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WELCOME TO UE

WHO WE ARE

The University of Applied Sciences Europe – Iserlohn, Berlin, Hamburg educates the designers and decisions-makers of tomorrow in the three Faculties of Business or Sports, Media & Event and Art & Design.

The synergy of creativity, entrepreneurial digital thinking, and internationality enriches the faculties and leads to new per-spectives in teaching and research, meeting the needs of the job market in the 4.0 era.

Our lecturers have access to the newest teaching content and research from our university network, thus keeping you up-to-date in your given field. Our global network, embracing all cultures and continents, is the gateway to an exciting career in the global, digitalized workplace – whether as a manager or in your own company. We combine entrepreneurial, creative, digital, and international thinking under one roof – important skills that are in high de-mand in the workplace, whether for managers, consultants, entrepreneurs, designers, or artists. Take advantage of this interdisciplinary exchange, e-learning opportunities and let yourself be inspired.

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All programs will start on 20 July 2020. Our Business programs each run for 3 weeks, and our Photography program runs for 2 weeks. It is, however, possible to book up to two programs with us. Please, check timetables to avoid overlaps. In total, you will have 30 contact hours. Classes could be e.g. Monday, Wednesday and Friday or Tuesday and Wednesday (10 to 15 hours per week). On the days that you do not have any classes, you can work on your project, deepen your knowledge in a specific area or prepare yourself for the next lesson. Each program is equivalent to 3 credit points (ECTS) and can be credited to UE Study Programs. Participants re-ceive an Online Summer Certificate including their grades after taking part in the course.

PREREQUISITES

All courses are taught in English and suitable to all who are interested in the topic of the program selected. No level of experience is required. However, we strongly recommend that participants have a B2 (upper intermediate) level of English to be able to follow classes and get the most out of them. In order to attend the online courses you need a computer that is compatible with MS Office (MS TEAMS) and a proper internet connection.

APPLICATION:

Art & Design: http://apply-now.btk-fh.de/Business: http://apply-now.bits-hochschule.de

PRICES:

Each certificate costs 499 EUR.

HOW DOES THE ONLINE APPLICATION WORK?

Step 1: student needs to create an account

Step 2: student will receive log in data via email

Step 3: student completes the application form and needs to upload the necessary documents

Step 4: submit application

Step 5: wait for Offer Letter & Contract

Students should upload the following documents during the application process:

• copy of passport

• proof of English language skills

GENERAL INFORMATION

CERTIFICATE IN ENTREPRENEURSHIP& LEADERSHIP

20 JULY 2020, 3 WEEK COURSEENTREPRENEURSHIP AS A PROCESS

Learn how to start a new business venture and get it on the road. Gain basic and practical insights on how to identify and visualize a business idea. Using the Business Model Canvas, you will be able to present your business concept and further develop your start-up idea. You will learn to evaluate and design your business opportunities in a practical way. During this course, you will be introduced to the tools to help you create your own business plan. At the end of the course, you will present your business concept with a team in pitch deck. No previous knowledge in the field is required - we simply invite you to take an interest in innova-tion, entrepreneurship and teamwork.

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WEEK 1*

MONDAY, 20 JULY

TU

ESD

AY,

21

JU

LY

WEDNESDAY, 22 JULY

TH

UR

SDA

Y,

23 J

ULY

FRIDAY, 24 JULY

Mor

ning

Welcome ...

Intro to Design Thinking

Intro to business tools ...

Canvas Business ModelIntro to Leadership

WEEK 2*

MONDAY, 27 JULY

TU

ESD

AY,

28

JU

LY

WEDNESDAY, 29 JULY

TH

UR

SDA

Y,

30 J

ULY

FRIDAY, 31 JULY

Mor

ning

Identifying your target & group stakeholders

...Design Thinking Methologies

Find your project ...

Develop project individually or in groups

Budgeting

WEEK 3*

MONDAY, 3 AUGUST

TU

ESD

AY,

4

AU

GU

ST

WEDNESDAY, 5 AUGUST

TH

UR

SDA

Y,

6 A

UG

UST

FRIDAY, 7 AUGUST

Mor

ning

Marketing Plan Finalize individual projects

Present your business concept

7* schedules subject to change

CERTIFICATE IN INTERNATIONALBUSINESS CULTURE

20 JULY 2020, 3 WEEK COURSE INTERNATIONAL BUSINESS CULTURE

This three-week online course brings the students an intensive training on international business culture awareness. Students analyze the global environment and identify opportunities and challenges of working in an intercultural workplace. Through active ex-change, exercises for self-reflection and practical tasks such as role-play and case studies, students will strengthen their intercultural competen-cies and gain the necessary skills to become the leaders of tomorrow in a globalized world. Students will learn how companies apply concepts of leadership within intercultural work settings.

*8 9

WEEK 1*: The global enviornment, intercultural competencies and communication

MO

ND

AY,

20

JU

LY

TUESDAY, 21 JULY

WED

NES

DA

Y, 2

2 JU

LY

THURSDAY, 23 JULY FRIDAY, 24 JULY

Mor

ning

Welcome and getting to know each other

Opportunities and Challenges of global

workingBusiness Etiquette

Elements of culture and Culture Iceberg

Model

Intercultural Competence at work

Organisational hierarchies

Culture shock and how to deal with it

Communication models Effective

communication at work in an

international settingChallenges of intercultural

communication

WEEK 2*: Profiles of organizational structures

MO

ND

AY,

27

JULY

TUESDAY, 28 JULY WEDNESDAY, 29 JULY THURSDAY, 30 JULY FRIDAY, 31 JULY

Mor

ning

Types of organizations Remote working

Workshop facilitated by DFDS —

Globalization Change in the business world: New

WorkDigitalization

WEEK 3*: Competencies of a global leader

MO

ND

AY,

3 A

UG

UST

TUESDAY, 4 AUGUST WEDNESDAY, 5 AUGUST THURSDAY, 6 AUGUST FRIDAY, 7 AUGUST

Mor

ning

Leadership skills and aspects of leadership

Leading an international

team

Presentation and Certificate Ceremony —

Leading remote teamsPeople Development

* schedules subject to change

CERTIFICATE IN DITIGAL MARKETING

20 JULY 2020, 3 WEEK COURSE DIGITAL MARKETING

You want to understand the ecosystem of branding and selling on the web? In this online certificate, you will get an overview on digital brand-ing and digital commerce, as well as an elaboration on specific digital channels that are essential for a modern marketing mix. After successful completion of the course, you will be able to understand the operating system of digital marketing and prove your practical skills on how digital channels can be used to acquire and maintain customers. Relevant case studies and dedicated exercises will guide you through the 3-weeks pro-gram; a virtual excursion to one of Hamburg’s top digital companies is part of this certificate.

*1 0

WEEK 1*

MONDAY, 20 JULY

TU

ESD

AY,

28

JU

LY

WEDNESDAY, 22 JULY

TH

UR

SDA

Y, 2

3 JU

LY

FRIDAY, 24 JULY

Mor

ning

— —

• Adapted communication in the digital age Pt. II

• Role and value of digital marketing

• Brand marketing vs. performance marketing

Aft

erno

on

• Welcome note• Introduction to Remote

Schooling• Introduction of Course

Leader• Introduction of Students

Adapted communication in the

digital age Pt. I—

WEEK 2*

MONDAY, 27 JULY

TU

ESD

AY,

28

JU

LY

WEDNESDAY, 29 JULY

TH

UR

SDA

Y, 3

0 J

ULY

FRIDAY, 31 JULY

Mor

ning

— —

• Deep dive into affiliate marketing

• Panel talk with digital company on career perspectives in digital marketing (details TBA)

Aft

erno

on • The digital marketing mix 2020

• Deep dive into social media marketing Pt. I

Deep dive into social media marketing Pt. II —

WEEK 3*

MONDAY, 3 AUGUST

TU

ESD

AY,

4 A

UG

UST

WEDNESDAY, 5 AUGUST

TH

UR

SDA

Y, 6

AU

GU

ST FRIDAY, 7 AUGUST

Mor

ning Deep dive into display and

video marketingDeep dive into search

engine marketing

• Final exercise: draft own digital marketing concept according to brief

• Breakout sessions and 121 feedback by course leader

• Certificate ceremony

1 1* schedules subject to change

CERTIFICATE INFASHION & PORTRAIT PHOTOGRAPHY

20 JULY 2020, 2 WEEK COURSE FASHION & PORTRAIT PHOTOGRAPHY

This course will introduce students to contemporary portrait and fash-ion photography. Students will learn the complete workflow of a profes-sional shoot – from conception, to production, to realisation. Editorial portraits require the photographer to tell a story with the use of a single picture or a series of photographs. Contemporary fashion-pho-tography on the other hand is about creating images that deal with identity, desire and belonging. Throughout this course, students will deal with these two categories. They will gain practical and theoretical knowledge and learn about imagination and creativity as well as using the technical equipment.

1 2

WEEK 1*

MONDAY, 20 JULY

TUESDAY, 21 JULY

WEDNESDAY, 22 JULY

THURSDAY, 23 JULY

FRIDAY, 24 JULY

Morning 10am - 1pm lectures lectures lectures lectures lectures

WEEK 2*

MONDAY, 27 JULY

TUESDAY, 28 JULY

WEDNESDAY, 29 JULY

THURSDAY, 30 JULY

FRIDAY, 31 JULY

Morning 10am - 1pm lectures lectures lectures lectures lectures

1 3* schedules subject to change

HAMBURGInternational.office.hamburg@ue-germany.de+49 (0)40 181 3002 34

WEBSITEhttp://www.bits-hochschule.de/en/summer-school/http://www.btk-fh.de/en/summer-school/

GET IN CONTACT WITH US NOW!

www.ue-germany.com

IMPRINT: PUBLISHER: UNIVERSITY OF APPLIED SCIENCES EUROPE | ISERLOHN · BERLIN · HAMBURG