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WELCOME TO
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CAMPAIGN CLEAN INDIA/CHANDIGARH
• .To mark the beginning of “World Tourism Week-2012”, Chandigarh
Administration observes “Clean Chandigarh Day” today as an
introduction to Clean India/ Chandigarh Campaign by successfully
organising Cleanliness Drives at Plaza, Sec-17 and at Railway Station
in the morning.
• Lack of hygiene and cleanliness particularly in frequently visited tourist
destinations has negatively impacted tourism in our Country. To meet
the challenge, the Ministry of Tourism has decided to launch
“Campaign Clean India”.
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PLAZA, SEC-17
The OBJECTIVE
The objective of this Campaign is to ensure an acceptable level of cleanliness and
hygiene levels at various public places. It will involve sensitizing all sections of
society on the importance of cleanliness and hygiene in public places.
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RAILWAY STATION
CLEANLINESS DRIVES
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• Cleanliness and proper hygiene
are universally regarded as
indispensable existential norms that
must inform and permeate all our
actions. Conversely, lack of or
inadequate personal and
environmental cleanliness will have a
pull-down impact on the image-India,
the worst hit being the tourism sector
where the first impression of a visitor
is often his last. Therefore, the vision
is to look for an India that
impacts a visitor, to begin with,
for its cleanliness and hygiene.
The vision
• The Campaign will be a blend of
persuasion, education, training,
demonstration and sensitization
of all segments of our society.
• The objective eventually will be
to ensure the cleanliness and
environmental hygiene at
specific identified destinations.
The Mission
APPROACH
• The approach of Chandigarh Administration is to elicit the support of
the Society and spread the awareness about the importance of Cleanliness
and Hygiene. During the course of the presentation, we draw emphasis on
the Scheme of Clean India/Chandigarh which Chandigarh Administration
plans to launch in the days to come.
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NGOs:
Should be registered as a society or
trust for at least 3 years, actively
involved in one or more of such work as
promoting community hygiene,
cleanliness, sanitation and health;
management of solid waste; slum
development; social mobilization and
interpretation; capacity building and
training; tourism product development;
and any other work relevant to the
cause of cleanliness in the country. The
applicant NGO should be operative, at
least for a period of three years, in the
vicinity of the destinations it wishes
to adopt (within a radius of
100kms)
The Scheme - Eligibility
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Adopter (Adopting
agencies i.e. PSUs,
major Corporate,
Banks can also join in
the Campaign
Schools: should be
Recognized, of +2 level,
Having at least 4 sections, or
100 students, each for 9th,
10th, 11th, 12th standards.
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DESTINATIONS:
Constituents of
identified mega
destinations will be
available for adoption.
PERIOD: Adoption of a
destination/its constituent
will be allowed for a period
of one year, which can be
considered for extension
by a further period of
two years on the basis of
performance.
Selection of
Schools/NGOs:
The UT Administration will issue in
newspapers, an advertisement
in two parts – one addressed to
the schools and the other to the
eligible NGOs, inviting expression
of interest to adopt one or more
destinations, out of those
indicated, in project mode under
Campaign Clean India. The
advertisements will briefly sketch
the
requirements including the
responsibilities that the selected
schools/NGOs will be expected to
shoulder.
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Inspection by MoT:
In case during the
inspection, the outcome is
found to be below the
acceptable
threshold, the arrangement
might be cancelled
Performance Evaluation:
The MoT will engage the Quality
Council of India for an independent and
objective evaluation of the state of
cleanliness specific to each monument
chosen for adoption. The evaluation will
be conducted in two stages: first at the
time of its adoption and later after the
initial adoption period of one year. The
QCI will classify the improvement over
the adoption period as Average, Good,
Very Good and Excellent. The
Evaluation will be based on uniformly
applicable norms.
Final Project Report:
The School/NGO/ Adopter
will send a final project
report upon the conclusion
of project period. in the
prescribed format..
INCENTIVES
• To a school:
• Rated average No award
• Rated Good Rs. 60,000/-
• Rated Very Good Rs. 1,00000/-
• Rated Excellent Rs.2, 50,
000/-
• To an NGO/ Adopter:
• Rated average No award
• Rated Good Rs. 1, 50, 000/-
• Rated Very Good Rs. 2,00000/-
• Rated Excellent Rs. 2, 50, 000/-
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Based on Quality Council of India classification, the MoT will extend the following awards along with citations
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Formalisation of Effort
A Memorandum of Understanding specific to each destinations/ its constituent
assigned under this scheme will be signed by the school/NGO/ Adopter
concerned and the Ministry of Tourism through Chandigarh Administration
In the End, I will like to request all the schools/NGOs/ Adopter to
come forward and willingly participate in this new endeavour by the
Chandigarh Administration. May also actively participate in the
programmes scheduled for “World Tourism Week-2012.”
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Let us all join hands towards
a cleaner INDIA
a cleaner CHANDIGARH
TOGETHER WE’LL DO IT!
Ph: 0172-2740420Website: www.chandigarhtourism.gov.in
Email: [email protected]