WELCOME TO ALL ATTENDEES OF THEVISITOR ECONOMY MEETING

INTRO FROM OUR HOSTS

LIVERPOOL FOOTBALL CLUB

UPDATES

MARKETING LIVERPOOL &

LIVERPOOL LEP

VISITOR ECONOMY MEMBERS MEETING

21 March 2017, Liverpool Football Club

CHRIS BROWN

Director of Marketing Liverpool

cbrown@marketingliverpool.co.uk

STRATEGIC

• Visit Britain/Visit England/ Discover England

• Changes in Political Governance/Public Finances/BREXIT

• VEB/LVEN/City Region networks

• Transport Infrastructure changes

• Brand Narrative

• Membership Renewals Process

STRATEGIC

• 5,409 Bedrooms booked through GroupMax -

3rd Quarter

• Profile + Brand enhanced through Labour

Party, EAIE and World Lung

• Club Liverpool: 135 Ambassadors

o 2018: 8 Events - 6,200 Delegates

o 2017: 5 Events - 1,440 Delegates

o 2016: 7 Fund 10,275 Delegates

o New Website: w/c 27 March

o New Venue Directory: w/c 27 March

o IMEX Frankfurt in May, Meetings

Show - June

LEISURE & GROUP

• Support for Blue Air + LJLA - Hamburg

• Liverpool in Madrid + Madrid in Liverpool - Dec 16/Feb 17

• Explore GB - Brighton March 2017 - 60+ Meetings

• BTTS - w/c 20 March

• New Seasonal Guide in May - Sold Out

• Travel trade visits this weeks with Discover England

PR

• Positioning through Daily Post Business Magazine

• Focus on national and international coverage

• Coming up: 10 page spread – le Figaro

• Coming up: Working with Culture Liverpool – Sgt Peppers

Daily Post Business Magazine

Adventure and Travel Magazine

Conde Nast Traveller Magazine

MAJOR EVENTS IN 2017

• British Gymnastics: 24-26 March

• Grand National: 6-8 April

• Summer of Love: 12 April – 3 September

• Rock n Roll Marathon: 27-28 May

• Mersey River Festival/Armed Forces Day: 24-25 June

• British Style Collective: 7-9 July

• British Open Golf: 20-23 July

• Liverpool International Music Festival: 20-23 July

• Plus much more!

FORTHCOMING

• Preparing for 2018

• Building on One Magical City

• 2017 Major Events activation

• SGT Peppers Programme

• Discover England Business Case Submission

• Investment news

• Engagement with new Political structures

• Commonwealth Games

BRITISH STYLE COLLECTIVE

FASHIONABLY ON TIME