Welcome

“Changes, Challenges and

New Opportunities”

The road ahead

A new business landscape

Tell a story

Marketing Success:

Convert noun to a verb

Convert pronoun to a noun

Wheatbelt to

heartland

Positioning statement:

•Wheatbelt

•Agricultural

•Rural

•Regional

•Farming …

heritage

Australian heritage

heartland transcends

•Demographics

•Psychographics

heartland

•Relevance

•Resonance

•Impact recall

Ownership is a virtue

Scandanavian Case Study:

Essential philosophy:

Clustering

Key attributes: • Comprehensive • Integrated • Shortened ...

supply chain

• Yes • Now • New

Frederick Herzberg Two-Factor Theory

Dissatisfiers

Satisfiers

Royalties for Regions

- Neutralising negatives - Low crime rates - Clean street-scapes

What is your community famous for?

Focus

The future has arrived. It is spelt:

MOBILE

Nothing should dilute the importance and impact of a trading

name.

Consumers are attracted to what is different,

exclusive and unique.