Welcome to AgroNomics Vision 2013

Board of Directors MeetingTuesday, October 30

Jeffrey L. Berg, ARA

Opening Remarks

I pledge allegiance to the Flag of the United States of America,and to the Republic for which it stands: one Nation under God, indivisible,With Liberty and Justice for all.

Recognition of Retiring Committee Chairs

Chris L. Greenwalt, ARA, RPRA – Appraisal Education/Accrediting Committee

Leonard Meador, AAC – Management/Consulting Education/Accrediting Committee

Larry Hill, AFM – Sponsorship Committee

2011-2012 ASFMRA President

Jeffrey L. Berg, ARA

I spent a lot of time thinking about the future of ASFMRA

US Population

Matures24 Million

Generation X50 Million

Baby Boomers

77 Million Generation

Y 76Million

Born before 1946

1946-1964

1965-1977

1978-1995

Y Gen offers ASFMRA the best opportunity

Matures pre 46 Boomers 46-64 Gen X 65-77 Gen Y 78-950%

10%

20%

30%

40%

50%

60%

70%

10%

58%

18%14%

11%

34%

22%

33%

Members US Citizens

Membership is getting younger!

70+

60-69

50-59

40-49

30-39

20-29

0.00% 10.00% 20.00% 30.00% 40.00%

200920102011

34% under 10 years of membershipup from 27% in 2010

5%5%

10%

14%

37%

29%Less than 11-2 yrs.3-5 yrs.6-10 yrs.11-24 yrs25+

What is ASFMRA doing? SEW Student Program

Students from all over USA – They were Wowed!

Conducting Focus Groups Committee Participation Polling members YPN Started

Y Generation

Great Progress

Opportunity Ahead!

Retiring Council Members

Kirk D. Weih, AFMImmediate Past President

Gary Schnitkey, Ph.D.Academic Vice

President

Barbara Lechtenberg, ARADistrict 5 Vice President

Passing of the Gavel

Jeffrey L. Berg, ARA Paul J. Joerger, AFM

2012-2013 Executive Council Paul J. Joerger, AFM PresidentS. James Rickert, AFM, ARA President-ElectFred L. Hepler, AFM, AAC First Vice PresidentJeffrey L. Berg, ARA Immediate Past PresidentLeeAnn E. Moss, Ph.D., ARA Academic Vice PresidentDavid W. GaNun, ARA District I Vice PresidentPaul E. Moore, ARA, RPRA District II Vice PresidentJohn K. Mandeville, AFM District III Vice PresidentTimothy E. Fevold, AFM District IV Vice PresidentEdward E. Lumpee, ARA District V Vice PresidentJames R. Dunlap, ARA District VI Vice PresidentThomas G. Schorr, ARA District VII Vice President

President’s Comments

President Paul J. Joerger, AFM

ASFMRA Membership Meeting

Call to OrderApproval of Minutes

Comments from the FloorAdjourn

Board of Directors Meeting

Agenda• Call to order• Roll Call• Introduction of Allied Guests• Approval of Minutes • Financial Presentation • Proposed Budget• President’s Report• EVP Report• Bylaws / Policy Changes

Allied Guest

President-Elect, James ToddNational Alliance of Independent Crop

Consultants (NAICC)

Board of Directors Meeting

Notice of ParliamentarianApproval of Minutes

Board of Directors Meeting

Financials

2011- 2012 Revenues

1% 3% 12%

26%55%

2% 1%Accreditation 1%Summer Mtg 3%Annual Mtg 12%Education 26%

2011-2012 Expenses

7% 2%

4%

2%1%

29%

7%14%

13%

6% 4%

Administration 7% Other 2%Web & Database 4% Chapters 2%Accreditation 1% Education 29%Summer Mtg. 7% Annual Mtg. 12%Council / Committees 14%

Membership 13%

State Certification 6%

Communications 4%

2012-2013 Proposed Budget Membership Education Text/Pub Total EducationAnnual MeetingSummer Education MeetingStudent ProgramAccreditation CommunicationsInvestmentEd Foundation GrantInvestment / Miscellaneous Membership DirectoryOther Non-Dues Revenue Total Revenue

$1,080,000 $ 477,141$ 486,341$ 230,475$ 62,000$ 7,000$ 17,150$ 11,800$ 5,000$ 25,000$ 2,000$ 6,000$ 30,000

$1,963,507

2012-2013 Proposed Budget Curriculum Development /Maintenance Education Textbook Education Department Education Course Total Education Expenses

Summer Education MeetingStudent ProgramAnnual Meeting Accreditation Communications Membership Services Chapter ExpensesGovernance Administration

Total ExpensesNet Revenue Before Depreciation

Gain / Loss on Securities Net Revenue After Depreciation

$ 0 $ 5,000$ 59,500$ 288,199$ 352,699

$ 42,000$ 7,000$ 149,970$ 13,000$ 17,900$ 162,180$ 13,000$ 115,100$1,061,000

$1,933,849$ 29,658

$ 4,658

2012-2013 President's Address

President Paul J. Joerger, AFM

How are we going to grow?Look at Survey ResultsDefining Member ValueDefining Education ValueMake any Adjustments Take it to the Marketplace

Moving to company paid dues

57% of Dues are paid by Company

Moved 5% last year

Value Stays Strong

95% say they would recommend ASFMRA

92% say to go after members who don’t want accreditation

New Members want Practical Education

Legislative Update

Networking Bus Dev. Session

Economic Forecast

Tools and Tips0

5

10

15

20

25

30

Member & Education ValueBusiness Development Opportunities

Specialized Training Partnership Opportunities

The Knowledge Center for Ag Valuation and ManagementFocused information

Local and National Events

EVP Report

2012 Another Great Year

Launched a new RPRA webpage Build all new education webpages Began use of PI for staff and Council usage Completed hardware/software analysis Improved SEO for our website Continue to survey membership

70% of members have smartphone

Android iPhone Blackberry Windows No Smart Phone

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Nearly 20% are now using tablets

No tablet

Windows based

Android based

iPad

80.10%

1.60%

3.60%

14.70%

Education – consistent high marks2010 2011 2012

8.54 8.58 8.44 Quality of Instructors 8.27 8.48 8.45 Class Content7.96 8.17 8.18 Course Design7.59 7.76 7.9 Price and Value 6.58 6.63 6.98 Availability 91% say Education is Good Value

Continued improvement

Meetings Services Overall Education 6.8

7

7.2

7.4

7.6

7.8

8

8.2

8.4

8.610 11 12

Lots willing to serve

Local Bd Nat. Bd App. Bd0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00% 87%

48%

30%

2011 2012

ASFMRA Staff – Loyal

Mark

Jeremy

Debe

CherylDeanna

Pam

Meg

Hope

Suzanne

There will be no new normal. There will only be a continuous series of “not normal” times – Jim Collins

Bylaws and Policy Changes

Winnie A. Stortzum, ARA

Board of Directors Meeting

Adjournment

Indiana Chapter Welcome Dinner Sponsored By:

The Indiana Chapter & Dow AgroSciences, Farm Credit & Halderman Farm Management

6:30 PM–10:30 PM