WEF IP NVA New Models for Action Report

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    Achieving the New Visionfor Agriculture:

    New Models for Action

    A report by the World Economic Forums New Vision for Agriculture initiative

    Prepared in collaboration with McKinsey & Company

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    World Economic Forum

    2013 - All rights reserved.

    No part of this publication may be reproduced or transmitted in any form or by any

    means, including photocopying and recording, or by any information storage and retrieval

    system.

    The views expressed are those of certain participants in the discussion and do not

    necessarily reflect the views of all participants or of the World Economic Forum.

    REF 050113

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    1Achieving the New Vision for Agriculture: New Models for Action

    Executive Summary 2

    I. The Need for a New Vision 4

    and Approach

    II. New Vision for Agriculture 6Partnerships: SignificantMomentum on the Ground

    III. The Next Level: Realizing the 9Full Potential of New Visionfor Agriculture Partnerships

    IV. Conclusion 21

    Annex 1: Partnership Profiles 22

    India

    Indonesia

    Vietnam

    Mexico

    Grow Africa

    Annex 2: Acknowledgements 28

    Contents Preface

    To feed 9 billion people by 2050, the world will need to adoptnew strategies aimed at sustainably increasing agriculturalproduction. Meeting this challenge will require significant

    increases in investment, innovation and collaboration among allstakeholders. The World Economic Forums New Vision forAgriculture serves as a platform to build collaboration amongstakeholders to achieve a vision of agriculture as a driver of foodsecurity, environmental sustainability and economic opportunity.

    In the past three years, governments, business, farmers andcivil society organizations have embraced and begun toimplement this vision at global, regional and country levels.This report outlines the progress to date of partnershipscatalysed by the New Vision for Agriculture, and the keychallenges and next steps that must be addressed to realizethe full potential of the multistakeholder partnership model.

    The New Vision for Agriculture currently supports multi-stakeholder partnerships in 11 countries across Africa, Asiaand Latin America. We thank and commend the leaders ofthese partnerships for their vision, commitment and hard workin building new collaborations to achieve on-the-groundimpact. A list of partnership leaders is included in theAcknowledgements.

    The initiative also works in close partnership with 14 governments,international civil society organizations, farmers associations,bilateral and multilateral development partners, academic andresearch institutions, and others.

    At the global level, the initiative is driven by a group of 28Partner companies of the World Economic Forum: AGCOCorporation, A.P. Mller-Maersk, BASF, Bayer CropScience,Bunge, Cargill, CF Industries Holdings, The Coca-ColaCompany, Diageo, DuPont, General Mills, HEINEKEN, METROGroup, Mondelez International, Monsanto Company, TheMosaic Company, Nestl, Novozymes, PepsiCo, RabobankInternational, Royal DSM, SABMiller, Sinar Mas Agribusiness &Food, Swiss Reinsurance Company, Syngenta International,Unilever, Wal-Mart and Yara International.

    McKinsey & Company supports the initiative on an ongoingbasis, contributing expert input to the initiatives strategy, itsaction partnerships and the preparation of this report. The

    Forums Global Agenda Council on Food Security, a multi-stakeholder group of leading experts, also provided keyguidance to the initiatives work and this report.

    The New Vision for Agricultures success to date reflects thecontributions of a broad network of leaders that have cometogether through the Forums platform to take joint action.These effor ts represent an evolving journey and a continuouslearning process, in which we are experimenting with newapproaches. We welcome the input and collaboration ofadditional partners and stakeholders as we continue thejourney into 2013.

    Sarita NayyarManaging Director,Head of ConsumerIndustries

    Lisa DreierDirector, FoodSecurity andDevelopmentInitiatives

    Arne CartridgeDirector,Grow Africa

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    Achieving the New Vision for Agriculture: New Models for Action2

    Executive Summary

    A System at Risk

    Global food systems are increasingly at risk. Rising demand,

    scarce resources and increased volatility are placing newpressures on an already stressed agriculture sector. Over 870million people, many of them small farmers, remain chronicallyhungry and undernourished. In response to this challenge,the New Vision for Agriculture calls for a new approach toagriculture that will deliver food security, environmentalsustainability and economic opportunity. Achieving this visionrequires a comprehensive approach to transforming wholevalue chains and systems, harnessing the power of market-based solutions, and engaging local and global stakeholdersin an unprecedented joint effort.

    A New ApproachOver the past three years, global leaders have aligned aroundthe New Vision for Agriculture. Regional and national leadershave adopted the vision as their own, catalysing action-orientedpartnerships in 11 countries across Asia, Africa and LatinAmerica. These activities have engaged over 250 organizationsand activated commitment, collaboration and innovationamong a broad network of over 800 leaders. Global platforms,including the G8 and the G20, have provided support tocomplement and accelerate these activities. In a sector withmany important initiatives under way, the New Vision iscontributing a unique neutral platform to engage and align key

    stakeholders, including the private sector.

    Country-Led Action

    In this early stage, country-led partnerships have broken new

    ground in engaging and aligning stakeholders around sharedpriorities to mobilize investment and collaboration in key valuechains and regions. Partnerships catalysed by the New Visionfor Agriculture include:

    National-level partnerships inVietnam, Indonesia andMexico, and a state-level partnership in Maharashtra, India

    A regional partnership, Grow Africa, which is jointlyconvened with the African Union and the New Partnershipfor Africas Development (NEPAD) to mobilize investmentand partnership in alignment with the national plans ofAfrican countries; in 2012 Grow Africa supported sevencountries: Burkina Faso, Ethiopia, Ghana, Kenya,

    Mozambique, Rwanda and TanzaniaAnchored around government plans, the partnerships engagethe private sector, farmers organizations, donors, civil societyorganizations, various public sector institutions and otherstakeholders. The partnerships are young between 12 and 30months old so data on quantitative impact is limited. However,results are visible in pilot activities and specific project plans.In Asia and Latin America, partnerships have mobilizedapproximately US$ 75 million in investment for specific projects.In Africa, private sector investors have committed over US$ 3billion through a special initiative linked to the G8. Additionally,international donor organizations and domestic public sectorbudgets have also programmed millions of dollars of resources

    to support initiatives and partnership-related initiatives. Takentogether, these initiatives will directly impact over 12 millionsmallholder farmers in the next three to five years.

    Moving from Pilots to Scale

    The country-level partnerships affiliated with the New Vision forAgriculture have achieved leadership commitment andalignment and have begun to mobilize pilot-level activity.However, most remain in an early stage compared to the scaleof their aspirations and potential. Scaling up the impact of thesepartnerships ultimately requires effective public policies andfunctioning markets that benefit all stakeholders, especiallysmallholder farmers. There are significant opportunities forpublic and private sector leaders to achieve scale throughthese partnerships.

    Burkina Faso

    EthiopiaGhana

    Mozambique

    Rwanda

    Mexico Vietnam

    India

    (Maharashtra)

    IndonesiaTanzania

    Kenya

    Country-level partnerships

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    Refining partnership strategies

    Strengthening partnership strategiesis crucial toadapt to evolving circumstances and to realize key

    objectives such as environmental sustainability,innovative financing and inclusive business modelsthat empower smallholder farmers

    Designing projects for scalability from the startiscritical and can be accomplished by identifying andactivating change agents, sequencing plans andleveraging stakeholder capacities in new ways

    Engaging and activating key stakeholders

    To ensure a holistic and effective approach, partnerscan broaden and deepen the conversation bystrengthening engagement of stakeholder

    groups, including farmers associations, civil societyorganizations, local private sector companies, andmultiple government ministries. Broadening stake-holder engagement also expands cross-sectorperspectives in technology, finance, logistics, wateruse, health and nutrition, and private sector-enablingenvironment policy reform

    Sustaining and reinforcing global support for on-the-ground partnership activity is critical to maintainmomentum, engage key resources and expertise,and ensure strong leadership support for newapproaches where long-term commitment is needed

    Strengthening implementation capacity

    As partnerships develop, building sufficient coordi-nation capacity is key to aligning stakeholderinvolvement, providing a responsive process forpartners and investors, and ensuring delivery onpartnership goals

    Establishing monitoring and evaluationsystemsand sharing experiences and lessons learnedacross partnerships are essential to developingand refining effective approaches. These abilitiesbecome even more important as initiatives movetowards scale

    3Achieving the New Vision for Agriculture: New Models for Action

    A Call to Action: Step Up to Scale Up

    A large-scale transformation in agricultural productivity and

    sustainability can be achieved to deliver required levels of foodand nutrition security to a growing population and supportsmallholder farmers in obtaining new economic opportunities.In the past 36 months, the foundation has been laid to achievethis vision in the 11 countries involved with the New Vision forAgriculture. However, achieving the scale necessary forsystemic transformation will not happen automatically. Partnerssupporting the initiative must now step up to scale up to makemarkets work for all participants by intensifying their efforts in acoordinated manner over the next five to seven years.

    Governments can strengthen national plans, enhancepolicies to improve the enabling environment for domesticand international agriculture-related investment, increase

    investment in agriculture-related infrastructure and pro-grammes, and incentivize environmental sustainability andinclusive development

    The private sectorcan increase agriculture sector-relatedinvestment with an emphasis on developing sustainable,innovative and smallholder-inclusive business models. Localcompanies can actively engage in partnerships to increaseaccess to capital. Global companies can ensure alignmentof their business and corporate social responsibility goals,and coordinate between regional offices and corporatecentres as they seek to scale their projects

    Farmerscan cooperatively organize to improve access tomarket opportunities, financing and training programmes,and actively engage in multistakeholder partnerships andadvocacy to influence the direction and impact of thesepartnerships

    Civil societycan expand participation to implementcommunity-level capacity-building programmes, monitorprogrammes to ensure alignment with public-interest goalsand proven practices, and engage key stakeholder groupsand the public

    Donor agencies and international organizationscansupport the strengthening of governmental delivery capac-ity, leverage catalytic and innovative forms of financing, andfacilitate measurement, evaluation and knowledge exchange

    The momentum that the New Vision for Agriculture has gener-ated over the past few years is visible, exciting and energizing.There is growing evidence of the potential to achieve agriculturesystem transformation on a national scale in participatingcountries. Realizing this potential will require a concerted effortby all partners at global and local levels. Significant work liesahead, but by working together, the Vision can be achieved.

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    Achieving the New Vision for Agriculture: New Models for Action4

    The Challenge: Rising Demand,

    Scarce Resources

    Global food and nutrition security is a major global concern asthe world prepares to feed a growing population on a dwindlingresource base, in an era of increased volatility and uncertainty.Over 870 million people are now hungry, and more are at riskfrom climate events and price spikes; concerted efforts toimprove food security have never been more urgently needed.A substantial increase in environmentally sustainable agricul-tural production is needed to boost global food supplies andstabilize and enhance the livelihoods of millions of smallholderfarmers. Progress has been slow due to the complexity ofagriculture value chains, which comprise many stakeholderswith highly diverse interests, as well as low levels of investmentin countries with greater productive potential.

    The Need for a New Vision for

    Agriculture

    The New Vision for Agriculture aims to catalyse collaborativeaction to enable a transformation in agriculture systems. Theinitiative emphasizes the benefits that environmentally sustain-able agriculture can deliver to society, including food securityand economic opportunity. It takes a holistic approach, seekingto engage all relevant stakeholders and leverage market-basedapproaches to achieve rapid progress. In 2011, the grouplaunched a Roadmap for Stakeholders, which outlined the

    role that the private sector can play, in collaboration with otherstakeholders, to achieve the Vision.

    For further information on the New Vision, please see theWorld Economic Forums 2011 report, Realizing a New Visionfor Agriculture: A Roadmap for Stakeholders.

    Putting the Vision into Action

    In 2010, the New Vision began working at the country level in

    response to national leaders requests. In Tanzania andVietnam, the initiative developed a model for national partner-ship, working with key stakeholders to identify common goals,define actionable priorities, and develop and execute workplans to accelerate progress. This work was then replicated inMexico, Indonesia and the Indian state of Maharashtra. Inspiredby the Tanzanian example, six additional African countries Mozambique, Kenya, Ethiopia, Rwanda, Ghana and BurkinaFaso then requested New Vision support in initiating public-private partnership efforts. This resulted in the formation of theGrow Africa partnership, which is co-convened by the AfricanUnion, NEPAD and the World Economic Forum to supportAfrican countries in accelerating sustainable agricultural growth

    in alignment with national plans.

    Drawing on the experiences of these and other countries, theNew Vision published a report in 2012 outlining six key elementsfor achieving the agriculture transformations at the countrylevel. This transformation framework has served as a founda-tion for country partnerships as they hone the direction of theirefforts and aim to deliver at scale.

    For further detail on the six elements for achieving agriculturaltransformation at a national level, please see the World EconomicForums 2012 report, Putting the New Vision for Agriculture intoAction: A Transformation is Happening.

    I. The Need for a New Vision and Approach

    Leadership &alignment

    Investment &entrepreneurship

    pipeline

    Finance & riskmanagement

    Strategy &priorities

    Hard & softinfrastructure

    Eff

    ectiv

    edir

    ectio

    n Deliv

    ery

    ats

    cale

    Delivery &implementation

    mechanisms

    Leadership &alignment

    Investment &entrepreneurship

    pipeline

    Finance & riskmanagement

    Strategy &priorities

    Hard & softinfrastructure

    Eff

    ectiv

    edir

    ectio

    n Deliv

    ery

    ats

    cale

    Delivery &implementation

    mechanisms

    A Framework for Agricultural Transformation

    FOOD SECURITY ENVIRONMENTAL

    SUSTAINABILITY

    ECONOMIC OPPORTUNITY

    The New Vision for Agriculture

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    5Achieving the New Vision for Agriculture: New Models for Action

    Taking Stock of New Models

    At the global, regional and country levels, the New Vision for

    Agriculture journey is composed of three stages:

    1. Defining goals and achieving alignmentaround aconcept and vision for partnership

    2. Proving new conceptsby demonstrating success on asmall scale through partnership-based action, startingwith pilot projects

    3. Embedding the partnership approachand scaling itthrough institutions and national programmes

    Most of the New Vision for Agriculture-affiliated partnershipsinitially focused on defining goals and achieving alignment.Partnerships are now engaged in demonstrating the successof their models and concepts in the proof of concept phase.As the partnerships seek to refine their strategies, expand theimpact of their projects and build new institutional frameworks

    to sustain them over time, they can benefit from each othersexperience and models, as well as from support and input fromglobal partners.

    To launch this knowledge-sharing process, this years NewVision for Agriculture report was developed collaboratively withpartnership leaders to take stock of progress, identify prioritiesto strengthen and advance the partnerships, and recommendways in which the initiatives global network can support thecountry-led transformation efforts that are under way. Given theearly stage of the partnerships, a data-driven impact assess-ment is not yet possible. Qualitative methods were thereforeused to assess partnership progress and status. This report is

    based on input from partnership leaders, as well as informationand interviews collected during seven country visits in Septem-ber and October 2012.

    TRANSFORMATION IN ACTION

    Overview of the New Vision for Agriculture

    Partnership Approach

    Partnerships follow four key steps:

    Align stakeholders around a shared vision atthe national level, including government, business,donors, civil society and farmers. This requires aseries of dialogues to identify common interestsand goals, using the national sector plan as astarting point

    Agree on a set of priorities for intensive focus.

    These could include a geographical area, a set ofvalue chain commodities or specific enabling-environment issues. This is a key step to build anagenda for action

    Develop plans and initiate action around agreedpriorities. This includes mobilizing investment andfinancing, developing and aligning programmaticefforts, setting KPIs and milestones

    Monitor progress and assess learning to ensurethat the pilots are having the desireddevelopmental impact. Continuous attention isrequired to monitor progress, refine strategies and

    share learnings to enable progress towards thepartnership goals

    Partnerships determine their own governancestructure. Most are spearheaded by a leadershipgroup of 20-40 organizations, typically co-chaired bya countrys minister of agriculture and a private-sectorleader. This group defines the partnership strategyand goals, launches projects, monitors progress andtroubleshoots problems through regular meetings.Projects are typically led by one or more organizationsthat provide regular progress reports to the nationalgroup. National leaders share updates at World

    Economic Forum events, which serve as milestones tohelp drive progress.

    Stakeholders are beginning to collaborate in newways, taking a comprehensive approach to change

    whole systems. Everybody has a role to play

    Paul Polman, Chief Executive Officer, Unilever, United Kingdom

    Evolution of New Vision for Agriculture Partnerships

    Examples:

    Stage 1:

    Goals and alignment

    Defining the partnership

    vision and roadmap

    Engaging stakeholders

    around shared priorities,

    linked to the national

    agenda

    11 countries created

    their own multi-

    stakeholder partnership

    platforms

    Stage 3:

    Embedding new models

    Establishing a

    partnership

    secretariat or other

    structure for long-

    term coordination

    Scaling impact and

    reforming policy to

    achieve sector

    transformation

    Several countries

    have established

    formal coordination

    structures, such as

    Ethiopia

    Stage 2:

    Proof of concept

    Initiating partnerships

    Activating processes for

    investment prioritization

    Piloting scalable

    activities on the ground

    11 countries started

    commodity-specific

    working groups to pilot

    initiatives

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    Achieving the New Vision for Agriculture: New Models for Action6

    Agriculture Development Programme (CAADP) as a frameworkfor setting investment priorities at the national level, including thedesignation of priority crops and regions. The country-led

    approach offers numerous benefits: it ensures alignment withlocal needs and priorities; reinforces local institutions andleadership; and engages multiple stakeholders around a centralframework with strong local buy-in.

    Market-based.Partnerships can develop and strengthenmarkets by improving specific value chains, expanding farmersmarket access, and identifying issues and needed actions toimprove the broader enabling environment. To achievesustainable growth, innovation and large-scale production ofpriority crops, partnerships mobilize local and global privatesector organizations to play key roles. In Mexico, the Maizegroup engaged over 70 organizations to discuss andrecommend policy and investment actions to improve the maize

    market.

    Multistakeholder approach.Partnerships engage a wide arrayof relevant stakeholders to transform value chains holistically.Collective action among stakeholders is required to transformthe full value chain. This includes local and national governmentbodies, development partners and donors, private companies,and local and global agricultural companies (including inputcompanies, equipment companies, and traders andprocessors), as well as non-agricultural companies, whichprovide the necessary services such as finance andinfrastructure and logistics. Tanzania, Ethiopia and Indonesiahave established partnership coordination units to engage abroad network of stakeholders.

    Smallholder farmer-focused.Partnerships are built aroundthe New Vision for Agricultures themes of food security,economic growth and opportunity, and environmentalsustainability. Many have set explicit priorities to improve thelivelihoods of smallholder farmers by increasing productivity,improving market access and reducing market volatility. Boththe Tanzanian and Maharashtra (India) partnerships, forexample, explicitly state that smallholder farmer engagementis a top priority.

    Transparency.Partnerships operate transparently by publiclysharing information and reporting. The principle of transparency

    ensures all stakeholders are engaged and also offersopportunities for new stakeholders to join partnerships.Partnerships share information among stakeholders at regularintervals, and many plan to publish quarterly and annual publicreports. Several partnerships have established their ownwebsites1, including Grow Africa as a whole, TanzaniasSAGCOT Centre, Indonesias PISAgro, the Maharashtrapartnership and the Ethiopian Agricultural TransformationAgency (ATA).

    New Vision for Agriculture partnerships are mechanisms formobilizing the investment, innovation and collaboration neededto achieve the Vision at the country level. Presently, the partner-

    ships are in an early stage of their development; they were allestablished between one and two and a half years ago. Theyhave so far focused on building leadership commitment andalignment, preparing ambitious plans with time-bound goals,mobilizing pilot-scale activity, and developing collaborativerelationships between private sector partners across the valuechain. Most on-the-ground work is in pilot stage and relativelysmall scale compared to the ultimate aspirations and potentialof partnership leaders.

    Scope of Partnership Activities

    In a short period of time, New Vision partnerships have mobi-

    lized a broad spectrum of stakeholders and resources aroundthe world. Partnerships have been successfully launched in11 countries, engaging over 250 organizations with plans topositively impact over 12 million smallholder farmers in the nextthree to five years. In Asia and Latin America, the partnershipshave mobilized approximately US$ 75 million in investment forspecific projects. In Africa, private sector investors havecommitted over US$ 3 billion through a special initiative linkedto the G8. Additionally, funding from host governments anddevelopment partners has been programmed to supportpartnership-related efforts. While the partnerships are still inan early phase, the momentum that has developed aroundthem indicates strong potential for their ultimate impact.

    The partnerships have taken a similar approach in aligningactivities and ambitions with the overarching concept andmission of the New Vision for Agriculture as well as with thenational agriculture strategy in their country. However, eachpartnership has set its own agenda and tailored the New Visionmodel to fit its particular national and regional context. Thiscountry-led approach has led to a variety of strategies andnew innovations across different partnerships.

    Specific examples of how partnerships are spearheadingtransformation are highlighted in the Transformation in Actionboxes throughout this report.

    Partnership Principles in PracticeEach partnership is centred on a set of principles aligned withthe New Vision for Agricultures approach.

    Country-led.The goals and strategies of New Vision forAgriculture partnerships are set by partnership leaders, inalignment with national agriculture-sector plans. This ensuresthat partnerships help advance national priorities, as determinedby local leaders and stakeholders. The format of national plansvaries, together with the degree to which they shape partnershipactivity.

    In Tanzania and Vietnam, well-developed national plans were akey factor in setting partnership activity in motion. Indonesia,Mexico and the Indian state of Maharashtra have a more informalalignment between partnership focus areas and national or statepriorities. The Grow Africa partnership, engaging sevencountries, is explicitly anchored in the Comprehensive Africa

    II. New Vision for Agriculture Partnerships:Significant Momentum on the Ground

    1 See www.growafrica.com; www.sagcot.com; www.pisagro.org;

    pppiad.mahaonline.gov.in; www.ata.gov.et

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    7Achieving the New Vision for Agriculture: New Models for Action

    achieve specific goals, such as linking smallholder farmers tomarkets or developing environmentally sustainable practices,as is seen in Vietnam. Once the pilot-scale innovations prove

    successful, partnerships can then develop plans to scale themand rely on a demonstration effect to attract additionalpartners.

    Incremental vs. structural policy action.Most partnershipshave taken the approach of first launching collaborativeprojects, then addressing issues of policy and creating anenabling environment, as these issues arise in the course ofproject implementation. For example, based on emergingexperience within the partnership, the Government of Vietnamhas moved to streamline and strengthen its policies for approv-ing new seed varieties and managing farmer extension pro-grams. In Mexico, stakeholders discussed measures toimprove the utility of government programmes for farmerfinancing and support. An alternative to this approach is toaddress multiple agricultural policies through a coordinated setof actions. Several Grow Africa countries participated in theG8s New Alliance for Food Security and Nutrition countrycooperation frameworks, making up-front commitments toactions on policy and fostering an enabling environment as partof a joint agreement with development partners and donors.

    Diverse Approaches Among New

    Vision for Agriculture Partnerships

    While New Vision for Agriculture partnerships share a commonapproach, each partnership is rooted in the particular contextof the given country. Partnerships are designed organically toallow tailored approaches suitable to the needs of eachcountry. The result is a diversity of approaches across partner-ships based on the choices and innovations developed bypartnerships over the past one to two and a half years.

    Lead conveners and drivers.Although all partnerships involvean array of stakeholders, a particular lead convener drives eachpartnership. In some partnerships, the lead convener is thelocal government, as in Maharashtra, Ethiopia and Rwanda.Elsewhere, the leadership of the local private sector is particu-

    larly prominent, as in Mexico and Indonesia. Alternatively, theleadership of the global private sector may play a bigger role, asin Vietnam. While having a strong driver can be a key successfactor to making rapid progress, it also requires attention toensure that other stakeholder groups are continually engaged.

    Geographic and crop focus.Partnerships have defined theirown strategic priorities, ranging from geographic to crop valuechain focus. Some partnerships are centred on a particulargeographic area or corridor, such as Tanzanias SAGCOT orthe Maharashtra partnership in India. Several partnerships arenational in scope, as is seen in Mexico, Indonesia and Vietnam,and in several Grow Africa countries such as Rwanda and

    Ethiopia. Most partnerships have articulated priority crop valuechains, in some cases making this an exclusive focus, as withEthiopias ATA and the Vietnam Task Force. Other countriessuch as Rwanda and Tanzania are more flexible in the invest-ment projects the partnerships support.

    Fundamentals first vs. action first.Partnerships takedifferent pathways to initiate action. Tanzania and Indonesiainvested substantial time to engage stakeholders, build trustand define shared goals and principles before launching pilotprojects. This approach helps build a strong foundation forsustained collaboration, which is an essential ingredient ofsuccess. However, this fundamentals first approach takes

    time. In India, Vietnam and the regional Grow Africa partner-ship, the focus is on initiating action-oriented commitments orpilot projects first, using that process as an avenue for buildingcollaboration. This action first approach can kick-startcommitments or activities quickly, but can carry more risk asstakeholders learn by doing, sometimes without a fullydeveloped common platform. The action first approachrequires careful attention to ensure development of an effectivestrategy, incorporation of lessons learned and engagement ofadditional stakeholders once initial action is under way.

    Emphasis on investment commitments vs. value-chain

    innovation.Some partnerships focus on galvanizing formalinvestment commitments from stakeholders, such as the jointeffort by the G8 and Grow Africa to galvanize investmentcommitments in 2012. Developing a pipeline of investmentshelps build initial momentum and creates a critical mass ofprojects in the early stages of the partnership. Other partner-ships focus initial efforts on piloting new business models to

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    TRANSFORMATION IN ACTION

    Mexico: Mobilizing Strong Local

    Leadership and Engagement

    The Mexican Agribusiness Partnershipfor Sustainable Growth (ALMA) waslaunched in May 2011 by FranciscoMayorga Castaeda, Secretary ofAgriculture, Livestock, Rural Develop-

    ment, Fisheries and Food (SAGARPA) of Mexico, incollaboration with the New Vision for Agriculture.Eighteen global and 15 local firms joined the partner-ship, together with many other stakeholders. The

    group focused on five commodity groups includinggrains, oilseeds, fruits and vegetables, coffee andcocoa, and fisheries. In their first year, the groupshave increased production and expanded opportuni-ties for smallholder farmers, while also developingmedium and long-term plans and initiating public-private dialogue on key enabling issues such aswater management, infrastructure and information.Local companies have played an especially v igorousleadership role, chairing the partnership as a wholeplus three of the five groups, and engaging a strongnetwork of local organizations including producersassociations and state governments. The partnership

    has sparked a renewed focus on agriculture, as wellas new forms of collaboration among global and localorganizations operating in Mexico.

    The coordination and alignment has been a

    huge value brought by the alliance. Going forward

    we need to align agriculture with water management

    under a long-term vision and goal

    Enrique Merigo,Vice-President, Grupo Altex, Mexico

    TRANSFORMATION IN ACTION

    Indonesia: Establishing the PISAgro

    Platform to Engage and Coordinate

    Stakeholders

    In Indonesia, leaders quicklyperceived the need to coordi-nate partnership activity

    undertaken by a broad network of stakeholders. Alocal coordinating body, called PISAgro (Partnershipon Indonesias Sustainable Agricultural Growth) wasestablished with support from local partners. ThePISAgro Secretariat coordinates and supports

    partnership activities, which include a leadership-level operating committee and seven commodity-based working groups. Led by an executive directorand a team of two, the PISAgro Secretariat facilitatesalignment of 20 organizations, including global andIndonesian companies, international agencies, civilsociety and farmers organizations, and four govern-ment ministries agriculture, trade, finance, andindustry. The Secretariat is also responsible forengaging new stakeholders and handling communi-cations and media activities. It coordinates with theglobal platform of the New Vision for Agriculture initia-tive, leveraging its global and regional networks and

    expertise to achieve impact in Indonesia.

    I am inspired by what was done in Vietnam and

    recommended that the partnership in Indonesia

    form a working group on finance to complement

    its work on specific commodities. Food security

    remains a concern in Indonesia and the country

    aims to be self-sufficient in rice and other priority

    commodities in the coming years

    Rusman Heriawan,Vice-Minister of Agriculture of Indonesia

    Achieving the New Vision for Agriculture: New Models for Action8

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    9Achieving the New Vision for Agriculture: New Models for Action

    Most of the existing partnerships have completed the first stageof the New Vision for Agriculture evolution they have definedwhat they want to achieve through the partnership and how they

    want to get there (concept and alignment). These partnershipsare now preparing to move deeper into this evolution to thesecond (proof of concept) and third (embedding) stages.This chapter provides recommendations for strengthening andexpanding impact, as the partnerships continue on the journeyto transform their nations agricultural systems.

    The most basic recommendation for stages two and threeinvolves stock-taking assessments and strategic adjustments.Periodically and whenever needed, the leaders of the par tner-ship examine its strengths and weaknesses and discuss whatthey need to do to accelerate, broaden or deepen the trans-formative impact of the New Vision in their countries. Three setsof recommendations follow, concerning the partnershipsstrategies, stakeholders involved in executing the strategiesand the approach to rolling them out.

    Refining Partnership

    Strategies

    Strengthen strategies

    A partnerships strategy guides its overall approach. It alsofeeds into or complements the national agricultural strategy,

    which guides actions by government stakeholders, donors, civilsociety actors and private investors. In many African countries,the Comprehensive African Agricultural Development Pro-gramme (CAADP)2has become the national coordinatingmechanism, providing an overarching investment plan forgovernment, donor and private sector organizations to invest insustainable land and water management, market access forsmallholders, food supply enhancement and hunger-fightingprojects. CAADP and other national plans articulate the overallsector agenda, and provide a framework and set of prioritiesthat guide most New Vision for Agriculture partnership activi-ties. This ensures that the partnership is focusing its efforts on,and contributing to, the national agenda.

    Government and partnership leaders can meet periodically toassess alignment and synergy of the national plan and partner-ship activity, and consider making adjustments where valuable.Ideally, both strategies should be complementary and synergis-tic. In Vietnam, the partnership is focusing on several com-modities defined as priorities in the national 10-year plan; thegovernment has incorporated the goals of the New Vision forAgriculture into the national plan. In some areas, regionalstrategies are also being developed. Regional partnerships likeGrow Africa can play a key role in ensuring alignment betweenthe national partnerships and regional and even continentalpriorities.

    As partnerships evolve, local leaders can identify gaps,challenges and other needs in a few key areas of partnershipstrategies. The leaders can then address these issues by

    adjusting and strengthening the strategies to better ensure thedesired impact. The following discussions on environmentalsustainability, financing models and optimal smallholder

    business models highlight ways partnership strategies could bestrengthened to meet common challenges. In addition to thesetopics, partnerships should also consider incorporatingobjectives for other areas, such as health and nutrition, wateruse and enabling environment policy change. In this way,partnerships address linkages between all essential elementsof the food security equation.

    Environmental sustainability

    How can partnerships make their efforts environmentallysustainable? Partnerships are not intended to enable businessas usual, but to develop and advance solutions that contributeto the New Visions goals on environmental sustainability.Partnerships can use a range of approaches to measure andtrack their progress on environmental performance. One optionis to embed in the partnership strategy a set of explicit guide-lines and measurable targets for environmental sustainability inproject activities, and rigorously adhere to them. This can bedone for the partnership overall, and for each value chain orinvestment project; many well-tested frameworks are alreadyavailable through initiatives such as the Sustainable AgricultureInitiative Platform or Field to Market.

    At the same time, partnerships will also need to developmechanisms to monitor and track progress against thesetargets over time, and course correct as needed. Finally,regular and transparent discussions to evaluate progress will

    help ensure solutions are found when needed, and help keepthe right amount of focus on this important aspect of the NewVision.

    III. The Next Level: Realizing the Full Potential ofNew Vision for Agriculture Partnerships

    2 CAADP is a programme of the African Unions New Economic

    Partnership for Africas Development (NEPAD)

    Opportunities for NVA partners to step up to scale upto help make markets work for all stakeholders

    Partnerships are in a

    pilot phase . . .

    Refining

    partnership

    strategies

    Strengthening

    implement-

    ation capacity

    Engaging and

    activating key

    stakeholders

    . . . and now is the time to

    step up to scale up

    Partnership activityfocuses on specificvalue chains

    Strengthen smallholderinclusion, innovativefinancing and environmentalsustainability

    Integrate cross-sector efforts

    Projects designed aspilots

    Design projects for scale

    Global and nationalstakeholders deliverimpact

    Build project deliverycapacity at local, nationaland regional levels

    Limited monitoringand evaluation to date

    Establish evaluationmechanisms and sharelessons learned

    Government andprivate sector are keydrivers

    Deepen involvement of localfarmers associations, civilsociety and local companies

    Stakeholdercommitments areproject-based

    Reinforce long-term supportfrom local and globalinstitutions

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    Achieving the New Vision for Agriculture: New Models for Action10

    In another example, the ATA has worked closely withglobal and local private sector companies, farmerscooperatives and civil society organizations to launch

    a pilot programme to improve productivity in barleyfor at least 6,000 farmers over the next three years.The ATA served a facilitative role by linking companiesto farmers organizations and by offering problem-solving support to all partners to successfully launchthe pilot.

    To achieve these results, the ATA uses evidence andanalyses to attract support for new approaches whilefocusing on execution through a variety of actors inthe system. ATA team members have strong prob-lem-solving skills and a mindset that is focused onfacilitating partner involvement and collaborating witha variety of organizations. The ATA has also deliber-

    ately built a culture around learning and experimenta-tion to rapidly assess what has worked well and whatcan be improved in each initiative.

    To achieve transformation at scale, we have to bebold, try implementing new things and be willing totake calculated risks that will allow us to continuallylearn from our activities. The ATA and our partnersare earning the trust and credibility of smallholderfarmers through this approach

    Khalid Bomba, Chief Executive Officer, Agricultural TransformationAgency, Ethiopia

    TRANSFORMATION IN ACTION

    Ethiopia: Establishing the Agricultural

    Transformation Agency to Deliver Results

    In less than two years,Ethiopias Agricultural Trans-

    formation Agency (ATA) has emerged as a model forfacilitating delivery in a national agriculture transfor-mation programme. The ATA has grown into a robustorganization with 150 high-calibre staff covering 14topic areas across 60+ initiatives within eight monthsof being established. With a prioritized portfolio ofquick wins to demonstrate the effectiveness of itsapproach, the ATA is using each experience tocontinually improve its approach to maximize results.

    For example, an ATA partnership with the EthiopianMinistry of Agriculture and regional agriculturebureaus has introduced new planting technologiesand practices for teff, a staple grain, to over 75,000smallholder farmers in a single year. To accomplishthis, partners used 1,500 farmer training centres inthe four major teff growing regions of the country. Byimproving practices to reduce the seed planting ratefrom 30 kg/ha to 5 kg/ha, teff productivity has nearlydoubled for these farmers. The ATA and its partnersare now planning to scale this effort rapidly, to reach

    1 million smallholder farmers in the next year anddouble overall national teff production in five years.

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    Financing models

    How can more investment be attracted to the partnerships, andbetter tools and products be identified and incorporated? From

    weather insurance to off-take guarantees for smallholderfarmers, a wide range of innovative ancillary financing tools andother types of investments can take a partnership to the nextlevel. As partnerships look to the next phase of growth andrefine their strategies, diagnostic analysis of the particular valuechains they are working on can help identify specific financingneeds from microloans and insurance products at differentpoints in the value chain, to financial products that deal with theunique seasonality of the commodities being supported.Diagnostics can also help partnerships understand how thatfinancing can be best employed including in patient capitalapproaches, low-interest loans, matching grants or mobilephone-based payment platforms and what are the inherentgaps for agriculture-related financing in the national system.

    Based on their diagnosis, partnerships can engage with theright organizations to define and deliver the exact types offinancing required. Optimal financing may come from financialinstitutions or donors within the partnership, or from newprivate sources or donors that provide such products and canbe brought on board. Banks, insurance companies anddevelopment partners, such as bilateral donors, multilateraldevelopment banks and large foundations, all offer fundingsupport for projects that benefit smallholder farmers. Toenhance financing models, financial institutions should beinvolved at an earlier stage of a partnerships strategy develop-ment and in the design phase of specific projects.

    Inclusive and empowering smallholder business models

    How can new and innovative business models be deployed toensure that smallholder farmers benefit and are empowered bypartnership activity? As partnerships review and strengthentheir strategies, each investment needs to be examined in twoaspects smallholder engagement and rewards to ensureoptimal smallholder inclusion.

    1. Is the best smallholder engagement model being used?Engagement model refers to how smallholders are beinglinked to the particular activity. For example, smallholderscan be directly employed or they can be engaged throughformal outgrower schemes. Engagement models often

    include smallholder support arrangements that improveaccess to credit, a variety of seed and fertilizer inputs, andaffordable technologies. Such schemes link local smallhold-ers with area extension providers, buyers and investors

    2. Is the best smallholder financial reward model beingused? Financial reward model refers to how the invest-ment activity rewards local smallholders. Among themeans of reward are lump-sum payments to a communityand a share of investment profits paid to local trusts toterms specified in the outgrower contracts themselves.Since each investment is different, no single reward modelcan be optimal in all cases. In given circumstances, some

    models will make sense while others will not

    Ideally, partnerships should engage closely and transparentlyon both questions with the smallholders who will be involvedwith these investment activities. A local neutral party cansometimes help ensure that the right inclusive business

    models are identified and employed. Consultation with small-holders will furthermore ensure smallholders have a voice androle in these investments. For example, smallholder populations

    are particularly vulnerable when land tenure rights are underdiscussion. A community-driven, decision-making processinvolving all stakeholders is vital to ensure smallholder landrights are protected. Any inclusive partnership must also ensurefemale farmers are actively involved in decision-making toshape projects and new business models. Partnership projectsshould adopt an explicit focus on engaging and working closelywith female farmers.

    As with the discussion on environmental sustainability, theoutcomes of these discussions can be monitored, tracked andregularly reviewed to ensure that the shared goals of thesmallholders and investors are achieved, and that the NewVisions overarching goal on poverty reduction is being served.

    Key questions

    Some pointed questions can help accelerate and deepen theprocess of strengthening partnership strategies.

    Is a national agriculture plan in place and clearly defined? Isthe partnership closely linked to it? If not, what is missingand how can it be created?

    Are mechanisms set up to measure and track the NewVision targets for production, poverty reduction and environ-mental sustainability in each partnership, with clearly definedmodels and pathways for achieving them?

    With the models employed, are smallholders able fully toparticipate in the market, or are most still mainly at thesubsistence level? To what degree are women and youthparticipating and finding real benefit from the partnership

    activities?

    Is a full suite of possible financing and investing tools beingbrought to bear on the partnership, and if not, what else is

    needed and who could provide it?

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    TRANSFORMATION IN ACTION

    Vietnam: Taking Value Chain Innovations to

    Scale through Public-Private Collaboration

    In Vietnam, the coffee value-chain working group hasbeen successful using a precompetitive partnershipmodel and is identifying new ways to scale effortsthrough public-private collaboration. The coffeegroup consists of over 20 partners from industry,government, international agencies, civil society andfarmer leaders aligned around a common strategyto make Vietnam the recognized reference forRobusta. The group has rapidly launched pilots and

    is now initiating plans to scale up. The working grouphas begun a new cooperation with the NationalAgriculture Extension Services Centre (NAEC) toalign existing government resources and build astandardized training module for farmers. Thisintegrated training kit avoids duplicating efforts

    and sending conflicting messages to farmer groups,while leveraging resources from both public andprivate sectors to scale demonstration plots reaching

    1,000 farmers in 2012, with plans to expand themodel to five provinces in 2013. Future plans includeinstitutionalizing the model by creating an independ-ent national coordinating board to support communi-cation, engage new stakeholders and coordinateongoing activities towards accelerating impact inVietnam.

    The Task Force has not only developed concrete

    plans but also carried out practical activities, andthe government of Vietnam is fully committed . . .

    to take this forward

    Cao Duc Phat, Minister of Agriculture and Rural Development, Vietnam

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    Design for scale and mobilize the right

    change agent

    Each partnership has begun to pilot and test new approaches

    and investments. The pilot activities vary, however, in thedegree to which they are designed for scaling up to a trulytransformative level.

    Experience and evidence indicates that achieving scaledepends on the presence of several elements, including farmeraggregation, broad-based access to finance and active links forfarmers to markets. These elements should be consideredduring the design phase of all partnerships, as well as at keypoints as projects develop.

    Partnerships can review their port folio of initiatives to ensurethat the necessary strategic elements are designed into theirprogrammes and activities. A key feature of scalable pro-

    grammes is the definition and focus on a change agent theentity that will act as a key driver in scaling the initiative andestablishing links to smallholders. Change agents come inmany different forms. For example, in Vietnam, the coffeepartnership incorporated the national extension system intotheir scaling plan. The project first piloted a new approach tofarmer training and productivity. Once proven, the group beganworking with the national extension service to roll it out on alarger scale. This leverages an existing network of experts andtrainers who are already interacting with the vast majority ofVietnams farmers, significantly expanding the reach of theproject in a cost-effective manner.

    Scaling up can be undertaken in phases, for example leverag-ing extension workers in one region at a time or on one particu-lar practice or issue. This approach is an efficient way toachieve scale while expanding new collaboration practices instages.

    Change agents that enable the scaling up of initiatives can befound in different parts of the value chain. Moroccos agricul-ture transformation is anchored by 700-800 large investorswho received incentives to set up nucleus farms, in return fortraining and aggregating the production of smallholder farmersin their area. The programme was rolled out region by region,and is designed for continual expansion and improvement toensure smallholders benefit from the arrangement. Change

    agents can also be seen on the off-take and processing side ofthe value chain, where warehouses and processors aresupported by governments, donors, and private investors.These are set up as hubs where they work with lead farmersto aggregate production through outgrower schemes. Thisdesign also supports ongoing expansion as new investorscontract with warehouses for increased supply.

    Successfully designing for scale often involves identifying keybarriers in the value chain, discovering the change agent whichcan overcome those barriers and drive scale, then focusingsupport on that agent. Change agents might be large farminvestors, traders or entrepreneurs with networks of small-scalesuppliers, government extension agents or farmer groups. The

    key to finding the change agent is to ask what actor is bestplaced to deliver the outcome needed. The answer may requirea shift in focus from, for example, reaching one million farmersto activating buyers who will source from one million farmers.

    Key questions

    To help design for scale and mobilize the right change agent,partnerships can use the following questions to review or to

    plan their next phase of activities:

    Have the change agents been clearly identified within eachinitiative? How can they be activated to help scale up theprogramme?

    Are the activities within the initiative optimally configured toidentify, support and continuously develop these changeagents?

    Have projects been designed to deliver on interim targetsand 5-10 year goals? How will progress be tracked on thesetargets, and how will the course be corrected if needed?

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    TRANSFORMATION IN ACTION

    Grow Africa: Building an Investment Pipe-

    line through Letters of Intent with the G8

    Among the New Vision forAgriculture partnerships,

    Grow Africa is the only regional partnership platformengaging multiple countries. Launched by the AfricanUnion, NEPAD and the World Economic Forum,Grow Africa supports countries to increase privatesector investment and multistakeholder partnershipto accelerate agricultural transformation. As aregional platform, Grow Africa is uniquely positionedto convene a variety of actors from the public, private

    and social sectors to boost value chain transforma-tion and coordination.

    In 2012, Grow Africa partnered with the G8s NewAlliance for Food Security and Nutrition to identifynumerous private sector investment projects thatwould help advance the agricultural developmentplans of African nations. On the eve of the 2012 G8Summit, US President Barack Obama announcedover US$ 3 billion of investment pledges from 48African and international companies that will improvethe lives of millions of smallholder farmers in the nextthree to five years.

    An intensive three-month process sponsored by

    Grow Africa and USAID helped countries andcompanies quickly translate their ideas and intentionsinto viable project plans and letters of intent.

    For countries, the letters-of-intent discussions withcompanies were highlights in the annual Grow AfricaInvestment Forum. An African Ministry of Agricultureofficial stated: It was great to meet so many compa-nies with concrete proposals on the table that wecould discuss.

    The G8 process has helped many Grow Africacountries build a robust pipeline of private sectorinvestment ideas throughout the agriculture valuechain. Over the next two to three years, partners willcombine private sector investment capital, develop-ment partner technical support, and national policyreforms to initiate and scale projects, with a goal ofgenerating sustainable returns while significantlyimproving the livelihoods of smallholder farmers.

    African leaders have defined an agenda foragricultural growth that is both sustainable andinclusive. This creates win-win opportunities forinvestors, farmers and communities

    Joergen Ole Haslestad, President and Chief Executive Officer,Yara International

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    15Achieving the New Vision for Agriculture: New Models for Action

    Key questions

    Questions for partnerships to consider when broadening anddeepening stakeholder engagement:

    Who is missing from this conversation in terms of bothcontent and execution? How can they best be engaged?

    What are the major cross-sectoral issues that could makeor break the success of this partnership? Is the neededexpertise present in the current stakeholder group? Wouldit make sense to have advisory and technical committees?If so, how should input and decision-making work?

    Who will actually execute these initiatives on the ground?Are they as clearly committed to the partnership goals asthe current stakeholder group?

    What form of rollout will best serve the goal of developingownership at all levels? Region by region? Level by level ofthe organization? Another form?

    Sustain and reinforce global support

    Global organizations play a critical role in building and sustain-ing the New Visions momentum both across and withincountries. They do this in a number of ways:

    Strengthening leadership commitment, alignment andmultistakeholder collaboration at the global level

    Galvanizing investment, and enabling and leveragingfinancing from both public and private sectors

    Identifying high-impact project experiences and sharingthem across regions in a process of knowledge dissemina-tion that enables reflection on lessons learned and buildsbroader momentum

    Providing a neutral platform to address complex issues,challenges and controversial topics

    Engaging and Activating

    Key Stakeholders

    Broaden and deepen the conversation

    As the partnerships mature, they will engage a wider group ofstakeholders to ensure sustainability and viability into the longerterm. Robust expansion will be both broad and deep: broader,in that it will include a holistic set of perspectives for leadershipand planning; and deeper, by ensuring the involvement andownership of those at the execution level.

    Broaden

    Maturing partnerships should seek to include members fromcivil society, including farmer groups, academics, civil societyorganizations and others who bring key expertise, implementa-

    tion capacity and community-based perspectives to the group.It is also important to engage diverse viewpoints, includingdissenting and critical voices, to ensure the integrity of thepartnerships. Robust debate reflecting all relevant perspectivestypically leads to a more effective and sustainable strategy.Successful engagement will depend on diverse stakeholdersbeing invited to the table to work together to find commonground, compromise and workable solutions.

    Partnerships must also address cross-sectoral issues as theywork to sustain and embed their programmes over time. Thiscan be done by involving more experts from areas as diverseas finance, transport and logistics, telecoms, nutrition, and

    maternal and child health, among others). Experts can helpoptimize trade-offs between production, water and energy use,ensure increased production leads not only to increasedincomes, but also to improved health and education, andenable richer collaboration within the areas of investment. Aspartnerships expand, group coordination and decision-makingcan become more of a challenge; forming specific subgroupswithin a broad partner network such as leadership, advisoryor technical committees can be one way to manage this.

    Deepen

    Partnerships involve not only the leaders of the New Vision forAgriculture initiatives, but also state, local and community

    leaders responsible for executing on the ground. It is importantfor partners at all levels to be engaged, informed and energizedby their mission. Crucial to execution is a decentralized leader-ship function, with responsibility and action assigned withingovernment ministries, companies and even geographically(to state and local authorities). A diffuse leadership structurewill also help systematize the transformation effort.

    One way to affect this devolution and multi-level sense ofownership is through partnership road shows. By visiting thevarious implementation groups including participatingcompanies, farmers organizations and government bodies atall levels the partnership will deepen the sense of ownership

    among its constituent actors. Furthermore, partnerships willgather the feedback needed to make the improvements andrefinements that will optimize the effectiveness and operational-izing of the programmes in the various local areas.

    Roles and Responsibilities within the Partnerships

    Civil Society

    Organizations

    Ground-level

    expertise

    to helpexecute and

    make investments

    locally sound

    Farmers

    Delivering changeon the ground

    themselves

    participating,

    adapting, and

    investing at the

    farm-level

    Local

    Government

    Ground-level

    expertise

    to helpimplement

    (e.g., local

    extension services)

    Local Private

    InvestorsExpertise on

    innovative local

    investment ideas;

    local partners for

    multinational

    investors

    Government

    MinistriesCreation of strong

    pro-agriculture

    enabling environ-

    ment,

    and deep

    coordination

    across Ministries

    Development

    Partners

    Alignment of

    activities

    (e.g., capacity,infrastructure,

    financing) to

    support partner-

    ship agenda

    Global Private

    InvestorsExpertise on

    innovative global

    investment ideas;

    global

    partners for

    local investors

    Research

    institutes

    Technical

    expertise to

    support theadvancement of

    innovative

    methods and

    technologies

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    TRANSFORMATION IN ACTION

    India: Using Public Sector Finance to

    Catalyse Private Sector Investment

    The Maharashtra Public-Private Partnership wasinitiated in November 2011 by Sudhir Kumar Goel,Additional Chief Secretary of Agriculture, Govern-ment of Maharashtra, India, in collaboration with theNew Vision for Agriculture initiative. Over 20 globaland local companies joined the partnership, togetherwith TechnoServe. The state government challengedcompanies to develop specific proposals to strength-en value chains and provide opportunities for

    smallholder farmers, which would then be co-financed through public funding. Within four monthsof the partnerships initiation, 12 projects wereselected for co-financing through the nationalPublic-Private Partnership for Integrated AgriculturalDevelopment (PPP-IAD) programme. Public fundsfocus on farmer training, organizing and financing, aswell as investments in value chain infrastructure.Companies co-invest in technology provision,training and infrastructure, and provide marketaccess. Strong collaboration between the stategovernment and companies has enabled rapidprogress in implementation, as well as new innova-

    tions such as mobile phone-based information andpayment systems for smallholder farmers.

    This is a beginning, and we are all learning it is a pioneering effort. To ensure credibility and

    legitimacy we need to establish a baseline andhave independent monitoring

    Pravesh Sharma, Managing Director, Small Farmers Agri-BusinessConsortium (SFAC), India

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    Diverse coordination models have emerged in differentcountries and partnerships:

    Indonesias PISAgro is a non-profit, funded by the partner-

    ships private sector members. It was deliberately designedas a coordinating group for multiple stakeholders, with top-levelrepresentation from each of the critical ministries, as well asfrom 20 member companies and other stakeholders. With asmall core staff of three (as of late 2012), PISAgro works tocoordinate and further develop the partnership network andactivities.

    Tanzanias SAGCOT Centre is an independent organizationset up to facilitate partnerships and investments in the South-ern Agricultural Growth Corridor of Tanzania. It promotes andfacilitates private-sector engagement in partnerships withgovernment, donors, farmers associations and local businesses,

    to develop a high-potential region of the country.Ethiopias ATA is a government agency with a full-time staff of150 people, enabling it to cover central aspects of the countrystransformation, rapidly and skilfully working with ministries andexisting structures, including public sector extension and thenational cooperative system. By focusing on applying problem-solving skills to a set of priority areas, ATA assists in pilotingnew ideas and de-bottlenecking issues for investors andministries.

    Establishing coordinating entities like PISAgro, SAGCOT Centreand the Ethiopia ATA requires significant investments of timeand sustained funding. If well-designed and managed, these

    units can significantly strengthen partnerships capacity todeliver over time.

    Key questions

    In considering whether they need to boost their coordinatingcapacity or establish a coordinating body, partnerships canexplore the following questions:

    Does one central institution bring together all stakeholdersto plan, coordinate and execute based on a shared vision?

    Does this institution have the right funding and capacity to beas effective as it can be, or does it need to be strengthened?

    Does the coordinating institution have a balanced composi-

    tion? Does it engage and represent all stakeholder groups?If not, how can the imbalance be addressed?

    Monitor, evaluate, and share

    All the partnerships are journeys, developing models of multi-stakeholder collaboration with little precedent. Partnerships aredefining and refining their approach as they go, based on localneeds and priorities. To assess the effectiveness of these newapproaches and ensure that the lessons of both success andfailure are captured, it is important to systematically monitor andevaluate each partnerships experience and results. Sharingresults within and between partnerships is an invaluable tool toenable continuous learning and improvement. Both operational

    impact and credibility will be strengthened if the right mecha-nisms are put in place for the monitoring, evaluation, andrefinement of each partnership. These mechanisms will alsoenable the sharing of lessons learned and successful practicesacross New Vision for Agriculture partnerships.

    Maturing partnerships will seek to ensure that leading publicand private global organizations continue to champion the NewVision for Agriculture, maintaining the momentum of their

    engagement in the New Vision countries in which they arecommitted. All the partnerships are now at critical inflectionpoints; they are moving from the concept phase into the actionphase. Some are strengthening pilots, others are even furtheralong, and are moving to embed the transformation across thesociety. To support partnerships in moving to scale, leadersfrom all sectors will need to intensify their commitment. In manycountries, it is especially important that the public and privatesectors simultaneously step up their efforts to reach scale. Thisand other actions will help position partnerships for sustainedimpact.

    Key questions

    To help strengthen this global support, partnerships canconsider the following questions:

    What is the best way to share the successes and lessonsacross partnerships?

    How can companies participating in particular partnershipsbest leverage their expertise and investments acrossmultiple partnerships?

    How can donors best leverage and coordinate financing andother support to scale and sustain momentum? Where arethere gaps that could be filled?

    How can government exercise leadership to accelerate

    action and progress?

    Strengthening Implementation

    Capacity

    Build coordination capacity

    Several of the New Vision for Agriculture partnerships began asinformal networks, and then grew to a stage where theyrequired more dedicated coordination capacity to manage andsustain their activities effectively. To achieve the needed

    coordination, several countries have created organizations withan explicit mandate to lead a national agricultural transforma-tion process, covering all areas from strategy to private sectorcoordination and execution.

    Whether they are called centres of excellence, delivery units,transformation units or just coordinating bodies, theseentities act as a central point for coordination for all stakehold-ers, and are designed with clear lines of accountability andreporting. The coordinating centres are responsible for manag-ing partnership activity, ensuring alignment among efforts,monitoring progress, and helping maintain continuity andflexibility when inevitable changes occur whether through achange in a political administration, economic downturn or

    when an investor may have to pull out.

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    TRANSFORMATION IN ACTION

    Tanzania: Developing Infrastructure and

    Value Chains along a Growth Corridor

    Building on Tanzanias nationalsector plan and Kilimo Kwanza(agriculture first) resolution,President Jakaya Kikwete desig-

    nated the Southern Agricultural Growth Corridor ofTanzania (SAGCOT) as the focus of a new partner-ship effort in 2010. Local and global stakeholdersdeveloped an investment blueprint for the corridor,and then established the SAGCOT Centre to coordi-

    nate new investments and facilitate partnerships. Thecorridor development approach focuses on develop-ing multiple value chains together with core infra-structure along a high-potential corridor linking keytrading hubs. National leaders have explicitly prior-itized opportunities for sustainable business modelsengaging smallholder farmers in the corridor strategy.A Catalytic Fund is being formed to enable andaccelerate private-sector investment.

    The SAGCOT Centre has engaged a variety of globaland local companies around specific projects whilealso engaging development partners to align re-sources and co-invest in the corridor. It has also

    facilitated dialogue on key enabling-environmentissues, including seed policy and infrastructure devel-opment. For example, the Government of Tanzania iscoordinating with the United Kingdoms Departmentfor International Development (DFID), the US Agencyfor International Development (USAID) and theEuropean Union to design and construct a majorroad in the corridor that will benefit private sectorpartners that invest in projects in the area, especiallyin the Kilombero District. Design work is under way;the total investment in the road is estimated to beUS$ 35-40 million.

    We have developed the partnership concept with

    our partners over the last several years, and now weare beginning to see dividends in the form of initial

    investment commitments from the private sectorand development partners

    Peniel Lyimo, Permanent Secretary, Office of the Prime Ministerof Tanzania

    TRANSFORMATION IN ACTION

    Rwanda: Identifying and Attracting Private

    Investors through an Investment Roadmap

    The Government of Rwanda has made private sectorinvestments in agriculture a priority for transforma-tional economic growth. The Ministry of Agricultureand Animal Resources (MINAGRI) partnered with theagribusiness arm of the Rwanda Development Board(RDB) to commission an overview of investmentopportunities for high value crops both traditionaland new export crops, including coffee, tea, avo-cado, potatoes, essential oils, fertilizer distribution,

    beans and horticulture processing among others. Forexample, this work revealed that up to 18,000additional hectares of land could be available for teaproduction and that Rwanda had a potential fertilizerdemand of 48,000 tonnes by 2017. Investor interestin these opportunities prompted MINAGRI and RDBto create a multistakeholder working group involvingcritical government and other partner agencies tocoordinate activities, build public-private dialoguearound the priority commodities and begin moreactive investor outreach.

    MINAGRI and RDB are now taking the exploration ofthese opportunities to the next practical step to

    produce a roadmap of the activities and processesrequired to initiate and execute these investments inRwanda, using a beans processing investment as anexample to work with an identified investor. Theroadmap will help pinpoint specific areas for institu-tional capacity building and provide a fact base forrecommending changes needed to strengthen theinvestment promotion, approval and aftercareprocess, and clarify institutional responsibilities.

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    Achieving the New Vision for Agriculture: New Models for Action 19

    As the partnerships move through different phases, they cantake stock of their experiences and evaluate whether they areadvancing toward their aspirations and targets. Individual

    activities need to be linked to the overarching goals of thepartnerships and the even larger goals of the New Vision.Shortfalls can then be addressed through course correction torestore optimal impact.

    Beyond defining effective aspirations and targets, partnershipsneed to deploy mechanisms to monitor and track progress.These should be defined at the outset so that a baseline isestablished, and the processes put in place to track progresson specific indicators as the initiatives are rolled out.

    In their initial stages, most New Vision partnerships havemonitored their own progress and reported regularly to partner-ship leaders. As they develop, independent, third-party evalua-tion will be important. Academic or research institutions eitherlocal or international can help partnerships develop and createa baseline dataset from the beginning and assist partnershipswith monitoring over time. The local partnership coordinatingunit or another organization should be clearly in charge ofoverseeing this process and of facilitating the discussion aroundit. Ensuring that the right conversations are being conductedregularly, especially during the design phase and at regulartouch points as projects develop, is key to assessing what isand is not working, and refining the approach as needed.Donors, civil society organizations, and academic or researchinstitutions can often be valuable partners in this regard.

    As partnerships adopt and deploy their systems of monitoring,

    evaluation and course correction, they should codify (to theextent possible) global and local experiences with businessmodels, types of partnerships and transformation approaches.This will help capture technical and tactical lessons that can beshared across partnerships to accelerate learning and progressin other regions. Regular exchange and discussion amongpartnership leaders in different countries can help captureexperiences and refine strategies. The New Vision for Agricul-ture has facilitated such exchanges between partnershipleaders in different countries, and can play a key role in furtherexpanding those opportunities.

    Key questions

    The processes of monitoring, evaluating and sharing can be

    enhanced through consideration of the following questions:

    Have clear, quantified performance metrics been identifiedfor the key initiatives and are the key stakeholders alignedwith these metrics? How are the measurements linked to thebroader New Vision objectives?

    Is a process in place to collect the data and measureperformance against these metrics?

    By what means will the partnership be evaluated? How willthe partnership ensure that the right discussions will be heldregularly and as needed?

    How will this performance be communicated, and whatprocesses are in place to make course corrections asneeded and share these with the broader community?

    How does the partnership share the lessons of its experiencewith other partnerships? How does it tap into their lessons?

    III. The Next Level: Realizing the Full Potential of New Vision for Agriculture Partnerships

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    The momentum that the New Vision for Agriculture hasgenerated over the past few years is visible, exciting andenergizing. Eleven countries on three continents have launched

    partnership platforms and stakeholders are working hard toalign investments and resources to ensure that thesepartnerships succeed. The potential to achieve agriculturalsystem transformation on a national scale in these countries iscoming into view.

    Realizing this potential will require a concerted effort by allpartners at global and local levels. Significant work lies aheadto strengthen strategies, design for scale, broaden and deepenstakeholder engagement, reinforce global support, buildcoordination capacity, and monitor, evaluate and sharelearnings.

    Sustained effort will be needed to maintain the New Vision forAgricultures initial momentum and embed the transformationsfor the long term. Partnerships must refine and scale projectapproaches over time, while working to strengthen inclusivemarkets through broader improvements to the enablingenvironment. In this regard, the partnerships associated withthe New Vision for Agriculture initiative will help realize thetransformative potential of agriculture to feed the planetsustainably.

    Delivering new models at scale is difficult . . .

    sustaining high-level commitment from all partnersfor several more years will be essential

    Robert Berendes, Head, Business Development, Syngenta, Switzerland

    IV. Conclusion

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    Annex 1: Partnership Profiles

    INDIA (MAHARASHTRA)

    Introduction and Background

    The Maharashtra State Public-Private Partnershipwas initiated by Sudhir Kumar Goel, AdditionalChief Secretary of Agriculture, Government ofMaharashtra, India, at a New Vision for Agriculturemeeting in November 2011. The partnership aimsto develop integrated value chains for specificcrops and link smallholder farmers to the market. Itcurrently engages 100,000 farmers with a goal ofultimately engaging one million. The partnership issupported by 14 global firms, 7 local companies,the State Ministry of Agriculture, and leveragesfunding from various ongoing interventions by thestate and central government. The partnership has

    so far catalysed 12 projects, co-financed by publicand private sectors, across 11 areas (includingmaize, soya, pulses, sugarcane, onion, tomato,potato, cotton, grapes, pomegranate and e-contentsupport).

    Approach

    The partnership has formed a network of collaborators thatmoved quickly into action on 12 private sector-led projectsacross 10 value chains. An opportunity to leverage funds fromongoing state and central government funding has had acatalytic effect in fast-tracking project development andinitiation. The State Government of Maharashtra plays a strong

    leadership role in initiating and advancing partnership activitythrough co-financing and on-the-ground collaboration withcompanies on value chain projects. As more projects move intothe implementation stage, the partnership is increasingly awareof the need for more robust smallholder financing and insurancetools.

    To address farmers needs for information and training, thee-content project provides information by mobile phone,targeted to the needs of farmers in the partnerships other valuechain initiatives. While still in an early stage, the partnership hasattracted interest from the federal government and other states,who are interested in its potential as a model which could be

    replicated in other Indian states.

    Accomplishments to Date

    The Maharashtra partnership has spent the last year focusedon rapid execution of 12 targeted pilots across 11 crops. Signifi-cant capital and manpower contributions by large private-sec-tor players have enabled acceleration on several projects.Successes include:

    Maize:Improved yields of 7,000 farmers, withprocurement by the private sector; demonstratedbest practice through a field-based centre ofexcellence

    Soya:Engaged 63,750 farmers in soil testing, seedproduction and productivity improvement throughagri-advisory centres; procured 115,000 tonnes

    Pulses:Engaged 31,166 farmers in soi l testing, seedproduction, drip irrigation and private-sector pro-curement, resulting in productivity and incomeimprovement

    Cotton:Engaged 3,500 farmers, generating 50%increases in both productivity and income; initiatedfirst-time use of plant growth regulator

    Grapes:Engaged 1,000 farmers, introduced newplanting material, private-sector procurement

    Tomato:Engaged 618 farmers in 22 trainings;procurement at higher than market rate

    Potato:Introduced potato planters and diggers to1,200 farmers; procured 4,000 MT of potatoes

    Onion:Distributed 9,500 kg of seed and made98 planters available; conducted 33 awarenessprogrammes and introduced GAP

    Next Steps

    As more projects enter the pipeline with private sector suppor t,the Maharashtra partnership is planning to:

    Establish a leadership structure to coordinate and intensifystakeholder efforts

    Encourage private sector partners to increase their invest-ments and scale up initiatives

    Develop a common monitoring and evaluation approachacross projects

    Explore potential for expanding the New Vision approachto other states or regions of India

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    INDONESIA

    Introduction and Background

    Indonesia has an ambitious programme to increase yields andoutput in order to become self-reliant and a net exporter ofbasic food staples. It also aims to strengthen non-staple valuechains where it holds a competitive advantage, such as in palmoil. With a growing economy and the worlds fourth-largestpopulation, Indonesia offers a robust market for an agriculturesector that currently comprises over 16% of GDP. However, thesector faces significant challenges as well. Land-use changes,driven partially by agricultural expansion, account for 70% ofIndonesias total greenhouse gas emissions, at the expense ofthe nations unique forests and ecology. Smallholders accountfor much of the agricultural workforce, but lack the capacity andfinancial access to increase productivity, participate in commod-

    ity markets, and invest in more sustainable farming practices.In response to these challenges and opportunities, the Partner-ship for Indonesian Sustainable Agriculture (PISAgro) wascreated in June 2011 as a partnership between the Governmentof Indonesia and over 20 international and local companies. Thepartnership seeks to provide an innovative, multistakeholdermodel for addressing the nations agricultural challenges.

    Approach

    PISAgro is a non-profit coordinating body with two dedicatedstaff members that organizes 20 partners, including the Indone-sian government, local and multinational companies, interna-tional agencies, civi l society and farmer organizations. PISAgros

    primary mission is to improve sustainable production of targetedcommodities, strengthen smallholder livelihoods and increasefood security. To this end, the Partnership has established jointlyled public-private working groups around Indonesias sevenpriority commodities rice, dairy, palm oil, cocoa, potato, cornand soybean. Each value chain developed a tailored work planthat outlines capital requirements, production and educationtargets, and timelines. Each value chain has launched pilotactivities that range from farm management training (dairyproduction) to seed multiplication (potatoes). PISAgro is alsolooking to implement innovative insurance tools and otherrisk-sharing approaches across all seven value chains.

    Accomplishments to Date

    With PISAgro recently established, pilot projects are currently invarying stages of implementation. Highlights include:

    Rice: Identified pilot plot, farmers and technologypackage, including seeds, crop protection and exten-sion services; a 10-hectare plot for rice developmenthas a target of reaching 500 farmers and increasingproductivity by 10-20% in the first phase

    Palm oil: Increased productivity on 2 million hectaresof land to 5 tonnes/ha, creating US $2 bil lion in valueand reducing associated carbon emissions by 20%.The pilot has focused on smallholder education toimprove farming techniques in palm oil; this value

    chain is widely recognized for its scalable solutionsand may serve as a model for other crops

    Cocoa: Founded 35 field schools that train farmerson Good Agricultural Practices (GAP), includingpropagation techniques, safe application of fertilizers/

    pesticides and post-harvest techniques. The pilot isexpected to train 1,500 farmers by 2012 and will haveincreased yields by 0.6 tonnes/ha. Over the next

    several years, the plan is to increase productivity by67%, improve income by 38% for 10,000 farmers andaugment cocoa production by 1 million tonnes avalue of US$ 2.4 billion

    Corn: Focused on increasing farmer knowledgethrough founding learning ce