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Welcome!
Please get out your Cradle to Cradle written answers for a stamp AND your recycling notes from last class.
Please read the board!
Let’s get sustainable!
Find that Cradle to Cradle reading and answers.
Cross the room to find a partner!
“Waste equals Food”What was one of the ideas that stood out to
you in the reading?What is something you wonder about
having done the reading/something you question?
Reading p 109
“Product of service”
Rewrite your answer to #3
How is a “product of service” different from our current system of product ownership? Explain how this new concept might benefit the environment.
Changing our mindset
Cradle to grave vs. cradle to cradle
What materials? How produced? How far did it travel? How will it be used? How will it be
disposed of?
Changing our mindset
Cradle to Cradle There is no waste in
nature All wastes become
an input for another system
Interface carpet
Interfaceglobal.com
Some Environmental Economics basics
Goal: To achieve sustainability (a system which can continue indefinitely because it doesn’t use up resources faster than they are produced)
A sustainable economy satisfies the needs of people without depleting natural capital, thereby protecting future generations of humans and allowing biodiversity to thrive.
Going green to make green
The new triple bottom line: profit, society, environment
Full cost pricing:
Full cost pricing = internal costs + external costs
Internal costs – direct cost paid by consumer
External costs – (usually harmful) social or environmental effect of production not included in market price of good
Internal cost examples
External cost examples
Full cost pricing:
Full cost pricing = internal costs + external costs
Internal costs – direct cost paid by consumer
External costs – harmful social or environmental effect of production not included in market price of good
Encouraging full cost pricing
Economic incentivesSubsidies for sustainable optionsRemoving market barriersEcolabeling programs
Encouraging full cost pricing
Economic disincentivesGreen taxes/effluent feesUser fees for public resourcesPollution prevention or assurance bond
Check for understanding
What does sustainable mean relative to manufacturing a product?
Consider the chair you are sitting on – name one internal cost of production for the chair.
Name one external cost of production for the chair.
What is meant by cradle to grave product analysis?
How is “cradle to cradle” a new idea?