Welcome to every one

IntroductionMd.Shahin AlomLecturer in Marketing A K M Rahmat Ullah College Dhaka-12

B.B.A Hon’s First YearCourseTitle:Principles of MarketingChapter: OneTime :40 minutesHon’s 1st YearDate:/0272/2013

Core concepts of Marketing

Market Money

Video Link: www.youtube.com/watch?=FgoCWpWTSbk

Students can say what is Need,Want,Demand.

Students can compare between Products and Services.

Students can analysis elements of core concepts of marketing.

Learning Outcomes of this lessons

Philip Kotler

Fig: Core concepts of Marketing

Needs,wantand

demands

Products service

experience

Value &satisfacti

on

Exchange &Relatio

nship

Market

A baby is crying for food

Food

Clothing

shelterEducation

Medicare

Needs

Bengalese wants for foods

American wants food

Buying &Selling which reflects demand

Services Products

Experienced

Value CostsBenefits

Satisfaction BENEFITS cost

Buyer SellerExchange

Market

1. What is Needs and wants?

2.Comments between products and services.

Evaluations

Students can analysis elements of core concepts of marketing.

Identify needs ,wants ,and demands of a man and give example.

Group work

Analysis the elements of core concepts of marketing.

Assignment