Embed Size (px)
Citation preview
Welcome to ASI
Presented by ASI Distributor Services
“I recently took the big leap and decided to venture out on my own.
Now, less
than 6 months later, I just closed a deal that netted me over $11,000 profit on one sale.
Starting my own company
through ASI has been the best business decision I have ever made.”
Brennan Ryanasi/194718
“Since joining ASI over a month ago we acquired four new prospects, are
quoting on several large jobs and expect orders very shortly. We can see now that we will be getting printing jobs from these new leads as well.
We just did a printing
job for one of our prospects because of inroads with promotional products.”
John Leskoasi/225065
"ESP Online gives me a competitive advantage in the industry. I’m able to quickly pull together organized personalized quotes
for prospects and customers consistently beating my competition to the table. The time savings is worth the membership cost many
times over. Combined with search capabilities, and subscribing is a no-brainer."
Chris Dixon asi/300094
"I love my ASI membership because it puts
money in my pocket fast. I can quickly create
a presentation of ideas in ESP Online…
send out
those ideas within 30 minutes of a request...I have had orders signed within one hour
from initial request and I didn't leave the house, now that's putting money in my pocket fast.
Thank you ASI!"
Terry Greerasi/304978
“ASI & UPS: this simple partnership single handedly added several thousand
dollars to our bottom line in '07 and '08. This was a "turning point" for me in our
appreciation of ASI's
partnership.”
Bobby Lehewasi/309656
“I had a huge presentation recently for one of our top clients. Our job was to present new,
unique, and unusual ideas…We used ESP Online’s virtual sample feature to seamlessly
place the client's logo onto the products. We not only impressed them with our
presentation, but walked out of the meeting with a 10,000 piece order for one of the
virtual sample items!”
Jessica Ibsen asi/194718
“In one transaction we earned over $70,000 with minimal effort. We had a
tight delivery schedule, but worked with our supplier to make sure the in-hands date
could be met. We believe our achievements in the business are a direct result of
ASI and ESP Online.”
Lisa Buehlerasi/372419
“dream INK has grown each month since our start in January with your sales and
support. ASI allowed me to challenge local competitors, utilizing my creative talents,
problem solving skills and marketing experience with a truly unique, "one-source"
network of anything that can be printed, packaged or promoted!”
Jason McSweeneyasi/183364
“As an owner of a trophy and awards shop we wanted to offer our customers choices, competitive prices, and
promotional products. We joined ASI, subscribed to ESP Online
and LogoMall
and increased our sales immediately.”
Jeffrey Leskoasi/115022
“We are very new to ASI, but have seen an immediate benefit to being a Member.
With ASI on our side, customers can now look to us to supply them with all their
promotional needs as well as the products and services that they already get from
us.”
Anthony Narciseasi/300849
“ASI membership entitles us to several advantages. Partnerships with UPS,
Affinity Express (who we use exclusively), and OfficeMax have more then paid for
our membership.”
Nancy Lottasi/353551
Promotional Products Industry
Promotional products are items imprinted with a logo or advertising message and
given to customers as premiums, prizes, commemorative products or other incentives.
Promotional Products Industry
$19.6 billion spent on promotional products annually
$16.0
$16.5
$15.6
$16.1
$16.9
$17.8
$18.6
$19.6
$15.0
$16.0
$17.0
$18.0
$19.0
$20.0
Billions
2000 2001 2002 2003 2004 2005 2006 2007
Top 10 Reasons To Sell Promotional Products
1.
You will increase sales from your current customers.
2.
You’ll introduce your main business to new customers.
3.
There is no inventory to carry & no investment in expensive equipment.
4.
You’ll improve your customer retention – no need for them to go to another vendor.
5.
You understand logos/ artwork, you already know the products.
Top 10 Reasons To Sell Promotional Products
6.
Big savings on everyday business services. (average ASI member saves $2400/year)
7.
New technologies make sourcing products and promoting your capabilities simple.
8.
The average order is about $1,000 and customers typically buy 3 times per year.
9.
Low barrier to entry & costs less than a cell phone bill to get up and running.
10.
Your customers already buy promotional products -
shouldn’t it be from you?
What is ASI?
•
ASI is the largest media and marketing organization serving the advertising specialty and promotional products industry for over 50 years.
–
With over 25,000 members it is the largest professional membership network in the industry
•
3500 Suppliers: manufacture or import
promotional products.
•
22,000 Distributors: sell products to end buyers
•
Premier provider of media services to the ad specialty industry which includes award-winning magazines, catalogs, tradeshows, and business software.
ASI Benefits Add Up To Huge Savings
Discounts up to 45% shipping, 65% freight with world’s largest package delivery company
Savings as much as 50% on monthly credit card processing fees
Special member pricing on hundreds of items
The Power of Branded Marketing71% of business professionals reported receiving a promotional product in the last 12 months.
76.1% of consumers could remember a company’s brand when given a promotional product.In comparison: 53% could recall the name of a singlemagazine or newspaper advertiser.
Spending on branded products was 83% greater than radioadvertising, 73% greater than Internet display ads and nearly 5 times larger than outdoor advertising.
95% of all businesses purchase Promotional Products…
Who tops the list?
1.
Financial2.
Manufacturing3.
Health/Medical/Hospitals4.
Consumer Products5.
Education/Schools/ Universities
6.
Associations/Clubs/
Civic Groups
Source: Counselor MagazineState of the Industry, July 2008
How End-Buyers Use Promotional Products
•
73% Business gifts •
52% Customer retention & loyalty programs•
48% Trade shows•
47% Employee incentives & recognition•
41% Customer acquisition
Source: Counselor Magazine, December 2007Survey look at the buying habits of 500 end-buyers
Top 5 Most Effective Products
•
End buyers’
Top 5 in 2008 Survey:
-
Apparel
-
Writing Instruments-
Desk Accessories- Food Gifts- Gift Cards
The Successful Start
•
Position yourself as a Branding & Marketing expert
•
Crossing over from another industry?... Start with the clients/contacts you already know!
•
Set up a display & order imprinted catalogs
•
Actively promote your website everywhere
•
New business? Start by selling to people you know
Customize Your Solution
•
What is the purpose?
•
Who is your target market?
•
What are you willing to spend to accomplish your goal?Budget for the project–not a product
•
What is your timeframe?
32,000 Distributors, including 100% of theCounselor top 40 distributors
use ESPOnline
to manage their business, increase sales and profit margins.
•
Find products quickly and create professional presentations.
•
Sales Generating Event Planner•
Industry Standard Purchase Order•
Professional Virtual Samples•
Confirmed Pricing by Suppliers
•
End-buyer shopping engine–
Over 300,000 items for end-buyers to purchase
–
Same shopping engine that powers Home Depot, Barnes & Noble, and Walmart.com
•
24/7 Lead generator–
Generate ideas with a Google-like keyword search
–
End-buyer’s orders come directly to your inbox
•
Professional appearance–
Give your company a first class website to impress your customers
Catalogs
•
ASI produces 10 different catalogs to market your business
Top sellers:-
Spectrum-
Idea Showcase-
Media File-
The Gift Book
•
The average catalog is viewed by 3 or more prospective customers
•
Drives traffic to your website
ASI Membership Packages
ESP Online, LogoMall
and Catalogs
$209.99
ESP Online and LogoMall
$189.99
Membership and ESP Online
$129.99
Basic Membership
$ 29.99
Monthly Payment
ASI Resources For Success
•
New member website www.asicentral.com/newmemberDownload: Jumpstart -
30 days to revenue
•
Marketing your business, free sales collateral, marketing tips, and worksheets www.asicentral.com/marketing
•
Education:
Getting Started Video Series
•
ASI Education: ASI Shows and 24/7 Webinars
Thank You
We look forward to helping your business grow in our industry
ASI Distributor Services800-546-1350
