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Welcome and Introductions Good morning and welcome to an informational webinar about our exciting new program – The Big Jump Project! For the next hour, we will walk through detailed explanations of what The Big Jump Project hopes to achieve, what participating communities can expect, and tips for creating an appealing application. We will leave time at the end to respond to any questions you might think of during the course of the webinar. As an introduction to our PeopleForBikes staff joining us today, I am Kyle Wagenschutz, Director of Local Innovation, and I am joined by Martha Roskowski, VP of Local Innovation and Aisling O’Suilleabhain, Marketing Manager. 1

Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

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Page 1: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

WelcomeandIntroductions

Goodmorning andwelcometoaninformationalwebinaraboutourexcitingnewprogram– TheBigJumpProject!

Forthenexthour,wewillwalkthroughdetailedexplanationsofwhatTheBigJumpProjecthopestoachieve,whatparticipatingcommunitiescanexpect,andtipsforcreatinganappealingapplication.Wewillleavetimeattheendtorespondtoanyquestionsyoumightthinkofduringthecourseofthewebinar.

AsanintroductiontoourPeopleForBikes staffjoiningustoday,IamKyleWagenschutz,DirectorofLocalInnovation,andIamjoinedbyMarthaRoskowski,VPofLocalInnovationandAislingO’Suilleabhain,MarketingManager.

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Page 2: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

Webinar Housekeeping

Wehavemore than300peopleregisteredfortoday’swebinar.Tokeepthelinesofcommunicationclear,we’vemutedallthephonelinesexceptours.

Ifyouwishtoaskaquestionormakeacomments,pleaseusethequestiondialogboxasshownonthescreen.Wewillbemonitoringthequestionboxthroughoutthewebinartocaptureyourquestionsandcomments.Oncewehaveconcludedthepresentation,wewilladdressyourquestionsinthetimeremaining.

Wewanttoberespectfulofyourtimeandwillbeconcludingthewebinarafteranhour.Ifanyquestionsgounansweredornewquestionsaredeveloped,contactinformationwillbeprovideonthelastslideofthispresentationforfuturefollowup.

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Page 3: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

PeopleForBikes

PeopleForBikes isanationalbicycleadvocacy organizationwhichincludesbothanindustrycoalitionofbicyclingsuppliersandretailers,aswellasacharitablefoundation.Ourfoundationiswherewehousemajorprograms,liketheBigJumpProject,andengageindividualmembers,affiliateorganizations,andcorporatesponsors.

Overtheyears,wehavespentmorethan$30milliontomakebicyclingbetterthroughouttheUS.We’veinvested$2.1millionincommunitybicyclingprojectsandleveragedmorethan$654millioninfederal,state,andprivatefunding.And ourcontributionshavesupportedothernationalgroupsandprogramsliketheSafeRoutestoSchoolNationalPartnership,theLeagueofAmericanBicyclists,andtheInternationalMountainBicyclingAssociation,ensuringsaferplacestorideforbothchildrenandadults.

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Page 4: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

GreenLaneProject

TheBigJumpProjectbuilds onthesuccessofanotherrecentPeopleForBikes programcalledtheGreenLaneProject.TheGreenLaneProjectworkedin12citiesoverthelastfouryearswithagoalofexpeditingtheadoption,design,andimplementationofprotectedbikelanesinU.S.cities.

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Page 5: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

GreenLaneProject

Throughasuccessfulmixofdesignworkshops,coordinatedresearch,studytours,peerexchanges,leadershipdevelopment,nationalmediaexposure,andeffectivestorytelling,theGreenLaneProjectwasabletoexpeditetheacceptanceofprotectedbikelanesandmakethemapartofthetoolboxforcreatingeffectivebikeinfrastructure,encouragenationaltransportationagenciestodevelopstandardizedusesforprotectedbikelanes,andwatchasthemilesofprotectedbikelaneshavedoubledevery2yearssince2009.

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Page 6: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

TheBigJumpProject

Using therecipeofsuccessdevelopedduringtheGreenLaneProject- leadershipdevelopment,smartoutreach,effectivecommunication,andimmersivelearningexperiences- theBigJumpisthenextevolutioninexpeditingthefrequencybywhichpeopleintheU.S.cancomfortablyandsafelyrideabicycletotheplacestheyareactivelytravelingto.

TheBigJumprecognizesthatcitiesaredoingmanyofthethingsrequiredtocreatevibrantplacestobicycle– constructingoff-streetpathwaysandslowresidentialzonesforridingbikes,utilizingprotectedbikelanedesignsinbusycommercialcorridors,buildingcommunitysupportindiverseneighborhoods,andencouragingtheirneighborsandcoworkerstogetoutonbikes.

TheBigJumpisaboutbringingtogetherallthisefforts,connectingthedotsbetweensmartoutreachandsafeinfrastructuredevelopment,anddocumentingandmeasuringtheseresults.

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Goals& Objectives

TheBigJump Projectwillfocusitseffortsin10places– singleneighborhoodsordistricts– byprovidinganenvironmentofmutualsupportandsharedlearningtoproveaconcept:IfacommunitycompletesanetworkofconvenientandcomfortableplacestorideAND encouragespeopletouseit,bikeusewilldoubleortripleoverathree-yearperiod.Asaresult,we’llseeothertangentialbenefitsasaresultincluding:

• Reductioninseriouscrashesforallmodesoftravel• Improvementsintheperceptionsofbicyclingandbicyclingsafetybyboththose

whorideandthosewhodon’t• Greateraccessandconnectivitytoplacesofopportunity,likejobsandeducation,

particularlyforunderservedpopulations• Andahostofothercommunityoutcomeslikeimprovedeconomicactivity,public

healthoutcomes,andenvironmentalimpactsinBigJumpfocusareas

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BikeNetworks

In mostcommunities,youcanpointtoanexcellentpieceofbikeinfrastructure– asingletrailorprotectedbikelanecorridorthatseeshighuseandisanexampleofgreatdesign.However,weknowthatthoseprojectsoften onlyhavelocalizedimpactsanddon’talwaysgetpeopletotheplacestheywanttogo.Ifwearetoreapthemultiplebenefitsofgettingmorepeopleonbikes,weneedtoturnour attentionawayfromsingularprojectsandexpandourplanningandconstructiontowardsbuildingcompletenetworksofcomfortableplacestoride.

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Page 9: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

BikeNetworks

Throughout planningliteratureandpractice,thesenetworksaredescribedbyavarietyofterms,including“low-stress,”“high-comfort”and“allagesandabilities.”Basedonsuccessfulsystemsinternationallyandinthiscountry,weseethreemajorcomponentstothesenetworks:• protectedbikelanesonbusystreets,• localstreetswithlowvolumesofcarsmovingatslowspeedswherebikesandcars

canmixcomfortably(sometimescalledbicycleboulevardsorneighborhoodgreenways),and

• separatedpathwayssuchasgreenwaysandrail-trails,• allconnectedwithsafecrossingsatintersections.

TherangeoflanguagecommonlyusedtodescribethenetworksandtheircomponentpartsisanindicatoroftherelativelyrecentarrivaloftheconcepttotheU.S.planningcommunity.ForthepurposesoftheBigJump,wewillsimplycallthem“bikenetworks”withoutthequalifiers,asoneofourgoalsistoinstitutionalizetheideathattheonlyrealbikenetworkisonethatconnectsabroadrangeofpeopletoplaceswheretheywanttogo - likejobs,education,publictransit,andrecreation.

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Page 10: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

BigJumpFocusArea

Past effortsliketheGreenLaneProjectfocusedeffortsonacity-widebasis,workingindiversecommunitiesacrossmultipletransectsofdensity,development,androadwaynetworks.TheBigJumpwillrefocusthoseeffortstoamorenarrowlydefinedgeographicspace.Thesize,demographics,andshapeofthefocusareawillvarycitybycityandmayconsistofaneighborhood,businesscorridor,schoolzone,downtown,residentialsuburb,orotherproposedboundaries.Generally,wearethinkingthatthesizeofazipcode(about30,000people)maybeanoptimumsize,butareopentootherproposals.Insomesmallercommunities,thisfocusareamaybeequaltotheboundariesoftheentiretown.

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Page 11: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

BigJumpFocusArea

An importantaspectofchoosingafocusareawillbeaconsiderationwhatmomentumalreadyexistsforbicyclingandwhatpotentialexistsforthedevelopmentofanetwork.Agoodcandidateisonethathassomeexistingbikeinfrastructureinplace– maybeasingleprotectedbikeortrail– andonethatprovidesaclearpictureofhowthoseconnectingthoseroutestoeachotherandtoplacesofinterestcouldimpactthedegreetowhichbicyclingbecomeseasierandsaferforthosetravelinginandoutofthecommunity.

Whendeterminingthesizeandlocationofyourproposed focusareasomefactorstoconsidermightbe:• Potentialbenefits orcomplicationsthatmightariseinanarea thatcrossespoliticalboundaries• Adefinedcharacteroridentitythatisreflectedbythecommunity’sresidents• Activeandengagedcommunityleadersandmemberseagertoembracebicycling• Locationswithinherentabilitytoconnecttoplacesofemployment,education,publictransit,or

recreation

WhilePeopleForBikes isabicyclingorganization,wearewellawarethatbicyclingfaresbestwhenitisseenasatooltoachievebroadercommunitygoalsandwhenitisapartofalargereffortratherthanstandingalone. Weareinterestedinsynergiesbetweenbicyclingandbroadercommunitypriorities.Wearelookingforplaceswithmomentumandenergy,wherebetterbikingmaybeonlyonepieceofalargerefforttoimproveacommunity.

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TechnicalAssistance

The BigJumpprojectdoesnotprovidefundingforinfrastructureprojects.Whensubmittingapplications,communitiesareaskedtoprovidedetailsaboutprojectsthatarebeingconsideredorarealreadymovingthroughthedevelopmentprocess.TheBigJumpwillworkwithcommunitiestoleveragethoseprojectsandbuildabasesupportaroundthem,butisnotsetuptofundtheirplanningorinstallation.

ItmaybebesttothinkofThe BigJumpProjectasatechnicalassistanceprogram,butwithmorehands-onmanagementandengagementthantraditionalsupportprogramsmightoffer.TheBigJumpProject workstobuildonexistingcommunitymomentumtoimprovebicyclingandisnotanoff-the-shelfsolutionforcommunities.WorkingtogetherwithselectedBigJumpplaces,thePeopleForBikes teamwilldevelopacustomizedsupportpackagebasedonthelocalneedswithinthecontextoftheprogram.

Somecommunitiesorfocus areasmayhavethenetworkinplace,butneedhelpgeneratinguse, whileothercommunitiesmaybejuststartingthepublicdialogaboutcompletinganetwork.We’relookingforadiverserangeofstartingpointsandperspectivesonthis.Afirmcommitmenttofunding infrastructureprojectsisnotrequired,butmayhelpestablishcredibilityforthemomentumyouwhichtodemonstrate.

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BenefitsofTheBigJump

Whilethesupportmechanismsthemselveswillvarycommunitytocommunity,thetypesofactivitiesprovidedduringthecourseoftheBigJumpmaybesimilarinformatandscale.Theseinclude,butarenotlimitedto,

• Arobustleadershipsupportprogram:includingstudytours,trainingandpeerexchangeswithnationalandinternationalexpertsasin-depthnetworkingexperiencesforleadtransportationstaff,projectdesigners,electedofficials,communityandbusinessleaders.Localleadersfromthetencommunitieshaveaccesstoarobustonlineforumforcollaborationonawiderangeoftopicsrelatedtoimplementingbikenetworksandencouragingpeopletoride.

• Supportforaddressingtechnicalandstrategicissues:Smallgrantswillhelpbringoutsideexpertsandworkshopstoyourcitytoaddresstechnical,designandstrategicchallenges.TheBigJumpProjectwillpublishreportsandprovideinformationtohelplocalleadersmakethecase.

• Training,bestpractices,andresearchoncommunityoutreachandcommunications,includingrobustandauthenticcommunityengagement,framingandmessagingcompletebicyclenetworks,andleadingonissuesofequityduringtheplanningandimplementationphaseofprojects

• Assistanceinbuildingcommunitysupportthroughsmallgrantstolocalgroupsforoutreachandevents.

• Wehelpestablishyourcommunityasanationalleaderbyprovidingoriginalreportingonstoriesinyourcitythatcombineanecdotesanddatatohelpbuildapublicnarrativeaboutbiking'sbenefits.

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Measurement Toolkit

ParticipationintheBigJumpwillalsoincludeinclusionanewmeasurementtoolkitbeingdevelopedtobetterunderstandtheimpactsbicyclingcanhaveonourcommunities.

Wehavebeenworkingwithtopacademicsandlocalandnationalagencystafftobuildoncurrentbestpracticestodevelopconsistentmeasuresthatwilltrackincreasesinparticipation,reductionsintherateofseriouscrashes,increasesinnetworkconnectivity,andperceptionsandattitudesregardingbiking.Theprojectwillcombineexistingdatafromcitieswithnewmeasurementtoolstocompareprogressacrossthetencities.

Ourmeasurementswillbeopen-sourcedsotheycanbeusedbyothers,aspartofourefforttocreatemoreconsistentandreliable bikemeasurementsnationwide.

Measurementswillbetakenatthebeginning ofyourcommunity’sparticipationintheBigJump,periodicallythroughoutthecourseoftheprogram,andforuptooneyearfollowingtheconclusionoftheBigJump.

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Page 15: Welcome and Introductions · International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. 3. ... experiences -the Big Jump is the next

RequirementstoJoin

ParticipationintheBigJumpProjectinvolvesvariousexpectations,includingongoingcollaborationandcommunicationwiththePeopleForBikes teamandotherfocuscities,biannualreporting,andoccasionaltraveltoparticipateinstudytours,workshopsandotherevents. Wewillexpectlocalpartnersto:

• Identifyaleadcontactpersonwhowillbetheprimarypointofcontact.Thispersonwill…• Joinmonthlyupdateconferencecallstosharenews,bestpracticesandchallengeswiththe

PeopleForBikes teamandotherfocuscities.• Provideregularupdatesonprogresswithintheprojectarea,viaverbalreportsonconferencecalls

andthroughanannualupdateprocess.• Recruitparticipantsfortraveltoandparticipationinworkshopsandstudytoursontopicsrelatedto

bicyclenetworkdevelopment,communityoutreachandcommunications,andstrategiesforbuildingabaseofcommunitysupport.

• HelptoorganizemeetingswithlocalleadersforBigJumpteamvisits.• Theleadcontactperson,theheadoftransportationandakeycommunityleaderareexpectedtoattendthe

BigJumpkick-offmeeting,tobescheduledsometimeinthefirstorsecondquarterof2017.Othermeetingopportunitieswillbeidentifiedastheprojectprogresses.

• Thecitywillprovidedata,asavailable,totheBigJumpprojectteam.Thisincludesexistingcountandcrashdata andaccesstoGISfilesasneeded.

• Thecitymaybeaskedtohelpdistributesurveystoresidentswithintheprojectareaeachyearbyprovidingmailinglistsorthroughotherchannelsasavailable.Thelocalteamwillalsoassistinliningupvolunteersorpartnersformanualcountsasneeded.

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Leadership Team

Theleadapplicantshouldbearepresentativeofthecity,town,county,ormunicipalauthoritywhereaBigJumpProjectfocusareaisproposed.ThispersonwillbetheprimarypointofcommunicationwiththePeopleForBikesteam.TheleadcontactwillbetheprincipalorganizerofparticipationinBigJumpProjectactivities,includingidentifyingdelegatesforevents andtravel.Requirementswillvaryseasonally,butexpecttodevoteanaverageof2hoursperweektoBigJumpProjectbusiness.RepresentativesfromRegional MPO’sandCouncilsofGovernmentmayapplyastheleadapplicant,butlettersofsupportfromelectedofficialsandmunicipalstaffwheretheproposedfocusareaislocatedmustbeincludedintheapplicationsubmission.

ApplicationstoparticipateinTheBigJumpProjectshouldbesupportedbyadiverseteamrepresentingyourintendedfocusarea.Ideally,thisteamwillconsistofelectedofficials,theheadofthecity'stransportationdepartmentorequivalent,supportivecommunityorganizations,neighborhoodresidentsorleaders,neighborhoodorbicycleadvocacygroups,alocalfoundationorfunder,andabusinessorbusinessorganization.ThesewilltypicallybethesamecontactswhosubmitlettersofsupportandwillbeinvolvedintheongoingeffortstowardsachievingTheBigJumpProjectgoalsandobjectives.

Itisimportantthattheleadershipteambe representativeofthefocusareaandthattheleadershippositionsoftheseindividualsandorganizationsareestablishedandrespectedwithinthecommunity.Weseektofosteracollaborationwiththegreatestchancesofsuccessandwebelievelocalcommunitysupportandleadershiparekeytounderstandinghowbicyclingfitsintotheoverallcontextoftheneighborhood.

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Local Funding

SelectedcommunitiesarenotrequiredtoprovideanymatchingfundstobeeligibletoparticipateinTheBigJump.PeopleForBikes andournationalpartnershavesecuredthenecessaryfundingtoprovideacomprehensivetechnicalsupportpackagetothe10selectedcommunitiesvaluedat$150kannuallyduringthethreeyearprogramtimeperiod.However,wehavefoundthatcommunitiescanachievebetterresultswiththepartnershipoflocalfundersandfoundationshelpingtoaugmenttheeffortsandexpandthebaseofsupportinparticipatingcommunities.Theparticipationoflocalfundershastwoprimarybenefits:theprojectwillbemoreeffectivewithadditionalresources,andlocalfundingisastrongindicatoroflocalsupport.

TheBigJumpisinterestedinlocalfundingmatchesinfourkeyareas:• conductinganannualsurveyofusersintheareatounderstandparticipationandperceptions,• travelsupportforlocalleaderstoattenddomesticandinternationalstudytoursandgatherings,• fundingforlocaloutreachandengagementeffortsintheneighborhoods,and• supporttobringinoutsideexpertsasneeded,includingworkshops,technicaladviceandcommunications

assistance.

Thelevelofinvolvementwillvarycommunitybycommunity,butapplicationsshouldincludelettersofinterestfromagenciesorfundersthatcansupporttheBigJumpProject. Itisnotnecessaryatthistimetoprovideacommitmentoffunding– thepotentialfunderonlyneedstoprovidealetterofinterestthatdemonstratetheircommitmenttofinancialparticipationinthelocaleffortsconductedunderTheBigJump.WewillhostawebinarspecificallyforpotentialfundersonAugust4,2016 todiscussinmoredetailwhattheseeffortsmightentailandtalkmorespecificallyaboutfundingamountsandtimelines.

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Building AStrongApplication

SelectiontobeaBigJumpProjectparticipantwillbedeterminedbyseveralfactors.Successfulapplicationswilldemonstrate:

• Ambitiousplanstoconnectanetworkoflow-stressbikinginadefinedarea.• Strategyforincreasingparticipationthroughoutreachandevents• Evidenceofstrongpoliticalwillfromelectedofficials.• Supportiveandengagedcitytransportationstaffandleadership.• Evidenceofstrongcommunitysupport.• Evidenceofsupportfromthebusinesscommunity.

Wewillalsolookfor:• Recentsuccessesthatdemonstratemomentum.• Recentchangesinleadership,visionorfundingthatmayprovecatalytic.• Newprojectsslatedforcompletionduringtheprojecttermthatwillsignificantly

improveaccessandconnectivity.• CleararticulationofwhybeingpartoftheBigJumpProjectwillhelp your

community• Abilitytoleveragelocalfundingforsupportoflocalprojects.

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Timeline forApplying

On Thursday,August4,2016- PeopleForBikes willhostawebinarspecificallyforpotentialfunders(localandnational)tobetterunderstandtheroletheycanplayinachievingtheBigJumpProjectgoalsandobjectivesaspartnerswithprospectiveapplicants.Iwouldencourageyoutoaskanyfundersconsideringjoiningyourleadershipteamtoparticipate inthiswebinarandwe’llbeprovidingmorespecificinformationaboutwhatfundingparticipationwouldmean.RegistrationforthewebinarcanbemadebyvisitingTheBigJumpProjectwebsite.

On Thursday,August18,2016 weareaskingcommunitiesthatareinterestedinsubmittinganapplicationtocompleteanonlinenoticeofinterestindicatingyourintenttoapply.Thisnoticeisnotaprerequisitetoparticipateintheprogram,butitdoesgiveusasenseofthetypesofcommunitiesthatareplanningtoapply.ThelinktosubmittheNoticeofintentcanbefoundonThe BigJumpProjectwebsite.

The PeopleForBikes staffwillbeattendingtheProWalkProBikeProPlace conferencetakingplaceinVancouver,BCSeptember12-15.Wewillbehostingalunchandlearnsessionduringtheconferenceforanyapplicantstomeetwithusinpersonanddiscussanyaspectoftheirplannedsubmissionwithus.Ifyou’reattendingtheconference,pleasefeelfreetostopby,sayhello,anddiscussyourapplicationwithus.

Completeapplications aredueFriday,October28,2016 - Thefullapplicationcanbedownloadedforofflinereference,butmustbesubmittedusingtheonlinesubmissionprocessat TheBigJumpProjectwebsite.

FinalistswillbenotifiedinearlyJanuary2017.

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ContactInformation

Questions,comments,orinquiries aboutTheBigJumpProjectoritsapplicationcanbemadedirectlytome,KyleWagenschutz,usingthedetailsshownonyourscreen.AlloftheprojectapplicationsandfuturewebinarlinkscanbefoundatTheBigJumpProjectwebsite.

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