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Welcome!
March 2014
Consumers are increasingly saying that the Future is about ME
Serve me Listen to meKnow me
Empower me
5 pointers to Indian retail industry
• Consumers are changing• Consumption patterns are changing thanks to
channels• Borders are breaking• Size is no guarantee for success• The industry can thrive only by collaborating
Things to think about : Purchase process
Payor
User
Influencer
“Found it. Can
you pay for it…?”
New purchase paradigms – through multi channel.
Winning in the market place
Knowing the customer
Owning the customer
Not permitting the buying experience to be commoditized
Balance between Influencer / Payor / Customer
Advocacy Talent development
Industry Creation
Government & semi government
bodies
Development programs
Events & Industry Meets
Media: STORAI, Social Media
RASCI – Skill 80 lakh in retail. Research
Collaboration International
organizations
Research and advisory services
Service provider database
RAI’s Key Focus Areas
Retail Leaders
Welcome!