1Eden Area Signage Plan

Welcome

2Eden Area Signage Plan

Alameda Community Development Agency Economic and Civic Development Department

Eden Area Signage Plan

3Eden Area Signage Plan

• Create a community identity: what do people think of when they think about their community?

• Build a sense of place: signs say that you’re entering or moving through a distinct place

• Build community pride

• Well-designed signs set a positive tone and look: visually signals that this is a cared-for place

• Direct visitors and shoppers to shopping districts: a boost for locally owned shops, restaurants and service businesses

A good sign program can help:

4Eden Area Signage Plan

Purpose:

Gateways Wayfinding

Design:

Placement:

Community Identity

Prominent and attractive Location

Near Community Border

High Traffic Street

Freestanding

Decorative Materials

Freestanding or Attachable

Allows for more destinations to be added

Give Directions

Signage Types

5Eden Area Signage Plan

• Family of signs has - Same shape and layout - Different logo and color

• High contrast colors

• 3” minimum text size

• Scale and size limits

Effective Signage: Important Points

6Eden Area Signage Plan

Analysis PGAdesign and Alameda County staff toured the urban unincorporated areas of Ashland, Cherryland, Castro Valley and San Lorenzo.

• Retail/Industrial Districts

• Freeway Access

• Existing County installed sign locations:

- Castro Valley Streetscape Sign

- Cherryland Gateway Sign

- Grant Avenue Sign

- Fairmont Terrace Signs

- Hillcrest Knolls Signs

PGAdesign identified the following destinations:

7Eden Area Signage Plan

Mapping: Sign Locations

Proposed SignLocations

8Eden Area Signage Plan

Case Studies: Downtown, Los Angeles

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Case Studies: City of San Juan Capistrano

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Case Studies: City of Pasadena

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Case Studies: City of Pasadena

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Case Studies: City of Emeryville

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Case Studies: City of Folsom

14Eden Area Signage Plan

Case Studies: Hayward

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Case Studies: City of San Leandro

16Eden Area Signage Plan

Community Identity:

17Eden Area Signage Plan

• County Facility

• Freeway

• Retail District / Industrial District

• Sign Consolidation

Signage Criteria

18Eden Area Signage Plan

4 distinct but linked communities

z 0 u

1-z UJ a:: a:: :::::> u

z 0

~ a:: San Lorenzo a.. V)

z

OR

Castro Valley

Cherryland

I

Ashland

~

• WELCOME TO

PEDESTRIAN FRIENDLY

ASHLAND

Fairview

22Eden Area Signage Plan

Cherryland Logo(~~lrlfJ;~©J lflJcdJl(Q)g(Q)

~ Cherryland , Cherryland

23Eden Area Signage Plan

Fairview Logo

~ Fairview ' Fairview ?Fairview ~Fairview

Option

1

Option

2

Option

3

~ Ashland

------~~ ------Ashland

Freeway Entrance

~ County Facility

" Retail District

1' Freeway Entrance

Castro Valley

1' Freeway Entrance

~ County Facility

" Retail District

1' Freeway Entrance

San Lorenzo

1' Freeway Entrance

~ County Facility

" Retail District

1' Freeway Entrance

~

mi Cherryland

Cherryland

1' Freeway Entrance

~ County Facility

" Retail District

1' Freeway Entrance

Fairview

1' Freeway Entrance

~ County Facility

~ Retail District

1' Freeway Entrance

21Eden Area Signage Plan

Sample Intersection: Liberty St. & 163rd Ave.

Proposed Sign Location

580 EastEntrance Sign

REACH Youth CenterE. 14th/Mission Retail District

Existing Sign Location

REACH Youth CenterE. 14th/Mission Retail District580 East Fwy

22Eden Area Signage Plan

Ashland Gateway: E. 14th St. & Thrush Ave.

PROPOSEDASHLAND

GATEWAY SIGNLOCATION

Bayfair Mall

159th Ave.

Thrush Ave.

E 14th St.

23Eden Area Signage Plan

• Economic Development Forum • Electronic Survey on Design Preferences• Community Meetings: -Ashland Association -Castro Valley / Eden Area Chamber of Commerce -Economic Development Committee -Castro Valley Municipal Advisory Committee -Cherryland Community Association -San Lorenzo Village Homes Association• Economic Development Forum • Unincorporated Services Committee• Board of Supervisors for Plan Approval

Outline of Public Process

25Eden Area Signage Plan

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