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Welcome to day 2! Alistair McIntosh

Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

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Page 1: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Welcome to day 2! Alistair McIntosh

Page 2: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

CIH Presidential Address

Page 3: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Jim Strang Chartered Institute of

Housing

Page 4: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Brexit – the impact on the housing crisis

Page 5: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Robert Grundy Savills

Page 6: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

To insert an image

into the background,

right click the blank

space, click Format

Background, THEN

Picture or Texture

fill, and then click on

Insert picture from

File.

BACKGROUND IMAGE

To insert an image into

the background, right

click on the gridded

background, click

Format Background,

then Picture or Texture

fill, and then click on

Insert picture from File.

Brexit – impact on the

Housing Crisis

Effect on the housing

sector and our ability to

build the homes we

need.

7th March 2019

Robert Grundy, Savills

Page 7: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

7

The sector has never been more exposed

to a cyclical housing market slowdown.

And Brexit may bring additional risks.

Reliance on Section 106 is risky.

Has it reached a maximum? But a

downturn could cut delivery by 50%.

House price growth has

generated lots of cross-subsidy.

But forecast growth is much

lower for the next five years in

the regions with the biggest

affordable housing supply gaps.

Main

Messages Housing associations much

more reliant on market sale

Page 8: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

8

Housing Market Forecasts, Brexit

&

Effect on Affordable

Supply

Page 9: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home
Page 10: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: RICS, Nationwide 10

Sentiment, the cycle & Brexit

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

-80

-60

-40

-20

0

20

40

60

80

Oct-

08

Ap

r-0

9

Oct-

09

Apr-

10

Oct-

10

Apr-

11

Oct-

11

Apr-

12

Oct-

12

Apr-

13

Oct-

13

Apr-

14

Oct-

14

Apr-

15

Oct-

15

Apr-

16

Oct-

16

Apr-

17

Oct-

17

Apr-

18

Oct-

18

New

buyer

enquir

ies:

bala

nce o

f opin

ion

Annual House Price Growth New Buyer Enquiries

Page 11: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Transaction numbers and drivers of activity

Source: HMRC, UK Finance 11

1,287,620 in the year to June 2016

1,184,260 in the year to September 2018

-8.0% since the referendum

Help to Buy supporting FTB numbers

Tax restrictions for Buy to Let investors

First increases in interest rates

Mortgage regulations & stress testing

Page 12: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Oxford Economics, Savills 12

Affordability

2019 2020 2021 2022 2023

Incomes

+2.0% +2.9% +3.4% +3.5% +3.5%

Page 13: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Oxford Economics, Savills 13

Affordability

2019 2020 2021 2022 2023

Incomes

+2.0% +2.9% +3.4% +3.5% +3.5%

Bank base rate

1.0% 1.5% 1.8% 2.3% 2.8%

Page 14: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Oxford Economics, Savills 14

Affordability

2019 2020 2021 2022 2023

Incomes

+2.0% +2.9% +3.4% +3.5% +3.5%

Bank base rate

1.0% 1.5% 1.8% 2.3% 2.8%

House prices

+1.5% +4.0% +3.0% +2.5% +3.0%

Page 15: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Five year forecasts

16.3% 14.8% Income growth

House price growth

15

Page 16: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

16

1.0

1.2

1.4

1.6

1.8

2.0

2.2

2.4

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Q…

Ho

us

e P

ric

e R

ati

o

London v UK Outer Met v UK

Past the point of inflexion

Source: Savills Research, Nationwide, Land Registry

Page 17: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Five year forecasts

Source: Savills Research 17

21

.6%

20

.5%

19

.3%

19

.3%

19

.3%

18

.2%

17

.6%

12

.6%

9.3

%

9.3

%

4.5

%

0%

5%

10%

15%

20%

25%

0%

5%

10%

15%

20%

25%

Last year (2018 - 2022) This Year (2019 - 2023)

Page 18: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: UK Finance 18

Affordability is stretched for the average buyer with a mortgage

£0

£20,000

£40,000

£60,000

£80,000

£100,000

£120,000

£140,000

£160,000

2.9 3.4 3.9

Loan to income

Ave

rag

e d

ep

osit

London

LTI Income Mortgage Deposit

North 2.99 39,237 117,319 23,068

Scotland 3.04 41,970 127,589 24,426

Wales 3.22 39,386 126,823 23,087

Y&H 3.24 40,349 130,731 28,196

North West 3.25 41,518 134,934 28,494

East Mids 3.46 43,385 150,110 40,261

West Mids 3.50 43,457 152,098 38,524

East Anglia 3.76 46,764 175,831 55,305

South West 3.81 46,623 177,634 57,257

South East 3.99 58,759 234,446 76,468

London 4.03 75,940 306,038 122,952

South East

Page 19: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

19

Which limits transaction levels

Source: Savills, Land Registry

53%

of pre-crunch average

Fallen by

22% since 2014

London

Page 20: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Shared Ownership: How important is sales volume?

20

Source: Statistical Data Release

Page 21: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Slowdown in shared ownership sales 2017 - 18

England,

excluding London

Inner London 2017: 16 % rise in sales

Rate of increase considerably down in

2018: 4% rise in sales

2017: 1,596 sales

2018: 914 sales

43 % decrease

21

First Tranche Shared Ownership Sales:

Source: Statistical Data Release

Page 22: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

22

“The lack of clarity around Brexit is having a profound effect on the sales market”

Notting Hill Genesis

“It’s an incredibly quiet market” Geeta Nanda, Metropolitan Thames Valley

Page 23: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

23

28th Feb 2019

Page 24: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Transactions outlook in the next 5 years

Source: Savills Research, HMRC 24

1,175,000 in 2018

1,160,000 in 2023

-1% movement

First Time Buyers

-3%

Buy to Let

-23%

Home Movers

0% Cash Buyer

+3%

Page 25: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Oxford Economics, Savills 25

Rental Outlook

2019 2020 2021 2022 2023

Incomes

+2.0% +2.9% +3.4% +3.5% +3.5%

CPI +2.0% +1.6% +1.7% +1.9% +1.9%

Page 26: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Oxford Economics, Savills 26

Rental Outlook

2019 2020 2021 2022 2023

Incomes

+2.0% +2.9% +3.4% +3.5% +3.5%

CPI +2.0% +1.6% +1.7% +1.9% +1.9%

UK rents

1.0% +2.0% +3.0% +3.5% +3.5%

London rents

+0.5% +1.5% +4.0% +4.5% +4.5%

Page 27: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

27

Effect on cross-subsidy and

affordable supply

Page 28: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

45%

47%

43%

39%

21%

£27,000

£30,000

£36,000

£44,000

£68,000

0.0 to 5.9

5.9 to 7.6

7.6 to 9.1

9.1 to11.4

11.4 to30.7

Source: Savills using ONS, HM Land Registry, DCLG and CACI

Lower quartile house

price to lower

quartile earnings

ratio

Income required to buy

the average new home Percentage of

households with the

required income

Much of London & SE - only 1/5th of households can afford to buy a new home

0.0 to 5.9

5.9 to 7.6

7.6 to 9.1

9.1 to 11.4

11.4 to 30.7

Page 29: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry data 29

Slowing?

Accelerating?

Implications for cross-subsidy?

Page 30: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry data 30

Capacity for cross subsidy

8,900 Av. affordable

delivery 2013/14 to 2016/17

700 shortfall

9,600 Sub-market

housing need

The North

Page 31: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry data 31

Capacity for cross subsidy

7,500 Av. affordable

delivery 2013/14 to 2016/17

2,700 shortfall

10,200

Sub-market housing need

The Midlands

Page 32: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry data 32

Capacity for cross subsidy

15,500

Av. affordable delivery

2013/14 to 2016/17

18,600

shortfall

34,100

Sub-market housing need

The South

Page 33: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry data 33

Capacity for cross subsidy

8,800 Av. affordable

delivery 2013/14 to 2016/17

33,700

shortfall

42,500

Sub-market housing need

London

Page 34: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

34

The end of support for sales

from Help to Buy?

Page 35: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

0

50

100

150

200

0.0

0.5

1.0

1.5

2.0

2.5

Q4

19

78

Q4

19

80

Q4

19

82

Q4

19

84

Q4 1

986

Q4

19

88

Q4

19

90

Q4

19

92

Q4

19

94

Q4 1

996

Q4

19

98

Q4

20

00

Q4

20

02

Q4

20

04

Q4

20

06

Q4

20

08

Q4

20

10

Q4

20

12

Q4

20

14

Q4

20

16

Q4

20

18

Priva

te n

ew

ho

me

s c

om

ple

tio

ns,

thousands

All

resid

en

tia

l tr

an

sa

ctio

ns, m

illio

ns

Help to Buy: supporting new homes sales – for how long??

35

Help to Buy

after 2021…

Only 2 more years then current scheme will end

Only first time buyers will qualify for support

New lower maximum value caps except in London

Existing HTB buyers will pay 1.5% increasing at RPI.

Impact on cross subsidy?

All residential transactions

Private new homes completions

Page 36: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

36

Can we continue to rely on

Section 106?

Page 37: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

20,000?

50%

Relying on Section 106 is risky

Source: MHCLG 37

0%

2%

4%

6%

8%

10%

0

5,000

10,000

15,000

20,000200…

200…

200…

200…

200…

200…

200…

200…

200…

200…

201…

201…

201…

201…

201…

201…

201…

Se

ctio

n 1

06

co

mp

letio

ns

as a

% o

f n

et a

dd

itio

na

l d

we

llin

gs

Nu

mb

er

of n

il g

ran

t S

ectio

n 1

06

un

its

co

mp

lete

d

Low cost home ownership

Intermediate Rent

Affordable Rent

What if there is a downturn?

Maximum capacity?

Page 38: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

38

What’s our strategy?

Page 39: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

This slide is pre-animated

If you would like to remove the animations, click on the animation tab in the ribbon and open your animation pane. Click on an animation, then on the dropdown arrow choose “Copy effects to slide” and delete them.

39

More like this?

Page 40: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

More grant support to reduce dependence on sales?

Source: Savills 40

£0

£200

£400

£600

£800

£1,000

£1,200

£1,400

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Gra

nt

fundin

g,

mill

ions

No. o

f a

dditio

nal hom

es f

rom

£

5bn

wo

rkin

g c

apital

Market sale Shared ownership Market rent

Affordable rent Cash Grant

Page 41: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

The sector already has its hand out for more money

41

London social housing providers call for

extra no deal Brexit funds By Dominic Brady - 27 Feb 19

Housing associations, councils and the mayor of London have

called on the government to hand over £5.2bn to protect housing

in the capital against the impact of a no deal Brexit.

Page 42: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Are we making the economic case: Housing to the rescue?

42

Page 43: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Source: Savills using HM Land Registry

With a HRA Without a HRA

Leeds Sunderland

Sheffield Sefton

Brighton and Hove Liverpool

Milton Keynes Bromley

Manchester Bolton

Bristol Torbay

Wigan Blaenau

Hillingdon Plymouth

Gateshead Halton

Leicester Knowsley

Local authority HRA debt cap lifted – where are the opportunities?

43

Page 44: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

HA’s Development at scale?

Developing & placemaking at scale across all tenures

The housing and community landlord

Wide range of price points

Real potential for HAs to fill this gap

House builders will only do so much

Find the right partners

Work with other sources of capital

Long term investors

Need land pipeline

Page 45: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Housing Associations are small players in land promotion

Source: Savills, Glenigan 45

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Pre-PlanningApplication

OutlineApplication

OutlinePermission

ReservedMatters

DetailedApplication

ReservedMattersGranted

DetailedPermission

Application process Full permission

Nu

mbe

r o

f u

nits

Housebuilder Developer Strategic Land Promoter

Other Private Sector Public Sector Registered Provider

Page 46: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Housebuilders have a longer pipeline of land

Source: Housebuilder annual reports, 7 of the top 10: Barratt, Bellway, Bovis, Crest Nicholson, Persimmon, Redrow, Taylor Wimpey 46

0%

10%

20%

30%

40%

50%

60%

70%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2011 2012 2013 2014 2015 2016 2017

Pro

port

ion o

f all

additio

nal plo

ts

Num

ber

of

plo

ts

Plots converted Plots bought % converted

Page 47: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

A range of price points can have a huge impact on absorption rate

0

100

200

300

400

500

600

700

800

900

1,000

1 2 3 4 5 6 7 8 9

Num

ber

of units

sold

/occupie

d

Year

Other(downsizerunits?)

PRS

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How to insert an image

2 Click on the Format Picture tab in the ribbon and use the tools to edit the image.

4 Choose Picture Colour to adjust the Saturation, Tone, and Colour.

3 Choose Crop to resize and move the image within the placeholder, using the white circles in the corners of the image.

5 Choose Picture Correction to adjust the Sharpness, Brightness, and Contrast.

1 Click on the icon in the middle of the placeholder and choose the image from your computer.

Partnerships/ JV’s with equity investors?

48

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How to insert an image

2 Click on the Format Picture tab in the ribbon and use the tools to edit the image.

4 Choose Picture Colour to adjust the Saturation, Tone, and Colour.

3 Choose Crop to resize and move the image within the placeholder, using the white circles in the corners of the image.

5 Choose Picture Correction to adjust the Sharpness, Brightness, and Contrast.

1 Click on the icon in the middle of the placeholder and choose the image from your computer.

Construction Capacity - Off-site manufacture/ modular/ MMC

49

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Thank you

© Savills 2018

This presentation is for general informative purposes only. It may not be

published, reproduced or quoted in part or in whole, nor may it be used as a

basis for any contract, prospectus, agreement or other document without

prior consent. While all effort has been made to ensure its accuracy, Savills

accepts no liability whatsoever for any direct or consequential loss arising

from its use. The content is strictly copyright and reproduction of the whole or

part of it in any form is prohibited without written permission from Savills

Research.

Page 51: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Jonathan Portes Kings College, London

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@jdportes UKandEU.ac.uk

Brexit and Housing Jonathan Portes

King’s College London & UKandEU March 2019

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Page 54: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Forecast growth (IMF)

Page 55: Welcome to day 2! Alistair McIntosh pdfs/Hayley Pdf's/Total Housing/Big... · Lower quartile house price to lower quartile earnings ratio Income required to buy the average new home

Scenarios

• “Deal”: reduces uncertainty in short term but future relationship remains undefined

• “No Deal”: sharp hit to consumer and business confidence, possible (likely?)

recession

• Article 50 extension: continued uncertainty

• General election and/or referendum: raises uncertainty in short run, *might*

decrease it in medium term

• No realistic scenario avoids high level of political and economic uncertainty in at

least short/medium term

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No Deal: Bank of England modelling

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Long run economic impacts

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Some key variables

• Employment/wages

• Immigration: impact on demand and (via) workforce supply

• Business confidence/bank lending/spreads

• Regional impacts

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Key elements of Political Declaration/future

deal

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@jdportes UKandEU.ac.uk

Brexit and Housing Jonathan Portes

King’s College London & UKandEU March 2019

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Can we really end homelessness?

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David Bogle Hightown Housing Association

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Can We Really End

Homelessness?

Total Housing Conference 2019

David Bogle

Hightown Housing Association &

Homes for Cathy

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Homelessness

• The Number One issue for housing and social housing

• Rising number of families and children in temporary

housing

• Rough sleepers in every city and town

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Homes for Cathy

• 76 housing associations and organisations

• Nine Homes for Cathy Commitments

• Campaigning for more housing and resources for

homeless people

• Annual conference on March 25th in London with CIH

and Ocean Media

• Working with Crisis, NHF, CIH and others

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Can We Really End Homelessness? • Heart v. head

• Social purpose

• Thousands of brilliant housing and support projects

• H.A.s – charities – staff - volunteers

• Government pledge – rough sleepers strategy – new

funding

• Public support – donations

• Housing First

• Capital funding v. revenue funding

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Can We Really End Homelessness?

• History

• Funding

• Building more homes

• Rents and affordability

• Welfare benefits - poverty

• Support needs – drugs, mental health, domestic

violence, training/work

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Housing Associations

• Part of the solution not part of the problem

• Must get homelessness on the agenda of Boards, CEOs,

NHF etc.

• Audit delivery against nine commitments

• KPIs - Sector scorecard – Regulator

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Housing Associations

• Build more homes

• Pledge additional resources

• Take risks! Its all about social purpose!

• Three top priorities – homelessness, homelessness,

homelessness!

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Francesca Albanese Crisis

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Melanie Rees Chartered Institute of Housing

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Tackling the stigma attached to social housing

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Melanie Rees Chartered Institute of Housing

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Jenny Hill, ARCH tenants’ group chair

Aileen Evans, CEO, Grand Union Housing

Melanie Rees, CIH

Leslie Channon, HACT and See the Person

How can we tackle stigma in social

housing?

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What is stigma?

“A mark of disgrace associated with a particular circumstance,

quality, or person”

Synonym: shame, disgrace, dishonour

(Source: Oxford English Dictionary)

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What do we know about stigma in social housing?

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What are the causes?

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What about ‘us’?

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Possible solutions?

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What do you think?

Over to you…

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Leslie Channon See the Person Campaign

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See the Person

(Benefit to Society campaign) Leslie Channon, founding member

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Where we’ve been

Campaign set up in 2017

Small group of tenants and housing staff wanting

to make a difference

Now 30+ sponsors

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Why is there a stigma?

LSE research says:

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What a Year - 2018

House of Commons launch – w/ Housing Minister, Dominic Rabb, MP

PM acknowledges stigma of social housing at NatFed summit

SHGP - chapter 4 on tackling stigma – tenant campaign leaders work with MHCLG

Housing Minister signs our pledge to tackle negative stereotyping

Campagin has reached more than 300,000 people through social media

LSE research published setting out the background of stigma

Reprint of Fair Press for Tenants (our publication with the NUJ)

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… but there is more to do

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Work with us…

Together we are stronger

Amplify tenants’ voices

Recognise where the sector is part of the problem –

& become part of the solution

New leadership committee meeting this month

@2benefitsociety

facebook.com/benefittosociety

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Making Sense of Complexity

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Prof David Snowden Cognitive Edge

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How to build an organisation your customers LOVE

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Oke Eleazu Bought by Many

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Creating an organization that customers love!

Oke Eleazu, Chief Operating Officer

92

March 2019

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Who is Oke Eleazu ?

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What makes you different?

What fundamental truths do few people agree with you on?

- Peter Thiel, Zero to One

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Convention vs Secrets

Market Provides

Customer Needs

Business Provides

Product/Market Fit

Competition

Hard!

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What important

truths do few people agree with you on?

By being laser focused on customer needs before anything else, you can build products and services that they love and therefore build strong relationships with them

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TECHNOLOGY GLOBAL RECESSION DEMOGRAPHICS

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Customer Commitments

Customer Metrics

Comms & Engagement Reward Technology

Purpose

Delivery

Support

Customer Proposition

100

Leadership & People Capability

Governance

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A purpose, an obsession and a change in the world order!

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Our values make us #Gamechangers.

• We are passionate about customers and our work

• We work collaboratively

• We think for ourselves and try stuff

• We are grown up

• We are open

• We respect the individual

• We believe in output over input

• We are social, have fun and celebrate success

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Clear Customer Principles ...

Everything easy

Show we care

Stay connected

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A customer-led model.

Online search

data

Unmet

consumer

demand

Social

insights

Proposition

development Groups

>1 billion lines of UK search

data analysed to date

3rd party products

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Co-creation of products with our groups.

“If you were to design your own pet insurance product, what features would it have?”

We had 40,000 responses which directly influenced our

product design

“Fed up of paying and never getting anything back”

“Totally unpredictable renewal prices…the search each year is such an effort”

“Insurance is a waste of time – just save instead”

“Now that I’ve claimed I’m trapped…”

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“I think I want a Cat / Dog”

“I consider and research

everything I need for my cat/dog”

“I buy them insurance and

enjoy peace of mind” “Help! I need some advice and support”

“Do I buy insurance again?”

*

Community

Marketing Quote

Quote Issue Help or

change Claim

Renewals

Communities and Engagement are key to our ecosystem

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Online purchase journey.

69% mobile users Mobile first Natural language form

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Experience worth sharing.

Coming soon!

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Experience worth sharing.

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The results

110

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We are already in esteemed company!

Our Net Promoter Score for

the last 12 months is 77

Over 82% of customers give us 9 or 10 out of 10 when asked how likely they are

to recommend us

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• 4.8 stars out of 5

• NPS Score 77 (UK Industry

Average 17)

• 82% of customers are

promoters

• 50,000 policies sold

• 100% y-o-y growth

• Renewal rate 92%

112

Our customers seem to like us. . .

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Unprecedented customer engagement.

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We are social, have fun and

celebrate success

eNPS 57

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What important

truths do few people agree with you on?

By establishing a coaching relationships with all customers, by redefining housing management, we can improve outcomes for both the customer and the business.

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Want to hear more ?

[email protected]

@thinkoutsidein

Oke Eleazu

www.boughtbymany.com

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Any Questions?...