Business Environments are divided into two ( 2 ) primary
Categories External & Internal
Slide 4
Business Environments Environments External
GeneralCompetitiveInternal Resources Leadership
Slide 5
The The external environment (general (general &
competitive) 1. A ll issues, occurrences, trends, etc. that are
outside the firm 2. Issues are beyond the direct direct control of
the TMT. The The internal environment (resources (resources &
leadership) 1. A ll issues, occurrences, trends, etc. that are
within the firm 2. Issues are within the control of the TMT. Both
environments influence strategic planning
