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WeekofDecember11,2016
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF DECEMBER 11, 2016
Bloomingdale’sisofferingfewerpromotionsandsalesthisweekthanitdidduringthesameweeklastyear.Theretailerisofferinguptoonein-store-exclusivepromotionthisweek,versussevenonlineorin-store-exclusivepromotionslastyearduringthesameweek.Inbothyears,Bloomingdale’sofferedmysterydiscountsof20%–40%onalmostallsaleandclearanceitems,butthepromotionwasofferedonlyonlinelastyear,whilethisyear,itisavailableonlineandin-store.Theretailerusedtextmessagemarketinginbothyears.
JCPenneyispromotingfewersalesthisweekthanitdidduringthesameweeklastyear.Inbothyears,theretailerhadaGreenMondaypromotion.Lastyearduringthesameweek,JCPenneyrananonline-exclusiveshoesalefeaturing$26.99kids’bootsand$49.99women’sbootsaswellasagiftcardande-giftcardpromotion.
Kohl’sisrunningfewersalesthisyearthanitdidduringthesameweeklastyear.Inbothyears,theretailerofferedatwo-daydoorbusterspromotionandanothertwo-daypromotionalongwithKohl’sCashoffers.Lastyearduringthesameweek,Kohl’spromotedmultiplesix-hourflashsalesthroughouttheweekthatfeatured20%offsleepwear,activewear,cold-weathergearandsweaters.
Macy’sisrunningfewerpromotionsthisweekthanitdidlastyearduringthesameweek.ThecompanyisfocusingonaGreenMondaySalethisweekbyoffering20%or15%offselecteddepartments,whichwasalsoofferedlastyear.TheretailerofferedaMacy’sMoneypromotioninbothyears.Lastyearduringthesameweek,Macy’sranathree-daygiftsaleandaone-daysalefeaturing25%offclearanceitems.
FewerPromotionsthanLastYear
FewerPromotionsthanLastYear
FewerPromotionsthanLastYear
FewerPromotionsthanLastYear
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WeekofDecember11,2016
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
• OnlineandIn-StoreFriendsandFamilySaleo Take25%offaselectionofitemso Loyallistsgeta$25rewardcardforevery
$100purchase• BeautyTreats
o Take$20offevery$150onalmostallbeautypurchases
• OnlineandIn-StoreDealRevealo Extra20%,25%,30%or40%offalmostall
saleandclearanceitems• In-Store-OnlyPromotion
o Take40%offalmostallwomen’sbootso Take30%offallfinejewelryandwatches,
allwomen’sandmen’scold-weatheraccessories,almostallmen’sandwomen’ssweaters,andalargeselectionofholidaydécor
o Take25%offalmostallwomen’shandbagsandshoes
• DealoftheWeekPromotiono Take40%offallmen’sandwomen’s
outerwearandanextra40%offgreenticketreduced
• TextMessagePromotiono Take$10offalmostany$100purchase
whensignedupforBloomingdale’stheOutletStorealerts
• Online-OnlyMysteryMoneyPromotiono Takeanextra20%,25%,30%or40%
offselectedsaleandclearanceitemso Save20%–55%onselecteditems
• OnlineandIn-StoreHolidaySaleo Extra15%offwithanymethodof
paymento Extra20%offwhen$300ormoreis
spentusingBloomingdale’screditcard• 16-HourOnline-OnlySecretSale
o 30%–75%offfineandfashionjewelryandwatchesand50%offshoes
o 40%offhandbagsandwallets• In-Store-OnlyPromotion
o Extra25%offentirepurchaseo Extra40%–50%offgreenticket
reducedandredticketclearance• TextMessagePromotion
o Take$20offany$100purchasewhensignedupforBloomingdale’stheOutletStorealerts
• Online-OnlyHomeSaleo Upto60%offselecteditems
• Online-OnlyCoatsandCashmereSaleo Extra20%offselectedstylesforher
andhim• 16-HourOnline-OnlyRugSale
o 80%offallhandmadestyles• In-Store-OnlyPromotion
o Extra30%offentirepurchaseo Extra40%–50%offgreenticket
reducedandredticketclearance • Online-OnlyGreenMondayPromotion
o Extra30%offpurchasesof$100ormoreorextra25%offpurchasesunder$100
o 60%offcoatsforhero $14.99men’sSt.John’sBayflannelshirtor
heavyweightknito 50%–60%offboys’andgirls’sleepwear,
andmen’scoatsandjackets,hats,glovesandscarves
o Buyone,getoneforonecentjuniors’Arizonajeans
o $9.99men’sStaffordsleeppantsorslippers
o $55.99men’sandwomen’sNikeFlexExperienceshoes
o $14.99plus-sizesweaterso 50%offmen’sgiftso 60%offgoldjewelry
• 1-DayOnline-OnlyGreenMondayPromotiono Extra30%offpurchasesof$100or
moreorextra25%offpurchasesunder$100
o 50%–60%offselectedsleepwearforher
o 50%offselectedwomen’sdresses• 1-DayOnline-OnlyShoeSale
o $26.99kids’boots,$29.99juniors’bootsandmen’sslippers,$44.99men’sand$49.99women’sboots
• GiftCardsandE-GiftCardsPromotiono Earna$25offcouponwhen$100
JCPenneygiftcardispurchased• BonusCash
o Spend$50ormorein-storeandgeta$10bonuscashcoupon
3
WeekofDecember11,2016
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
RETAILER 2016 2015 • Kohl’sCashPromotion
o Get$10Kohl’sCashforevery$50spent• 2-DayDoorbusters
o 40%–60%offtopsandsweatersforwomen
o 50%–60%offshirtsformeno $14.99Croft&Barrowcable-knitcrewneck
sweatersforwomeno $19.99SonomaGoodsforLifeeveryday
sweatersformeno 25%offselectedstyles
• WeeklyPromotiono Save20%whenpurchaseis$100ormore
orsave15%whenpurchaseisunder$100o Extra15%offfineandsilverjewelry
• Online-OnlyMysteryOffero 40%,30%or20%offpurchase
• 2-DaySaleo $16.99allCroft&Barrowquarter-ziparctic
fleeceformeno 50%–60%offfleecetopsformeno $14.99Croft&BarrowcableV-neck
sweatersforwomeno 40%–50%offdressandcasualshoeso 55%–70%offfinejewelryo 25%offallDisney’sSnowWhiteCollection
byLCLaurenConradclothing
• Kohl’sCashPromotiono Get$10Kohl’sCashforevery$50
spent• 2-DayDoorbusters
o 50%–60%offthrowsandblanketso 40%–60%offcomforters,setsand
quilts• 12-DayJewelryDeals
o $249.993/8-ct.T.W.diamondsolitaireearrings(onedayonly)
o $10offjewelry,watchandwomen’saccessoriespurchaseof$40ormore
o $7.99fashionjewelryholidayboxedgifts(onedayonly)
• Kohl’sChargeo 30%offonfirstday’spurchasesplus
getdiscountsof15%–30%atleast12timesayear
• 1-DayOnline-OnlyGreenMondayo 40%,30%or20%offpurchase
• 6-HourFlashSaleo Extra20%offallsleepwearforthe
familyo Extra20%offselectedtoysalready
20%–50%offo Extra20%offactivewearo Extra20%offsweatersandsleepwearo Extra20%offcold-weathergear
• 2-DaySaleo 50%–60%offouterwearforthefamilyo 40%–50%offdressandcasualshoes,
boots,sleepwear,loungewear,androbesforthefamily
• GreenMondayo Extra20%or15%offselecteddepartmentso Get$10Macy’sMoneyforevery$50spento 60%offwomen’scoats,women’s
sleepwearandmen’sClubRoomcashmeresweaters
o 60%–70%offmen’scoatso 50%offwomen’sbootsandbootieso 30%–50%offwomen’scontemporaryand
designerbrandso 60%offCarter’sclothingo $199diamondstudearringso 35%–55%offfinejewelryo 30%–50%offsleepwearo 25%offwomen’sshoeso 40%–60%offdesignerouterwearand
fleeceo $50andunderwomen’ssweaters
• 2-DayGreenMondayPromotiono Extra20%offor15%offhomeand
selecteddepartmentso Macy’sMoney:themoreyoubuy,the
moreyougeto 60%offcoats,dresses,women’stops,
men’sdesignercoats,sweaters,handbagsandaccessories
• Online-OnlyBeautyPromotiono Freecosmeticspouchandbrushset
with$75beautypurchase• 3-DayGiftSale
o Promotionsacrossmostcategories• 1-DaySale
o Extra25%offclearanceo 60%offLeVianjewelryo 70%offmen’sLaurenRalphLauren
sportcoatsanddresspantso 70%offmen’ssweaters
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WeekofDecember11,2016
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS RETAILER 2016 2015
• Thisweek,CVSisofferingdiscountsonseasonalproductssuchasgingerbreadhousesandchocolates,aswellasa$10couponforcurbsidepickupofordersof$20ormore.Theretailerisofferingabuy-one,get-one-50%-offdealonRevlonandCoverGirlcosmetics.Similartothisweeklastyear,CVSispromotingvitamins,laundrydetergentandbathtissue.
• Ayearago,CVSalsohadaholidaypromotionfeaturingabuy-one,get-one-freesaleonchocolates.TheretailerofferedabeautypromotiononRevlonandMaybelline.CVSalsopromotedvitamins,laundrydetergentandbathtissue.
• Thisweek,Kmartispromotingbuyone,
getonefreesleepwearforthefamily.Theretailerisalsofeaturinggiftsunder$10,includinga$2.99fleecethrow.Holidaydecorationssuchaslightsetsarediscountedupto50%.Foroneday,KmartisgivingawayfreeChristmasstickersandpencilstokids12andunder.
• Lastyearduringthisweek,Kmartoffered$12.99boardgamesand50%offEverlastmen’sandwomen’sfleecetopsandbottoms.Theretailerpromotedwomen’sandkids’bootsstartingat$9.99.Foroneday,Kmartgaveawayfreecandycanestokids12andunder.
• Thisweek,Targetisofferinga$10coupon
fortoyandgamepurchasesover$50anda$25couponfortoyandgamepurchasesover$100.
• Lastyearduringthisweek,Targetoffered30%offallSkylandersSuperChargersandDisneyInfinitystarterpacksandvideogames,anda$299.99PlayStation4500GBconsolewithcontrollerandStarWarsdigitaldownload.AlliTunesgiftcardswerebuyone,getone20%off.
5
WeekofDecember11,2016
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant
HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017
FungGlobalRetailTech.com