14
WELCOME TO CLARKS VILLAGE

WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

WELCOME TO CLARKS VILLAGE

Page 2: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

INTRODUCTION The first outlet centre in the UK, opened in 1993 and recognised as one of the premier centres in Europe, achieving consistently high sales levels.

Page 3: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

THE NUMBERS • In the top 4 UK outlet centres for the last 15 years • 185,000 sq ft (17,186 sq m) of retail space • 90 stores

Page 4: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

• 1,100 car parking spaces and 10 coach spaces • Number 1 performing Clarks Factory Outlet Shop in the UK • 30,000 active, online database including YouTube and

Facebook subscribers

Page 5: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

THE PEOPLE • Footfall 4.1 million p.a • Over 50% of all visitors spend over 2 hours at Clarks

Village • Wide ranging, high quality demographics • Clarks Village scores the highest on visitor satisfaction

across the entire Realm portfolio

Page 6: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

DEMOGRAPHICS Clarks Village shoppers spend 7%* above the UK average on general shopping and specifically on clothing by the above amounts

Source: TGI profiling of actual shopper postcodes 2010

Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6%

* figures based on Wealthy Achiever Acorn groupings from shopper research 2010

Page 7: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

50% of Clarks Village actual shoppers are Wealthy Achievers, a proportion far greater than occur naturally in the catchment

Catchment average Source: CACI

Actual footfall Source: Onsite postcode surveys 2009-10

Page 8: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

TOURISM • Clarks Village is the No. 1 free visitor attraction in the

West Country • 22% of visitors between February and November are

tourists

Page 9: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

BRANDS A potent blend of high street names fused with aspirational lifestyle brands

CLARKS • MARKS & SPENCER • NEXT • ADIDAS • BARBOUR • BENETTON • GAP • CALVIN KLEIN • COAST • JOULES • HENRI LLOYD • TIMBERLAND • LACOSTE • FAT FACE • FIORELLI CRABTREE & EVELYN • CREW CLOTHING • JEFF BANKS • CADBURY • LAKELAND PORTMEIRION • LE CREUSET • JAEGER • MONSOON • OSPREY • WATERFORD WEDGWOOD • WHITE STUFF • YUMI • THE BODY SHOP • PHASE EIGHT • WEIRD FISH MOSS • SAMSONITE • LEVI’S • AUSTIN REED • CLARKS • MARKS & SPENCER • NEXT ADIDAS • BARBOUR • BENETTON • GAP • CALVIN KLEIN • COAST •JOULES • HENRI LLOYD TIMBERLAND • LACOSTE • FAT FACE • FIORELLI • CRABTREE & EVELYN • CREW CLOTHING JEFF BANKS • CADBURY • LAKELAND • PORTMEIRION • LE CREUSET • JAEGER • MONSOON OSPREY • WATERFORD WEDGWOOD • WHITE STUFF • YUMI • THE BODY SHOP • PHASE EIGHT • WEIRD FISH • MOSS • SAMSONITE • LEVI’S • AUSTIN REED • CLARKS • BENETTON

Page 10: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

MARKETING Award winning marketing support including TV £500,000 annual budget

Page 11: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

APPENDIX DRIVETIME MAPS CENTRE PLAN

Page 12: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

Cardiff

Taunton

Salisbury

Bristol Swindon

Weymouth

Street

Yeovil

DRIVE TIMES

30min 161,177

45min 428,603

60min 1,014,936 Bath

Cirencester

Bournemouth Exeter

Clarks Village, Farm Road, Street, Somerset BA16 0BB Tel: 01458 840 064 www.clarksvillage.co.uk

Page 13: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

Edinburgh Woollen M

ill

Stone

71

Homewares Pavilion

Ayerst &Graces

54h/s

FusionRecruitment

50h/s

PortmeirionDartington CrystalDenbyBedeck

The Works75

Home,Curtains &Bedding

92c

94

92a/b

DoubleTwo

72

JulianGraves

73

Car Park268 Spaces Car Park

441 Spaces

Car Park387 Spaces

High Street High Street High Street

Cadbury

81StarbucksCoffee

80

Claire’s79

The PerfumeShop

78

Caffe Mattia77

Merrell25

Bench26

27

38The BodyShop39

Le Creuset40

Jane Shilton41

Wedgwood42

Price Candles43

The NationalTrust

44

Calvin Klein45

Benetton

The ShoeMuseum

ClarkesHeadquarters

46

Barbour @ Orvis47

Tog 2459aEvent

59Fiorelli

37aBurger King

Moss

Jaeger31

Saltrock

28

Tempur (U

/O)

58

Henri

Lloyd

14

CottonTraders

15

Triumph

16

SunglassTim

e

59b

Adidas

49 Vodafone

48Monsoon/

Accessorise

50/52

Tula

17

Timberland

32/33 30

54/56

Coast34a

Ecco35

White Stuff3

Christy4a

Chapelle4b

13

Trespass5

53Presto

Billabong6

Dickies7

Alexon8

Whistles9

Thorntons20

Crabtree& Evelyn18

ClarksFull Price21

Menkind22

Jeff Banks

12OspreyLondon

83 Triumph

11 Yumi

10

Procook

64 Whittards

63 Joules

62 Mountain

Warehouse

60/61

Hallmark

66

Oneida

67

Crew Clothing

69

Fat Face

70

Domo

65

Sports Direct76

23/24

Lakeland23a

37b

Tor Stone

37cStudio Prints

Managem

ent

Office

CLARKS VILLAGE LEASING PLANVERSION 30.04.12

COPYRIGHT REALM 2012

Weird Fish

68

Austin Reed

57

TIC

Phase Eight34

Levis

82

Samsonite29

Roman Originals

74

Clearance

CostaCoffee

Frankie & Benny’s

Prezzo37b

37c37dPret a M

anger

Samsonite29

Realm

Page 14: WELCOME TO CLARKS VILLAGE · Source: TGI profiling of actual shopper postcodes 2010 Outerwear +15% Menswear +30% Womenswear +26% Footwear / Accessories +14% Childrenswear +6% * figures

CONTACT DETAILS Christine Grace [email protected] Leanne Myers [email protected]

Tel: 01625 581 580

Realm Limited, Bridgford House, 1 Heyes Lane, Alderley Edge, Cheshire SK9 7JP Fax: 01625 865 729 www.realm.ltd.uk