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1 Week of December 11, 2016 Deborah Weinswig, Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group. All rights reserved. WHAT’S INSIDE WEEK OF DECEMBER 11, 2016 Bloomingdale’s is offering fewer promotions and sales this week than it did during the same week last year. The retailer is offering up to one in- store-exclusive promotion this week, versus seven online or in-store- exclusive promotions last year during the same week. In both years, Bloomingdale’s offered mystery discounts of 20%–40% on almost all sale and clearance items, but the promotion was offered only online last year, while this year, it is available online and in-store. The retailer used text message marketing in both years. JCPenney is promoting fewer sales this week than it did during the same week last year. In both years, the retailer had a Green Monday promotion. Last year during the same week, JCPenney ran an online- exclusive shoe sale featuring $26.99 kids’ boots and $49.99 women’s boots as well as a gift card and e-gift card promotion. Kohl’s is running fewer sales this year than it did during the same week last year. In both years, the retailer offered a two-day doorbusters promotion and another two-day promotion along with Kohl’s Cash offers. Last year during the same week, Kohl’s promoted multiple six- hour flash sales throughout the week that featured 20% off sleepwear, activewear, cold-weather gear and sweaters. Macy’s is running fewer promotions this week than it did last year during the same week. The company is focusing on a Green Monday Sale this week by offering 20% or 15% off selected departments, which was also offered last year. The retailer offered a Macy’s Money promotion in both years. Last year during the same week, Macy’s ran a three-day gift sale and a one-day sale featuring 25% off clearance items. Fewer Promotions than Last Year Fewer Promotions than Last Year Fewer Promotions than Last Year Fewer Promotions than Last Year

Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

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Page 1: Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

1

WeekofDecember11,2016

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF DECEMBER 11, 2016

Bloomingdale’sisofferingfewerpromotionsandsalesthisweekthanitdidduringthesameweeklastyear.Theretailerisofferinguptoonein-store-exclusivepromotionthisweek,versussevenonlineorin-store-exclusivepromotionslastyearduringthesameweek.Inbothyears,Bloomingdale’sofferedmysterydiscountsof20%–40%onalmostallsaleandclearanceitems,butthepromotionwasofferedonlyonlinelastyear,whilethisyear,itisavailableonlineandin-store.Theretailerusedtextmessagemarketinginbothyears.

JCPenneyispromotingfewersalesthisweekthanitdidduringthesameweeklastyear.Inbothyears,theretailerhadaGreenMondaypromotion.Lastyearduringthesameweek,JCPenneyrananonline-exclusiveshoesalefeaturing$26.99kids’bootsand$49.99women’sbootsaswellasagiftcardande-giftcardpromotion.

Kohl’sisrunningfewersalesthisyearthanitdidduringthesameweeklastyear.Inbothyears,theretailerofferedatwo-daydoorbusterspromotionandanothertwo-daypromotionalongwithKohl’sCashoffers.Lastyearduringthesameweek,Kohl’spromotedmultiplesix-hourflashsalesthroughouttheweekthatfeatured20%offsleepwear,activewear,cold-weathergearandsweaters.

Macy’sisrunningfewerpromotionsthisweekthanitdidlastyearduringthesameweek.ThecompanyisfocusingonaGreenMondaySalethisweekbyoffering20%or15%offselecteddepartments,whichwasalsoofferedlastyear.TheretailerofferedaMacy’sMoneypromotioninbothyears.Lastyearduringthesameweek,Macy’sranathree-daygiftsaleandaone-daysalefeaturing25%offclearanceitems.

FewerPromotionsthanLastYear

FewerPromotionsthanLastYear

FewerPromotionsthanLastYear

FewerPromotionsthanLastYear

Page 2: Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

2

WeekofDecember11,2016

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WEEKLY US YOY COMPARISON RETAILER 2016 2015

• OnlineandIn-StoreFriendsandFamilySaleo Take25%offaselectionofitemso Loyallistsgeta$25rewardcardforevery

$100purchase• BeautyTreats

o Take$20offevery$150onalmostallbeautypurchases

• OnlineandIn-StoreDealRevealo Extra20%,25%,30%or40%offalmostall

saleandclearanceitems• In-Store-OnlyPromotion

o Take40%offalmostallwomen’sbootso Take30%offallfinejewelryandwatches,

allwomen’sandmen’scold-weatheraccessories,almostallmen’sandwomen’ssweaters,andalargeselectionofholidaydécor

o Take25%offalmostallwomen’shandbagsandshoes

• DealoftheWeekPromotiono Take40%offallmen’sandwomen’s

outerwearandanextra40%offgreenticketreduced

• TextMessagePromotiono Take$10offalmostany$100purchase

whensignedupforBloomingdale’stheOutletStorealerts

• Online-OnlyMysteryMoneyPromotiono Takeanextra20%,25%,30%or40%

offselectedsaleandclearanceitemso Save20%–55%onselecteditems

• OnlineandIn-StoreHolidaySaleo Extra15%offwithanymethodof

paymento Extra20%offwhen$300ormoreis

spentusingBloomingdale’screditcard• 16-HourOnline-OnlySecretSale

o 30%–75%offfineandfashionjewelryandwatchesand50%offshoes

o 40%offhandbagsandwallets• In-Store-OnlyPromotion

o Extra25%offentirepurchaseo Extra40%–50%offgreenticket

reducedandredticketclearance• TextMessagePromotion

o Take$20offany$100purchasewhensignedupforBloomingdale’stheOutletStorealerts

• Online-OnlyHomeSaleo Upto60%offselecteditems

• Online-OnlyCoatsandCashmereSaleo Extra20%offselectedstylesforher

andhim• 16-HourOnline-OnlyRugSale

o 80%offallhandmadestyles• In-Store-OnlyPromotion

o Extra30%offentirepurchaseo Extra40%–50%offgreenticket

reducedandredticketclearance • Online-OnlyGreenMondayPromotion

o Extra30%offpurchasesof$100ormoreorextra25%offpurchasesunder$100

o 60%offcoatsforhero $14.99men’sSt.John’sBayflannelshirtor

heavyweightknito 50%–60%offboys’andgirls’sleepwear,

andmen’scoatsandjackets,hats,glovesandscarves

o Buyone,getoneforonecentjuniors’Arizonajeans

o $9.99men’sStaffordsleeppantsorslippers

o $55.99men’sandwomen’sNikeFlexExperienceshoes

o $14.99plus-sizesweaterso 50%offmen’sgiftso 60%offgoldjewelry

• 1-DayOnline-OnlyGreenMondayPromotiono Extra30%offpurchasesof$100or

moreorextra25%offpurchasesunder$100

o 50%–60%offselectedsleepwearforher

o 50%offselectedwomen’sdresses• 1-DayOnline-OnlyShoeSale

o $26.99kids’boots,$29.99juniors’bootsandmen’sslippers,$44.99men’sand$49.99women’sboots

• GiftCardsandE-GiftCardsPromotiono Earna$25offcouponwhen$100

JCPenneygiftcardispurchased• BonusCash

o Spend$50ormorein-storeandgeta$10bonuscashcoupon

Page 3: Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

3

WeekofDecember11,2016

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

RETAILER 2016 2015 • Kohl’sCashPromotion

o Get$10Kohl’sCashforevery$50spent• 2-DayDoorbusters

o 40%–60%offtopsandsweatersforwomen

o 50%–60%offshirtsformeno $14.99Croft&Barrowcable-knitcrewneck

sweatersforwomeno $19.99SonomaGoodsforLifeeveryday

sweatersformeno 25%offselectedstyles

• WeeklyPromotiono Save20%whenpurchaseis$100ormore

orsave15%whenpurchaseisunder$100o Extra15%offfineandsilverjewelry

• Online-OnlyMysteryOffero 40%,30%or20%offpurchase

• 2-DaySaleo $16.99allCroft&Barrowquarter-ziparctic

fleeceformeno 50%–60%offfleecetopsformeno $14.99Croft&BarrowcableV-neck

sweatersforwomeno 40%–50%offdressandcasualshoeso 55%–70%offfinejewelryo 25%offallDisney’sSnowWhiteCollection

byLCLaurenConradclothing

• Kohl’sCashPromotiono Get$10Kohl’sCashforevery$50

spent• 2-DayDoorbusters

o 50%–60%offthrowsandblanketso 40%–60%offcomforters,setsand

quilts• 12-DayJewelryDeals

o $249.993/8-ct.T.W.diamondsolitaireearrings(onedayonly)

o $10offjewelry,watchandwomen’saccessoriespurchaseof$40ormore

o $7.99fashionjewelryholidayboxedgifts(onedayonly)

• Kohl’sChargeo 30%offonfirstday’spurchasesplus

getdiscountsof15%–30%atleast12timesayear

• 1-DayOnline-OnlyGreenMondayo 40%,30%or20%offpurchase

• 6-HourFlashSaleo Extra20%offallsleepwearforthe

familyo Extra20%offselectedtoysalready

20%–50%offo Extra20%offactivewearo Extra20%offsweatersandsleepwearo Extra20%offcold-weathergear

• 2-DaySaleo 50%–60%offouterwearforthefamilyo 40%–50%offdressandcasualshoes,

boots,sleepwear,loungewear,androbesforthefamily

• GreenMondayo Extra20%or15%offselecteddepartmentso Get$10Macy’sMoneyforevery$50spento 60%offwomen’scoats,women’s

sleepwearandmen’sClubRoomcashmeresweaters

o 60%–70%offmen’scoatso 50%offwomen’sbootsandbootieso 30%–50%offwomen’scontemporaryand

designerbrandso 60%offCarter’sclothingo $199diamondstudearringso 35%–55%offfinejewelryo 30%–50%offsleepwearo 25%offwomen’sshoeso 40%–60%offdesignerouterwearand

fleeceo $50andunderwomen’ssweaters

• 2-DayGreenMondayPromotiono Extra20%offor15%offhomeand

selecteddepartmentso Macy’sMoney:themoreyoubuy,the

moreyougeto 60%offcoats,dresses,women’stops,

men’sdesignercoats,sweaters,handbagsandaccessories

• Online-OnlyBeautyPromotiono Freecosmeticspouchandbrushset

with$75beautypurchase• 3-DayGiftSale

o Promotionsacrossmostcategories• 1-DaySale

o Extra25%offclearanceo 60%offLeVianjewelryo 70%offmen’sLaurenRalphLauren

sportcoatsanddresspantso 70%offmen’ssweaters

Page 4: Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

4

WeekofDecember11,2016

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

• Thisweek,CVSisofferingdiscountsonseasonalproductssuchasgingerbreadhousesandchocolates,aswellasa$10couponforcurbsidepickupofordersof$20ormore.Theretailerisofferingabuy-one,get-one-50%-offdealonRevlonandCoverGirlcosmetics.Similartothisweeklastyear,CVSispromotingvitamins,laundrydetergentandbathtissue.

• Ayearago,CVSalsohadaholidaypromotionfeaturingabuy-one,get-one-freesaleonchocolates.TheretailerofferedabeautypromotiononRevlonandMaybelline.CVSalsopromotedvitamins,laundrydetergentandbathtissue.

• Thisweek,Kmartispromotingbuyone,

getonefreesleepwearforthefamily.Theretailerisalsofeaturinggiftsunder$10,includinga$2.99fleecethrow.Holidaydecorationssuchaslightsetsarediscountedupto50%.Foroneday,KmartisgivingawayfreeChristmasstickersandpencilstokids12andunder.

• Lastyearduringthisweek,Kmartoffered$12.99boardgamesand50%offEverlastmen’sandwomen’sfleecetopsandbottoms.Theretailerpromotedwomen’sandkids’bootsstartingat$9.99.Foroneday,Kmartgaveawayfreecandycanestokids12andunder.

• Thisweek,Targetisofferinga$10coupon

fortoyandgamepurchasesover$50anda$25couponfortoyandgamepurchasesover$100.

• Lastyearduringthisweek,Targetoffered30%offallSkylandersSuperChargersandDisneyInfinitystarterpacksandvideogames,anda$299.99PlayStation4500GBconsolewithcontrollerandStarWarsdigitaldownload.AlliTunesgiftcardswerebuyone,getone20%off.

Page 5: Weekly Promo Update December 16 2016 · $100 purchase •Beauty Treats ... o$199 diamond stud earrings o35%–55% off fine jewelry o30%–50% off sleepwear ... • This week, CVS

5

WeekofDecember11,2016

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant

HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

FungGlobalRetailTech.com