Welcome to Accor June 2014 MIS UPDATE

BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCES SOLIDARITY ACCORGROUP

The Group

presentation Welcome to Accor

1

http://www.accor.com/


BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR

ACCOR Brands statistic 1967 - 2013

1 70

400

1,400

2,600

3,894 3,973 4,065 4,121

3,871 3,982

4,111 4,229

4,426

3,436 3,600

1967 1974 1983 1980 1997 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013




Our Logo today

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4

Easy to remember

Same pronunciation in French and English

Starts with the Letter ‘A’

Entitled ‘Accor’ as the Group name in 1983




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Accor, the world’s largest hotel operator

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160,000EMPLOYEES IN ACCOR

BRAND HOTELS

3,600HOTELS

MORE THAN

460,000ROOMS

MORE THAN

€5,536MILLION

IN 2013

MORE THAN REVENUE OF




Accor worldwide

Hotel portfolio

by operating structure:MANAGEDOWNED AND

LEASEDFRANCHISED

41 % 32 % 27 %

HOTELS ROOMS

92COUNTRIES

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Asia Pacific

567 hotels

109,169 rooms

Africa and Middle-East

148 hotels

27,436 rooms

Latin America and Caribbean

242 hotels

38,143 rooms

Europe (excl. France)

1,063 hotels

142,755 rooms

North America

16 hotels

4,716 rooms

France

1,540 hotels

139,500 rooms

3,576 461,719




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FRANCE

REGIONAL

BRANDS

LUXURY

UPSCALE

MIDSCALE

ECONOMY

INTERNATIONAL

BRANDS

ACCOR, STRONG COMPLIMENTARY BRANDS

From economy hotels to luxury hotels

A portfolio of hotel brands that are clearly positioned within their markets

The global leader in economy and midscale hotels

ASIA-PACIFIC



http://www.hotelf1.com/



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Sofitel, the leading French ambassador in international luxury hotels

The Sofitel and its Ambassadors link the world with French elegance across a collection of unique addresses offering their guests and partners a “cousumain” service enriched with emotion, performance and a passion for excellence.

121 HOTELS

30,941 ROOMS

41 COUNTRIES

Sofitel So Bangkok – Thailand Sofitel Casablanca Tour Blanche – Morocco Sofitel Paris Arc de Triomphe – Francesofitel.com

Sofitel Legend Cartagena Santa Clara – Colombia

9



http://www.sofitel.com/



GROUP HISTORY BRAND

• A passion for excellence

• The essence of pleasure

• A spirit of openness


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Pullman, vibrant hotels for cosmopolitan travellersIn-style and cosmopolitan, Pullman is establishing itself as the Group’s upscale international brand. Its hotels and resorts are located in major global cities and prime tourist destinations and welcome seasoned business and leisure travellers from all over the world.

Warm, expert hospitality and personalized services ensure an innovative, efficient experience.

81 HOTELS

23,264 ROOMS

24 COUNTRIES

Co-meeting Welcomer Chill-out spacepullmanhotels.com

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http://www.pullmanhotels.com/

Commitment – Adaptability - Creativity


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MGallery, the Collection of memorable hotels by AccorMGallery is a Collection of high-end hotels all around the world. Each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and services. Each hotel is inspired by one of the three typical atmospheres of the Collection: “Heritage” with places filled with history, “Signature” to reflect an aesthetic universe, or “Serenity” for a relaxing time.

68 HOTELS

6,917 ROOMS

22 COUNTRIES

Harbour Rocks Hotel Sydney – Australia Le Grand Hôtel Cabourg – France Kristin Scott Thomas – an ambassador brimming with charisma

mgallery.com

Veranda High Resort Chiang Mai – Thailand

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http://www.mgallery.com/



PRESENTATION TITLE BODY

mercredi 18 mars 2015


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Grand Mercure Shanghai Zhongya – China

MORE THAN

Grand Mercure, discover a new authenticThe upscale Grand Mercure brand is about respecting local sensibilities and traditional codes of hospitality, preserving their authenticity and elevating their status.

With MeiJue in China and Maha Cipta in Indonesia, Grand Mercure offers local travelers a unique “sense of place and genuine culture”.

Unique and considerate touches make guests feel special.

13 HOTELS

2 HOTELS

4,400 ROOMS

Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Shanghai Zhongya – Chinagrandmercure.com

INDONESIA

CHINA

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http://www.grandmercure.com/




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A genuine experience, a strong commitment to quality Mercure is the only midscale hotel brand that combines the strengthof an international network guaranteed with a strong quality commitment with the warm experience of hotels that are all different, rooted in their local community and managed by enthusiastic hoteliers.

Located in city centers, by the sea or in the mountains, the Mercure network welcomes business and leisure travellers across the world.

743 HOTELS

91,083 ROOMS

51 COUNTRIES

Mercure Arbat Moscow – Russia Mercure Saint Lary – France Mercure Seoul Ambassador Gangnam – South Korea

mercure.com

Mercure Poitiers Centre – France

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http://www.mercure.com/

17 HR MIS Meeting – 28 November 2012

Mercure Training Orientations 2013

Authenticity – Curiosity – Personal

Commitment

Hospitality expertise that make

Every stay unique


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Create a new & valuable midscale hospitality experienceNovotel’s midscale hotels are located in the world’s major city centers, business districts and tourist destinations.

Novotel’s comprehensive range of high standard services contributes to the wellbeing of both business and leisure travellers.

402 HOTELS

76,383 ROOMS

60 COUNTRIES

The new generation room designed by Atome Associés

In Balance by NovotelNovotel London Blackfriars – United Kingdom

[email protected]

Family & Novotel

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http://www.novotel.com/




Novotel Auckland Airport (New Zealand)

Imagination – Pragmatism – Respect -

Enjoyment


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A gratifying & constantly renewed experienceSuite Novotel offers a range of midscale hotels located principally in city centers.

It is an off-beat, avant-garde approach that invites medium-stay guests to enjoy a different way of experiencing hotel living.

The 30 sq.m. suites are flexible spaces with innovative services to meet guests’ needs around the clock.

30 HOTELS

3,736 SUITES

9 COUNTRIES

Suite Novotel Malaga Centro – Spain Suite Novotel – Paris Issy-les-Moulineaux –France

Suite Novotel – Luxembourgsuitenovotel.com

Suite Novotel Perpignan Méditerranée – France

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http://www.suitenovotel.com/




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Aparthotels Adagio – Number one in EuropeAparthotels Adagio offers modern apartments with a fully equipped kitchen and hotel services in city centers for extended stays with a sliding price scale from the fourth night. The brand has two product ranges:

Adagio, the trendy, midscale aparthotels located in major city centers;

Adagio access, the nifty, economical aparthotels located close to city centers.

90 APARTHOTELS

9,848 APARTMENTS

8 COUNTRIES

Adagio Caen Centre – France Adagio Vienna City – Austria Adagio access Brussels Europe – Belgiumadagio-city.com

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Adagio Paris Opéra – France



http://www.adagio-city.com/






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14 THALASSOTHERAPY CENTRES

18 HOTELS

4 COUNTRIES

Thalassa sea & spa, the reference in thalassotherapyand spas

Thalassa sea & spa, Accor’s wellness brand, 14 seaside destinations in France, Italy, Morocco and Middle-East

All the lasting benefits of thalassotherapy and the pleasures of the spa in relaxing, revitalizing surroundings.

Sofitel Quiberon Thalassa sea & spa – France Sofitel Agadir Thalassa sea & spa – Morocco Massage under affusion showerthalassa.com

> THALASSA SEA & SPA

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Thalassa sea & spa, 14 destinations d’exception en bord de mer

SOFITEL

PULLMAN

MGALLERY

NOVOTEL

MERCURE

IBIS



http://www.thalassa.com/




Family album

3 VALUES FOR 3 BRANDS

SIMPLICITY MODERNITY WELL-BEING

WELL-BEING

AT THE BEST PRICE

Hotels characterized by

spirit of service and the best level

of comfort in their segment.

A caring, efficient and

reassuring brand.

COMFORT, UNIQUE DESIGNS,

ALL-INCLUSIVE

Original, stylish and fun

hotels at an all-inclusive price.

A positive and

contemporary brand.

ESSENTIAL COMFORT

AT A BUDGET PRICE

Hotels that represent the smart,

inexpensive choice.

A clever and

relaxed brand.

IBIS MEGA BRAND

110901_reveal_IBIS_DEF.wmv


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ibis, well-being at the best priceIbis, the European leader in economy hotels offers guests the highest level of service and the ultimate in comfort in its category at the best market price.

The brand guarantees its customers all over the world a consistent offer: a modern, connected and soundproofed room, an innovative and supremely comfortable bed, breakfast from 4am to 12 noon, and a wide range of restaurant concepts.

1,000 HOTELS

124,022 ROOMS

59 COUNTRIES

ibishotel.com

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The new public areas



http://www.ibishotel.com/




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ibis Styles, comfort, unique designs, all-inclusive

233 HOTELS

21,156 ROOMS

21 COUNTRIES

ibis Styles Paris Pigalle Montmartre – France ibis Styles Bali Denpasar – Indonesia ibis Styles Dijon Central – Franceibisstyles.com

ibis Styles München Ost – Germany

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Ibis Styles is a non-standardized, economy brand with a whole range of styles and a happy personality. It is mostly managed under franchises and is designed for both individuals and families travelling for either business or leisure.

Its good natured and most importantly all-inclusive offer includes the room, breakfast, Wi-Fi internet access and a host of little extras.



http://www.ibisstyles.com/




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ibis budget, essential comfort, modestly pricedibis budget, formerly Etap Hotel, is the world reference in budget hotels.

It is Accor’s sassy, no-fuss brand that focuses on simplicity, modernity and well-being. The hotels offer comfortable Cocoon rooms with super-soft duvets, new fluffy pillows, an XL shower, a flat-screen TV, Wi-Fi and an all-you-can-eat breakfast buffet!

563 HOTELS

46,547 ROOMS

16 COUNTRIES

New public areas A three-person Cocoon room The breakfast buffetibisbudget.com

> ETAP HOTEL, FORMULE 1

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ibis budget El Jadida – Morocco



http://ibisbudgethotel.ibis.com/




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hotelF1, France’s leading low-cost hotel chainhotelF1 offers fully renovated, contemporary double and triple rooms and new reception and breakfast areas.

hotelF1 is now more dynamic than ever and is asserting itself as a straightforward brand that meets the needs of smart consumers.

238 HOTELS

17,906 ROOMS

FRANCE

hotelF1 Marne la Vallée Collégien – France Three-person room ReceptionhotelF1.com

> ETAP HOTEL, FORMULE 1

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Twin room







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Our websites www.




The Group’s digital and commercial ecosystem

A free, multi-brand loyalty program

2,600 hotels ranging from luxury to economy

4 status levels: Classic, Silver, Gold, Platinum

NATIONAL VERSIONS

31LANGUAGES

16

29

HOTELS

+ 3,000LANGUAGES

15APPLICATIONS

Key figures for accorhotels.comKey figures for accorhotels.com and brands

on smartphones and tablets

Accorhotels.com and 13 brand websites

9HOTEL VIDEOS

1,100

JOHN SMITH123456 1 12345678 1 12/08

and a worldwide loyalty program



http://www.accorhotels.com/








https://twitter.com/Accorhotels

https://twitter.com/Accorhotels

https://www.facebook.com/accorhotels

https://www.facebook.com/accorhotels

http://www.accorhotels.com/fr/leclub/index.shtml





Our Loyalty Programmes

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31

Stays

with Accor

Spend

with Accor

1.3 EUR 359

2.1 EUR 538

Members DO

stay 1.6 times

more than

non members

spend 1.5 times

more than

non members

Sourc

e:

Am

erican E

xpre

ss B

usin

ess Insig

hts

–

Le C

lub A

ssessm

ent

–2012

Results b

ased o

n 2

011 f

igure

s f

or

all

LeC

lubA

Hand A

dv.+

Austr

alia

n m

em

bers

that

Enro

lled p

rior

to 2

011

Amex Business Insights reveals that post enrolment, Le Club members

are 60% more loyal, they stay and spend more than non-members.

Non

Member




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OUR ELITE MEMBERS ARE KEY

Le Club Accorhotels Loyalty Program Presentation32

15% of Le Club members are

elite members47%

of the Loyalty Revenue

Silver

Gold

Platinum =

We need to take care of them

Source: Le Club Accorhotels DMR Report Asia Pacific – December 2013

Advantage Plus



BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMANS RESOURCESGROUP SOLIDARITY ACCOR

33



http://www.accor.com/fr/developpement-durable/le-programme-planet-21.html



4

Innovation

5

Local

6

Employment

2

Nature

3

Carbon

1

Health

7

Dialogue

Reinventing hotels sustainably

1. Ensure healthy interiors

2. Promote responsible eating

3. Prevent diseases

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4. Reduce our water use

5. Expand waste recycling

6. Protect biodiversity

7. Reduce our energy use

8. Reduce our CO2 emissions

9. Increase the use of renewable energy

10.Encourage eco-design

11.Promote sustainable building

12.Introduce sustainable offers and technologies

13.Protect children from abuse

14.Support responsible purchasing practices

15.Protect ecosystems

16.Support employee growth and skills

17.Make diversity an asset

18.Improve quality of worklife

19.Conduct our business openly and transparently

20.Engage our franchised and managed hotels

21.Share our commitment with suppliers

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7 PILLARS21 COMMITMENTS






2015 TARGETS

EXTRACTS

1. Ensure healthy interiors

35

2015 Target:

85%

of hotels use

eco-labeled

products

2. Promote responsible eating

2015 Target:

80%

of hotels promote

balanced dishes

3. Prevent diseases

2015 Target:

95%

of hotels organize

disease prevention

training for employees

2

Nature

1

Health

4. Reduce our water use

2015 Target:

15%

reduction in water

use between 2011 and

2015 (owned/leased

& managed hotels)

5. Expand waste recycling

2015 Target:

85%

of hotels recycle

their waste

6. Protect biodiversity

2015 Target:

60%

of hotels participate in

the Plant for the Planet

reforestation project

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©S

erg

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lle

CSR PROGRAM« A TREE FOR A CHILD »

( Corporate Social Responsibility )

Accor “A Meaningful Life”




Recycle…….……………..………………WASTE MANAGEMENT

Children Protection…………..TUTORIAL & SCHOLARSHIP

Nutrition…………………NUTRITION FOOD DISTRIBUTION

Health ……………………….………………………..FREE CLINIC

“A TREE FOR A CHILD” PROGRAMS





©S

erg

e D

eta

lle

CSR PROGRAMS

« COLLABORATIVE FOREST

MANAGEMENT »


Key point to

Remember:

100,000 Trees are

planted on 50 ha of land in

Central Java. These are the

result of cooperation

program between Accor

Indonesia, Perhutani (State-

owned forest management

company) and Community

forest group Karya Lestari




Year 2008 - Planted 1000 Sengon Trees for Collaborative Forest

Management Program in Central Java, to add the 74,000 trees

which have been planted in 2007………………………..Bio Diversity

A cooperation program between Accor Indonesia, Perhutani

(State-owned forest management company) and Local

Community Forest Group Karya Lestari…………...Co-development

Before

After Now





« CSR PROGRAMS

Earth Guest day »


« Planet 21 (21 April

2012) Mangrove

Plantation »




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Linking culturesSolidarity Accor’s ambition:Linking cultures and providing

support for the development of

individuals and their integration

into the community.

3 areas of commitment:

solidarity-accor.com 179PROJECTS SUPPORTED

37COUNTRIES

8,500EMPLOYEES INVOLVED

Local know-how

Training and insertion

Humanitarian and emergency

41

Philippines – NGO Virlanie – For the last three years, supporting the insertion of underprivileged

young people by giving them access to training in the service professions.



http://www.solidarity-accor.com/


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@Accor

Photographs : Coco Armadeil, Carole Bellaiche, Marc Bertrand, Joël Biletta, Thierry Bouët, Renaud Callebaut, Rémy Cortin, Eric Cuvillier, William Denizet, Heru Desanto, Serge Detalle, Brice Dirles, Tom Evangelidis, Grégoire Gardette,

Rodney Hyett, Getty Images, Jacques-Yves Gucia, Gu Han, Alan Keohane, Christopher Kewish, Vichai Kiatamornvong, Stephan Kraus, Rodolphe Optich, Seree Palanusont, Slava Pozdnyakov, Anne-Emmanuelle Thion, Thierry Truck,

Philippe Wang, Christoph Weiss, Steve Wells, Boris Zuliani.









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Documents

Welcome to Accor June 2014 MIS UPDATE