivers for SAVANT, RTI, Control

4, Elan g!, Crestron, etc. Supports IR control via MCE remote with USB IR receiver.

• Automated Setup: Patent pending automated setup. All of our devices

automatically find the HUB on the network and self-configure, mounting media

shares and saving configurations on the HUB.



RHUB Storage (1U)

6TB – 20TB

RCHUB Storage (2U)

15TB – 60TB

24” depth requires full rack or open

space behind AV rack

R-Series Media System



4K Media Systems

R4KPLAY 4K Player

Requires FIREFX HUB to operate


D4KPLAY 4K Player



RIMP Import System

Import optical media to your HUB

with the RIMP high performance

media import system

Headless/Fully Automated


RIMP Media Import System



Typical Installation with HDMI Matrix

Centralized HUB and PLAYs

RHUB, RPLAYS & RIMP all

centrally located in the network

closet attached via CAT5e/CAT6

Gigabit backbone. HDMI distributed

via HDMI matrix and HDMI baluns

to rooms.



Typical 4K over IP Installation with Ethernet

4K over IP with Centralized HUB,

Distributed PLAYs

RIMP & RHUB centrally located in

the network closet. Signal

distributed via CAT5e/CAT6 over

Gigabit backbone to players in

rooms.



Typical Hybrid Installation

Centralized HUB and PLAYS

with additional Distributed 4K

over IP PLAY(s)

RHUB, RPLAYS & RIMP all

centrally located in the network

closet attached via CAT5e/CAT6

Gigabit backbone. HDMI distributed

via HDMI matrix and HDMI baluns.

In this instance, all ports on the

HDMI matrix are full so a fifth PLAY

was added via CAT5e/CAT6 in the

remote room.



Media System Competitive Matrix



Thank You For Your Time and Business!

RELIABILITY – SIMPLICITY - PERFORMANCE



Questions?



Why Install FIREFX - Integrator

Benefit To The Integrator:

At a very affordable point of entry, you can now easily deliver an outstanding experience while

leveraging existing or new media storage hardware and control systems installed in your client’s

home. Gone are the "clunky" user interface and frequent buggy system reboots and service calls to

repair unreliable media players based on outdated technology. FIREFX also has very nice profit

margins!



Why Install FIREFX - End User

Benefit To The End User:

The end user will feel like they have a whole new media system as they interact with their media

library using the sleek new look and feel at unprecedented speeds. It will accelerate the

homeowner’s digital life by delivering a lightning fast media experience and seamless navigation

using control system they already own and love.



Installation Notes

• Patent Pending Automated Setup: Install the HUB first. After it is fully booted up and you have

set the IP address to a static address with either DHCP reservation or static assignment, add the

PLAYs and RIMP one at a time. As they are introduced to the network, they will automatically

find and mount the HUB, storing their configurations on a centralized database on the HUB.

• TCP/IP Control Out Of The Box: Assign static addresses to your PLAYs via DHCP reservation

or on the PLAY itself and assign a profile from your control system of choice.

• Dedicated VLAN Not Required (But Recommended): FIREFX is not very sensitive to network

traffic and does not require a dedicated VLAN but best practice is to always separate your media

system traffic when possible.

• UPS Protection: Always use UPS protected power with the HUB. Automated "graceful"

shutdown is configurable with compatible UPS. UPS protection is not vital for players, but it is

best practice to protect these as well when possible.

• HUB Shutdown: Never shut the HUB down from the power switch. Always use the web

interface to stop and then shut down the HUB.



Media Sources

• ITunes Library Import: Third party software available for purchase to import/convert and entire

ITunes video library to the HUB. Links to software available on FIREFX Dealer Forum.

• Optical Disk Import: RIMP (Rackmount IMPort System) is a headless optical media import

system that can import Blu-Ray, DVD, and Music CDs after third party license activated.

• Existing Library: A users existing library can be added to our HUB by dragging and dropping

files to our Movie or TV Show network folders. Most video formats are supported for

unencrypted media. File naming convention guides are in our Installer’s Guide available from

our FIREFX Dealer Forum.

• On Line Movie Store: Third party software pre-configured on the HUB for on-line store access

of over 100,000 titles. Once a third party subscription is activated, media is downloaded

automatically from a wish list generated by your customer. TV shows are subscribed to,

automatically downloading episodes as they air with no commercials.



Under The Hood

PLAY Web Interface

Queue Management Download Movies Download TV Shows

User’s Guide



Frequently Asked Questions

• Is FIREFX A Content Provider? No, FIREFX designs and builds Media Systems. The content

is all provided by end user’s private libraries or third party services or imported through third

party software that must be licensed by the end user.

• What Is The Pricing Structure? Contact us at [email protected] to request your dealer application

to get access to our wholesale pricing and dealer site.

• I Already Have A System, Can I Add A 4K PLAY To It Or Do I Need To Replace The Whole

System? Our 4K PLAYs are backward compatible with equipment in the field. The TCP/IP

control profile is also consistent so you could plug and play a 4K in the place of an existing 1080

PLAY as long as it has the same IP address.

• What Is The Difference Between Your Marine Systems And Standard Systems? Our

Marine Media Systems are designed to run with limited or no Internet access and offer music

through the TV for individual staterooms. Our standard systems assume normal Internet access

and offer our protected music storage accessible by third party media players.


mailto:[email protected]



• My Customer Has A NAS With Movies, Will FIREFX Support This? No. The media must be

unencrypted and in a format playable by FIREFX Media Systems and the file structure and

naming conventions must conform to FIREFX storage to get proper metadata population.

• What Is The Minimum Number Of Components Required To Deploy A FIREFX Media

System? A fully-fledged FIREFX system requires at least 1 D/RPLAY and 1 HUB. With these

components, a user will be able to download and store media from the online store and play it on

a screen (or screens with an HDMI matrix). To add optical media import, you would need to add

the RIMP. Most importantly the RIMP, DPLAY, and RPLAY will not work without the HUB as it

hosts the centralized database and media renaming software required for operation.

• What About The UPLAY? The UPLAY or Universal Player is no longer in production.




• What Media Formats Does FIREFX Support?

– Container formats: AVI, MPEG, WMV, ASF, FLV, MKV/MKA (Matroska), QuickTime, MP4,

M4A, AAC, NUT, Ogg, OGM, RealMedia RAM/RM/RV/RA/RMVB, 3gp, VIVO, PVA, NUV,

NSV, NSA, FLI, FLC, DVR-MS and WTV

– Video formats: MPEG-1, MPEG-2, H.263, MPEG-4 SP and ASP, MPEG-4 AVC (H.264),

HuffYUV, Indeo, MJPEG, RealVideo, RMVB, Sorenson, WMV, Cinepak.

• How Many Movies Will Fit On A FIREFX HUB? FIREFX advertises real “storage” space with

it’s HUB sizes, so a 20TB HUB consists of 3 X 10TB HDDs (1 Parity HDD and 2 Storage HDDs)

for 20 TB storage. Each 1 TB of storage actually holds conservatively 970 GB or;

– 11 X 2160p 4K movies (Store Download)

– 32 X 1080p bit-for-bit copy movies (RIMP Import/Store Download)

– 65 X 1080p high quality compressed movies (Store Download)

– 121 X 720p high quality compressed movies (Store Download)

– 121 X SD uncompressed movies (RIMP Import/Store Download)


Documents

Welcome To FIREFX! - Stampede Globalcdn.stampedeglobal.com/wp-content/uploads/FIRE-FX-master-sales... · FIREFX has now combined industry experience, ... environments ranging from