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WEIGHT LOSS SPECIALTY TRAINING

FOR PROFESSIONAL HYPNOTISTS

Copyright © 2013 by Tom Nicoli, BCH, CI, CPC

All rights reserved

New England Institute of Hypnosis

400 West Cummings Park, Suite 1350

Woburn, MA 01801

A Better You Press

Woburn, MA

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Copyright © 2013 by Tom Nicoli, BCH, CI

All rights reserved. No part of this material may be

reproduced or transmitted in any form or by any

means, electronic or mechanical, including

photocopying, recording, or by any information

storage retrieval system, without express

written permission from the publisher.

Published by A Better You Press

400 West Cummings Park

Suite 1350

Woburn, MA 01801

www.NEIHtraining.com

Printed in the United States of America

Nicoli, Thomas, BCH, CI, CPC

Weight Loss Specialty Training

For Professional Hypnotists

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Welcome

“The material in this training program is based on my vast experience of working

with thousands of clients seeking help with their ‘weight loss’ goals. What you will

find in this program is the approach I have found to be successful after modifying

the techniques, programs, written scripts and hypnotic stylings over a period of

years, keeping in mind the ultimate goal is to continue to improve upon what we

know in the present.

It’s important to keep in mind there is no one way to do what we do and that goes

for this training material. You will find your way of doing things by using what

you learn from all sources. This is one of the successful models and trainings

available and can assist new hypnotism professionals and anyone who has been

doing this for any number of years. The material in this course is a good reference

from which to build a complete hypnosis weight loss business, add as a niche in

your existing practice or to complement what you are already doing.

Enjoy using the material and techniques I have found to be successful with people

of all ages and from many different backgrounds, while fitting the material to your

style and approach. Always be you regardless of any training and material you

learn and apply. I offer this advice as my personal opinion based on over 13 years

in practice.”

Tom Nicoli, BCH, CI, CPC

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Section I

• Why a successful weight loss program = a successful practice

• Importance of Perception

• Consultations

• Programs

• Session Elements

• Scheduling the Client

• Preparing for Effective Induction

• Intake Form, Effective Questioning, Pre-Talk & D.E.P.T.H.

• Creating the Client’s Landscape

• Modalities

Section II

• Variables

• Linguistic Bridges

• Inductions – Key Points

• Key Phrases

• Metaphors

• Scripts for Inductions & Change

• Post-hypnotic Suggestions - Continued Reinforcement

• Instructions for Self-Hypnosis

• Materials for Client

• Reaffirm Importance of Client Interaction

• Forms & Letters

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Section I

Successful weight loss sessions = a successful practice

(The business of weight loss clients)

Though these statistics are based on the USA, other countries are seeing a rise in

the problem of the health risks with being overweight and obese. A quick search on

the internet will show the current statistics of your country. The material in this

training regarding working with weight loss clients using hypnosis stands true for

all people.

Population in the USA (2012)

Estimated at 315,000,000

Total number of overweight adults:

Statistics tell us that 65 percent of all adults are now overweight

and 30 percent of them are dangerously overweight or obese

Estimated - 204,000,000 people are overweight

Amount of money spent by Americans annually on weight loss

Money spent on weight-reduction products and services, including diet foods,

products and programs: $60+ Billion

It makes complete sense to become proficient with working with weight loss

clients. It is one of the top three areas hypnotists are commonly known for AND it

is the biggest market for money spent by people looking for results.

Weight Loss clients have referrals

Weight loss clients know other people who are overweight and are actively looking

for, or open to, a way to end the continual cycle of losing weight and gaining the

weight back. And though a small percentage of people like to keep this approach to

themselves, when a client loses weight, it’s not as if they can hide it. People get

curious and ask and then it’s out in the open that they have seen a hypnotist. Many

times the client will tell you that people they know are waiting “to see if hypnosis

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will work for them first.” When it does, they all want to try it. I have found the

referrals from successful weight loss clients are much higher than any other

sessions. However, this creates something that must be addressed…

Explained to client:

“Every person has their own personal time frame and degree of change based on

the many factors involved physiologically and emotionally and based on the

motivating issues at hand that have caused this outcome of being overweight. No

two people should expect the same results, though similar or better results may

occur.”

There is another point to consider. Though there is a huge income potential

working successfully in the area of weight loss, the focus must be on the client’s

success. People do not buy products or services, they buy results. Get results and

the business will follow.

Importance of Perception

Most hypnotists lose sight of when the interaction with a client begins. The

“session” and the success that will follow when working with clients does not take

place in the chair during the hypnotic process. The first time a potential client

makes contact with you, even before calling, perception, rapport and reframing has

begun.

Your business card, website, or any printed material has an effect on how the client

will decide as whether to call and feel comfortable to pursue your services. This is

very important to understand in the business of being a professional hypnotist. The

way the copy is written, the layout of a website, the contents, any images, your

photo, and information presented, and the way it’s presented, is when the

interaction between you and the potential client begins… before you get to speak

with them.

Imagine the difference in the response of someone seeking the services of a

hypnotist and on one website or business card there are stars and moons and

another is presented somewhat conservative and clear and professional. Who is

more likely to not only get the call but also have a better chance at charging higher

rates for sessions and programs? As a Certified Professional Consultant I see this

mistake made too often. It can be the downfall to any potential business.

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Consultations

There is value in consultations, not during the first initial contact, but set up as an

in office visit. This is typically 30 minutes. One idea is to have 1 or 2 days of the

week dedicated to scheduling consultations to not interrupt session work. During a

consultation you can:

• Assess the Client – is this someone you want to work with or not? Are they a

good fit and will be committed to their responsibility while in the program?

• Explain Expectations – most people have unreasonable expectations and this

must be reframed. Many people think they come to a hypnotist and

everything just happens for them. Explain that as in any approach to change

and achievement, this too is a process.

• Remove the Myths – in short time you can remove the myths and

misconceptions of people’s perception of hypnosis and explain what it is,

and isn’t, and how it actually works.

• Suggestibility Testing – During the consultation can be a good time to see

how a potential client responds to “suggestibility tests”, if you use them.

There surely is value in doing so and it helps classify the client based on

what “test” they respond to best. It’s also an easy way to dispel the

preconceived misconceptions about hypnosis.

• Present Program Options – DO NOT present any programs you offer and

then leave it up to the person to choose. People who are 100 pounds

overweight will choose a 3 session program when we know they require

more work. It would be a disservice to a person to not advise them as to

what is a reasonable program for them in order to reach their personal goal.

• Pay or Not – You can add a consultation fee to the program or not.

Personally I’m fine whenever doing a consultation to not charge for the time.

This is up to you, it’s your business.

If charging for the consultation you might want to let the consultation fee be

applied to any program the person purchases. This is an emotional /

psychological strategy as it tends to have the client feel they just got a

reduction off the program fee.

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Programs * No fees are included for fee structures vary for a variety of reason

among practices. However, in most areas an average of $100 per hour is common.

* In this training material a “session” is based on 1 hour.

A 3 session program would be $300. Add to that any added materials included in

the program while also considering any incentives. This is your business and it’s

suggested to not set your fee structure too low for it’s easier to lower program fees

if need than raising prices.

Program I

* Not intended for those requiring considerable weight loss.

For clients needing to curb behaviors and habits before problems begin or to lose

up to 20 pounds.

➢ 3 weekly sessions

➢ 2 CDs included for home use and continued reinforcement

➢ Instructions to self-hypnosis.

Program II

For clients who require moderate to considerable weight loss. Not intended for

anyone with a lifelong problem with weight issues.

➢ 6 weekly sessions

➢ 3 CDs included for home use and continued reinforcement

➢ Instructions to self-hypnosis.

Program III

For clients needing a substantial amount of weight loss or with lifelong weight

issues and eating behavior issues.

➢ 8 – 12 weekly sessions

➢ 4 – 6 CDs included for home use and continued reinforcement

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➢ Instructions to self-hypnosis

Note: I do not record sessions. The work in the office is more personal, emotional

and issues are addressed. The reinforcement I want the client to do by listening to a

hypnosis CD each day is with one of my titles from my CD catalogue. It could be

for healthy choices and proper portions, reduce sugar and sweets, end night time

snacking, increase activity and exercise, increase confidence and self-esteem, or

whatever title will benefit the client’s individual needs based on their issues at

hand that motivate the unhealthy behaviors with eating.

If you do not have your own CDs you can purchase them usually at a wholesale

cost from me or other hypnotists to have for your clients and as sale items in your

office. This is not uncommon.

Also, as time passes there are less and less CDs given to the clients and have been

replaced with MP3 downloads. I email the client the MP3 download links for them

to save to their computer and listen from the computer or load to their device of

choice for daily listening. Having them do an audio session at home daily

reinforces the change to healthy habits, creates the habit of them being responsible

to interact and anchors them to my voice, which helps when working together live.

Notice that each program has Instructions to Self-Hypnosis included. I feel it is

important to teach our clients self-hypnosis in order to assist them further and

empower them by learning this process.

Session Elements

Too many hypnotists rely solely on direct suggestion scripts preceded by a PR

Induction – Progressive Relaxation. Both have their place but are only two

elements when providing your services to a client. When doing programs and

multiple sessions, there needs to be a variety of inductions, as well as a variety of

interventions used.

You may find you feel most suited working with a certain style of hypnosis, and

can use that as your foundation, but it’s still advised to be able to work with a

variety of inductions and processes for personal change to be successful with the

various personality types you will experience. This will increase your odds for

success, which is our ultimate goal and will bring you more referrals and clients.

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Included in sessions:

• Intake & Pre-Talk – This is obviously at the first session. Subsequent

sessions start with an update as to what has happened, changes experienced,

etc. since last session

• Variety of Inductions – It is necessary to learn as many inductions as you

can to be able to have available what will work best for different clients.

This is not a one-size-fits-all process.

• Direct Suggestion

• Indirect Suggestions

• Embedded Suggestions

• Metaphors

• Regression Techniques

• The Client’s Landscape (Explained later in the manual)

• NLP Techniques

• Hypno – Analysis – Many hypnotists “induce the hypnotic state” and then

talk to their client. During sessions, not all sessions, talking with the client in

a question and answer format has tremendous benefit. Simple, clear, open

ended questions should be used to get responses and information the

conscious mind cannot deliver.

• Post Talk – This is as important as anything else. Gather the subjective

feedback as to what the clients experienced during each session. This is

information that can be helpful at the following session.

One most important piece to be sure to include in all sessions is the responsibility

is ultimately upon the client. This cannot be stressed enough. Too often

hypnotists accept full responsibility for their client’s success. Our role is to provide

good service. This is a two sided interaction between facilitator and client.

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Now that we have program examples to begin with and elements of what to use in

the sessions, which can be used as is or as something to work from as you create

your own, let’s look at actually scheduling the client…

Scheduling the Client

Pay in Advance

At A Better You Hypnosis, Inc. we offer between 5%-10% discount if prepaid.

This slight incentive is a motivator. If the client pays in installments, which is only

for the duration of the program chosen, they pay the regular rate. Over 95% of our

clients pay in advance for their programs (or at the first session). This also reduces

“no shows” and last minute cancellations because the client has already invested in

their program.

There is also a psychological advantage to do this. I call it the “free drink at the

wedding syndrome.” When people are at a function with an open bar and they do

not have to pay for their own drinks, they will sometimes choose more expensive

drinks than they would buy and do not always finish the drink completely before

getting another. But when they have to pay for the drink, they are now invested and

there is more value to that drink. They treat it quite differently.

No Show: Any no show without reasonable explanation is charged for, which is

explained in the material the client receives before first visit or during the initial

contact or at the consultation. It is explained the client is paying for the time as

well as the services.

Cancellations: A 48-hour notice is required. If not the session is charged.

However, we are flexible. Each situation is determined individually for sometimes

a missed appointment cannot be avoided.

Preparing for an Effective Induction

What will help to prepare for an effective induction is creating rapport in the pre-

talk, gathering information with the intake form and effective questioning, and

creating the client’s landscape. There is another piece that helps and that is to key

in on a person’s primary modality.

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Intake Form, Effective Questioning & Pre-Talk

(Intake form sample is included in manual)

The intake form will give you a basic idea as to why the person is there and

what they need or want. However, the issues at hand are much deeper than bad

eating habits. The main question is why. Sometimes the client will have good

insight and self-reflection but in most cases they don’t. Insightful questioning

can quickly begin to create more self-awareness in the client and immediately

break down some of the emotional barriers and illogical thoughts as well as

give you insight before your pre-talk.

** The pre-talk is as or more important than the session! If your pre-talk is

effective, the session(s) and results will be much more successful.

Know that people who want to lose weight have spent time, money and lots of

emotion. They now want what they’ve been looking for all along, a viable answer

to their problem. Guide them to results and you will have a successful practice.

Effective Questioning

There is a need to become something of a chameleon due to the variety if

personalities we experience with clients. Sometimes you can be more direct and

other times you will need to be indirect and even somewhat delicate. There is a

middle ground in there somewhere and eventually you will find it, while tweaking

your approach when needed.

Like a reporter, we need to ask questions of mostly what, when, where and how, in

order to start creating the client’s landscape. Asking why isn’t something that

people know consciously, though they think they have an idea why they do what

they do. That’s why the hypnosis session and hypno-analysis for it’s the

subconscious that knows why we do what we do.

There are two questions everyone asks about anything, whether they know it or

not:

1) What’s so good about that?

2) What’s in it for me?

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With questions like what follows, you can gather some of that information. These

questions, and others you will come up, with will help you gather information to

create suggestions based on the individual’s needs.

What...

is the main reason for wanting to lose weight?

have you done in the past to lose weight?

stops you from losing weight now?

is your reason to lose weight now?

Will you need most in order to start losing weight?

When...

did you begin to be overweight... lifelong problem or somewhat recent?

did you lose weight in the past?

will you know you have reached your goal?

Where…

are your eating habits and choices best?

are your eating habits and choices worst?

at home do you eat?

How…

do you feel in your present situation – physically? Emotionally?

have you lost weight in the past? (if they ever did)

will you know when you are on track to achieve your goal?

The Pre-Talk

This is something you should have already learned in your basic training and have

tweaked by now if you have any experience working with clients. A few of the

major points are:

• Remove the myths and misconceptions about “hypnosis.”

• Explain what the process of hypnosis really is and a basic explanation of

how it works. (This should be concise and done in short time)

• Explain the program and what the client can expect during sessions.

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• Suggestibility tests, or as I call them, imagination exercises, to classify the

client as to what induction process may work best, though some induction

methods will work for almost all clients, and to then explain during the

session that’s basically what their role is… to listen to what you say and be a

participant. To have them feel and imagine and not think and analyze.

• Establish rapport and their trust in you as the facilitator.

➢ D.E.P.T.H Model – Tom Nicoli

D.E.P.T.H. is what I consider to be the necessary basic approach and major factor

in success with the majority of clients engaging in any behavior that causes

emotional and or physical pain, especially ‘weight loss’ clients. The longer the

situation has been that the client has searched for and implemented a variety of

programs for change yet continues to struggle, the more focus on D.E.P.T.H. is

required. Most people know emotions are at the root of their negative patterns but

don’t know to what degree. It is more important to focus on the why and not the

what. The what is the behavior of using a substance, with food being one of these

substances, receiving consequences. The why is always emotionally based, either

to smother emotional pain and/or to fill emotional voids. The majority of the

clients seen for ‘weight loss’ are women and naturally more emotional and

typically have more emotional voids.

* This last statement is not an opinion but fact. Female clients will require more

attention to the D.E.P.T.H. process than men. Example: we know that in

communication, men use an average of 10,000 words per day based on

information. Women use an average of 25,000 words per day based on emotion.

Naturally women are more complex not only physically but emotionally as well.

Denial - Emotional Pain – Truth – Honesty

The denial is in place (justifying, rationalizing and ignoring) motivated by the

emotional pain (or emotional voids) and the need to avoid it (embarrassment,

disappointment, failure, low self-esteem, etc.), in turn requiring truth and honesty

(creating a clear view of self-perception), which breaks down those internal

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barriers and self-defeating attitude. This is necessary to go over in the consultation

or before the start of any program, such as the pre-talk in session one.

Said to client: “All problems and solutions are within, in the mirror of self-

reflection. No one or nothing is going to create our balance and happiness.

Everything is within. If we blame something or someone for something that has

happened, it will take someone or something to change it, and that’s not going to

happen. And regardless of what’s been done to us, it’s ours. Once we accept

ownership of anything, we can do whatever we want with it. Imagine the mirror of

self-reflection has become cloudy. Cloudy with rationalizing and justifying the

behaviors you haven’t been able to change.

We do this because it is emotionally painful to focus on the feelings of

disappointment, embarrassment or any of the negative feelings of not looking,

feeling or acting the way we’d like. But when we are honest and truthful with

ourselves, allowing ourselves to take a good look at the reality of the situation,

then we can make change and progress. So, it will be necessary for you to be as

honest with yourself and with me as you can, and I know you can do that… for

you. Right?”

➢ Remove Denial - Continual Reframing

We must be aware of the language a client uses and continually reframe them to

truth and honesty… reality. In order to remove denial, truth and honesty are

key. Start with using honest terminology. The most common words used to

deflect avoid acceptance of behaviors and responsibility are…

Try - Every client will say “I’ve tried everything in the past to lose weight” or

“No matter how hard I try….” etc. And all I hear is, “I haven’t done it yet.” The

synonym for try is attempt. We don’t want to only attempt to take action and

achieve goals, we want to actually do it if we are to be successful in any way.

Consistent action is the catalyst for success.

Hope and Wish – Instead of focusing on what it will take to reach a goal,

create a plan and follow it, another way of creating emotional relief and comfort

is to wish and hope for something to happen. As soon as someone uses the

words hope or wish, I reply with, “You know, I hope and wish that by the end

of this session my television turns into a huge diamond… but that’s not going to

happen.”

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The words try, wish and hope need to be replaced with can, will and do.

Explain how when we “try” or “attempt” something, what we are saying is we

didn’t do it. If you lost weight (fat) you would not say ‘I tried to lose weight.”

You would say, “I lost weight.”

When we disappoint ourselves, we become frustrated, guilty, regretful, and

many more of those defeating emotions. And because we haven’t been honest

enough, which requires emotional courage, we must rationalize and justify the

pain away. So the blanketed comforting and guilt releasing words try, wish and

hope are used. We do something or we don’t, it’s that simple. This will begin

the client on the path of becoming accountable for his or her own actions.

It is imperative that each client understands that it is not simply a matter of

being hypnotized and magically all things change. Hypnosis is magical, but it’s

not magic. Explain that hypnosis is like a match, a shovel or any helpful tool. If

we use it, it works.

Most clients are conditioned to brushing over the truth as to why they do what

they do or have no idea why. When questioning, be sure to be aware of client’s

rationalizing and justifying, the recipe for denial.

** If you are unable to break through the conditioned pattern of rationalizing

and justifying behavior, you will have a mighty task ahead. However, once you

are able to get the client emotionally open and honest, you will have a much

easier path to success with them. They need to understand it’s for their benefit.

“We all know how to lose weight, (you’ve done it before, more than once).

What prevents you from losing weight now?

“I’m too busy, I don’t have the time.”

Very busy people find the time to do what’s necessary to get what they want.

This client may require suggestions when in hypnosis to use time efficiently.

“The kids are home from school and it is difficult to eat right when

they’re around.” Passing the blame. We can choose to eat whatever we want.

And maybe, we need to look at how we’re feeding the kids.

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“I only have a little _________. It’s okay as long as I don’t have too much.”

This is more of the same auto-pilot response. Getting shot with only one bullet

is all it takes. Explain how a little of an action is still reinforcing the

subconscious of the behavior we are looking to change.

The excuses and reasons are endless and sometimes very creative. It’s all

denial… rationalizing and justifying.

Explain that if they truly desire to lose weight or make any healthy change and

remain that way, it is time to become willing to accept the truth and to be honest

and open with them and you. Always let your client know that we are all the

same and do the same things, act the same way and think the same. The

difference is those who make positive change are willing to be open and honest

to remove any rationalizing and justifying negative behavior.

Beware… when we make a person accountable for their actions, many times they

become defensive. An easy way to remove the potential of the client becoming

defensive is to say, “It’s important for you to know that up until now, this has not

been your fault.

What I mean is that consciously, I’m willing to bet you never woke up and said, ‘I

can’t wait to make things worse today’. Am I right? Of course. You see, we all

know what to do consciously, but it’s the subconscious that has continued to direct

this behavior for some reason or reasons. So you see, it hasn’t been your fault,

but… it is your responsibility. Any person can only direct another to make a

change. The responsibility of actually doing what it takes is up to each individual.

But I’m going to guide and assist you and in a way to make it easier than ever

before. I will do what I know will help you, but you must agree to do what I ask

you to. Do we have a deal?”

Questions to expose denial:

What...

is the main reason for wanting to________?

have you done in the past to ______?

stops you from ________ now?

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Why...

do you ______?

do you want to ________ now?

When...

did you begin to_______? A lifelong problem or somewhat recent?

did you lose weight in the past?

will you know you have reached your goal?

➢ Working With Emotional Pain/Emotional Voids

Remove past anchors – age regression / cause and effect

Clear the emotional clutter – Forgiveness for self and others

Increase confidence, pride, self-respect and self-esteem.

Reinforce that life experiences fill the emotional voids, substance or negative

behavior causes pain.

Parts therapy – Unite all parts for there is only one true self.

➢ Truth & Honesty

Use metaphors, direct suggestion and indirect suggestion for responsibility for self.

Consistency of using hypnosis CDs and/or self-hypnosis after sessions continues

the clarity to be honest with self as confidence continues to strengthen.

*The more confident an individual is, usually the easier it is for them to be honest

with themselves. Confidence creates security and it’s been insecurity that has

helped create and continue issues.

Creating the Client’s Landscape

When we speak in the ‘client’s language’ throughout the session, there is more

rapport and a higher response of the client accepting suggestions you deliver. I’m

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not referring to whether it’s English, Spanish or French but the way they speak and

the actual words and phrases they use.

We also need to know in what environments they may feel most comfortable, safe

and secure and environments they wouldn’t. An example is the typical progressive

relaxation method of a beach scene and sun. If the person has never been at a beach

or may be fair skinned and the sun is something they avoid, it would be good to

know that and avoid such imagery. Learn a bit about your client so when using any

imagery it will be relative to their belief system and acceptable.

Here is an example of what it could be like when creating the client’s landscape

and how to use that in the session.

The client likes nighttime rather than day because they enjoy looking at the

stars. They have fond memories of camping with their family as a child and has

a dog. They eat healthiest when around other people but when alone feels like

no one is watching so they let down their guard and overeat.

Another part of the client’s landscape is whatever way they may speak

grammatically. Also any phrase they say that I can weave into my suggestions.

“It just don’t matter sometimes” “I hate feelin like this” “I just wanna feel good

again.”

likes nighttime - enjoy looking at the stars - fond memories of camping with their

family as a child - has a dog - eat healthiest when around other people - when alone

feels like no one is watching so they let down their guard and overeat.

Now let’s see this this would be used during the session. As it is said, the client

writes the script.

“And now that you are feeling more comfortable and begin to enjoy this

experience… like those fond memories of camping with the family as a child …

because you just wanna feel good again… and you can feel good because you

know how much you hate feelin like this… being uncomfortable physically and

emotionally. And you know it just don’t matter sometimes whether you are out

socially and eat healthiest when other people are around or you are enjoying

looking at the stars and why you like nighttime. And I wonder if no one is ever

not watching because even when alone feeling like no one is watching and you let

down your guard and overeat… YOU will always know… and you are someone.

Someone to care for and feed in a healthy way because like having a dog you

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know how important it is to be fed healthy and to be cared for… as you now care

more about you and yourself.

You will see each word, phrase and the same grammatical approach was used.

Imagine how comfortable that is to hear and more easily acceptable to the client

for it’s ‘their language. ‘Have fun with creating the client’s landscape and weaving

it into the suggestions you use, whether direct, indirect or as metaphors.

Modalities

As you are observing and listening to the client during the intake and explanation,

be aware of the words they use. This will assist you as to what induction may be

most effective. See the chart Predicate Words on the next page.

We function within three modalities, audio, visual and kinesthetic (touch –feel) one

being dominant. When in an office setting, one on one, you can learn the person’s

primary modality with the words he or she uses. For instance, a person who is

kinesthetic will say things like, “I slammed it in there”. A person functioning in a

primary modality that is visual uses terms like, “I see what you mean” while an

auditory person might say, “That has a nice ring to it.”

The best tool we have to be most effective is... listening. Listen to the cues the

client delivers and use them during the sessions to increase the odds for success. It

is said, “If the client is, or is not, successful, who will they tell.” Answer…

EVERYONE!

Section II

Variables

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• Touch or don’t touch

• Visual or not

• Use script(s) as is or vary it accordingly

• Your instincts and intuition as your guide

Simply use the above points as a guide when working with clients. Have they said

anything that would lead you to think they do not like touch or have they led you to

know they are more visual, auditory or kinesthetic to help you choose the best

approach?

If you are not comfortable or experienced enough to ‘freestyle’ the patter, script,

dialogue, etc., use my scripts included in this manual or any scripts you have that

you feel pertain to the clients’ needs. But you always have the option to be flexible

with any prewritten script to add to it or not deliver it completely, while omitting

what you feel best to leave out.

We are always explaining that the unconscious is that part of us that is our instinct,

intuition, and gut feeling. The best moments I have are always when I say things

I’ve never said before as they seemed to ‘just come to me out of the blue’…

intuition and instinct. I could never consciously create those moments for

consciously we can’t compare.

Linguistic bridges / Transition

Transition is a linguistic tool that allows the hypnotist to match a subject’s ongoing

experience while moving smoothly to an altered state, or hypnosis. Words such as

‘and’, ‘as’, ‘because’, ‘but’, ‘while’, ‘when’ and ‘yet’ are linguistic bridges and

can be used to take a person deeper into hypnosis. For example, “You are listening

to my voice and relaxing more with every breath you take.”

The first part of the sentence is matching the client’s present experience, feeding

back what is actually taking place; ‘relaxing more’ is the suggestion the hypnotist

tags on to the true statement of what is desired to happen. There is really no logical

connection between listening to words and relaxing, but if you join them with

‘and’ it appears that there is.

A large part of hypnotic language consists of these transitions, and the technique is

simple. The hypnotist describes something the subject can see, hear or feel, and

then links that by use of a transitional word to what the hypnotist wants to happen

next. For example: “You can feel the weight of your hands on ______while you

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begin to notice the changes happening as your eyelids close because you know you

are able to relax easily with every relaxing breath.

Inductions

As discussed previously, you will have insight as to what induction may work best

for the client. With the various amounts of inductions available, and any you may

have created, you should be able to find one that is best for your client. The

following key points will lend strength to any induction.

Pre-Induction Key Points

• Permission ... “And because you have given yourself permission as your

older more experienced self, you now allow all of these changes to

happen at that deep level where all changes occur.”

• Sound... “…and you may hear sounds inside the room, outside the room

or outside the building, but... at all times you are focused on my voice…

unconsciously… while all sounds bring you deeper still… and

consciously you may think you don’t hear all that I say… and that’s

fine… as your mind may drift away.... and at any time there is a sign of

danger or warning, you will react immediately if needed, but for now you

can drift deeper and rest.”

• Friendly & Familiar... “And because my voice has become friendly and

familiar to your mind, you accept all of my suggestions and react exactly

as I suggest because you have decided this positive change is for your

well-being, to be healthier mentally, physically and emotionally.”

• Safe & Secure... “As you drift deeper and deeper into that peaceful

relaxation, into that personal and private place, you are at all times safe

and secure as your unconscious is aware at all times... while your

conscious mind continues to drift.”

• Speak Fast or Slow: “And whether I speak very quickly, or very slowly,

or even if I whisper, your subconscious mind will at all times focus on

my voice and accept these suggestions that are based on your desires.”

Key Phrases

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The boundaries of your imagination create the limitations in your reality. Your

reality is your perception and your perception is imagined.

All problems and solutions are in the mirror of self-reflection.

Hypnosis at times appears magical but it is not magic.

The level of your interaction is equal to the level of our success.

Effort over Time equals Results.

When you settle for less than you deserve... you get less than you settled for.

Like a flower, butterfly or tree… you are life and all of life is beautiful &

precious… worthy and deserving.

Charity starts at home and home is where you live and you live where you think…

behind your eyes… and you now put your home in order.

Every face is a mask and behind every mask there are issues. Those with the most

issues act out and speak out the most. It has nothing to do with you. You were

simply in that space at that time.

With 3 seconds of confidence we can do anything… the thought is always more

overwhelming than the task.

There is no failure. Failure is simply a learning experience and you now know

better ways to be and what not to do.

The thought is more overwhelming than the task.

Metaphors

“A picture’s worth a thousand words.”

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Metaphors work because they can quickly transmit enormous amounts of

information and generate new ideas. Presenting ideas and situations as metaphors

gives the client the opportunity to understand in their own terms the message being

communicated to them.

As you listen to people speak, notice how often metaphors are used. You will most

likely hear your client use them during your initial meeting and intake questioning.

Notice how the client uses metaphors and feed them back during hypnosis.

The representation of stored information in the mind is with imagery. The

subconscious is literal yet words that initiate a response in the mind bring forth

pictures. If I say, “The pink elephant playing a trombone”, you don’t see the words

pass through your mind, you see the image. Metaphors literally shape the brain and

they literally determine in large part your view of the world and everything about

that world, past, present and future. This is why we are totally engaged in

storytelling from when we are children and throughout our lives. Look at a group

of children during story time. They are in trance… a great time to deliver

suggestions embedded in the story.

Scripts for Inductions & Change

As with any script, you have the option to use them as is or modify as you feel

needed to best suit each client. Scripts are useful as a good foundation but should

not be relied upon as the only method to guide a client to their personal changes. It

is also best advised to pre-read any scripts to be prepared and not sound like you

are reading and to look at the language patterns for not all scripts available are

written equally well.

When to use any scripts is up to you. I do not offer any certain script to be used at

any certain session. There is a format to the work we do though we must be

flexible and spontaneous as well.

Following are scripts I’ve written and have used along with many other

components used in sessions, as previously mentioned. They will give you a good

place to start, coupled with the client’s landscape, as you continue tweaking the

sessions work to be your own.

Here are scripts for Inductions followed by scripts for directing personal change.

Falling Leaf Induction

Tom Nicoli, BCH, CI, CPC

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(Option: You can have the client focus on a spot on the wall, ceiling, your hand,

etc. as you deliver the induction until eyes close. Object Fixation Method)

“And now that you are becoming more comfortable… physically… emotionally

and spiritually… you’ll find that little things begin to change. You may feel how

your shoulders settle down even deeper into the chair… or how one hand becomes

warmer than another… or heavier… or feeling a heaviness in the eyes… wanting

to close. And at any time they feel they need to close… they do… because you are

now observing these changes… as they happen now. And as each breath brings

more oxygen to your muscles… automatically allowing them to now let go…

relaxing… smaller muscles… and those larger, bigger muscles can relax now. And

every flutter and flicker of your eyelids is a sign they want to close… that’s right…

and as they do… feeling heavy… tired… like looking at the sun on a warm

summer day… you will find how as if it was being done for you… your eyes will

close down… feeling even more comfortable when they do… safer… more

peaceful… while hearing all sounds around you as all sounds… whether loud or

soft… bring you into a deeper feeling of relaxation… while at all times your

unconscious mind… where all things happen for you now… hears my words…

and at times you may think you didn’t hear all of what I say… consciously… and

that’s fine… because like when we sleep… our unconscious mind alerts us to any

sign of danger or warning… but there will be no need for that… as you become

more relaxed to my voice… imagining what I say.

(Eyes may have closed by now. If not, simply say, “Now take a deep breath and

close your eyes as you relax even deeper still.”)

“You are doing perfectly now… as perfect is for you… and as you take your next

deep, relaxing breath … feeling more comfortable… allow yourself to really enjoy

the comfort now… as your body settles more deeply… physically… while all

thoughts begin to drift… like when we watch a television show or a movie… how

we become absorbed in the story line… no longer thinking or feeling our …

body… as we enjoy those moments… as you do now…and how much more deeply

(Falling Leaf cont.)

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you relax as I continue to talk to you… and as your eyes are closed now, they will

remain closed until I ask you to open them again… which won’t be for a while.

Now I’d like you to imagine a very tall tree. Maybe you imagine the type of tree…

Maple… Oak…any tree…maybe even a tree you never saw before. In your mind’s

eye… imagine a tree so tall you need to bend your head back…seeing the very top.

And as you look up to the top of this tree… imagine it is bare… all but for one leaf

at the very top of that tree. That’s right… one single leaf hanging on the tip of that

small branch… as if the wind has blown all the others away. Now… as you see

that leaf… feeling tired with your head leaned back… imagine how that leaf now

falls from the branch... and as it does… how slowly… gradually… it begins to drift

down through the sky… gently drifting down…down…down deeper still… side to

side… so calmly… peacefully. And as that calming leaf falls gently through the

sky… you may have noticed its’ color… or not. It’s however you imagine it

now…but… as that leaf falls closer to the ground… you notice there is a small

stream next to you. Maybe to your left… or right… behind or in front of you… but

in a moment… you will notice how that leaf lands on top of the water in the

stream… cupped and floating. And with your next deep breath… notice the leaf

has landed on the water… gently being brought down the stream. And as you

watch that leaf drift down… down… further away… watch it until it becomes a

small dot… a speck on the horizon… until it is completely gone… and when it is

gone from sight…take a deep relaxing breath… bringing you even deeper into

comfort.

(Watch for a deeper breath than usual indicating the leaf is gone and they

followed your suggestion. Give the time… now and then saying something

“That’s right” or “Deeper and deeper still”)

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Raft of Security Induction Tom Nicoli, BCH, CI, CPC

“You have come here today because you desire a change in your life… a healthier

way to feel…act and think… but you can take these moments we share to not think

about this now…. To allow yourself this time to let all things happen for you. What

I would like you to do is allow yourself to simply imagine… like when we were

children and we could imagine anything… and as the older, wiser, more

experienced self… you can imagine even more now. When a mother kisses a boo-

boo and the child feels better… the truth is the child imagines it to be better and it

is. Even Einstein said, ‘Imagination is more powerful than knowledge.’ This is

because our imagination is endless… unlimited and without boundaries… when

we allow… as you do now... we can imagine something even with eyes open and

in conversation… but… as you become even more comfortable now… imagine

how much better you feel… secure and peaceful… with eyes closed… and let them

close now as I continue to talk to you… while all parts of you become more

comfortable…. that’s right… allow them to close now and remain closed while I

talk to you.

“Sometimes we imagine, visualize… as if we were watching a movie or seeing

pictures… behind our eyes… but… you know we can imagine even if it is dark

and comfortable behind our eyes… as you are now. Maybe you are imagining what

I am saying… or not…or imagining what it would be like to let your mind wander

to a place now… a special and private place that you have found. I’d like you to

imagine what it would be like to be at a beautiful river… the air warm… the sky

blue… the scenery is how you would create it. Now… imagine at this never ending

river… calm and peaceful… there is a rubber raft at the shore. You may even see

the color of this raft.

(At this time, you can ask if they can ‘see’ the raft, surroundings, etc. If they

can… ask the color of the raft and what they notice around them, then

continue with the induction. If they cannot ‘see’ the imagery, say…)

“That’s fine, because as you relax deeper now your unconscious mind can

imagine all things for you and you can let your mind wander as I talk to you.”

(Then, continue with the following text )

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(Raft of Security cont.)

“Now… this rubber raft has been sitting by the shore for a while and has been

warmed by the sun. And this raft has been made for you… the most comfortable,

soft, warm feeling you can imagine. And as you now get inside and sit…

you feel how strong yet soft the raft is under your body…how safe and secure it

is… as you allow yourself to float… gently… slowly… drifting down this never

ending river. And at all times how the raft stays in the center of the river… slow…

and can go on for days and days… allowing you to enjoy having your eyes close as

you drift… feeling the warm air… maybe hearing the soft, gentle breeze through

the trees…. birds soaring through the sky… that’s right… and the water is so clean

and clear… like the thoughts you have each moment… of health… confidence…

and calm.

Now imagine what it would be like… as each relaxing breath allows you to feel

even more secure… safe… calm… inside your raft of security and peace. And how

you settle down deeper into the warm rubber… floating safely… as changes of

healthy behavior continue… becoming more balanced like the Nature around you

for we are Nature and Nature is us. And you may notice… as you continue to drift

along this beautiful… private… personal place… how much more deeply relaxed

you are… with each passing moment… as you continue to drift… that’s

right…drifting… floating…changing thoughts, ideas… behaviors and actions… to

feel more balanced like all the life around you… balanced… natural… and

healthier with every breath.”

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Feet in the Sand Induction Tom Nicoli, BCH, CI, CPC

(Deliver this induction with a slower, gentle pace. Use tone to create more

emphasis than usual to induce relaxation via the imagery)

“I’d like you to take a deep, relaxing breath… and as you exhale… allow all

tension, stress and anxiety to completely leave your body… mind… and thoughts.

And as you take another deep, relaxing breath… you feel how you become more

physically relaxed… sinking down deeper into the chair… soft and comfortable.

And because we use our imagination when we relax… you can imagine

anything… positive… happy… healthy… and calm. You can imagine drifting

across the sky like a white puffy cloud… or imagine the warm air around you… as

you drift deeper into comfort. Our imagination is used when we are doing

something... or nothing… like when we drive… we imagine many things… as we

remain safe and secure… or sitting by a pool with people all around… splashing…

playing… as we imagine being somewhere else. Yes… that’s right… we can use

our imagination at any time… at any place…for anything. Imagine yourself now…

at a private beach. maybe a private tropical island… or bay. The sand is warm…

white… soft… soothing the muscles in your feet as you walk down… down to the

water’s edge. And you can imagine what it was like… a time before when you

stood at the shoreline with the waves gently washing over your feet… or maybe

imagining what that would be like now… because you can imagine anything.

Imagine that first wave… slowly… gently washing over your feet… and as the

water goes back out to the sea… feel how your feet sink down… into the warm...

wet… heavy sand. And the next wave… that’s right… feeling your feet now sink

deeper… deeper … into that warm… wet… heavy sand… and imagining how

peaceful it is to be there now. And as the next wave washes over your feet…

feeling them sinking deeper … into that warm… wet… heavy feeling… you sit

back on the warm… dry sand… warmed by the sun… and as you lie back on the

sand… or maybe a blanket… feeling that warm sand under your shoulders and

back… relaxing… as the waves continue to gently wash over your feet… as your

eyes are closed… lying there…safe… secure… drifting away in your mind… like

the way a bird floats through the sky…over the ocean… without flapping a wing…

just soaring… away… away… further… and further…”

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Weight Loss Script 1

(This script is for eating healthy foods, eliminating fatty, greasy foods,

paying attention to both parts of appetite and for emotional strengthening)

“Sitting there comfortably now as you continue to drift into a deeper feeling of

peace and calm you have decided to make these positive changes… while at a deep

level of receptivity these suggestions for change are accepted... as you have given

yourself this permission. You remain safe, secure and protected at all times by the

positive energy that surrounds you ... while at all times feeling more wonderful

than before...every breath bringing you deeper still. And as my voice has become

familiar, soothing and comfortable to your mind...all of my suggestions are being

received at a deep level of receptivity ...creating those changes you desire ...and

you will act exactly as I suggest ...not because I say so...no...you accept all of my

suggestions while making positive changes because this is what you desire

now...positive change and progress...and progress means change and you desire

change and progress... while you become healthier ...lighter ...thinner and happier...

as it is right for you.

At that deep level where all decisions are made and information stored ...you

realize now that Nature has signs and Nature has created balance...and as we are

Nature and Nature is you...you begin to create that balance within...

The signs of what is right for you is in your intuition, your instincts, your ‘gut

feeling’...directed behavior at an unconscious level...that highest level of awareness

which you are now more receptive to...removing that internal struggle like before

because all parts are now working together at a deep level now.... and no part will

resist this change... as they negotiate all differences...

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(Weight Loss Script 1 cont.)

…and create this new part of you, cleaner, healthier and happier...mentally,

physically, emotionally and spiritually.

You’ve been aware of the sign that is your appetite but you have only paid

attention to half of your appetite...the part that says “eat, I’m hungry” ...which is a

survival technique... and now you eat when hungry... but...only when hungry. The

moment you feel that sign to eat... you will eat the healthy, nutritious foods that

nature has provided...and you now pay attention to the other part of your

appetite...the part that you forgot about... the part that says... “Stop I’m full”...the

moment you feel full... which will be after only small amounts of healthy,

nutritious food...however your unconscious guides you...you will feel completely

satisfied physically and emotionally and stop eating...and you realize that any extra

food on your plate is harmful in your body...only pennies of leftover food but

thousands of dollars of potential danger in the body.

You will find you may eat more often during the day but in smaller amounts... you

eat small amounts of healthy, nutritious food that invigorates your body...

strengthens your body and allows your body to function at peak performance to

expedite those stored fat cells from the body...expediting fat elimination

now...losing 1-2 -3 or more pounds in a week… while at all times maintaining

proper health...losing that unwanted unnecessary fat as your unconscious

determines it best for you...accelerating the natural processes to eliminate excess

fat from the body...in a safe and healthy way.... You realize that this is your time to

live...not a practice or rehearsal, but your time to live...to be healthy in all ways...

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(Weight Loss Script 1 cont.)

It is your basic human fundamental right to feel good mentally, physically and

emotionally and you call upon that now... loving yourself as you were meant to

from the beginning.

You now notice all the Natural healthy nutritious foods filled with nutrients and

vitamins...the fuel for the body for performing and processing all the changes you

desire...those wonderful colors of red, orange, green, blue, yellow, pink and

purple...you notice these colors on your plate and it gives you such satisfaction as

you allow only clean healthy food into your body...You now notice all those fatty,

greasy, oily disgusting foods that have been clogging your body...feeling greasy

and slimy in the mouth...another sign from Nature that immediately lets you know

to reject those foods ...feeling very uncomfortable as you notice those foods and

the uncomfortable feeling those wonderful pink healthy tissues in the mouth feel

from that slimy grease and fat that have been harming the body...but that ends now

as you make those changes.

The instinctive sign of our appetite signals when to eat and when to stop and you

now eat when hungry and stop when full...this gives you great pride and self-

respect...confidence in knowing that all changes are happening now...your

confidence, self-respect, pride, self-worth and love are now growing more and

more...as you breath every breath of peace and comfort...as all tension, stress and

anxiety has washed away like the excess fat that leaves your body.

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Weight Loss Script 2

Tom Nicoli, BCH, CI, CPC

“As you are now more comfortable…. more relaxed…. and enjoy this time for

you… the time for you to now end all the old ways of acting and thinking about

food. With each breath you take in… feeling more of the natural abilities you have

to allow change… these changes are happening at a deep level… where

information is stored and behaviors are created... new healthy behaviors and habits

to be free from unnecessary excess fat on your body. The mature part of you is

now integrating all parts of self to leave the old ways where they belong… in the

past… and you like millions of others who have made this change can feel

secure… safe… and confident of your abilities… as you allow the changes you

desire. Your desire is your permission to change and your permission the key to

open new doors that have been locked too long.

Your imagination is now free and we all know we can imagine anything… stars in

the night sky… a calm pond with lily pads on the water’s surface… and you can

even imagine how where you are now… behind your heavy closed eyes… that this

is your home. And you know that charity starts at home… and home is where we

live and we live where we think… behind our eyes… and you now begin to put

your home in order. Imagine that there has been accumulated information stored in

your home… your mind… that is no longer needed… unnecessary and

unwanted… like old boxes of expired papers…. serving no purpose to you….

information of using food for emotion… but you know at this deep level of

honesty and truth that using food emotionally causes emotional problems like

guilt… regret… and more. It has become very clear to you that the things we do

fulfill our emotions and as you now take action each day to do more things… to

simply enjoy your life… you are redirected from the thought of food…

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(Weight Loss Script 2 cont.)

… for food is only meant to be used as fuel for the physical machine… your body.

Imagine what it would be like to pull up to the gas pump when your tank is full….

or to continue pumping gas all over your car after the tank is full. That would be as

silly and potentially damaging… as silly and damaging as putting food into your

body when not hungry or past feeling physically full… and knowing that the size

of your stomach is the size of your fist… you only require small amounts of

healthy, nutritious natural food…. And will feel full physically and emotionally

with small amounts of healthy food.”

“You know that all behavior begins with a thought. People once thought the Earth

was flat… even the smartest people of their time. It doesn’t mean it was true. But

they imagined it so…. believed it and it was true to them. Regardless of what

anyone has ever said or done in the past… only what we believe is true… and you

believe that all positive change and progress for you is true... because it is. People

younger than you have made this change to be healthy… people older than you

have stopped eating the way they did for longer than the way you have and

changed… this means nothing can stop you from this change to become

healthier… thinner… and happier…. while eating healthy foods that stimulate your

body to burn and remove fat. To feed your body… your metabolism… the foods it

requires to work for you… to do its’ natural job of burning the fat from your body.

Old… unnecessary… unwanted fat…. that you have no use for and let go of now.

Your body requires healthy, natural foods that grow. Any fatty… greasy… slimy,

disgusting food has lost its appeal. At some time… for some reason or reasons…

these foods gave you comfort… but now… they only cause problems…

consequences and negative feelings….

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(Weight Loss Script 2 cont.)

…which allows it to be easy now to notice the truth…. to see the slimy fat on those

cheeseburgers… pizza… French fries… cookies and candies… or any foods that

you know cause fat in your body. You enjoy small portions… eating when

hungry… but only when hungry… noticing how quickly the body truly does get

full… and you stop… knowing any excess food is only pennies but causes

tremendous harm to the body and your emotions. You know that thirst happens

before hunger and you enjoy clean… clear… healthy… invigorating water….

Feeling refreshed… confident and proud of the changes you are now making.

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Weight Loss Script 3

“We all know the more we do anything, the better we get… and you have become

better at allowing yourself to be healthier. Allowing the part of your mind that is so

remarkable that it monitors blood flow… your heartbeat…. healing the body of

illness and disease and wounds and broken bones when needed… that same

tremendous ability that you have to create new behaviors while recalling any old

healthy behaviors that you had. As we think… so we are. When you think you can

do something… you might… and when you think you can’t do something…

you’re right. So… it makes so much sense now to think you can. The mind will

believe what we think… and the way we either weaken or reinforce our behaviors

is how we think to ourselves… those little conversations we have in our

thoughts… our mind. And you now have more positive, healthy thoughts allowing

your powerful mind to know what you desire. To reinforce the idea and ability to

reject harmful, sugary, fatty, greasy foods automatically… removing the thoughts

that created consequences in the past… because fat is not your friend… fat is a

problem you are removing.

Any healthy, positive habits and behaviors you have now will be strengthened as

more healthy and positive behaviors are being created. Because you have now live

more truthful and honestly… you are very aware of foods that cause fat in the

body… the preservatives… additives… chemicals and fake coloring… and the fat

and grease in these harmful foods are now perceived more honestly. If the

manufacturers of these slimy, disgusting harmful foods were accountable… they

would have labels that read… “eating this food may cause heart disease or clogged

arteries” ... …or…”eating this food will create excess, ugly, unwanted fat on your

body”… or maybe a warning label, like…

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(Weight Loss Script 3 cont.)

“eating this food creates fat which lowers your self-esteem, confidence and pride.”

I know you would choose something healthier… more natural and better for you

physically and emotionally.

Your imagination is now able to have you imagine a very fat… unhealthy… obese

body. Someone who for their own reasons ate the harmful, greasy, fatty foods that

caused problems… physically and emotionally. Imagine this body having

liposuction surgery. You know… sucking the fat out of the thighs… butt…

stomach… all that yellow, slimy, disgusting fat… sucked out of the body with a

clear hose. Imagine that fat being sucked out and the other end of the hose is now

producing the same foods that went into that body to create this unwanted…

unhealthy… disgusting fat.

Ice cream, cheeseburgers, pizza, Chinese food, candy, cookies, cakes, cheesecake,

French fries, all deep-fried foods… you know all of the foods that cause unhealthy,

unwanted fat. Imagine the fat from that body is now in all those foods…. feeling

what it would be like in your mouth… on your tongue… sliding down your throat.

And just like old, sour, lumpy milk… or green, moldy bread… your body rejects

what may cause harm in the body… like greasy, sugary, fatty foods that are now so

unappealing to you.

And you know the body is mostly water… like the earth… and you can now

imagine 3 glasses of water. In one glass there is a piece of white plastic… in

another a piece of cheese… and the third a cooked piece of pasta. You can see how

the cheese and pasta… like the plastic… will sit in the water and not change. And

imagine how the pasta and cheese are like rubber. They stick like rubber when

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(Weight Loss Script 3)

dry… burn like rubber and get cold and hard like rubber. Putting rubber into your

body would be silly… ridiculous… even harmful…. and you now treat your

body… yourself with respect…. admiration and support…. for your life is

beautiful and precious…. and you are worthy and deserving of all healthy change.

You were given free will at birth… choice… and you now choose to exercise…

your rights to feel better mentally… physically… and emotionally.

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Honesty & Truth (No More Reasons or Excuses)

You now realize at the deepest level of honesty, truth and awareness...that deep

level where all information is now rational...reasonable... logical and fair... and

because of this... you are firm in your decisions... all reasons and excuses have

been washed away like the summer rain cleans the air... See the words reasons and

excuses erased from your mind... because you are so honest and truthful with all

parts of yourself... at the deepest levels... letting all of the old ways of thinking and

acting to be washed away... and you have given yourself permission to make this

change... to be clear and obvious in all decisions... because you are so honest and

truthful with yourself at the deepest levels... private and personal... clear and

obvious... and you will make this change for you know all change for progress is

happening now... at that deep level of honesty and truth... to be healthier...

mentally, physically and emotionally in all ways.

All parts of you are now working together and no part will resist this change...

working out and negotiating all differences so you can now move forward... no

longer living and behaving the old way... the way that has held you back from your

desires and goals... to be healthier and happier... but that is now over... you can

allow all parts of you to now come together for you are them and they are you...

and no part resists this time... As the older, wiser, experienced and mature self... all

parts allow you to be the leader... to act and live in a healthier more productive

way... to no longer be the younger self when food was used for emotional

reasons... because all reasons and excuses have been washed away... easily and

comfortably.

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(Honesty & Truth cont.)

You may notice that time... that younger self... when there was a need to be loved...

have attention... companionship... safety or security... or some other emotional

reason that is no longer necessary... for you fulfill all emotional needs with life

experiences... with people... experiences... thoughts and events... and you have

matured into this way of thinking and feeling... You may even notice that part of

self... when food was used illogically... irrationally... and created a way of being

that you no longer need... and you only focus on your needs... as you need to be

healthier to live longer... to be happier and more confident... more self-respect and

pride... and you feel this now.

And just like you don’t drive looking backward or walk looking backward...you

would get hurt... but that is how you have been living...looking to the past of what

was and has been...the past is over and gone and you live in today...

All we have is today...what we call yesterday was once today but that is gone and

when tomorrow comes we will call it today...You have crossed that line leaving all

past reasons, excuses and illogical ways of thinking behind for you have matured

into that way of thinking...at a deep level of guidance and motivation...all decisions

now automatic, clear and obvious... making the right choices for expedient weight

loss and proper health... a healthier mind and body... more confident... proud and

higher levels of self-respect and responsibility for self... you know that charity

starts at home and home is where you live... and you live where you think... behind

your eyes... where you are now, making positive changes with all parts of self,

giving you assistance and no longer feeling any resistance to this change and all

changes for health and peace... in your mind, body and spirit.

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The Car Metaphor (This metaphor is for healthy food as ‘fuel’, proper

maintenance and the need to ‘work the engine’)

“As you continue to drift away to the sound of my voice...you know that just like

the vehicle you drive...or some machine you may know...there are certain

requirements for peak performance and for the life of that machine...and the

vehicle which you live in... your body...this physical machine...the most complex

machine we know of... has special requirements for peak performance and

continued healthy life...

You know we can always replace that car or truck or vehicle...though it may be

difficult...but there is no replacement for the magnificent and precious vehicle we

travel this life in...your body...and it requires certain attention, maintenance and

fuel...and you feel this responsibility now...because you have great levels of pride

and self-respect. Now I know you wouldn’t put diesel fuel in your car if it required

regular gas...that would cause harm and danger...but that is what you have been

doing to your body...feeding it the wrong fuel causing harm and danger...And I

know you wouldn’t put rubber into your break lines or sand into your oil because

you would cause serious damage to the engine...and just like that engine...your

body...we don’t know all the working parts but we know what we need to maintain

it properly for peak performance and for a long life...

You now are motivated toward proper maintenance of your body giving it the

proper fuel it requires...Nature’s fuel for the body is food and you now know that

food is fuel and has purpose.... noticing those delicious, healthy nutritious natural

foods... Nature’s healthy colors...red, orange, green, blue, yellow, pink, purple...

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(The Car Metaphor cont.)

… all of those natural requirements that you enjoy for peak performance and

expedited weight loss... as excess weight continues to decrease daily.

I know you would never drive looking backward... you would crash and be

injured... but you have been living looking backward... and you now know that the

past is over and done... it served its purpose to you as a learning experience and as

your older more mature and wiser self... you use the past and know what not to do

and what you now will do... to remove and eliminate all of those harmful fatty,

greasy, oily, sugary sweet foods and to allow only the healthy nutritious helpful

foods in the body...

Healthy, nutritious, clean food as fuel for peak performance as Nature intended...

this gives you a great increase of self-respect, pride, confidence, value and worth...

and just like the way we wash and clean our vehicle and give it the proper

maintenance... you now take great pride in the maintenance of your body... your

vehicle... and exercise your right to use this machine daily to strengthen all of its

working parts...

Just like a peak performance race car... we know if it sits and is not used it will rot

and rust.... and you now feel a tremendous motivation at a very deep level ...

unconsciously motivated through your heightened desire to feel better in all ways...

mentally, physically, emotionally and spiritually... as you move all parts of the

body.... all muscles, joints, tissues, tendons... every cell of your body healthier,

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stronger and feeling free to move... free to grow and develop as a thinner, healthier,

trimmer you... and in that same way... that deep level of knowing....

… this will be and now all things are possible for you... and will happen as you

exercise your right to feel better... look better and act as you have desired.

You are Nature and Nature is you and all things in Nature move... the ocean, the

animals, the wind... plants move and all living things as you are alive, free and

refreshed and invigorated... you move in all ways... each and every day... You have

closed the door on the old way of being... on the old way of feeling... and now

move forward with great speed and confidence... as all changes happen... burning

those stored fat cells and eliminating all excess weight from the body... as you tone

and strengthen muscle and muscle eats fat... this motivates you even more than

ever before to allow muscles to tone and eat the fat away... all of these suggestions

are working on a deep level and you will react exactly as I have suggested for your

personal reasons... to feel better mentally, physically, emotionally and spiritually

every moment of every day.

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All Parts Script

"All parts of you are now working together for they are you and you are

them, negotiating all differences and creating the solution to this problem.... of

using food illogically and emotionally. And that part of you that began this behavior is

now aware and willing to let you, the older, wiser, mature self make the healthy

choices to eat when hungry and stop when full, needing only small amounts of

healthy, nutritious, natural foods. And once you are full physically, with small

amounts of healthy nutritious foods, you will feel emotionally satisfied. And you can

respond now with a nod of your head as I speak with your unconscious.... is that part

of you now able to let go of that behavior, to rest now and let you make better choices

to become healthier and happier?

Wait for nod, yes, or use ideomotor response (using a finger to lift in place of nod).

If no nod or 'I don't know", continue with....

"That's fine for I know that all parts of you are now working out that solution,

ending that way of using food for emotional reasons for that is the past, over and

done. And you will find that your younger self is accepting your attention, love

and companionship to feel better, mentally physically, emotionally and spiritually.

And like any good friend, every part of you is receiving forgiveness and

understanding for all things for the past is now a learning experience of how to be and

not to be…. And you know better ways to be as an experienced, older wiser part of

self…. And all parts are secure and safe… allowing YOU to make better, healthier

choices and decisions. And as this positive change is happening NOW, is that part of

you now allowing you to become healthier and happier, using food only as the fuel it

was meant to be for this body, the machine we live in?"

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(All Parts Script cont.)

A yes nod should happen if it didn't before... whether a nod or not say....

"That's fine... your unconscious mind is now focused on the time when you were

healthier, happier and thinner, lighter and the you that you want to be. And it recalls

all the actions and behavior to be that way and begins creating this new and wonderful

change for you, to be physically active, eat healthy nutritious foods...to eat when

hungry and stop when full.... which happens now with less food, fueling the body to

feel better in every way. And when the unconscious has worked out that solution…

and how fast the unconscious works out all solutions to problems…as YOU determine

problems to be… you will make all the necessary changes in your eating patterns and

food choices… to be healthier, happier, prouder and more confident than ever before.

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Confidence Builder Tom Nicoli, BCH, CI

“The past was this morning and that was you… any time in the past… 1… 3… 10 or

more years ago was you. We are everything we’ve ever been… at the moment…

integrated into our older, wiser, mature selves…. and all parts of you are now working

together for they are you and you are them… negotiating all differences allowing the

old ways of thinking and acting to now end. And that part of you that began any

negative behavior is now aware and willing to let you, the older, wiser, mature self,

make healthy and more positive choices. And you will find that your younger self is

accepting your attention, love and companionship to feel better, mentally, physically,

emotionally and spiritually. And like any good friend, every part of you is receiving

forgiveness and understanding for all things for the past is only a learning experience

of how to be and not to be…. and you know better ways to be as an experienced, older

wiser part of self…. as all parts are secure and safe… allowing YOU to make better,

healthier choices and decisions. And this positive change is happening NOW…

feeling more confident… secure and capable in all ways.

You have had the right since birth to be, do, have and become all that you desire.

Maybe someone in the past said something that changed that thought…. just like

when someone once said the Earth was flat and people believed it. Just because

someone says something… it does not make it true. The only thing that limits any of

us is the way we think… and at the deep level where behavior begins and thoughts are

stored… you now think more confidently… positively. You realize now that in the

past you had many moments of confidence. It took confidence to walk as a little

baby… it took confidence to go to school alone… it took confidence to meet new

friends…. and it took confidence to do many more things you have done without

thinking of it.

You have been a confident person all along. Confidence is not something new… just

something forgotten… and I know you are more confident now than when you were a

little baby. It’s a simple natural progression to be better at anything you do the more

you do it… and you have done many things. There are things you have done that other

people who you think are confident have never done.

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(confidence builder cont.)

Sometimes we are held back because of what someone else may think. You now

understand that every face is a mask and behind every mask there are issues. The

people with the biggest issues speak out and act out the most. It has nothing to do with

you… it’s their insecurity and lack of confidence that allows them to act this way.

Avoiding themselves and their own issues.

Confident and secure people support others… confident and secure people are kind

and understanding. Nothing and no one gives anyone confidence. Confidence was

with you at birth…. given to you as life and it now grows stronger and stronger with

every breath. More and more each day you live within a balance of being fair to

yourself and others… confident… happy… supportive and kind… to self and others.

As you are now more confident each day… you experience more confident thoughts

and actions… having more positive results.”

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Post-hypnotic Suggestions - Continued Reinforcement

(I use the color red as a post hypnotic suggestion because clients drive to the

office. Even those who don’t, they are in cars enough for this to be effective)

“Every time you see the color red, break lights, tail lights, stop signs, stop

lights, fingernail polish, lipstick… anytime and anything you see the color red,

you will act appropriately and safely at all times but all of all of my suggestions

will continue to be reinforced and strengthened deep within your mind.”

The following post hypnotic suggestion is to reinforce not only when my

voice is heard when listening to CDs between visits and at other visits that

they will respond well, but also to reinforce the daily listening of the CDs

between visits.

“From this moment on, each and every day as you hear my voice, you will

become deeply relaxed and accept all of my suggestions and act exactly as I

suggest because this is your desire. You may drift into a deep, deep rest but at

all times will hear my voice from beginning to end and react exactly as I

suggest, any time you hear my voice”

Instructions for Self-Hypnosis

It is important to instruct the client in self-hypnosis for continued maintenance

even after the behaviors have become positive. Also, you should want all clients

to be able to be independent and be able to make changes in all areas of their

life. Even with this instruction, you will still get follow up visits in the future

for reinforcement. There are enough people for us to continually receive clients.

Following is just one way to teach the client self-hypnosis. Use whatever

method(s) you feel best. Also, teaching the client self-hypnosis can be one of

the sessions in the bigger programs you offer.

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Self-Hypnosis

Step 1

1) When you go to bed, starting tonight and continuing every night,

just before you are ready to fall asleep, give yourself the following

suggestion 10 times:

"Every day, in every way, I am better and better and better."

While you are saying the suggestion, imagine yourself in every way,

getting better any way you desire.

2) In order not to fall asleep and not to lose count, every time you say the

suggestion, press down with each finger of your right hand. Then continue

with each finger of your left hand until you've completed the suggestion

10 times.

3) This may be your first attempt at learning to effectively program yourself

through suggestion. It is of the utmost importance to do this exercise

every night without falling asleep until you've completed the 10

repetitions.

You are beginning to establish a habit pattern of properly programming

yourself by giving yourself positive suggestions before going to sleep.

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Self-Hypnosis

Part 2

1) Continue doing Step 1, the Pre-Sleep Technique you learned last week.

2) In addition, do the following:

Sit in a comfortable chair with your back and head supported.

Focus your attention-effortlessly-on a spot opposite you, slightly above

the eye level, about 45 degrees up.

Take 3 deep breaths (as I have instructed you too). As you inhale your

third breath, hold it for 5 seconds and count backwards as you exhale

5-4-3-2-1.

On 1, close your eyes, RELAX and allow yourself to go into a deep

hypnotic rest.

When you are feeling relaxed and feel your breathing begin to become

regular and slower than it was before, imagine yourself on the top of a

staircase with 10 steps.

Walk down each step, slowly, and with each step think to yourself,

“deeper and deeper”. Allow yourself to feel the downward motion of

going down the steps as you continue to think to yourself,” Deeper and

deeper.”

When you reach the bottom step, you will now feel calmer, more

relaxed and in a hypnotic state. Stay at that level for as long as you feel

comfortable, about 5-10 minutes. Do not force thought, simply allow

your mind to roam.

3) To awaken, just count forward from 1-5. With each count, imagine

yourself feeling more refreshed and energized than ever before. Think

to yourself, “I feel better physically, mentally and spiritually than ever

before.”

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Self-Hypnosis

Part 3

Assuming you have followed Part1 and Part2 of the 3 Step Method of Self-

Hypnosis, you are now able to get deeply relaxed. This is the first level of

hypnosis. The first level of hypnosis is enough to begin behavior pattern changes

through autosuggestion.

**The more you practice self-hypnosis, the better you will become at it. You will

soon realize that you can achieve not only a deeper level of relaxation but you will

be able to achieve it faster.

Autosuggestion

1) Have a prepared goal image ready to focus on or a prepared set of

keywords.

2) Get yourself deeply relaxed to the first level of hypnosis (See Step 2).

3) Once you reach the last step and feel completely relaxed, test your eye

closure. Tell yourself in your mind that you cannot open your eyes, they

are shut tight. After you test them and cannot open them, stop and

continue to relax.

4) Now, you are ready to give yourself autosuggestions. The autosuggestion

will be the image or keyword(s) you have previously chosen. See your

image or keyword(s) over and over, vividly in your mind’s eye.

For each new goal, do this exercise at least

21 days in a row then continue for reinforcement.

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Materials for client

• Steps to self-hypnosis

• CD of related topic for daily listening for reinforcement

• Weekly tips to create client interaction and accelerate weight loss

• Business card, brochure, cancellation notice, etc.

The fine line between the materials given is too have enough to be informative

and create interaction through guidance via the materials but not so much as to

overwhelm the client.

Reaffirm Importance of Client Interaction

Too many people have been misled to believe that hypnosis is magic. It appears

magical, but is not magic. Let every client know that just like the physical gym,

the mental gym requires daily activity, practice makes perfect. The more we do

something the better we get and it is the interaction of the client that will have

an effect on their progress and in creating permanent change and reinforcement.

Explain this in your pre-talk as well as the exit. Each client has to realize the

sense of individual responsibility.

Let all clients leave knowing…

“The level of your interaction is equal to the level of your success. The

mind gym is like the physical gym. If you go there you get benefits.”

You might also offer a free class, once per month, for weight loss clients in

Program II or III. Not only are they getting another part of the program, which

creates more value to the program and is a way to teach them more skills and

techniques to apply for their success, but it’s also a way to promote any services

or products you have.

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Forms & Letters

• Create your Intake Form as you feel best suited to your practice in order to

gather information before any questioning during your pre-talk or

consultation. What follows is an example and can be used as is with editing

the header and release statement at the end.

• Accepting Credit Cards is a must when doing business. The vast majority of

people will spend the fees required for your services with a credit card that

they wouldn’t with cash or a check. At A Better You Hypnosis Center cash,

checks and credit cards are accepted. It’s also a way to schedule and secure

appointments over the phone. You may not require a form as today’s smart

phones have a card swipe or reader available. But if you do, one is included

here for you.

• The Dear Dr. letter. This is another reason why it’s good to get the client’s

primary care physician info on the Intake Form. Send a letter to their doctor,

or any doctor at all for that matter, as a way to introduce yourself and your

services. When sending this letter to a client’s doctor, mention you are

working with one of their patients and whatever healthy results they are

having.

• The Client Agreement. This is for when signing a client up for any of your

programs. In it make clear what the program entails, what you will be

offering and any responsibilities the client will have. This contract is an

example to be modified for your programs.

• There is also a Permission Release Form for clients. This is for you to create

a Client Testimonial folder. Use a 3 ring binder and display it in your

reception area for clients to read as they wait for their session. Also use it to

show clients during consultations to increase their perception of your

services as being successful. There is nothing better than them reading other

people’s success stories to instill their belief in you and your services. Be

sure to ask every client to fill one out before their last session, or during the

program, and bring it back with them at their next session.

Please read ALL forms and letters carefully and insert the appropriate

information where indicated, such as Business Name, etc. See included

CD with text files.

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(Business Name) Intake Questionnaire & Release Form

NOTE: All information will be kept strictly confidential except that which we are legally

obliged to report such as threat of injury to self or others. If you are in any way uncomfortable

with any of these questions, feel free to skip them. Please be aware that the more you tell me

about yourself, the more I may be of assistance to you. Feel free to use the back of the

questionnaire to go into detail about anything you wish for me to know about you or to help you

with. It is our honor to assist you.

Name____________________________ Date of Birth_____________ Sex_______

Address____________________ City ____________________ State ____________

Zip Code ___________ Email Address______________________________________

Daytime Phone ______________________ Evening Phone ___________________

Personal Status: _____Married _____Single _____Divorced

Names and Ages of Children _____________________________________________

Name of Spouse/Partner _____________________________

1. List your three favorite colors in order of preference ________________________

____________________ ____________________

2. List your three favorite places in order of preference: ________________________

______________________________ ____________________________________

3. List any fears/phobias _________________________________________________

4. Do you have any Current health problems _________________________________________

5A. Are you being treated by a physician? ____Yes ____ No

If yes, for what? __________________________________________________________

Doctor info (name, address, tel. # ) _______________________________________________

5B. Are you being treated by a psychologist/psychiatrist? ____ Yes ____ No

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If yes, for what? ______________________________________________________

Name, address, tel. # ___________________________________________________

6. Have you ever been hypnotized? ____ Yes ____ No

If so, when, where and why? ______________________ ____________________

__________________________________________________________________

7. What is your current occupation? _______________________________________

8. Do you enjoy your work? __________________________

9. How did you hear about this office? _____________________________________

10. Are you currently experiencing any of the following: (Please check all that apply.)

___ nervousness ___ inability to relax ___ sleeplessness ___ compulsive tendencies

___ teeth grinding ___ poor health ___ cigarette smoking ___ alcohol abuse

___ compulsive overeating ___ codependency ___ inability to focus attention

marital problems ___ recent divorce ___ war trauma ___ childhood trauma

___ poor self-esteem ___ abusive home situation ___ abusive work situation

other: ____________________________________________

11. Do you follow any spiritual or meditative practices? (if so please describe.)

______________________________________________________________________

RELEASE STATEMENT: I hereby authorize certified personnel of (Business Name) to

hypnotize me for the purposes outlined in this intake form and for future purposes that I may

request. I understand that the success of my hypnosis therapy depends greatly on my own ability to

relax and desire to create change in myself. I understand that because the results of my sessions

depend greatly upon my own serious participation, that (Business Name) cannot offer any

guarantee of the success of my treatment. I am aware however, that (Business Name) will do

everything reasonably in their power to ensure my success.

Signature ______________________________________ Date ________________

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Credit Card Payment Information

Card Visa_____ MC_____

Card # ______________________________________________________

Exp. (mo) ________ (yr) ________

Print Name _______________________________________________________

(as it appears on card )

Billing Address ____________________________________________

City/Town________________________ State _______ Zip____________

Email ________________________________________________________

Tel. # __________________________

I authorize charges to be made to my credit card by (Business Name) in the amount of

$______________.

Signature _________________________________ Date ____________________

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Your Letterhead

To:

From:

Dear Dr. ____________

Please allow me to introduce myself. My name is (insert name). I have been

involved for (length of time) successfully helping people reach their personal goals

and changing habits using hypnosis. Hypnosis has aided my clients for the

following concerns: weight loss, smoking cessation, stress reduction, pain relief

and sleeping issues, to name just a few.

My belief is that your patients will benefit as well with hypnosis to complement

your services. You may know hypnotism was endorsed by the British Medical

Association in 1955 and the AMA in 1958 and it continues to be used in many

healthcare facilities throughout the world.

I invite you to visit my website, especially my testimonial page, and read how

hypnosis has helped my clients. The power of one’s mind can change the quality of

one’s life. I would be happy to speak with you and answer any questions you may

have. I look forward to working with you in the near future as a complementary

approach to assist your patients to their optimum health.

Sincerely,

(Your Name)

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Hypnosis Program Client Agreement

As a client of (Business Name) I willingly enter the program as outlined in this

agreement. I understand that because the results of my sessions depend greatly

upon my own serious participation, that (Business Name) cannot offer any

guarantee of the success of my treatment. I am aware however, that (Business

Name) will do everything reasonably in their power to ensure my success.

Type of Program (weight loss, smoking cessation, etc.)

Amount of Sessions _______________________________

Length of Time per Session __________________________

Program Fee _____________________________________

Payment Method __________________________________

Payment Schedule ________________________________________________

Hours of Operation _________________________________________________

Client Signature _________________________________ Date ______________

Hypnotist Signature ______________________________ Date ______________

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Your Letterhead

I hereby give (Business Name) the unqualified right to publish, print and reproduce

the following endorsement in whole or in part which includes my name, city and

state, and occupation for any commercial, public or private use. The following

statement, endorsement, is a true and factual representation, which I have read and

understand.

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

Signature __________________________________________________

Print Name __________________________________________________

City / State __________________________________________________

Occupation __________________________________________________

Date _________________________