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Post-bankruptcy survival and signaling Organizational Reorganization, Stakeholder Reaction, and Post- bankruptcy Outcome: An Application of Signaling Theory Jun Xia College of Business and Economics West Virginia University PO Box 6025 Morgantown, WV 26506 [email protected] 304-293-7948 David D. Dawley College of Business and Economics West Virginia University PO Box 6025 Morgantown, WV 26506 [email protected] 304-293-7923 Rong Ma Henry W. Bloch School of Management University of Missouri-Kansas City 5100 Rockhill Road Kansas City, MO 64110 [email protected] 816-235-6238 Kimberly Boal Rawls College of Business 1

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Page 1: Welcome to Dr. Kim Boal's Website!kimboal.ba.ttu.edu/Selected writings/Bankruptcy paper 18... · Web viewFor example, Jain and Martin (2005) suggest that analyst coverage is useful

Post-bankruptcy survival and signaling

Organizational Reorganization, Stakeholder Reaction, and Post-bankruptcy Outcome: An

Application of Signaling Theory

Jun XiaCollege of Business and Economics

West Virginia UniversityPO Box 6025

Morgantown, WV [email protected]

304-293-7948

David D. DawleyCollege of Business and Economics

West Virginia UniversityPO Box 6025

Morgantown, WV [email protected]

304-293-7923

Rong MaHenry W. Bloch School of Management

University of Missouri-Kansas City 5100 Rockhill Road

Kansas City, MO [email protected]

Kimberly BoalRawls College of Business

Texas Tech UniversityLubbock, TX [email protected]

806-742-2150

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Post-bankruptcy survival and signaling

ORGANIZATIONAL REORGANIZATION, STAKEHOLDER REACTION, AND POST-BANKRUPTCY OUTCOME: AN APPLICATION OF SIGNALING

THEORY

Drawing on signaling theory, this study differentiates between firm reorganization and stakeholder reaction as two distinct sources of information. It advances our knowledge by presenting a stakeholder reaction approach to bankrupt firm survival in the stock market. The results, based on a sample of U.S. bankrupt firms under Chapter 11 reorganization, show that while a decrease in leverage and de-diversification are useful reorganization signals to predict post-bankruptcy survival, post-bankruptcy reactions of external stakeholders (alliance partners, institutional investors, and equity analysts) provide significant additional explanations.

Keywords: signaling theory, reorganization, stakeholder reaction, post-bankruptcy survival

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Post-bankruptcy survival and signaling

INTRODUCTION

Corporate bankruptcy is common given the fact that ‘hundreds of thousands of firms

around the world declare bankruptcy each year’ (Lee, Peng, and Barney, 2007: 257). As business

failure prediction is of great interest for both scholars and practitioners, a number of models have

been developed to assess a firm’s likelihood of survival (for a review, see Daubie and Meskens,

2002). However, most current models are developed to predict bankruptcy filing (Altman, 1993;

Hambrick and D’Aveni, 1988, 1992). Earlier studies have paid limited attention to the post-

bankruptcy outcomes of firms. As Daily (1994: 218) pointed out in her review of the bankruptcy

literature: ‘Emergence from bankruptcy is also an undeveloped area of research.’ To date, no

studies have examined whether or not these models, which predict bankruptcy filings, also

predict post-bankruptcy outcomes. This is an important question because investors want to know

if they should sell, hold, or perhaps, even buy in the face of bankruptcy.

Since 1993, a limited but growing body of literature has shifted our attention to the

prediction of the reorganization outcomes of firms in a crisis situation beyond the bankruptcy

filing date (Daily, 1995, 1996; Dawley, Hoffman, and Lamont, 2002; Denis and Rodgers, 2007;

Hotchkiss, 1995; Moulton and Thomas, 1993). While organizational failure prediction is difficult

because information asymmetry exists between the firm and market (Certo, 2003), signaling

theory (Spence, 1973; Connelly et al., 2011) provides a useful lens to deal with the information

asymmetry problem. It suggests that although firm quality is difficult to observe, signals that can

reflect the underlying quality of firms may help us differentiate between higher-quality and

lower-quality firms. Unfortunately, the potential of signaling theory to predict business failure

has not been fully realized or systematically explored.

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Post-bankruptcy survival and signaling

In this study, we focus on post-bankruptcy survival in an effort to introduce signaling

theory into the field of bankruptcy. To tell apart bankrupt firms that will survive from those that

will not, information that will signal the quality of the firms plays an important role. In general,

filing for bankruptcy sends a strong negative signal. The bankrupt firm is stigmatized with

spoiled organizational image (Sutton and Callahan, 1987) with reduced reliability, dependability,

trustworthiness, and legitimacy. In reality, however, not all bankrupt firms fail. Filing for

Chapter 11, some bankrupt firms are able to reorganize and revitalize successfully. Some higher-

quality bankrupt firms may gradually attract stakeholders’ attention and eventually survive.

Certain reactions of external stakeholders, which may send positive signals concerning the

survival of post Chapter-11 filing firms, are commonly overlooked. We contend that such

positive signals might include stock market buying activity by institutional investors, positive

comments by equity analysts, alliance formed with other firms, or even talk of a possible

acquisition.

In this study, we differentiate between organizational reorganization signals and

stakeholder reaction signals. Previous literature has traditionally relied on organizational signals

in predicting corporate bankruptcy. There are three important bankruptcy approaches

documented in the management literature: (1) the downward-spiral approach (Hambrick and

D’Aveni, 1988), (2) the dependability approach (D’Aveni, 1989b), and (3) the domain

restructuring approach (D’Aveni and Ilinitch, 1992; Johnson, 1996). All these approaches aim to

identify critical financial and structural indicators to predict why firms declare bankruptcy (Hill,

Perry, and Andes, 1996). In post-bankruptcy settings, changes in key organizational indicators

actually signal whether the firm’s reorganization process is in a positive direction. It is not clear,

however, whether organizational signals are sufficient in predicting post-bankruptcy outcomes.

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Post-bankruptcy survival and signaling

As a point of departure from the traditional approach, our study introduces stakeholder

reaction signals after the bankruptcy filing whereas previous studies tend to ignore signals

generated from external stakeholders. We argue that positive signaling from the external

signalers may help improve interpretation of the firm’s situation (Connelly et al., 2011). Building

on the premise that stakeholders tend to follow higher-quality firms (Gulati and Higgins, 2003;

Stuart, Hoang, and Hybels, 1999), we argue that the positive or negative reactions of

stakeholders to bankrupt firms may allow us to differentiate their quality to survive and hence to

predict their post-bankruptcy outcomes. Accordingly, we examine whether the post-bankruptcy

reaction of external stakeholders, including alliance partners, institutional investors and equity

analysts, predicts post-bankruptcy outcomes.

This study makes a contribution by introducing signaling theory to the bankruptcy

literature that has stressed the importance of understanding firms in crisis and subsequent

turnaround in recent decades (Daily, 1994; Hambrick and D’Aveni, 1988; McKinley, 1993; van

Witteloostuijn, 1998; Weitzel and Jonsson, 1989). Signaling theory is relevant because although

some bankrupt firms survive immediate delisting from the stock market, it is still difficult to

predict their long-term survival due to information asymmetry regarding their quality. As

organizational reorganization and stakeholder reactions are two qualitatively distinct sources of

signals in differentiating higher-quality from lower-quality bankrupt firms, they may have

different levels of predictive power. Our paper, in turn, enriches the signaling perspective by

identifying the relative importance of different types of signals in the post-bankruptcy context.

This study also contributes to the empirical literature by simultaneously testing

organizational reorganization and stakeholder reaction signals to predict post-bankruptcy

outcomes. Following existing studies (Daily, 1995; Moulton and Thomas, 1993), we define a

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Post-bankruptcy survival and signaling

public firm’s delisting as post-bankruptcy reorganization failure. Using an event history

methodology in a longitudinal setting, we test our hypotheses based on a sample of publically

traded U.S. bankrupt firms under Chapter 11 reorganization.

A SIGNALING THEORY PERSPECTIVE OF BANKRUPT FIRM SURVIVAL

Signaling theory (Spence, 1973) explains how decision makers rely on signals from

available sources to identify the quality of a potential candidate (e.g., an individual or a firm) in

situations of information asymmetry (Connelly et al., 2011). In Spence’s (1973) seminal work,

signaling theory explains how potential employers distinguish between high-quality and low-

quality candidates in the labor market. Given that some qualities of the candidates cannot be

directly observed, potential employees with good credentials may distinguish themselves from

others via credible and observable indicators (e.g., education) as signals which reduce

information asymmetry and enhance their job opportunities.

Organization scholars have applied signaling theory in a wide array of research contexts

(see Connelly et al., 2011, for a review) from labor markets to stock markets (Marcus and

Goodman, 1991). For example, Zhang and Wiersema (2009) suggest that CEO background

signals the unobservable quality of the firm, which, in turn, affects stock market reaction.

Signaling theory has also been applied to explain the performance of initial public offerings

(IPOs) (Certo, 2003; Certo, Daily, and Dalton, 2001), in which IPO firms are potential

‘candidates’ that tend to send positive signals to influence the IPO stock price. Moreover,

previous research has applied signaling theory in the context of firms in crisis (Marcus and

Goodman, 1991) such as the reputational penalty of financial fraud (Kang, 2008).

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Post-bankruptcy survival and signaling

An organizational crisis is often defined as ‘any event or condition that threatens the

survival of the organization’ (D’Aveni and MacMillan, 1990: 635). Bankruptcy filing represents

a unique form of such event that is publically visible. Although previous studies have

demonstrated various applications of signaling theory, then tend to ignore the dynamics of

survival processes and do not explicitly explain changes from bankruptcy filing to public firm

delisting. Nonetheless, bankruptcy reorganization is a dynamic process and we know very little

about how internal and external changes as signals might predict the survival of bankrupt firms

in the stock market. As a departure from previous studies, our study adopts a dynamic approach

that considers changes in organizational reorganization and stakeholder reactions as a signal of a

bankrupt firm’s likelihood of survival.

Quality to Survive and Signaling

According to signaling theory, signals are emitted to reflect the underlying quality of the

candidate, either an organization or an individual. Connelly et al. (2011: 43) defines quality as

‘the underlying, unobservable ability of the signaler to fulfill the needs or demands of an outsider

observing the signal.’ In the context of bankruptcy, organizations must have some redeeming

characteristics to survive (Hannan and Freeman, 1984; Stinchcombe, 1965). The fundamental

premise of our study is that higher-quality bankrupt firms are more likely to emerge successfully,

while lower-quality bankrupt firms are more likely to fail (Lee, Peng, and Barney, 2007).

Due to information asymmetry, however, attributes possessed by each firm cannot be

directly observed, which makes it a challenging task to distinguish between high-quality and

low-quality firms (Connelly et al., 2011). Further complicating the issue, bounded rationality

(March, 1978) makes it difficult to identify all the possible attributes of the firm to make this

distinction. What lies at the heart of the signaling perspective is that visible signals provide

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Post-bankruptcy survival and signaling

informational clues to assess a firm’s quality (Certo, 2003; Kang, 2008; Spence, 1973). The

organization literature has documented a number of criteria to identify a firm’s quality, such as

reliability (continuity of a firm’s behavior) (Fischer and Pollock, 2004), dependability (financial

health) (D’Aveni, 1989b), trustworthiness (Stuart, Hoang, and Hybels, 1999), and legitimacy

(compliance with institutional norms) (Certo, 2003). In this study, we identify organizational

reorganization and stakeholder reaction signals that might predict post-bankruptcy outcomes.

Internal and External Changes as Sources of Information

Connelly et al. (2011) assert that the use of signaling theory requires identifying the

specific conditions when some signaling effects are more significant than others, which makes it

an important task to distinguish among different sources of signals. In this study we identify

organizational reorganization and stakeholder reactions as two important sources of signals.

(This organizational and stakeholder signal distinction is useful as different sources of

information may emphasize different aspects of the post-bankruptcy restructuring process and

the two sources of information may not have equal predictive power.

From a signaling theory perspective, higher-quality bankrupt firms are able to reorganize

by initiating important internal changes that lower quality firms are not capable of. We thus

argue that the direction and outcome of internal changes are important signals in predicting

turnaround. In particular, financial disclosure (Kang, 2008; Zhang and Wiersema, 2009) and

corporate restructuring (Hambrick and Schecter, 1983) are important sources of signals to

identify changes in a bankrupt firm’s reliability or dependability during the reorganization

process. We examine whether the increase in firm performance, decrease in debt-to-equity ratio,

and de-diversification are important reorganization signals of the survival of a bankruptcy firm.

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Post-bankruptcy survival and signaling

Moreover, the actions of external stakeholders can also be important sources of signals

about a firm’s trustworthiness or legitimacy (Fischer and Pollock, 2004; Flynn and Farid, 1991;

Sutton and Callahan, 1987). An organization’s stakeholders include those individuals or

organizations that have an interest in the actions of or outcomes produced by an organization and

have the ability to influence it (Freeman, 1984). The decisions and reactions of external

stakeholders also provide signals of a firm’s quality because they tend to be aligned only with

high-quality firms to avoid possible reputation damages or penalties (Certo, 2003), which means

that this type of signal is also costly or hard for lower quality companies to replicate. Hence, the

reaction of stakeholders sends a signal about the quality of the firm. In this study, we use

increases in alliance partners, institutional investors, and equity analyst coverage as stakeholder

reaction signals to predict post-bankruptcy survival.

SIGNALS OF ORGANIZATIONAL REORGANIZATION

Most existing bankruptcy models emphasize the importance of organizational signals.

There are two approaches. The accounting-based approach suggests that important financial

indicators such as a firm’s performance (e.g., ROA) and financial position (e.g., debt-to equity

ratio) predict bankruptcy (D’Aveni, 1989b; Hambrick and D’Aveni, 1988). In line with

economic approaches (Altman, 1983), existing findings support that key financial indicators

(e.g., performance, leverage, or Z-score) provide signals of financial distress of firms in crisis

(Connelly et al., 2011). The aforementioned metrics are indeed signals that serve as credible

signals of a firm’s underlying quality (Certo, 2003).

Scholars have also highlighted the importance of non-financial signals in predicting

bankruptcy (Hill, Perry, and Andes, 1996). The strategy-based approach emphasizes a firm’s

ability to refocus on its core or promising businesses through de-diversification or portfolio

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Post-bankruptcy survival and signaling

restructuring as a correction to a prior error of judgment by management (Brauer, 2006;

Moschieri and Mair, 2008) or a strategy to revitalize declining firms (Johnson, 1996). Drawing

on these insights, we develop hypotheses below in the context of post-bankruptcy.

Increase in firm performance

Performance is the most straightforward indication of potential of a bankrupt firm to

survive. Organizational performance has been extensively examined in the organizational decline

literature (Daily, 1994). The well-known downward-spiral model (Hambrick and D’Aveni, 1988,

1992) suggests that bankruptcy is a function of performance decline, moving from deficient

performance to eventual bankruptcy. The majority of studies support the decline-bankruptcy

relationship (Wiseman and Bromiley, 1996), suggesting that decline is a process of decreasing

performance (profitability) over a prolonged period of time (Weitzel and Jonsson, 1989). This

process may lead to a liquidity crisis because poor performers will have a problem generating

sufficient cash flow to meet their immediate cash demands (Levinthal, 1991).

In the present context, organizational performance demonstrates managers’ ability to

revitalize the firm (Daily, 1994) as improved performance stems from managers’ better use of

resources. In the stock market, declining firms often suffer from a chronic failure – staying in the

market with negative profitability; after a certain period of losses, the firm may eventually leave

the market (van Witteloostuijn, 1998). Denis and Rodgers (2007) find that failure to achieve

improvements in profitability after filing Chapter 11 may lead to dissolution. In contrast, an

increase in profitability after bankruptcy filing may function as a positive signal of

reorganization, which demonstrates the firm’s financial and operational reliability to turn around.

Hypothesis 1: The performance turnaround of a bankrupt firm reduces its likelihood of failure in the stock market.

Decrease in debt-to-equity ratio

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Post-bankruptcy survival and signaling

Poor financial health (e.g., high leverage, high debt-to-equity ratio, or low liquidity) may

result in bankruptcy as the firm is viewed as an undependable exchange partner in the eyes of

creditors (D’Aveni, 1989b). Empirical observations show that WorldCom was heavily indebted

to the tune of $28 billion in the two months before filing bankruptcy in 2002, and its stock price

had slid to $1.79 from its mid-1999 peak of $64.50 (Pandey and Verma, 2005). While Chapter

11 provides managers the right to retain control of the bankruptcy firm during the reorganization

process (Daily, 1995), a committee of creditors appointed by the judge will oversee the process.

To gain external support for survival, bankrupt firms are likely to restructure their debt to reflect

greater solvency and cater to creditors’ pressures such as the withdrawal of resources or support

(D’Aveni, 1989b).

If high leverage is a cause of Chapter 11 filing, then reduction in debt levels is an obvious

direction for successful reorganization. In the hope of recouping their losses, creditors may

emphasize a reduced debt-to-equity ratio as a positive signal of reorganization. Studies have

shown that the reduction in debt increases the likelihood that a firm achieves better performance

and re-emerges as an independent firm (Denis and Rodgers, 2007). However, only higher-quality

firms can afford to consistently repay debt and thus return to a state of dependability. Such

signals are difficult for lower-quality firms to imitate (Certo, 2003). Therefore, a decrease in the

level of leverage signals an increase in the dependability of the firm and may serve as an

indicator of a positive post-bankruptcy outcome.

Hypothesis 2: A decreased debt-to-equity ratio of a bankrupt firm reduces its likelihood of failure in the stock market.

De-diversification

Alternatives to accounting-based approaches are strategy-based models of bankruptcy

(Stopford and Baden-Fuller, 1990).The domain restructuring approach suggests that over-

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Post-bankruptcy survival and signaling

diversification may lead to organizational decline and bankruptcy (Hambrick and D’Aveni,

1988; Johnson, 1996; van Witteloostuijn, 1998). Complex patterns of vertical integration, a form

of diversification, have been found to be an important indicator of bankruptcy risk (D’Aveni and

Ilinitch, 1992). As such, after bankruptcy filing, firms may reorganize to undergo some form of

portfolio restructuring, typically known as downscoping, refocusing, or de-diversification

(Brauer, 2006; Markides, 1995; Moschieri and Mair, 2008; Singh, 1993). It is expected that such

a post-bankruptcy reorganization will lead to ‘rejuvenation,’ a process that involves de-

diversification and concentration on a firm’s core business and capabilities (Stopford and Baden-

Fuller, 1990).

Post-bankruptcy de-diversification is likely to signal a positive trajectory of

reorganization. Diversified firms can be valued less than focused firms in the stock market

(Zuckerman, 1999) because capital resources in a firm may flow toward less efficient segments

(Rajan, Servaes, and Zingales, 2000). De-diversification is likely to help a Chapter 11 firm

emerge as an independent entity because it reduces the firm’s scope and may lead to better

performance (Denis and Rodgers, 2007). As such, focusing on the promising business domains is

deemed as a legitimate action for a firm in crisis (Hambrick and Schecter, 1983; Johnson, 1996;

Pandey and Verma, 2005). Such a strategy signals that the firm is taking actions in response to

organizational crisis and building its core competence (Prahalad and Hamel, 1990), which may

eventually revitalize the firm.

Hypothesis 3: The de-diversification of a bankrupt firm reduces its likelihood of failure in the stock market.

Critics of Organizational Signals

An implicit assumption of many studies based on signaling theory is that the focal actor

has a significant level of control over the signal (Pollock and Gulati, 2007). That is, signals as

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Post-bankruptcy survival and signaling

observable characteristics of the focal actor are subject to manipulation by the focal actor

(Spence, 1973). Therefore, characteristics that are less subject to manipulation are more reliable

signals in reducing information asymmetry. While a bankrupt firm’s financial and strategic

turnaround efforts are important sources of information, bankruptcy filing creates difficulties in

interpreting the firm’s signals and predicting its reorganization outcome. One important reason is

that although corporate executives obtain both positive and negative private information, they

‘generally do not send these negative signals to outsiders’ (Connelly et al., 2011: 44). In this

sense, some organizational signals may artificially inflate the firm’s reliability.

In contrast, signals not sent by the focal firm may be more effective in reflecting quality

and predicting its future prospects. A bankrupt firm often suffers not only from financial losses

but also from significant reputational losses (Lee, Peng, and Barney, 2007). Bankruptcy filing

can ‘catalyze a dominant negative perception and potentially spoil the image of the organization’

(Flynn and Farid, 1991: 67). Without considering external signals that capture a firm’s

reputational penalty, organizational signals alone do not fully capture all information regarding

the firm’s quality. The reaction of outside stakeholders provides additional sources of signal

which are difficult to be manipulated because these stakeholders are reluctant to pay attention to

a firm if they are uncertain about the firm’s quality (Certo, 2003; Stuart, Hoang, and Hybels,

1999; Rao, Greve, and Davis, 2001). For these reasons, we introduce a stakeholder reaction

approach to advance our understanding by explicitly assessing the effectiveness of the reactions

of multiple external stakeholders as signals of a bankrupt firms’ promise.

A STAKEHOLDER REACTION APPROACH

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Post-bankruptcy survival and signaling

In many cases, the support of external stakeholders can be a critical condition for the

bankrupt firm’s survival (Bowie, 1988; Nasi, 1995). Successful turnaround is closely related to

whether the firm is able to maintain, renew, and even increase external support (Daily, 1996;

Hambrick, 1985; Slatter and Lovett, 1999). Bankrupt firms that are endowed with more external

resources have a better chance of emerging from a bankruptcy filing (Dawley et al., 2002). Thus,

linkages with external stakeholders are of particular importance for bankrupt firms to turn around

because they are highly constrained by limited resources. Therefore, bankruptcy reorganization

needs to enhance the stakeholders’ perception of the firm’s prospects, which in turn will bring in

needed external support.

From a signaling theory perspective, we argue that higher-quality bankrupt firms are

more likely to establish external linkages than lower-quality ones. The reactions of external

stakeholders, in turn, may send signals that allow us to predict post-bankrupt outcomes. Positive

external stakeholder (e.g., equity analyst) reactions to a given bankrupt firm may reflect potential

investment benefits. They can be viewed as evidence that the firm is still reliable and thus worth

their investments, time and attention. Due to different levels of firm quality, bankruptcy

reorganization might result in positive stakeholder reactions (Campbell, Hilscher, and Szilagyi,

2008). For example, stakeholders, motivated by potentially higher returns, may react positively

to higher-quality bankrupt firms that are more likely to turn around (Morse and Shaw, 1988).

Researchers have observed that Chapter 11 firms that signal asset and liability reductions are

more likely to successfully reorganize than firms that do not (Denis and Rodgers, 2007; Lee,

Peng, and Barney, 2007). For instance, WorldCom filed for bankruptcy protection under Chapter

11 in 2002 and immediately signaled changes through nurturing a new ethical work culture,

internal accounting systems, and providing reconsolidated financial statements; the company

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Post-bankruptcy survival and signaling

successfully emerged two years later (Pandey and Verma, 2005). Some bankrupt firms that

signal improvements in operating margins (e.g., Toys “R” Us, WorldCom) also re-emerge as

revitalized entities (Denis and Rodgers, 2007; Flynn and Farid, 1991) and provide substantial

returns for investors.

Because ‘different people know different things’ (Stiglitz, 2002: 469), we focus on

reactions of multiple external stakeholders, including alliance partners, institutional investors and

equity analysts, as they provide non-redundant information about the focal firm. Stakeholders

can exert influence on the focal firm for different reasons. Some stakeholders, such as alliance

partners and institutional investors, are primary in the sense that they have a formal, official, or

contractual relationship with the firm. Others, such as equity analysts, are secondary in the sense

that they are not directly engaged in the firm’s economic activities but are nonetheless able to

access important information about the firm. The signaling role of these stakeholders’ reactions

fulfills the criteria that credible signals must be both observable and difficult to manipulate

(Certo, 2003). These stakeholders tend to abandon low-quality firms and follow high-quality

ones. They are more capable of assessing a bankrupt firm’s quality because of their interactions

with the firm’s top managers. In addition, they have to carefully evaluate bankrupt firms’

prospects to avoid substantial losses of their investments.

Reaction of Alliance Partner

An important signal the current study identifies is alliance partnerships formed by the

firm after its bankruptcy filing. Although little research has explicitly examined the effect of

alliance partnerships on post-bankruptcy outcomes, a substantial body of research has shown

inter-organizational relationships as a signal that may reflect desired but unobservable firm

quality such as trustworthiness (Gulati and Higgins, 2003; Ozcan and Overby, 2008; Stuart,

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Post-bankruptcy survival and signaling

Hoang, and Hybels, 1999). For example, Gulati and Higgins (2003) suggest that alliance

activities can be an informative signal of an IPO firm’s social capital, reputation, and

trustworthiness, leading to the IPO’s success. Stuart et al. (1999) examined young firms that are

most often resource-constrained and found that alliances formed by these young firms were

positively associated with their subsequent performance.

Alliances are often formed by interdependent actors to stabilize their resource exchange

(Pfeffer and Nowak, 1976; Pfeffer and Salancik, 1978). Firms tend to form alliances with

competent, credible and trustworthy partners. As Stuart et al. (1999: 319) pointed out,

‘organizations in general will eschew relations with firms that may be unreliable.’ As higher

levels of uncertainty about firm quality and future prospects are present in bankrupt firms,

forming alliances with these firms is risky because alliance failure will have a disruptive effect

on organizational operations. Alliance formation is a complex process in which firms are likely

to exchange inside information about each other. More alliances formed by a bankrupt firm may

serve as an important indication of the prospect of the firm because multiple partners have

demonstrated their confidence in the bankrupt firm and are willing to take the risk and endow the

firm with exchange contracts. We therefore expect that:

Hypothesis 4: The increase in alliances formed by a bankrupt firm reduces its likelihood of failure in the stock market.

Reaction of Institutional Investors

Investing in bankrupt firms’ securities has been a common and accepted practice since

the Bankruptcy Reform Act of 1978, especially once their reorganization plans have been

approved by the creditor committee (Morse and Shaw, 1988). Institutional investors control more

than half of all the equity in U.S. public firms (Certo, 2003), including many bankrupt firms

(Daily, 1996). However, bankruptcy is still a serious matter for institutional investors.

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Post-bankruptcy survival and signaling

Institutional investments signal that the institutional investors have not abandoned the firm in

crisis due to their perceived potential to emerge (D’Aveni, 1989b), thereby enhancing the firm’s

legitimacy in the stock market. We argue that an increase in institutional investors invested in the

bankrupt firm may send a strong signal of the firm’s quality for two reasons.

First, institutional investments hold ‘smart money’ managed by fund managers who are

investment experts (Sanders and Boivie, 2004). They do not randomly choose bankrupt firms to

invest in. Instead, they must carefully choose a higher-quality firm that is less likely to fail so as

to reduce the valuation uncertainty. More importantly, institutional investors are able to evaluate

and choose higher-quality firms and closely monitor their managers’ decisions. For these

reasons, research has shown that institutional investors are likely to enhance the performance of

firms in crisis (Daily, 1996; Daily and Dalton, 1994).

Second, although investing in bankrupt firms may return nothing to their investors, it may

also multiply the market value of the investors’ equity many times if the firm can revitalize.

Institutional investors prefer reorganization over liquidation because they may lose all their

investment with liquidation (Morse and Shaw, 1988). In this sense, institutional investors may

serve as a ‘sociopolitical shield’ (Fischer and Pollock, 2004) against failure during its

reorganization process. Taken together, we propose that:

Hypothesis 5: The increase in institutional investors attracted by a bankrupt firm reduces its likelihood of failure in the stock market.

Reaction of Equity Analysts

Equity analysts play an important role of collecting and disseminating information on

public firms. Equity analysts often selectively evaluate public firms’ quality and provide

recommendations to the market. They typically ‘favor covering firms whose stock market

performance is expected to be good in the future and avoiding poor performers’ (Rao, Greve, and

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Davis, 2001: 502). For example, Jain and Martin (2005) suggest that analyst coverage is useful in

explaining IPO firm survival; a firm will be delisted if it is unable to attract analyst attention.

Previous studies have shown that analysts’ coverage, an important source of information, is able

to positively influence the market value of the firm’s stock price (Rao and Sivakumar, 1999;

Zuckerman, 1999).

Post-bankruptcy analyst coverage is highly visible, which may provide an important

signal of the firm’s quality to predict its reorganization outcome because analysts are also likely

to focus more on higher-quality bankrupt firms than lower-quality ones. While analysts’

forecasts tend to be optimistically biased (Chan, Karceski, and Lakonishok, 2003; Rajan and

Servaes, 1997), over time if a firm’s securities are overestimated, they will be subsequently

adjusted based on the actual performance disclosed (Womack, 1996). Empirical evidence has

shown that analysts tend to abandon their coverage on firms that fall short of their expectations

(Rao, Greve, and Davis, 2001; Welch, 2000). Following this reasoning, higher-quality bankrupt

firms are more likely to attract, sustain, and even increase the attention of analysts. Increased

research coverage thus signals that the firm’s reorganization is more likely to succeed.

Hypothesis 6: The increase in equity analysts’ coverage reduces a bankrupt firm’s likelihood of failure in the stock market.

METHOD

Sample Selection

Filings for Chapter 11 bankruptcy provide us an initial condition to examine the

hypothesized relationships above. For publicly listed firms, post-bankruptcy reorganization may

lead to one of three outcomes: the firm may (1) survive the stock market as an independent

entity; (2) be merged with or acquired by another firm; or (3) be delisted from the stock market

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for negative reasons (Moulton and Thomas, 1993). The first two outcomes are desirable, whereas

delisting represents organizational failure (Daily, 1995).

We use a sample of U.S. public firms that filed for Chapter 11 reorganization bankruptcy

to test the likelihood of their delisting. This setting is appropriate as public firms are highly

visible, which allows us to identify reliable disclosed information. Following the data collection

procedure described by previous studies (Denis and Rodgers, 2007; Hotchkiss, 1995; Moulton

and Thomas, 1993), we collected a sample of public firms that filed for Chapter 11

reorganization between 1991 and 2004 from two sources: the Security Data Corporation (SDC)

Bankruptcy database and the Sarbanes-Oxley (SOX) Bankruptcy database. All cases in our

sample were governed by the Bankruptcy Reform Act of 1978. Firms in financial industries were

excluded because their bankruptcies were subject to the Federal Deposit Insurance Corporation

(FDIC) regulations.

We tracked each firm for five years after its Chapter 11 filing. The short period of

reorganization following bankruptcy filing is critical to turnaround. Dawley and colleagues

(2003: 414) define this period of time as the ‘recovery time’ of bankrupt firms. Firms that were

delisted following their bankruptcy filings in the same year were excluded (Dawley et al., 2002;

Hotchkiss, 1995; Moulton and Thomas, 1993). We collected financial data from COMPUSTAT,

delisting information from both the Center for Research in Security Prices (CRSP) and

COMPUSTAT, diversification data from COMPUSTAT segment tapes, analyst coverage from

the Institutional Brokers Estimates System (I/B/E/S), and institutional investor data from the

Thomson-Reuters Institutional (13F) Holdings. Accordingly, we discarded filings made by firms

that were not covered by these databases. The final sample included 291 firms, of which 142

survived, 54 were acquired, and 95 were delisted from 1992 to 2004.

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We adopt a dynamic approach and use an event history methodology (Hill, Perry, and

Andes, 1996). This approach is appropriate because post-bankruptcy reorganizations and

stakeholder reactions are dynamic processes that shift away from initial bankruptcy conditions

rapidly. Following the study of Fischer and Pollock (2004) on public firm delisting, we used the

discrete-time event history technique to model the likelihood of bankrupt firm delisting. The unit

of analysis is firm-year. The 291 firms resulted in 1,195 firm-year observations. This technique

allows us to cope with censored observations (Allison, 1999) and test the effects of both time-

varying and time-invariant variables (Dawley et al., 2002; Hill, Perry, and Andes, 1996). The

annual time period for each firm in our study started one year after its Chapter 11 filing until it

was right censored. Right censoring occurred at the cut-off year (1) when a firm survived after

five years, (2) when a firm was acquired by another firm, and (3) when a firm was delisted for

negative reasons.

Dependent Variable

The dependent variable, delisting for negative reasons, was coded 1 in the year of

delisting, otherwise coded 0. Negative reasons to delist in our sample included dissolution,

liquidation, Chapter 7 filing, or failure to maintain minimum market capitalization or stock price

with CRSP delisting codes in the 400 range (liquidations) and 500 range (dropped). The 500

range indicates delisting by the current exchange due to a failure to meet requirements related to

minimal price, insufficient capital, or shareholder interest. For example, stocks that fail to meet

the minimum price per share of $1 on the NYSE or the NASDAQ are often delisted (Campbell,

Hilscher, and Szilagyi, 2008). For bankrupt firms, being acquired by other firms has been viewed

as a desired outcome. Following Fischer and Pollock (2004), we kept those acquired firms with

CRSP delisting codes in the 200 range (mergers) and 300 range (acquisitions) in the sample until

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they were acquired. These firms were coded 0 as they are not considered corporate failure

(Demers and Joos, 2007; Fischer and Pollock, 2004).

Independent Variables

Most existing studies have used rather static research methods, but stakeholder reactions

can be swayed by changes and trajectories in declining firms (Hambrick and D’Aveni, 1988). To

avoid reverse causality, all time-varying, firm-level independent and control variables in our

empirical specification were lagged one year.

Increase in firm performance. We computed industry-adjusted performance by

subtracting the mean value of industry ROA (return on assets) at the two-digit SIC level from

firm-level ROA for each firm and year to control for potential industry effects. Following

Shimizu and Hitt (2005), increase in firm performance in year t was calculated as (performance

in year t) – (performance in year t-1). Thus, a positive value indicates an increase in performance,

and a negative value indicates a decline in performance. Negative values would be consistent

with the downward-spiral model of corporate bankruptcy.

Decrease in debt-to-equity ratio. Leverage was measured by the debt-to-equity ratio

(total debts divide total equities) for each firm and year. Decrease in leverage was calculated as

(leverage in year t-1) – (leverage in year t). A positive value indicates a more favorable debt

position, and a negative value indicates a less favorable debt position. Positive values would be

consistent with the dependability model of corporate bankruptcy.

De-diversification. The yearly product diversification of a bankrupt firm was measured

by a Herfindahl index (Palepu, 1985; Palich, Cardinal, and Miller, 2000), defined as:

H=1−∑i=1

N

si2

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wheresi is the sales percentage of business segment i , and N is the number of business

segments of the firm. The index ranges in value from 0 to 1, and higher values indicate greater

product diversification. De-diversification was calculated as (diversification in year t-1) –

(diversification in year t). A positive value indicates a reduced level of diversification, and a

negative value indicates an increased level of diversification. Positive values would be consistent

with the domain restructuring model of corporate bankruptcy. The data for the three variables

above were collected from COMPUSTAT.

Increase in the number of alliance partners. We counted the number of all other firms

that formed alliances with the bankrupt firm after its bankruptcy filing. The count coding method

has been used in previous studies (Palmer and Barber, 2001). Accordingly, alliance partner

reaction was measured by (the number of alliance partners in year t) – (the number of alliance

partners in year t-1). A positive value indicates an increase in the number of alliance partners, and

a negative value indicates a decline in the number of alliance partners. We collected the data

from the SDC Alliances database.

Increase in the number of institutional investors. Institutional investor reaction was

measured by the number of institutional investors who invested in the firm. Positive institutional

investor reaction was calculated as (the number of institutional investors in year t) – (the number

of institutional investors in year t-1). A positive value indicates an increase in the number of

institutional investors, and a negative value indicates a decline in the number of institutional

investors. We used the data from Thomson Reuters that maintains the most up-to-date and

comprehensive collection of institutional investor data available, spanning 13F institutions,

mutual funds, pension funds, and insurance funds.

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Increase in analyst coverage. Analyst coverage was measured by the number of analysts

who followed the firm in each year. Increase in analyst coverage was calculated as (the number

of analysts in year t) – (the number of analysts in year t - 1). A positive value indicates an increase

in analyst coverage, and a negative value indicates a decline in analyst coverage. Following Jain

and Kini (2008), we collected the analyst data from the I/B/E/S database.

Control Variables

In keeping with existing research, we controlled for both financial and strategic

explanations that are particularly relevant for bankruptcy research (D’Aveni, 1990; Daily and

Dalton, 1994, 1995; van Witteloostuijn, 1998). For financial considerations, we controlled for

each firm’s yearly net income (loss) since most bankrupt firms suffered from negative return. We

also controlled for yearly assets (logged) as a proxy of firm size. Smaller firms may suffer from

liabilities of smallness, resulting in organizational failure (Aldrich and Auster, 1986). Larger

firms may possess more slack that can be drawn upon during difficult times (Flynn and Farid,

1991; Moulton and Thomas, 1993).

Tobin’s q indicates how existing and potential investors value the public firm (i.e.,

market reaction): the higher the ratio, the more it is valued (Welbourne and Andrews, 1996). We

thus controlled for this variable. In this study, we adopted the approach suggested by Baker,

Stein, and Wurgler (2003), where Tobin’s q = (outstanding shares x share price + book value of

long-term debt + debt in current liabilities + carrying value of preferred stock)/total assets. This

variable was measured for each firm and year.

Previous studies suggest diversification may affect the probability of public firm survival

(Jain and Kini, 2008) and post-bankruptcy outcomes (Dawley et al., 2002). Swaminathan and

Delacroix (1991) suggest that product and geographic diversifications are two forms of

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adaptation, which may affect failure rates. We controlled for both product and geographic

diversification using time-variant measures. Product diversification was measured by a

Herfindahl index, as shown above; geographic diversification was measured by foreign sales as a

percentage of total sales (Sullivan, 1994). The data were collected from the COMPUSTAT

Business and Geographic Segment databases, respectively.

CEO change has been viewed as a way of declining firms ‘to signal that they are taking

actions to deal with the organization’s troubles’ (Hambrick and D’Aveni, 1992: 1461), which

may result in ‘an improved perception of the organizational image and a renewed confidence in

organizations’ futures’ (Daily and Dalton, 1995: 394). However, frequent CEO change may also

demonstrate instability in a firm’s leadership (Alexander, Fennell, and Halpern, 1993). CEO

change in our study was measured by the number of CEO turnovers occurring at a given firm in

previous years after the bankruptcy filing. We collected the data from the COMPUSTAT

Executive Compensation, Corporate Library, Risk Metrics databases, and annual 10-K reports

filed by public firms with the Securities and Exchange Commission (SEC). The effect of

downsizing is of some controversy in the organizational decline literature (McKinley, 1993). We

controlled for downsizing, as measured by a decrease in the number of employees since a

previous year.

Since bankruptcy filing is a significant event of organizational transformation,

subsequent reorganization may be time-dependent, and the amount of time elapsed since

bankruptcy may non-monotonically affect long-term firm survival (Amburgey et al., 1993).

Following Fischer and Pollock (2004), we controlled for years since bankruptcy and added a

squared term of this measure.

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Post-bankruptcy survival and signaling

Related regulation change in the stock market may also affect public firm delisting. The

Sarbanes-Oxley Act (SOX) of 2002 mandates management to disclose internal control

effectiveness. The mandate reduces the information asymmetry and uncertainty of investors. We

thus controlled for the post-SOX period from 2002 to 2009 in our sample.

Industry membership may systematically affect post-bankruptcy outcomes. We

controlled for high-tech industry based on a firm’s four-digit SIC codes, which is defined by the

American Electronics Association (AEA) -- a nationwide non-profit trade association for

professionals in technology industries. To guard against other unobserved heterogeneity, we

fixed industry effects based on firms’ two-digit SIC codes, following the procedure described by

Amburgey and Miner (1992). We incorporated the fixed industry effect in all regression

analyses, but omitted their coefficients from the tables to preserve space.

Method of Analysis

We estimated the dichotomous outcomes for the pooled time series data using logit

models (Allison, 1999). This model has been widely used in previous studies on public firm

delisting (Demers and Joos, 2007; Fischer and Pollock, 2004; Jain and Kini, 2008). Since the

observations of the same firm were not independent across firm-year spells, we accounted for the

longitudinally clustered nature of the data using a generalized estimating equation (GEE)

approach (Liang and Zeger, 1986). The GEE method accounts for correlation within the same

cluster (i.e., each bankrupt firm in our study), thus providing conservative tests of our hypotheses

(Allison, 1999). The model was estimated by using the SAS GENMOD procedure with the

command of repeated measures.

RESULTS

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Table 1 provides means, standard deviations, and correlations, which suggests no critical

multicollinearity problem for regression analysis. Since the variable of years since bankruptcy

and its squared term are highly correlated. We mean-centered this variable, as recommended by

Aiken and West (1991). For ease of interpretation, its untransformed measure is reported in

Table 1. Diagnostic tests based on the variance inflation factor (VIF) value provided additional

evidence as the largest VIF value was below 2.0 in all models.

----------------------------------------------------------------Insert Table 1 and Table 2 about here

----------------------------------------------------------------

Table 2 reports the results of the logit regression. Model 1 shows the control variables

only. Model 2 adds the control variables to test the extended pre-bankruptcy models, i.e., the

downward spiral model, (hypothesis 1), the dependability model, (hypothesis 2), and the domain

restructuring model, (hypothesis 3). Model 3 adds the control variables to test the stakeholder

reaction model, (hypotheses 4-6). While Model 4 is the full model adding all independent

variables. We used the Akaike information criterion (AIC) to evaluate model fit.

Turning to our variables of interest regarding organizational reorganization signals,

examining model 2, Hypothesis 1 was not supported, nor was it supported in model 4. We found

no relationship between increase in firm performance (or failure to improve performance) and

organizational failure (delisting for negative reasons). The non-significant result might be a

function of including other variables, such as net income and Tobin’s q, which also proxy firm

performance. In a sensitivity test, we removed these two measures of firm performance, but the

results remained the same. Hypothesis 2 was supported in both Model 2 and Model 4 (p < 0.05),

suggesting that decrease in debt-to-equity ratio increases a firm’s dependability and thus reduces

the likelihood of organizational failure. Hypothesis 3 was also supported by both Model 2 and

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Model 4 (p < 0.01), suggesting that de-diversification by focusing on core businesses reduces the

likelihood of delisting from the stock market.

To test the stakeholder reaction model, Hypotheses 4, 5, and 6 predict that the likelihood

of delisting is negatively related to the positive reactions of alliance partners, institutional

investors, and equity analysts, respectively. As can be seen in both Model 3 and Model 4, these

hypotheses were all supported, suggesting that increase in the number of alliance partners (p <

0.01), institutional investors (p < 0.01), and equity analysts (p < 0.05) following a given bankrupt

firm demonstrates the firm’s potential quality to emerge as an independent entity. However, we

note that the AIC was lowest for the stakeholder reaction model when compared to either the

pre-bankruptcy models or the full model combining the pre-bankruptcy models with the

stakeholder reaction model. Thus, parsimony would favor the use of the stakeholder reaction

model for predicting post-bankruptcy outcomes.

Among control variables, the statistically significant contribution is from diversification

and high tech industry. As expected, delisting is positively related to a highly diversified firm but

negatively related to a firm in high tech industry. Delisting has an inverted-U relationship over

time since bankruptcy. Regulatory change (Sarbanes-Oxley Act) in the stock market since 2002

reduced the likelihood of bankrupt firm delisting.

CONCLUSION AND IMPLICATION

Given the difficulty to directly evaluate the quality of bankrupt firms to successfully

turnaround, this study shows that signaling theory provides a useful foundation to explain how

different sources of information predict a post-bankruptcy survival. First, it has examined the

effects of key organizational reorganization signals drawing insight from the bankruptcy

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Post-bankruptcy survival and signaling

literature. The findings suggest that a decrease in debt-to-equity ratio and de-diversification are

useful signals to predict the likelihood of public firm survival after bankruptcy. Second, it has

offered a new stakeholder reaction approach to advance our understanding of this topic. The

results indicate that positive reactions of alliance partners, institutional investors, and equity

analysts to a bankrupt firm not only contribute additional significant predictive power, but are

the most parsimonious predictors in their own right. Thus, reactions of external stakeholders

cannot be ignored as they also generate valuable signals to predict the fate of the firm once

bankruptcy has been declared.

Implications for Post-bankruptcy Research

This study adds to the organizational crisis and bankruptcy literatures by extending the

research domain of signaling theory (Connelly et al., 2011; Spence, 1973) to the post-bankruptcy

context. To our knowledge, there is no known published research that has systematically

examined post-bankruptcy outcomes through the lens of signaling theory. Traditional approaches

have been limited to a time frame prior to bankruptcy or Chapter 11 filings (Altman, 1983;

D’Aveni, 1989b; Hambrick and D’Aveni, 1988, 1992). As such, these studies are unable to

examine post-bankruptcy outcomes. As bankruptcy filing is an important event that triggers

subsequent reorganization, it calls for researchers to probe the generalizability of existing

findings.

Most previous studies have focused on the information emitted by the firm itself (e.g.,

financial disclosure or restructuring strategy) to signal a firm’s quality. Our study adds to the

literature by showing that the generalizability of previous findings varies across different

organizational indicators in the post-bankruptcy context. We find no relationship between

performance improvements and delisting, suggesting that enhanced performance alone is not

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Post-bankruptcy survival and signaling

sufficient to differentiate the firm’s quality. However, post-bankruptcy de-diversification and

improvement in debt position reduce the likelihood of public firm failure. These findings are

useful in understanding the relative importance of various reorganization signals.

Complementing organizational signaling approaches, this study emphasizes signals

emitted from external stakeholders about bankrupt firms. Previous studies suggest that these

stakeholders are likely to withdraw their support for bankrupt firms, increasing the likelihood of

failure (Daily, 1995; Moulton and Thomas, 1993). Our stakeholder reaction approach is useful in

advancing a theory of firms in crisis, suggesting that post-bankruptcy reactions of external

stakeholders including alliance partners, institutional investors, and equity analysts are useful

predictors of a firm’s quality to survive.

More broadly, this study extends the literature on transformation outcomes of public

firms. Scholars have argued that external support may serve as transformational ‘shields’ by

providing continued access to financial resources and/or legitimacy for firms undergoing

transformation (Fischer and Pollock, 2004; Miner, Amburgey, and Stearns, 1990). Such a shield

refers to ‘an organizational trait that insulates an organization against the probability of failure

resulting from transformation’ (Miner, Amburgey, and Stearns, 1990: 695). These studies

suggest that the survival of a firm in the stock market is essentially a function of stakeholder

support. From a signaling theory perspective, external support may also function as signals of

firm quality, which offers an additional explanation for the positive relationship between external

linkages and firm survival. We reach a parallel conclusion when we examine the survival of

bankrupt firms in the stock market due to stakeholders’ positive reactions. For a bankrupt firm’s

shares to continue to trade, the positive reactions of external stakeholders demonstrate a firm’s

quality such as trustworthiness and legitimacy to survive. This information is useful in

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Post-bankruptcy survival and signaling

distinguishing between higher-quality and lower-quality bankrupt firms, which represents an

extension of existing studies on transformation outcomes.

Implications for Signaling Theory Research

This study also contributes to signaling theory (Spence, 1973) by differentiating the

effectiveness of different types of signals in terms of signal fit, i.e. ‘the link between a signal and

the underlying quality’ (Connelly et al., 2011: 59). While prior literature has emphasized the role

of signals in predicting firm behavior (Gulati and Higgins, 2003; Janney and Bolta, 2003;

Pollock and Gulati, 2007; Sanders and Boivie, 2004), our understanding of the impact of

different types of signals is still limited. This study has distinguished between organizational

reorganization and stakeholder reaction signals as important indicators of firm quality in

predicting post-bankruptcy outcomes. While organizational signals have been a major focus in

prior research examining the antecedents of bankruptcy (Connelly et al., 2011), our study

complements prior literature by showing that signaling theory also provides a useful foundation

in predicting post-bankruptcy survival. It also responds to the call for research that examines

which signal represents a more valid measure of the underlying quality and in what conditions

signals are aligned with the underlying characteristics (Connelly et al., 2011).

Implications for Firms in Crisis and Their Stakeholders

Findings from this study have useful practical implications for firms in crisis and external

stakeholders. On the one hand, as D’Aveni (1989b) noted, the stigma of bankruptcy is likely to

reduce a firm’s dependability or reliability and signal stakeholders to withdraw support from the

firm. On the other hand, filing for Chapter 11 bankruptcy can be used as a strategic option for

many firms in decline (Flynn and Farid, 1991; Moulton and Thomas, 1993) because it provides

time and opportunities for the firms to revitalize. According to our findings, for firms in crisis,

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what is important, as implied by our results, is to disseminate organizational reorganization

signals and to gain external support for two reasons. First, it is important for the bankrupt firm to

demonstrate its quality (e.g., through the timely disclosure of their financial turnaround plans and

strategies) to the market because external decision makers do not have the information

management has to directly assess the reliability and prospects of the firm.

Second, and more importantly, higher-quality firms must make substantial efforts to gain

support from external stakeholders to enhance their legitimacy. For example, management could

use conference calls to relevant stakeholders (e.g., exchange partners, institutional investors,

equity analysts, or journalists) to highlight particular criteria to show that the firm deserves their

positive support. Our findings suggest that signals from stakeholder sources of information are

more likely to generate trustworthy signals and thus reduce uncertainties in the stock market.

Especially, if higher-quality firms in temporary decline are able to attract some external

stakeholders’ attention and support, other firms may follow as such signals to the market that

may restore the confidence of other decision makers.

Traditional wisdom suggests that stakeholders tend to avoid firms that are perceived to be

less reliable or dependable. Although bankruptcy demonstrates the firm is problematic, our

results show that it is still useful for stakeholders to differentiate between higher-quality and

lower-quality firms, as informed by signaling theory. Higher-quality firms are more likely to

revitalize. For better returns, investors should evaluate the firm carefully by interacting with the

firms’ top managers. For many wholesale investors who often have incomplete information

about the quality of a troubled firm, existing studies have largely emphasized the importance of

organizational transformation signals. Our study suggests that the post-bankruptcy reaction of

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other external stakeholders to a firm in a crisis situation is also an important source of credible

information to identify a firm’s quality, which cannot be ignored.

Limitations and Future Research

Several limitations of this study can be identified, and further research suggested. First,

we focus on the likelihood of stock market failure for Chapter 11 reorganization firms, but

recognize that bankruptcy is only one form of organizational crisis. In a broader sense,

organizational crises can be demonstrated in many different forms, such as the disclosure of

financial fraud (Kang, 2008; Pandey and Verma, 2005) and various adverse environmental

changes or shocks. It is useful to extend the stakeholder reaction approach in different crisis

situations to identify stakeholders whose reactions should be considered.

Second, although we broadly categorize signals regarding a firm’s quality into

organizational reorganization and stakeholder reaction signals, we have investigated a limited

number of observable indicators for each category. Alternative sources of information (e.g., a

firm’s mergers and acquisitions, divestitures) are available. In addition, stakeholders may differ

in their power, urgency, legitimacy, or salience (Mitchell, Agle, and Wood, 1997), which, in

turn, affects organizational outcomes (Agle, Mitchell, and Sonnenfeld, 1999). Future research

could extend our findings to examine whether other important signals could also predict

organizational transformation outcomes.

Finally, although we have examined signal effects on post-bankruptcy outcomes, the

survival of firms under organizational crises in different situations require further investigation

(Hotchkiss, 1995; Daily, 1995; Dawley et al., 2002). The extra value provided by signals sent

from external stakeholders may lie in the extra cost associated with this type of signal if inferior

signalers want to imitate the signal. That is, it is more difficult to imitate signals emitted from the

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stakeholders than from inside the organization. This discussion leads to interesting future

research on how different types of stakeholders may influence the quality of their signals and

signal cost. For example, the reputation of the alliance partners of the focal firm may positively

influence the signal quality and cost to imitate.

Conclusion

The primary conclusion of this research is that the likelihood of a bankrupt firm to

survive the stock market can be predicted by organizational reorganization and stakeholder

reaction signals. As a departure from most existing studies on firms in crises, this paper

represents an effort drawing research attention from firm-based signals to stakeholder-based

signals using a dynamic approach. Our study shows that it is fruitful to examine the relevance of

signaling theory in predicting the delisting of bankrupt firms, which has emerged as an important

research topic (Daily and Dalton, 1995; Hotchkiss, 1995). The further development of a theory

of organizational crisis could stimulate a new stream of research in predicting organizational

adaptation outcomes.

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Post-bankruptcy survival and signaling

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Table 1: Descriptive Statistics and Correlations*   Variable Mean s.d. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

1 Firm assets 4.97 (2.18)                                2 Net income (loss) 0.00 (0.13) -0.04                              3 Tobin’s q 0.30 (4.80) -0.13 0.00                            4 Diversification 0.00 (0.21) 0.33 0.00 -0.03                          5 Foreign sales ratio 0.13 (0.24) 0.26 0.05 -0.03 0.15                        6 CEO change 0.21 (0.42) -0.03 -0.03 -0.03 0.00 -0.02                      7 Downsizing 0.31 (2.28) 0.11 -0.06 -0.01 0.13 -0.04 0.05                    8 High tech industry 0.19 (0.39) -0.15 0.05 -0.02 -0.19 0.13 0.03 -0.05                  9 Year since bankruptcy 3.67 (1.40) 0.00 0.03 0.00 0.03 0.06 -0.07 -0.08 0.02                

10 Regulatory change 0.50 (0.50) 0.14 0.00 0.06 0.17 0.21 0.00 -0.02 0.16 0.18              11 Increase in firm performance 0.00 (0.74) -0.03 0.00 0.49 -0.01 -0.01 0.00 0.00 0.03 0.01 0.01            12 Decrease in debt-to-equity ratio 0.00 (0.12) -0.02 0.00 0.00 0.00 0.01 -0.01 -0.01 0.01 -0.03 -0.01 0.00          13 De-diversification 0.00 (0.10) 0.04 0.00 0.00 -0.18 -0.02 -0.02 -0.01 0.00 -0.02 0.00 0.00 0.04        14 Increase in alliance partners 0.00 (0.54) 0.14 -0.09 -0.01 0.03 0.10 0.03 0.07 0.10 -0.02 -0.04 0.00 0.01 -0.03      15 Increase in institutional investors 0.03 (33.07) 0.10 0.12 0.00 0.04 0.05 -0.05 -0.15 -0.02 0.27 0.07 0.00 0.00 -0.02 0.00    

16Increase in equity analyst coverage 0.01 (8.18) 0.03 0.18 0.00 0.01 0.04 -0.08 -0.17 0.03 0.19 0.08 0.00 0.12 -0.01 0.08 0.39  

17 Delisting 0.08 (0.27) -0.06 -0.01 -0.02 -0.07 -0.09 0.01 0.02 -0.04 0.01 -0.08 0.00 -0.07 -0.01 -0.04 -0.04 -0.08

* Correlations with absolute values greater than or equal to 0.05 are significant at the 0.05 level.

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Table 2: Results from Logit Regression Analysis Variable Model 1   Model 2   Model 3   Model 4  

Control variablesFirm assets -0.06 (0.05) -0.05 (0.05) -0.05 (0.06) -0.04 (0.05)Net income (loss) -0.41 (0.38) -0.42 (0.40) -0.68 (0.58) -0.67 (0.56)Tobin’s q -1.05 (0.79) -1.68 (1.23) -0.83† (0.50) -1.18 (0.73)Diversification 1.47* (0.60) 0.72 (0.62) 1.86*** (0.46) 1.41** (0.51)Foreign sales ratio 0.33 (0.55) 0.05 (0.58) 0.47 (0.47) 0.36 (0.48)CEO change 0.17 (0.19) 0.04 (0.21) 0.15 (0.20) 0.12 (0.20)Downsizing -0.01 (0.03) -0.01 (0.03) -0.06 (0.04) -0.05 (0.04)High tech industry -0.75* (0.37) -0.65† (0.38) -0.73* (0.36) -0.70† (0.36)Year since bankruptcy 0.23** (0.08) 0.17* (0.07) 0.32*** (0.08) 0.28*** (0.08)Years since bankruptcy squared -0.14** (0.05) -0.13* (0.05) -0.19*** (0.05) -0.17*** (0.05)Regulatory change -1.17*** (0.29) -0.97*** (0.29) -1.29*** (0.23) -1.20*** (0.24)Organizational reorganization signalsIncrease in firm performance     0.39 (0.26)     0.26 (0.17)Decrease in debt-to-equity ratio     -1.24** (0.47)     -0.93* (0.45)De-diversification     -2.16** (0.69)     -1.49** (0.57)

Stakeholder reaction signalsIncrease in alliance partners         -1.00** (0.32) -0.92** (0.31)Increase in institutional investors         -0.01** (0.00) -0.01** (0.00)Increase in equity analyst coverage         -0.02* (0.01) -0.02* (0.01)Intercept -0.40 (0.43) -0.69 (0.44) -0.36 (0.33) -0.49 (0.34)Fixed industry effect yes   yes   yes   yes  Log Likelihood -311.74   -308.86   -306.99   -305.27AIC 645.47 645.72 641.98 644.54Likelihood ratio tests     5.75   9.49*   12.93*

Standard errors are in parentheses.† p< 0.10* p< 0.05** p< 0.01*** p< 0.001

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