Welcome to “Tips for Job Search Success”€¦ · Your Resume – “Your Marketing Brochure” “Your Marke:ng Brochure” A strong resume does not explain your experience, it

Welcometo“TipsforJobSearch

Success”

AnAdvancedResourcesJobSeekerWebinar

We’llbestartingpromptlyat12p.m.

Insight.Results.Excellence.

BeforeWeGetStarted

Mutedtopreventnoise

interference

RecordingavailableonAdvancedResourceswebsite

Chatlivewithusandeachother!#JSWebinar

Submitques:onsforQ&A

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HelloandWelcome!

I’myourpresenter,LanaJohnson

–  20yearswithAdvanced–  7yearsservedasPresident–  CurrentlyDirectorofMarketing–  StaffingIndustryExpert

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LanaJohnson LanaPJ [email protected]


ALittleBitAboutUs…

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5TipsforJobSearchSuccess

1.Preparation

2.DevelopaPlanofAttack

3.TimeManagement

4.MastertheInterview

5.MaintainaPositiveMindset

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PastJobSeekerWebinars–OnDemand

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#1Preparation

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Preparation

KnowThyself

•  Knowwhoyouare•  Knowwhatyouhavetooffer

•  Knowwhatyouwant

Marketing

•  PersonalBrand•  ElevatorPitch•  Resume•  CoverLetter•  SocialProfiles

Networking

•  TargetLists•  BuildRelationships•  ReconnectandReengage

•  SocialMedia•  ConversationAgendas

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KnowThyself

Toknowthyselfisafundamentalfirststepbecauseitprovidespurposeandcauseforyourjobsearchsuccess.AllofthesecometogethertocreateyouruniqueValueProposition.

Whoareyou?

Whatdoyouwant?

Whatdoyouhavetooffer?

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**Checkoutourpastwebinar,“AreYouReadyForaCareerChange?”


KnowThyselfPartOne:KnowWhoyouAre

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KnowThyselfPartTwo:KnowWhatyouWant

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KnowThyselfPartThree:WhatYouHavetoOffer

Value

Propo

sitio

n:

• Conciselyarticulateyouruniqueandcareervalueproposition.

• Wecan“walkthewalk”backing

thisupwithtangibleaccomplishments.

• Thisisyourownpersonal

summarystatement,your“infomercial”whenadvertisingyourselftoapotentialemployer.

Askyou

rself: • Whatdoyouwanttobeknown

for?

• Howdoyouwantthe

marketplacetoseeyou?

• Whatarethethingsyouconsistentlygetgreatfeedback

forandwhatdoyouwantoexpandupon?

• Whatdoyouhavetoofferthat

isavalueaddtoanemployer?

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Marketing

PersonalBrand

Resume

CoverLetter

SocialProfiles

ElevatorPitch

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PersonalBrand–WhatDoYouWantToBeKnownFor?

Standouttostandachance

Whetheryou’researchingforanewjoborlookingto

advanceyourcurrentcareer,

personalbrandinghelps

youcommunicate

moreeffectivelyandstandoutin

acrowdedmarketplace

Confidence

Asyouworktodeterminewhoyouareand

whatyouwant,you’lllearnhow

topresentyourselfwith

greaterconfidenceand

clarity

BeMemorable

Developingapersonalbrandallowsyouto

controlhowyouareperceivedbyothers.Bothonlineorin

person,havingastrongpersonalbrandwillhelp

makeamemorableand

positiveimpression.

WhatisyourPersonalBrand?•  Thewayyoupresentyourselfto

others•  It’sanopportunitytodiscover,

strengthenandmarketyouruniquequalitiesinaclear,conciseandpositiveway

ElementsofPersonalBranding:•  Accomplishments,Academics,

Projects,ProfessionalWorkExperience,VolunteerExperiences,EmailAddress,BusinessCard,SocialMedia,Wardrobe,ElevatorPitch,etc.

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**Checkoutourpastwebinar,“You:TheBrand”


YourResume–“YourMarketingBrochure”

“YourMarke:ngBrochure”

Astrongresumedoesnotexplainyour

experience,itsellsyourvalue

Mustseparateitselffromthepack

Beclearandspecifictothejobathand

QualifyandQuan:fyaccomplishment

statements

Mustbecompa:bleforATS

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**Checkoutourpastwebinar,“You’reReadyfortheJobSearch,IsYourResume?”


CoverLetter:BestPractices

• Whatcanyoudoforthecompany?Whatcanyouwalkthroughthedooranddeliver?

• Conveyyourpassionforwhatthecompanydoes.BeallaboutTHEM

• Mimicwhatiswritteninthejobdescription

BeaCopycat

• Highlight2-4ofyourbestandmostrelevantabilities.•  Structureeachparagrapharoundoneoftheseskills.• Write2-3sentencesabouthowyourexperiencesspecificallyshowcasesyourabilityandhowittransferstothisjob.

BeSkill-focused

• Alwaysbeprofessional,butinjectabitofyourpersonalitysoyoustandout.

BeYourself

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Resource:hGp://theinterviewguys.com/cover-leGer-examples/


SocialMedia:HowToMarketYourPersonalBrand

Postyourthoughts Shareyourwork Promotetheworkofothers

Ataliveevent?Tweetyourthoughts…

Joingroupsandconversations

FindandparticipateinTwitterchats

Bearesourceandavoice ReadBlogs WriteBlogs

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**Checkoutourpastwebinar,“TheSocialSearch”


SocialProfiles:BestPractices

LinkedIn•  Customizeyourprofilepicture

•  Customizeyourheadline

•  ChoosecustomURL

Twitter•  Amplifyandunleashyourpersonalbrand

•  SinceTwitterisnotpermissionbased,it’svaluabletogaininsightonanyone

Facebook•  Manageyourprivacysettings

•  Cleanupyourprofileandremoveanythingthatdoesn’talignwithyourbrand

•  Fillinallprofessionalandeducationdetails

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ElevatorPitch

Yourelevatorpitchisyourclearandspecificintroductionthatstatesyourpurposeandyourcorevaluepropositionin30-60seconds.4Take-awayTips:1.  Writeitoutandpractice

2.  Smileandspeakslowly3.  Tietogetherfullcircle4.  Haveshortenedversionsforleaving

voicemailsandsendingemails

YourNextOpportunity

RoleorTitle Industry Size/Type/Loca:onofOrganiza:on

YourRecentPosi:on

Title Company KeyAccountabili:es

ScopeofPosi:on

YourGeneralFunc:on

Name Label

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NetworkingistheMostEffectiveToolYouHave

WhatisNetworking?

Processofgettingreintroducedtopeopleyou

knowpersonallyorprofessionallytoconnect

withcontactsatcompaniesyou’dliketoworkfor

Inpersonconversations,informationalinterviews,Businessgroupmeetings,

etc.

WhyNetwork?

Manycompanieswouldprefertomakeup50%oftheirhiresfrominternal

referrals.

Referredcandidatesaretwiceaslikelytolandan

interviewasotherapplicants

Forthosewhomakeittotheinterviewstage,referred

candidateshave40%betterchanceofbeinghired.

HowDoINetworkEffectively?

Beformalandintentional.Don’tnetworkonthefly.

Bespecific.Askforwhatyouwant.

Comeprepared.Targetlists,agenda,questions.

FollowUp.AndStayintouch.

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NetworkingBestPractices

Prepare

Createanagenda Sendagendainadvance Resume,worksamples,coverleVer

Askclosed-endedques:ons

Askforwhatyouwant

“MayIhave30minutestomeetwithyoutotalkaboutwhatI’mdoing…” “DoyouknowanyoneatcompanyABC?”

Compileyourfirstlevelcontacts

PersonalConnec:ons ProfessionalConnec:ons Groups,Associa:ons,Events

CreateyourTargetList

Companies Posi:ons Contacts

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#2DevelopYourPlanofA6ack

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DevelopYourPlanofAttack

DirectEmail

Campaign

JobAdsRecruiters

SocialMedia

You’reembarkingononeofthebiggestmarketingandnetworkingcampaignsofyourcareer.Toexecuteafullfledgedjobsearchcampaign,include4strategiesinyourplanofattack:

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**Checkoutourpastwebinar,“GeOngYourFootintheDoor”


DirectEmailCampaign–BestPractices

Providebriefintroduc:on

Explainyourintent

Bespecificinyourask

AVachyourresume

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DirectEmailCampaign–BestPractices

Explainyourintent

Showyourproac:veengagement

Ini:atenextsteps

Makeiteasyforthem,dothelegwork

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JobAds–Don’tSpendHoursScrolling!

5Bestpractices

Visitnichejobboards

Searchfornewpostings

Utilizesearchfilters

Visitcompanywebsites

Signupforjobalerts

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Recruiters:WhyWorkWithRecruiters?

Professionalrecruitershavedeepnetworksofbusinesscontactswithinawiderangeofcompaniesandindustries

Usuallyworkingonuncoveringleadsandvacanciesthathavenotbeenadvertisedorannounced

Skilledprofessionalscanofferguidanceoneverythingfromansweringyourinterviewquestionstonegotiatingbestcomppackages

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BestPracticesWhenWorkingwithRecruiters

Beyourself Lookgreat

Beresponsive Acetheinterview

Talkitout Trusttherecruiter

Don’tacceptjustanyjobDon’texpectarecruitertodoyourjobsearchfor

you

Don’twaittofollowup Don’tlie

Don’tberudeoraggressive

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SocialMedia:WhyUseSocialinyourSearch?

Opportunitiesfoundthoughsocialcanhelpyoubypasstheglutof

applicantsgoingthroughjobpostings,ads,and

recruitingfirms.

Socialmediaranks2nd,with21%ofhiressayingitwasthemostsignificantfactoringettinghired.

Jobvitereportsthat94%ofU.S.companiesused

socialmediatorecruitandhireemployeeslastyear(LinkedInwasfarandawaythemostpopular

siteusedbyhiringmanagers)

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HowtoUseSocialMediainyourPlanofAttack

•  Followcompaniesyouwanttoworkforsincemanyjobswillbeposted

Locateopportunitiesyouwontfindonthejobboards

• Connectwithinterviewersandinfluencers

Gainknowledgeandinsighttogiveyouanadvantage

• Researchindustries,companies,followtopicsanddiscussions

Staycurrentandcompetitiveinyourknowledgeofindustrytrendsandhottopics

•  Joinchats,interactandleadconversations,initiatediscussionswithpeopletogetinspired

Buildyourpersonalonlinebrand

• Contactsposingaboutopportunities,perspectiveoncompanies

Findtipsandresourcestoputyourbestfootforward

• Moreconnections,askforrecommendations,useprofessionalphotos,linkyourprofileinyouremailsignature

Moveupontheradar

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#3TimeManagement

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TimeManagement:GettingaJobisaJob

Setgoals.Be

accountableforyourselfandwhat

youaccomplish.

Keepasearchablelogofyourjob-searchactivities:(contacts,resumessentout,followup,progressonapplication,

etc.)

Withtherestofyour

time,volunteerorfocuson

someotherpursuit.

Usepartofyourdaytoreadand

staycurrent.

Getup,getdressedandget

goingearly.Startingyourdaywith

purposeiskeytoa

productiveday.

Dedicatespacetoyourjob

searchandoptimizethatspaceforthetaskathand.

Establishsethours

foryourjobsearch.(20hrs/week)Keepahealthymindset

andproductiveprocess.

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ResourcesForManagingJobSearchProgress

Startwire.com JibberJobber.com iMentor

TheMuse.com WorkforceSolu:ons

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StayOrganized

Mapandtrackyourprogress.Lineupyour

activitiessoyoucanaccomplishyourgoals.

Rewardyourself.

Determinethemosteffective

activities.

Usetoolstokeepyouorganized.

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#4MastertheInterview

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MastertheInterview

Allaspectsofthejobsearchleaduptotheinterview.Top5InterviewingTips:1)  Doyourhomework2)  Preparequestionstoask3)  Practiceyouranswers4)  Askforthejob5)  Followupprofessionally

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**Checkoutourpastwebinar,“AcetheInterview,LandtheJob”


MastertheInterview–ResearchandPrepare

Yourself:yourvalueproposi:on,ques:onsyouwillbeasked,ques:onsyouwillask

Company:primarymission,principleservices,latestrevenue,majorcompe:tors,organiza:onalculture,trendsintheindustry/fieldsandhotissues

Posi:on:Majorresponsibili:es,qualifica:onsandskills,trainingandeduca:on,earnings,advancement,careerpath,employmentoutlook,opportuni:esforcon:nuingeduca:onandtraining

Interviewer:Google,useLinkedIn,Facebook,TwiVer,commonali:es,connec:ons,personalconnec:ons,awards,accomplishmentstocongratulatethemon

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4TypesofQuestionsYouWillBeAsked

Background

• Questionsaboutworkrelatedexperiences,accomplishmentandstrengths,abilitytoovercomechallenges,familiaritywiththeobjectives

Behavioral

• Questionsthataskyoutogivereal-lifesamplesofhowyounavigatebusinesssituations

Knowledge-based

• Questionsthatshowcasethelevelofyourknowledge,skills,logicalreasoning,analytical,technical,critical-thinkingthatpertaintotheworkandproblemsyouwillbesolving

Perceptual

• Questionsdesignedtogetyoutalkingandallowforthehiringmanagertositbackandlistenorengageinaconversationtoseewhatitwillbeliketoworkwithyou.

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**Checkoutourpastwebinar,“TacklingtheToughInterviewQuesSons”Also,ourblog:hGp://info.advancedresources.com/advanced-insights/tackling-9-tough-interview-quesSons/


WhatisYourInterviewerThinking?

Canyoudemonstratetheskillsweneed?

Canyousolveourproblems?

Whatcanyoucontributetoour

company?

Areyouthebestfitforour

organiza:on?

Didyoufollowupprofessionally?

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HowtoFollowUpProfessionally

Askaboutnextsteps

Getyourthank

younoteoutwithlightningspeed

Askifyoucanconnectthendo

it

Ifthingsdragout,checkin

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Resourceforyou:hGp://info.advancedresources.com/advanced-insights/craVing-the-perfect-interview-thank-you-note

#5MaintainaPositiveMindset

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MaintainaPositiveMindset

Exerciseregularly EatahealthydietMaintainaregularschedule,especially

whenitcomestosleep

Stayawayfromanythingthat“dullsyouredge”(i.e.too

muchalcohol)

Don’ttrytogoatitalone.Networkandbuildasupportcircle.

Makeyourselfuseful.ReachingouttothosewhoneedhelpIsonewaytohelpyoufeelvaluableanduseful

Seekoutfreeservicesinyourcommunity

Focusonthethingsyoucancontrol

Don’tputyoureggsinonebasket.Don’tpinyourhopesontheone

“perfect”job

Countyourblessings.Begratefulforwhatyou

have.

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MaintainingaPositiveMindsetisHalftheBattle

Stayup,evenwhenyou’refeelingdown

• Discouragementhurtsyourselfimage,makesyoufeelaslessthanyoureallyare,causesyoutoblameothersforyourownpredicament,causesyoutoblurthefacts.

• Stayupbeatinconversa:onsandfocusonwhatyoucando;thereisnothingtobegainedbynega:vetalkandcomplaining.

Rewardyourself

• Rewardingyourselfkeepsyourdetermina:onandspiritsup.• Rewardyourselfforgelngyourresumedone,anemailcampaignout,aninterviewscheduled.

Takebreaks

• Takingbreaksrejuvenatesyouandgivesyoufreshperspec:ve

Don’tputallyoureggsinonebasket

• Beopentoopportuni:es

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QuestionandAnswerSession

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OodlesofTipsandAdviceonPinterest

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www.advancedresources.com

Thankyouforjoiningus!ConnectwithAdvancedResourcesonsocialmediaformorejobsearchtipsandcareerinsight.Orbetteryet,letusdothework!OnFridayafternoonswe’llsendyouthelatestAdvancedInsightsblogpost:GetAdvancedInsights“HowtoShineonYourPhoneScreen”October6,[email protected]?Signmeup!

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Documents

Welcome to “Tips for Job Search Success”€¦ · Your Resume – “Your Marketing Brochure” “Your Marke:ng Brochure” A strong resume does not explain your experience, it