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“Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

“Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

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Page 1: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

“Welcome Me to Your Digital World”A brief Introduction to the new Education 2.0 Platform of Intel

TurkeyDec 2008

Page 2: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Usage GuidelinesPurpose of this Presentation•This presentation summarises “Welcome me to your Digital World” project of Intel Turkey that was officially launched during Craig R. Barrett’s official visit to Turkey on 3 Dec 2008.

How to Use this Presentation•The presentation covers

– Intel Turkey’s new Education 2.0 Social Media Platform (www.benidahilet.org),– the scope of this project in its entirety (including yet to be developed features), – post-launch media coverage and planned improvements.

Important Notices This version was published on 22 Dec 2008. The project portal is currently being reviewed for compliance with Intel’s Privacy (especially children’s privacy), Security and Legal Guidelines and regular updates will follow as we plan to announce additional portal functionality.

For all comments, feedback and future updates please contactAfsar Akal ([email protected]) Intel Turkey BDM Digital Inclusion Programs

INTEL INTERNAL USE ONLY

Page 3: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Contents• Part I : Introduction to Project• Part II : Brief Tour of Project Portal • Part III : Launch Event and Media Coverage• Part IV : Future Plans, Action Items

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Page 4: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Part 1: Introduction to Project: Key Features• An Intel lead local DANGO* alliance in the education

space to improve ICT access in Turkey and close digital divide.

• A full-fledged Education Web 2.0 platform• www.benidahilet.org is a social meeting place for the

education community to foster co-creation of rich, entertaining and engaging educational content in local language, using social media.

• A Consumer Social Responsibility (CnSR) initiative to bridge well-off/urban and less well off/rural citizens.

Education

* Development Agencies and Non-Governmental Organizations

Accessibility Connectivity Education Content

IWA pillars addressed by the Project

Page 5: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Objectives

Facilitating localized educational content creation

Improving digital literacy of younger generations

Preparing Turkish Youth for Knowledge Age

2020

Closing the digital divide

Increasing accessibility of ICT through PC

donations

An Intel Istanbul Innovation Centre

Project

Page 6: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Alliance Partners and their Roles

United Nations Development Program (Development Agency)

• Stakeholder management• Enroll new alliance

members

Intel Istanbul Innovation Centre

• Conceptual project design• Development of social

media portal with partners• Conduct school pilots and

provide field trainingOther Intel Teams

• Engage ecosystem for PC donation and new plaftorm sales campaigns

Youth for Habitat (NGO)• Key national scaling partner to

reach beyond pilot schools.• Web admin and moderation of

benidahilet.org portal

Turkish Informatics Foundation• Assist public advocacy campaigns in

various forums to increase project’s impact and reach to a wider audience

Ministry of National Education• Assist School Pilot implementations• Validating portal members/data

security• Organizing Digital Content Olympic

Games• Validating Student PC Donations

Page 7: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

11Schools

4Cities

150 Teachers

7000Parents

600User

Generated Content

5000Students Scope

ofMoEPilots

Intel is conductuing Pilots with Ministry of National Education

(Aug 2008-End 2009)

Page 8: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Part 2: What’s Benidahilet?• “Beni-Dahil-Et” a-3-word Turkish phrase

meaning “Count me in” or “Include Me”.• The portal has two distinct flavours

Social Networking between teachers,

students and parents to collaborate and co-

create content.

2.5D virtual presence in museums, schools

etc. especially for young users.

Page 9: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

What’s inside benidahilet.org?

(museums and schools)Main Page

User Pages/Tools

Virtual Environments

Educational ContentIn Rich Media

Page 10: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Functions

• User Guide• Feeds• Search

Results• User

Interfaces

• Personal Info

• Statistical Activity Summary

• Content Filtering tools by course/subject

Page 11: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Web 2.0 Functions

• Content Commenting and Rating Tools

Page 12: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

The project was officially launched by Craig Barrett, Ministry of Education and other alliance partners on 3rd of Dec 2008 with the

attendance of >200 visitors including 40 press members.

Part 3: Launch Event,Usage Models,Media Coverage

Page 13: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

1. School-to-School collaboration among teachers and students

2. Student community content creation and sharing e.g. white board videos

3. Social Networking4. Virtual Presence e.g.virtual schools, museums5. Teacher community generated content e.g. E-

Lesson creation and delivery 6. Edutainment 7. Democratisation of localised content creation,

commenting and rating with Web 2.0

Usage Models

Page 14: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Steps:1-Login-pick avatar2-Take School Bus3-Depart City-Arrive Destination4-Select Virtual Space (museum or school)5- Enter Museum or School

6- Enjoy user generated content

Steps:1-Login-pick avatar2-Take School Bus3-Depart City-Arrive Destination4-Select Virtual Space (museum or school)5- Enter Museum or School

6- Enjoy user generated content

Community Generated Content

Usage

Models

Page 15: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

• Acessing Student White

Board Content• Attending E-

Lessons prepared by

Teachers

Usage

Models

Page 16: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Media CoveragePrinted Online

Printed : 9Online : 41

News Agency : 1Total: 51

Page 17: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

Part 4-Future Plans• Finalise Privacy Plan and Terms of use to open the portal to

general public membership beyond 11 Pilot School users• Expand on-line community participation to grow active use

and local educational content creation.• Enroll new Alliance members from private sector and NGOs• Add Digital Content Olympic Games modules.• Start PC Donation Campaigns with OEMs under

CnSR( (Consumer Social Responsibility)• Evaluate scaling opportunities to other countries

46,000 Schools

15 M. Students

12 M. Housewives

500K Teachers

Page 18: “Welcome Me to Your Digital World” A brief Introduction to the new Education 2.0 Platform of Intel Turkey Dec 2008

CnSR based PC Donations

Charity Flow

Empowerment Flow

Corporate Donors Government

Well off Consumers The less well

off

Donate and RefreshDonate now Buy later

Volume Corporate DonationsEmployee Purchase Programs

Buy and Donate New