Welcome to Fair Lakes

8/14/2019 Welcome to Fair Lakes

http://slidepdf.com/reader/full/welcome-to-fair-lakes 1/22

Please use arrow keys to advance the presentation.

Slides do not advance automatically.



Fair Lakes successfully combines living, working, shopping, dining and

recreation in one truly unique, natural setting. Aside from the wide variety

of shops, services and restaurants, Fair Lakes also provides its residents

and employees with over seven miles of nature trails, basketball, tennisand volleyball courts and several community programs. Located at the

intersection of Interstate 66, Route 50 and Fairfax County Parkway, Fair

Lakes puts you in the center of one of Northern Virginia’s most exciting

areas.

If you’re looking for convenience, comfort, class and a true sense of community, you can find it in Fair Lakes.



2009 Vision and Objectives

VISION

Fair Lakes League was created to preserve the value of the Fair Lakescommunity of commercial/office, retail, residential, and other related uses, by

providing a first-class mixed-use atmosphere enhanced by community

programs that benefit the residential, corporate and retail population.

Through effective management and programming, our goal is to maintain a

beautiful community, provide amenities that people care about, and createcohesiveness between Fair Lakes’ residents, employees and business

owners, so that all within the community thrive and grow. It is our mission to

create a sense of pride in being a part of Fair Lakes, and to further establish

the reputation that Fair Lakes is a caring and friendly community.



Marketing OBJECTIVES

Produce events that promote pride of ownership, value

enhancement, and build relationships within the community.

Volleyball & Softball Leagues

SpringFest at Fair Lakes Fair Lakes Golf Tournament

Sponsor and provide support to programs that help the

greater community. Give back.

INOVA Blood Drive Cox Food Drive benefiting Food for Others (Whole Foods, Bloom) “Bikes for the World” Bike Drive (Washington Bike) Electronics & Computer Recycling Event (Cox Conserves, Office

Shredding, Turtle Wings)



Effectively communicate events, programs, store openings,

items of importance to the community. Generate interest and

participation.

The Fair Lakes Flash (newsletter) is direct mailed to 15,700 addresses in

22033. An additional 1,300 are distributed to area office suites, retailers,

restaurants and leasing offices.

The Fair Lakes website generates an average of 8,500 sessions per month,

an average daily session count of 222.

Professional posters in office lobbies promote events and programs.

Produce cross-promotional programs between Fair Lakes’

restaurants, retailers and residents.

The first “You Can Find it in Fair Lakes” 2009 Business Directory and

Coupon Book will be direct mailed to 22033



Create programs that help increase sales at Fair Lakes’

shopping centers and businesses.

“You Can Find it in Fair Lakes” Coupon/Directory mailer to 22033

Business owners are invited to participate in SpringFest’s

“Merchant Row.”

Store to Store Trick-or-Treat takes place at Fair Lakes’ shopping

centers.

Food Drives and Bike Drives take place at shopping centers.

Business owners, corporations and individuals have opportunities

to advertise in the newsletter.

The Fair Lakes Flash is also utilized to promote new businesses

in an effort to create and promote a vital commercial environment.



Offer programs that benefit the community,

reward Fair Lakes’ residents and employees,

and make Fair Lakes a special place to live and work.

The Fair Lakes Shuttle to and from the Vienna Metro is available to

those living and working in the Fair Lakes League.

The Fair Lakes Scholarship Program annually awards collegescholarships.

The Fair Lakes League is committed to maintaining a beautiful, clean

place to live, visit, work and shop. The League manages an extensive

landscaping and maintenance program, providing annual and seasonal

color changes, holiday enhancement, safe walking and biking trails, andenjoyable lakes and fountain amenities.



2008Programs & Events



An estimated 3,000 turned out for Fair

Lakes second annual SpringFest.

Whole Foods sponsored a Farmer’s Market.

Petting Zoo

Children’s

Entertainment

Jungle Climb

Moon Bounce



FLL partnered with several Fairfax County businesses to offer

Computer & Electronics Recycling during SpringFest

.

17 Fair Lakes merchants and a variety of local

community groups participated.



Fair Lakes’ Community Sports

Leagues began in May.

The 2008 Season Includes:

12 Softball Teams

11 B-League Volleyball Teams

7 A-League Volleyball Teams

Over 350 people participated in this

year’s Fair Lakes Sports League

program!



2008 Softball Finalists

First Place: Larry Arntz, Inc.

Second Place: Harmony Title

2008 Volleyball Finalists

North Lake Village“Pit Bosses”

CS&T

“Nice H’its & P’ass”

“Notorious

D.I.G.” CSC

“Team Shank”



Fair Lakes League awarded College

Scholarships to deserving students living

and working in Fair Lakes.

2008 Recipients

Erin Arndt Nursing - NOVA

Thanh Luu English - Virginia Tech

John Donohoe Engineering - Virginia Tech

Jarret Weissbratten History/Education - George Mason Univ.

Stephanie Tioseco Interdisciplinary Studies, Public Policy,

Women’s Studies - George Mason

University



2008 Recipients

Erin Arndt, Jarret Weissbratten, John Donohoe,

Julie Krachman (Executive Director, FLL), Thanh Luu



Fair Lakes League

programs aregrowing due to the

effectiveness of the

website andnewsletter.

The Fair Lakes Flash

has grown from a4-page to an 8-page

publication this quarter.



The new Fair Lakes website

receives an average of 8,500

visits each month.



www.FairLakes.com includes an interactive map showing all

office buildings, residential communities, shopping centers and

Fair Lakes Shuttle stops.



Fair Lakes Shuttle Ridership averages 360

per day and is up 30% in the past year.

Fair Lakes was awarded a Metropolitan Washington Council of Governments’

2007 Commuter Connections Award for its commitment to operating the Fair Lakes Shuttle as an amenity to the community.

The Shuttle program was recognized for its benefit to Fair Lakes residents,

employers, employees, its positive environmental impact on the metro-D.C. area,

its economic and financial benefits to the community, and its assistance in

decreasing traffic and congestion on our roads and highways.



Sponsorship of the Fair Lakes Shuttle has

helped offset League costs while assisting

businesses in our communityto be more successful.



Fair Lakes Gives Back.

Fair Lakes Summer Food Drive

August 16th

2,791 lbs of Food = 2,700 Meals



Fair Lakes Gives Back.

Blood Drive Results

August 6, 2008

Volunteers registered

34 (3 double red – Alyx donors)

Successful donations

30 (3 from double reds on Alyx)

Each whole blood unit will help two to threepatients and each Alyx procedure provides

red cells for two patients.



Thank you.

Documents

Welcome to Fair Lakes