Welcome Into the world Of Advertisement

Presented by:BMS ADVERTISER

What is ADVERTISING ?

• “ the action of calling something to

the attention of public”.

• “ ADVERTISING is the delivery of the most persuasive product message at the right time, in the right place, to the right person, at the lowest possible cost”

Today’s Product/Brand Manager

DEFINITION FROM BOOK

Paid form of non-personalcommunication about an organization,product, service or idea from anidentified sponsor, using mass media topersuade or influence an audience.

History• Ancient times. Egyptians wrote sales messages on papyrus wall posters. Political campaign ads

were on the walls of Pompeii. Rudimentary commercial advertising existed in Greece, Rome,Arabia, Asia, Africa and South America.

• The Middle Ages. Most people were unable to read, but images of clothing, shoes, horse shoes orbags of flour on signs pointed out the tailor, cobbler, blacksmith or miller.

• 17th century. As reading spread, advertising was printed on handbills. Advertisements promotingmedicines and books were printed in weekly newspapers.

• 19th century Advertising grew as the relative wealth of nations expanded. Advertising developedwith the rise of mass production from the late 19th century

• In 1836 in France, the newspaper La Presse printed paid advertising on its pages. Because of themoney it received for advertising, the paper was able to lower the price it charged readers for acopy. That let it extend its readership which increased its profitability.

The beginnings of an advertising agency was conceived by Volney B. Palmer in Philadelphia. In1842, he bought quantities of space in newspapers at a discounted rate, then resold the space athigher rates to advertisers. Palmer was only a space broker – the ad copy, artwork and layout wereprepared by the company that had something to advertise.

• 20th century. Advertising became a profession with agencies as the focal point of creative planning.

• 21st century. Advertising continues in all mass media including newspapers, magazines, radio,television, billboards, classified advertising in print and online, in-store advertising and websites.

to give the company a “personality” which sets it apart from the others.

to remind customers about their brands at the

right time and right place

to tell the public about improvements in products

to help their sales force to be more effective

to reinforce customer confidence in his/her purchase

Advertising use to:

inform people about products and services

to make brand names familiar to the public

Importance of Advertising

It is very cost effective method to communicate to a large audience.

It helps create brand image and symbolic appeal for the brand which is a very important for companies selling product/services that are difficult to differentiate on functional attributes.

Advertising creates awareness, interest, desire and drives the consumer to the shop.

Role of Advertising in Brand Promotion

Information and persuasion

Introduction of new brand or brand extensions

Building and maintaining brand loyalty among consumers

Creating an image and meaning for a brand

How does advertising work?

Awareness

Comprehension

Conviction

Action

Some do’s

Advertising should be informative.

Advertising should be entertaining.

Advertising should be involving.

Some don’ts

Advertising should never over claim any benefit in a product or a brand.

Never try to put down or talk down your consumers in manner that will insult them.

Try not to compare your brand with a competitor and try not to show your competitor in bad light.

In case you do any comparison with your competitor or show your competitor it should be done in a intelligent and tactful manner that such that it is memorable and not in bad

taste.

Why We Need Ads ?

GRAB PEOPLE

Ad can be able to grab someone who glances for just a second. Force people to take a second glanceinstead of simply moving on.

Be informative

Every advertisement must convey a message. Ads visually represent a message.

Major advertising media

• Magazine• Word of mouth• Television• Newspaper• Yellow Pages• Radio• Outdoors• Cinema• Internet

What Is Car Advertisement ?

• Wrap advertising or a vehicle wrap describethe marketing practice of completely orpartially covering (wrapping) a vehicle inanadvertisement or livery. The result of thisprocess is essentially a mobile billboard.

Benefits

Reach a Wider Audience• Depending on how many vehicles you own, how often they are on

the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising. Many businesses gain more customers from their vehicle wraps than their websites.

Non-Aggressive Advertising• Unlike radio ads or print ads that interrupt a person’s reading,

vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy striking vehicle wraps and don’t mind the advertising.

……….

Get Mobile• Vehicle wraps travel into the view of potential customers instead of you

waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless.

Cost Effective• Unlike billboards and advertisements that have consistent reoccurring

costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

Local Advertising• Vehicle wrap advertising is targeted because you are advertising to your

local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.

Cost Of Ads

Medium Example Cost Duration Cost Per 1000 Imperission

Exposure

Radio 20,0000 INR 5 x 30 sec slots 1097.67 165,060

Mail 20,0000 INR 1 DAY 1759.35 40,000

Newspaper 20,0000 INR 1 DAY 446.3 405,000

BMS ADVERTIER

144000 1 YEAR 25 3.6 million

Activity Process

Activity Confirmation from the client

Creative to be provided by client

BMS ADVERTISER will get the creative adapted on the car and forward it to the client for approval –Turnaround Time: 1 Day

Upon approval we will get a Demo Car ready and send it for final approval – Turnaround Time: 1 Days

Once we receive the final approval from the client, production will begin for 10 cars – Turnaround Time: 5 Days

THANK YOU

Thank you all and

best of luck